1. Introduction
The ongoing technological revolution and industrial transformation continues to deepen globally. Next-generation information technologies, prominently including cloud computing, blockchain, and artificial intelligence, are profoundly reshaping the competitive landscape of global industries. These technologies constitute a strategic high ground for major economies cultivating new quality productive forces. The synergistic evolution of technology and the digital economy has catalyzed novel business models, such as cross-border e-commerce and cloud services, while simultaneously driving structural transformations within the global trading system. This signifies a trend towards the highly integrated development of economic activity and digitalization. Particularly against the backdrop of pandemic-induced disruption and decline in traditional trade, digital services trade has demonstrated remarkable resilience and counter-cyclical growth, reaching a global scale exceeding USD 3.82 trillion in 2022. This trajectory underscores the strategic imperative of understanding the developmental dynamics governing digital services trade.
Currently, global digital services trade exhibits exponential expansion, with its share of total services trade surging from 30.6% in 2015 to 53.7% in 2022. It has thus emerged as the core trajectory for the reconstruction of the global economic and trade order. Nevertheless, extant research has predominantly focused on examining digital services trade within its relationships to the broader economy, specific industries, and digital infrastructure systems. Typically, studies position it either as a dependent variable to analyze its impacts on economic growth, innovation, and global value chains [
1,
2,
3,
4], or as an explanatory variable influenced by digital systems to explore developmental barriers [
5,
6,
7] and the mitigating effects of digital trade rules within Regional Trade Agreements [
8,
9]. A critical limitation persists; existing scholarship largely overlooks the intrinsic connection and underlying mechanisms linking technological specialization to digital services trade.
Significant scholarly divergence exists regarding the relationship between technological specialization and trade performance. One perspective, grounded in comparative advantage theory, posits that technological specialization fosters specific advantages in particular segments through economies of scale. This enables firms to leverage knowledge accumulation for global value chain positioning and facilitates upgrading towards higher value-added segments. However, initial integration often occurs at the low value-added base of the “smiling curve,” where the impact of technological specialization on trade performance manifests more in export scale expansion than quality enhancement. Research on technology spillover effects further indicates that specialized technological clusters reduce innovation costs via knowledge spillovers and promote the transfer of production factors towards technology- and capital-intensive industries [
10]. Empirical analyses corroborate that marketization processes significantly elevate export technological sophistication in capital- and technology-intensive sectors by boosting innovation investment, though impacts on labor-intensive industries remain limited. New growth theory emphasizes innovation capability as the core driver of trade growth and quality upgrading [
11,
12].
Technological specialization, serving as a crucial vehicle for technological innovation [
13], can promote the integration of “manufacturing + services,” empower SMEs to construct vertical industrial internet platforms, optimize industrial structure, and consequently accelerate global services trade development. Conversely, another strand of scholarship cautions against potential risks inherent in technological specialization. Models of ‘increasing returns’ in technological competition reveal that excessive specialization may engender path dependency. Studies by Laursen on catch-up economies like Japan and Finland [
14], and Montobbio and Rampa on developing nations [
15], both found that high-technology specialization does not invariably translate effectively into export growth. The endogenous growth model constructed by Ran Zheng and Zheng Jianghuai further demonstrates that the economic effects of technological specialization exhibit diminishing marginal returns as regional technological capabilities advance [
16].
Given the theoretical controversies surrounding the direct link between technological specialization and trade outcomes, it becomes particularly imperative to re-examine this relationship within the digital economy context by focusing on critical mediating pathways. While existing theories partially support the positive role of technological specialization in enhancing global value chain positioning and promoting industrial structure upgrading, the specific theoretical mechanisms through which these two factors mediate the impact of technological specialization on digital services trade require deeper elucidation. Theoretically, technological specialization fosters the advancement of global value chain positioning by enabling economies to climb towards higher value-added, knowledge-intensive segments of the global production network, particularly those involving digital platform orchestration, complex R&D, and data-driven solutions. This elevated global value chain positioning directly facilitates digital services trade by expanding access to global markets for sophisticated digital services, enhancing bargaining power, and embedding firms within networks where cross-border digital service exchange is paramount. Concurrently, technological specialization drives industrial structure upgrading by shifting resources towards advanced technology-intensive and digital service sectors. This structural transformation establishes a robust domestic foundation for digital services production, fosters specialized clusters of digital service providers, and generates endogenous demand for cross-border digital service linkages through enhanced digitalization of the economy and inter-industry spillovers, thereby systematically boosting the scale and scope of digital services trade. Consequently, to systematically explore the impact mechanisms of technological specialization on digital services trade, this study explicitly incorporates the mediating roles of enhanced global value chain positioning and industrial structure upgrading into its analytical framework.
Furthermore, limitations inherent in prevailing measurement methodologies for technological specialization warrant consideration. Technological specialization reflects comparative advantage in trade. Traditional international trade theory utilized the “Leontief Paradox” to explain the dissonance between comparative advantage and observed trade patterns—specifically, the capital-abundant United States exporting labor-intensive goods. This paradox spurred key theoretical extensions, including human capital stratification [
17], the technology gap theory [
18], and the product lifecycle theory [
19], emphasizing that US export competitiveness stemmed from human capital intensity and technological monopolies. Insights from evolutionary economic geography highlight the close relationship between knowledge breadth [
20,
21] and technological specialization, constrained by “technological proximity” [
22] and “cognitive distance” [
23,
24]. A region’s technological evolution potential critically depends on the interaction between its existing knowledge breadth and specialization depth. Digital technology, with its inherent permeability and integrative capabilities [
25,
26], further amplifies this interaction, positioning it as central to understanding modern technological competitiveness. However, conventional indicators of technological specialization fail to effectively capture this interactive relationship between knowledge breadth and specialization depth. Employing such indicators to study their impact on digital services trade risks introducing bias and potentially replicating a form of the “Leontief Paradox” in this domain. Therefore, this study proposes an enhancement to the technological specialization index, expanding it from a single-factor production metric to a composite variable encompassing “knowledge breadth and technological advantage,” aiming to provide a more robust explanation for the development of digital services trade.
This investigation employs quantitative methods and panel data spanning 50 economies from 2006 to 2022 to explore the impact mechanisms of technological specialization on digital services trade. Utilizing a fixed-effects model, it tests the following core hypotheses: H1: Enhanced technological specialization significantly promotes the development of digital services trade. H2: Technological specialization promotes the development of digital services trade by enhancing a nation’s position within the global value chain. H3: Technological specialization promotes the development of digital services trade by advancing industrial structure.
The findings reveal a phenomenon analogous to the “Leontief Paradox” within digital services trade, where conventional technological specialization indicators exhibit structural inconsistency with its development. By transcending the limitations of traditional metrics and pioneering the introduction of the “knowledge breadth” dimension to refine technological specialization indicators, this study reinterprets this paradox within the context of digital trade. The refined measure of technological specialization is empirically demonstrated to actively foster digital services trade development. Further mechanism analysis confirms that improved technological specialization influences digital services trade through the mediating effects of rising GVC status and advanced industrial structure. These findings provide crucial empirical evidence for global policymakers designing innovation and digital services trade strategies, while also offering novel theoretical perspectives for research on emerging markets.
The goal of this study is to develop a novel technological specialization index incorporating the “knowledge breadth” dimension to investigate the intrinsic relationship and mechanisms between technological specialization and the sustainable development of digital services trade with a focus on economic sustainability. Therefore the objectives of our research were to (1) verify that technological specialization can enhance the sustainable competitiveness of digital services trade by optimizing global value chain positioning and upgrading industrial structure, and (2) reinterpret the “New Leontief Paradox” in the context of digital trade. This can result in theoretical breakthroughs and practical pathways for latecomer economies to reconstruct competitive advantages and achieve sustainable development through technological specialization.
4. Discussion
4.1. Comparison with Previous Studies
The relationship between technological specialization and trade performance has long been a subject of debate within academia. Mainstream theories typically emphasize its positive effects. Traditional international trade theory posits that specialization shapes comparative advantage through economies of scale and knowledge accumulation. Technology spillover theory indicates that specialized clusters can reduce innovation costs [
10]. New growth theory, furthermore, views specialization as an endogenous driver of innovation capability, propelling trade growth and product quality enhancement [
11,
12].
However, other research reveals nonlinear impacts. Models of increasing returns suggest that excessive specialization can lead to path dependency. Empirical studies show that high-tech specialization does not necessarily lead to export growth [
14,
15]. The model by Ran Zheng and Zheng Jianghuai further predicts that its economic effects diminish as the technological level rises [
40]. Crucially, these studies predominantly explore the relationship between technological specialization and trade performance based on traditional trade frameworks and have not been grounded in the context of contemporary international trade.
Significantly diverging from prior research, this paper re-examines the impact of technological specialization on trade performance from the perspectives of new context, new object, and new mechanisms, thereby seeking to explain the “new Leontief paradox.” First, this paper focuses on a new context. The rise of digital services trade constitutes a fundamentally new trade environment, profoundly altering traditional trade forms and patterns, and presenting novel challenges and opportunities.
Second, the research object shifts to digital services trade itself. Its characteristics—intangibility, immediacy, cross-border nature, and high value-added—result in trade flows and factor distributions that differ significantly from traditional goods trade. Furthermore, when investigating the “Leontief paradox,” the scope expands from a traditional focus on single nations to a global perspective. This enhances universality and applicability, facilitates international comparison and cooperation, helps reveal diverse influencing factors, and promotes theoretical innovation.
Third, this paper incorporates new measurement factors. The technology-driven, data-centric nature of digital services trade dictates that the mismatch between its trade flows and factor distribution is intrinsically linked to knowledge and technology. Incorporating this new measurement factor not only challenges traditional international trade theory but also provides a fresh perspective for understanding digital services trade.
4.2. Research Implications
The formation mechanism of competitive advantage in digital service trade does not rely on superiority in a single technological domain, but rather stems from the alignment between knowledge integration capability and the degree of technological specialization. This coordination between technological breadth and depth constitutes a new source of national competitive advantage in the digital era and offers a fresh theoretical perspective for unraveling the Leontief Paradox. Therefore, developing digital trade requires breakthroughs in both technological sophistication and knowledge breadth. This involves driving innovation and breakthroughs in digital technologies like big data, cloud computing, and artificial intelligence, while simultaneously building interdisciplinary knowledge maps. It necessitates promoting the extensive application and deep integration of high-tech in the service trade sector, catalyzing new business models and formats, strengthening the cultivation of interdisciplinary talent, and achieving a dynamic balance between technological height and knowledge width.
A country’s position in the global value chain and its industrial structure upgrading are critical pathways driving the development of digital service trade. The development of digital service trade lies in the deep integration of digitalization and industrialization, rather than following a linear path of industrialization first followed by digitalization [
41]. Therefore, it is crucial to break through the traditional specialization paradigm, encourage enterprises to increase investment in digital technology R&D, promote the deep integration of industrial digitalization and digital industrialization, enhance the added value and competitiveness of digital service products, and convert technological advantages into leadership in trade rule-making.
In the European region, due to institutional advantages in technical standards coordination and cross-border data flows, the marginal effect of technological specialization on trade exceeds that of other regions, validating the amplifying role of regional integration on technology spillovers. Conversely, the driving effect of technological specialization on digital service trade is statistically stronger for technologically latecomer countries than for technologically advanced countries, confirming the potential for leapfrogging development. Therefore, for developing countries, the focus should be on achieving deep specialization in 1–2 core digital technologies. They should strengthen international R&D collaboration, actively participate in open-source communities and patent cross-licensing to expand knowledge breadth, while simultaneously promoting the alignment and mutual recognition of domestic digital service trade standards with international standards to reduce barriers.
5. Conclusions
This study confirms that technological specialization is a key driver for enhancing the competitiveness of digital services exports and promoting their economically sustainable development. Based on an improved measurement methodology, the research finds that technological specialization effectively elevates a country’s position in the global division of labor and drives industrial upgrading, thereby strengthening the sustainable competitiveness of digital services trade. This positive impact is particularly pronounced in countries with strict intellectual property protection, technologically lagging nations, and within the European region (a summary of key results is provided in
Appendix A). These findings offer new insights for resolving the tensions between technological advancement and trade development in the digital era, and chart a path for latecomer economies to build new competitive advantages and achieve sustainable development through deepening technological specialization. Although this study advances the understanding of the relationship between technological specialization and digital trade, its limitations should be noted: the scope is limited to national-level data, lacking details on micro-level enterprise innovation behavior; measurement relies on patent data, making it difficult to fully capture intangible technological elements in digital services like algorithms and data architecture; differences in digital trade rules across countries may interfere with accurately measuring the effects of rule-making capacity; furthermore, the analysis does not systematically demonstrate how the degree of industrial specialization and the heterogeneity of national economic structures lead to differential outcomes of technological specialization on digital services exports.
In response to these limitations, future research can (1) construct more micro-level datasets to track the connections between corporate research and development, patents, and trade, (2) develop new indicators to better measure important intangible digital technology, (3) more deeply explore how digital platform ecosystems change the governance model of global value chains, and (4) conduct comparative analyses across distinct groups of countries (e.g., grouped by development stage, dominant industry specialization, or regional economic bloc) to investigate how national economic structures moderate the relationship between technological specialization and digital trade competitiveness. This comparative approach would help validate the generalizability of our findings and identify context-specific pathways. These directions will help to understand more comprehensively and deeply the issue of technological specialization in digital trade, providing more precise references for policy-making.