Towards an Ethical Consensus for Sustainable Development: An Integrative Review on the Role of Values, Morals, and Norms in Shaping Pro-Environmental Behaviour
Abstract
1. Introduction
- RQ1:
- How do weak and strong sustainability paradigms conceptualise the substitutability of natural capital, and how do these differences influence approaches to non-market environmental valuation?
- RQ2:
- How do psychological and behavioural factors (e.g., values, norms, perceptions, and emotions) shape pro-environmental behaviour within the scope of environmental valuation?
- RQ3:
- How can the integration of macro-scale sustainability frameworks with micro-scale psychological and behavioural dimensions support the development of an ethical consensus for sustainable development and more robust environmental valuation practices?
2. Materials and Methods
2.1. Literature Search Strategy
2.2. Eligibility Criteria
2.3. Study Selection and Screening Process
2.4. Methodological Considerations and Limitations
3. The Macro-Scale Perspective: From Weak to Strong Sustainability
3.1. Ecological Aspects
3.2. The Four MEA Scenarios
3.3. The Transition from Linear to Circular Economy
3.4. Environmental Economics and Managerial Decision-Making
3.5. Ethical and Psychological Aspects
4. The Micro-Scale Perspective: Values, Norms, Ethics, and Perceptions
5. The Aspects of Big Five Personality Traits in Environmental Science
6. Monitoring the Structure of Psychological-Oriented Frameworks: Three Cases
7. Limitations and Future Research
8. Conclusions and Policy Implications
Supplementary Materials
Author Contributions
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
Abbreviations
| 3M Model | Meta-theoretic Model of Motivation |
| BFPTs | Big Five Personality Traits |
| CCAS | Climate Change Anxiety Scale |
| CSR | Corporate Social Responsibility |
| ECCB | Ecologically Conscious Consumer Behaviour |
| EMCB | Ethically Minded Consumer Behaviour |
| ESG | Environmental and Social Governance |
| FFM | Five Factor Model |
| FFMQ | Five Facet Mindfulness Questionnaire |
| GAD-7 | Generalised Anxiety Disorder |
| GFT | Goal-Framing |
| HEXACO | Honesty-Humility, Emotionality, Extraversion, Agreeableness (versus anger), Conscientiousness, Openness to experience |
| LNOB | Leaving-No-One-Behind |
| NAM | Norm-Activation Model |
| NEP | New Environmental Paradigm |
| NR | Nature relatedness |
| OCEAN | Openness to Experience, Conscientiousness, Extraversion, Agreeableness, Neuroticism |
| PEB | Pro-Environmental Behaviour |
| SCT | Social Cognitive Theory |
| SDGs | Sustainable Development Goals |
| SHIFT | Social, Habit, Individual self, Feelings and cognition, and Tangibility |
| SOR | Stimulus-Organism-Response |
| TNC | Theory of Normative Conduct |
| TPB | Theory of Planned Behaviour |
| UN | United Nations |
| VBN | Value-Belief-Norm |
| VEB | Voluntary Environmental Behaviour |
| VT | Value Theory |
| WCED | World Commission on Environment and Development |
Appendix A
| Thematic: Weak vs. Strong Sustainability | |||
|---|---|---|---|
| Database | Boolean Search | Doc. | Research Fields |
| Scopus | ALL (capital substitutability) AND (Techno-optimism) OR (Ecological limits) OR (Critical natural capital recognised) OR (Ecological thresholds respected) OR (No capital substitutability) OR (Intrinsic ecological value) AND (Ethical ecology) AND (Economic growth) | 51 |
|
| WOS | (Full OR high capital substitutability) AND (Techno-optimism) AND (Economic growth priority) AND (Ecological limits weak OR ignored) OR (Restricted capital substitutability) AND (Critical natural capital recognised) AND (Ecological thresholds respected) OR (No capital substitutability) AND (Intrinsic ecological value) AND (Ethical ecology) AND (Economic growth) | 23 |
|
| Thematic: Environmental Psychology | |||
|---|---|---|---|
| Database | Boolean Search | Doc. | Research Fields |
| Scopus | TITLE-ABS-KEY (“pro-environmental behavior” OR “pro-environmental behaviour” OR PEB) AND (“theory of planned behavior” OR TPB OR “value-belief-norm” OR VBN OR “norm activa-tion model” OR NAM OR “new environmental paradigm” OR NEP OR “theory of normative conduct” OR TNC OR “social cognitive theory” OR SCT) OR (“ethically minded consumer behaviour” OR EMCB OR “ecologically conscious consumer behaviour” OR ECCB OR “voluntary environmental behaviour” OR VEB) AND (ethics OR morality OR values OR norms) OR (“climate anxiety” OR eco-anxiety OR psy-chological wellbeing) AND (pro-environmental behavior OR climate action OR environmental engagement) OR (“corporate social respon-sibility” OR CSR OR “environmental social governance” OR ESG) AND (“voluntary environmental behavior” OR employee pro-environmental behavior) AND PUBYEAR > 2009 AND PUBYEAR < 2026 AND PUBYEAR > 2009 AND PUBYEAR < 2026 AND (LIMIT-TO (SRCTYPE, “j”)) AND (LIMIT-TO (PUBSTAGE, “final”)) AND (LIMIT-TO (SUBJAREA, “SOCI”) OR LIMIT-TO (SUBJAREA, “ENVI”) OR LIMIT-TO (SUBJAREA, “ECON”) OR LIMIT-TO (SUBJAREA, “PSYC”) OR LIMIT-TO (SUBJAREA, “EART”) OR LIMIT-TO (SUBJAREA, “AGRI”) OR LIMIT-TO (SUBJAREA, “BUSI”)) AND (LIMIT-TO (LANGUAGE, “English”)) AND (LIMIT-TO (EXACTKEYWORD, “Pro-environmental Behavior”) OR LIMIT-TO (EXACTKEYWORD, “Sustainable Development”) OR LIMIT-TO (EXACTKEYWORD, “Pro-environmental Behaviors”) OR LIMIT-TO (EXACTKEYWORD, “Article”) OR LIMIT-TO (EXACTKEYWORD, “Climate Change”) OR LIMIT-TO (EXACTKEYWORD, “Environmental Values”)) | 348 |
|
| WOS | (“pro-environmental behavior” OR “pro-environmental behaviour” OR PEB) AND (“theory of planned behavior” OR TPB OR “value-belief-norm” OR VBN OR “norm activation model” OR NAM OR “new environmental paradigm” OR NEP OR “theory of normative conduct” OR TNC OR “social cognitive theory” OR SCT) OR (“ethically minded consumer behaviour” OR EMCB OR “ecologically conscious consumer behaviour” OR ECCB OR “voluntary environmental behaviour” OR VEB) AND (ethics OR morality OR values OR norms) OR (“climate anxiety” OR eco-anxiety OR psychological wellbeing) AND (pro-environmental behavior OR climate action OR environmental engagement) OR (“corporate social responsibility” OR CSR OR “environmental social governance” OR ESG) AND (“voluntary environmental behavior” OR employee pro-environmental behavior) | 1021 |
|
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| Dimension | Very Weak Sustainability | Weak Sustainability | Strong Sustainability | Very Strong Sustainability | References |
|---|---|---|---|---|---|
| Ecology | Abundance (Cornucopian) | Shallow Ecology | Eco-Modernism | Deep Ecology | [36,37,38,39,40] |
| MEA Scenarios | Order from Strength | Global Orchestration | Adapting Mosaic | Technogarden | [41] |
| Economy | Linear Economy (Fordism) | Follows Reluctantly Circular Economy | Follows Circular Economy | Circular & Green Economy | [7,8,42,43] |
| Environment & Natural Resources | Over-exploitation | Stewardship | Conservation | Preservation | [31,33,44,45,46,47,48] |
| Managerial Approach | Obstinate Technocratic | Flexible Econocentric | Decoupling | Ecocentric | |
| Ethics | Techno-optimism (Environmental & Social) | Ecological Thresholds | Deep Ecological Ethics | [38,49,50,51,52,53,54] | |
| Conclusion | Full Substitutability | Substitutability is allowed | Substitutability is restricted | Substitutability is forbidden | |
| Model/Theory | Aim | References |
|---|---|---|
| Theory of Planned Behaviour (TPB) | TPB explains behaviour through behavioural intention, which is shaped by attitudes, subjective norms, and perceived behavioural control. | [61] |
| Value Theory (VT) | The “value theory” shows that the PEB is highly linked to individuals who focus on more intellectual aspects (e.g., altruism, pro-social behaviour, and nature-related values as biospheric values). | [62,63] |
| New Environmental Paradigm (NEP) | NEP is utilised as “a gold standard measure” of environmental beliefs and to affirm other related aspects such as ecological identity. | [64,65,66] |
| Norm-Activation Model (NAM) | The NAM showcases the importance of moral obligations in underpinning environmental action. | [67,68] |
| Value-Belief-Norm (VBN) | The VBN explains how people’s (e.g., altruistic, biospheric, and egoistic) values influence their beliefs, which in turn shape their personal norms and ultimately drive their PEB. | [69,70,71] |
| Theory of Normative Conduct (TNC) | The TNC incorporates the injunctive and descriptive norms; the former is focused on how behaviours are acceptable or non-tolerated, while the latter refers to the commonness of a norm in comparison with others. | [72,73] |
| Social Cognitive Theory (SCT) | The SCT is based on the “self-efficacy” concept that reflects an individual’s belief in their capability to act pro-socially and, in extension, pro-environmentally. | [74,75] |
| Model/Theory | Cognitive & Motivational Issues | Normative Components | Behavioural Outcomes |
|---|---|---|---|
| TPB | Beliefs, behavioural intentions & attitudes | Subjective norms | Intentional behaviour (e.g., PEB, EMCB, ECCB) |
| Value Theory | Values influence how people interpret environmental issues (e.g., seeing climate change as a moral concern) | Value orientations (e.g., altruistic/biospheric/egoistic) shape moral concern and behavioural priorities | Personal guide of behaviour across life, including PEBs (e.g., environmental activism and ethical consumption, etc.) |
| NEP | General pro-environmental worldview and moral concern | Supports and also feeds into personal norms (via VBN/NAM pathways) | Belief foundation (input to VBN/NAM) |
| NAM | Awareness of consequences (e.g., personal responsibility) | Personal moral obligation | Norm-driven pro-environmental and altruistic/pro-social behaviour |
| VBN | Environmental beliefs (via NEP) | Personal moral norms | Norm-based PEB |
| TNC | Conformism to social expectations driven by the need for social acceptance or moral alignment | Descriptive norms (what is done) and injunctive norms (what ought to be done) may conflict or reinforce each other | Behaviour aligned with an individual’s norms, either positive (e.g., recycling) or negative (e.g., littering) |
| SCT | External learning (mimicking others’ behaviour) and internal learning (e.g., self-efficacy, capability to perform a PEB) | Social influence via modelling, social reinforcement, and norms may be internalised indirectly | Behavioural change through learning (e.g., environmental and ethical actions) |
| Notion | References |
|---|---|
| Climate change concern, energy reliability, and energy affordability (% very/extremely worried). Moreover, other issues covered in the specific references also included personal norms, self-efficacy, and outcome expectancy. | [137] |
| Thirteen items constituted the climate change anxiety scale (CCAS) (8 items represented cognitive-emotional impairment, while 5 measured functional impairment), 3 items measured experience of climate change, and 6 items measured behavioural engagement. | [138] |
| The Generalised Anxiety Disorder-7 (GAD-7) is a valid and efficient tool for screening GAD and assessing its severity in clinical practice and research based on the 7-item anxiety scale. | [139] |
| The Five Facet Mindfulness Questionnaire (FFMQ) is a widely used mindfulness measure that includes five subscales: Act with Awareness, Describe, Nonjudge, Nonreact, and Observe. | [140] |
| Environmental values were measured with a short version of the New Environmental Paradigm (NEP) scale. | [65] |
| Nature relatedness was measured using the NR-6. | [141] |
| Pro-environmental behaviour (PEB) was measured by summing the frequency of eight pro-environmental actions and one more high-impact environmental action regarding red meat consumption. | Authors’ input [15] and only for red meat consumption: [142] |
| Generic questions regarding (1) visit to green space, (2) experience of climate impacts, (3) information exposure, and (4) information seeking. | Authors’ input [15] |
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Aslanidis, P.-S.C.; Halkou, P.G.; Halkos, G.E. Towards an Ethical Consensus for Sustainable Development: An Integrative Review on the Role of Values, Morals, and Norms in Shaping Pro-Environmental Behaviour. Sustainability 2026, 18, 2042. https://doi.org/10.3390/su18042042
Aslanidis P-SC, Halkou PG, Halkos GE. Towards an Ethical Consensus for Sustainable Development: An Integrative Review on the Role of Values, Morals, and Norms in Shaping Pro-Environmental Behaviour. Sustainability. 2026; 18(4):2042. https://doi.org/10.3390/su18042042
Chicago/Turabian StyleAslanidis, Panagiotis-Stavros C., Panagiota G. Halkou, and George E. Halkos. 2026. "Towards an Ethical Consensus for Sustainable Development: An Integrative Review on the Role of Values, Morals, and Norms in Shaping Pro-Environmental Behaviour" Sustainability 18, no. 4: 2042. https://doi.org/10.3390/su18042042
APA StyleAslanidis, P.-S. C., Halkou, P. G., & Halkos, G. E. (2026). Towards an Ethical Consensus for Sustainable Development: An Integrative Review on the Role of Values, Morals, and Norms in Shaping Pro-Environmental Behaviour. Sustainability, 18(4), 2042. https://doi.org/10.3390/su18042042

