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Journal: Sustainability, 2025
Volume: 17
Number: 6894

Article: Understanding the Impact of Social, Hedonic, and Promotional Cues on Purchase Intention in Short Video Platforms: A Dual-Path Model for Digital Sustainability
Authors: by Aonan Cao, Yannan Li and Ahreum Hong
Link: https://www.mdpi.com/2071-1050/17/15/6894

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