Hanoi Air Quantitative Report: A Cross-Sectional Study of Knowledge, Awareness, and Sustainable Practices Related to Air Pollution Among Residents of Hanoi, Vietnam

Abstract

This study contributes to the broader sustainability discourse by evaluating public knowledge, awareness, and practices regarding air pollution among residents of Hanoi, Vietnam, focusing on its causes, health impacts, and mitigation strategies. A cross-sectional survey was conducted with 521 individuals in suburbs around Hanoi. A multistage sampling technique, combining cluster and simple random sampling, was used for participant recruitment. Three central and three suburban districts of Hanoi were randomly selected as clusters. One individual from each household was invited to participate and answer a structured survey, which assessed perceptions of air pollution, its human-induced causes, recognised health impacts, and individual and community-level mitigation behaviours. Nearly all participants (98.3%) were aware of air pollution, with 65.3% attributing it to human activities and 61.2% recognising specific air pollutants as primary contributors. The majority (93.9%) acknowledged health impacts, citing respiratory infections (55.1%) and sinus issues (51.2%) as prevalent concerns. Vulnerable groups, such as children under 5 (82.3%) and adults over 65 years old (77.4%), were identified as disproportionately affected. Social media (68.9%) and television (58.3%) were the dominant sources of information. Despite a recognition of air pollution’s importance (98.5%), there was limited engagement in systemic sustainability actions, such as supporting renewable energy initiatives. Most participants (84.3%) reported personal mitigation efforts, including energy-saving practices (35.5%) and walking instead of driving a car or bike (35.3%). While awareness of air pollution and its health impacts is high among Hanoi residents, proactive engagement in systemic solutions remains limited. Policymakers should prioritise community-based programs, public–private partnerships, sustainability education, and culturally tailored policy interventions to bridge gaps between awareness and action. Tailored interventions addressing demographic and cultural factors are essential to fostering socio-environmental sustainability in rapidly urbanising contexts.

1. Introduction

Air pollution poses a significant public health challenge in Vietnam, particularly in urban centres such as Hanoi. The World Health Organization (WHO) attributes over 60,000 deaths annually in Vietnam to air pollution-related diseases, including heart disease, stroke, lung cancer, chronic obstructive pulmonary disease, and pneumonia [1]. This environmental hazard not only shortens life expectancy by approximately 1.4 years but also undermines the country’s recent health advancements [2]. The primary contributors to air pollution in Vietnam are rapid urbanisation and industrialisation, leading to increased emissions from transportation, industrial activities, and residential energy use [3]. In addition, research highlights the influence of land use patterns and human–environment interactions on pollution levels, underscoring the complex, spatially heterogeneous nature of urban air quality [4].

Hanoi, the capital of Vietnam, is particularly vulnerable to air pollution due to its high population density, economic growth, and reliance on private motor vehicles. The city frequently records elevated levels of fine particulate matter (PM2.5), often exceeding WHO-recommended limits [5]. PM2.5 can penetrate deep into the lungs and enter the bloodstream, causing respiratory and cardiovascular issues [6,7]. The city’s high density of motor vehicles, industrial emissions, and construction activities exacerbate the problem, resulting in air quality that frequently exceeds safe limits [8,9]. In addition, indoor sources of air pollution are common to Vietnamese society, such as unvented indoor cooking [10].

In response to these challenges, Hanoi authorities have implemented several air pollution control measures, including promoting public transport, imposing restrictions on outdated vehicles, expanding green spaces, and launching public awareness campaigns [11]. Despite these efforts, significant challenges persist. Weak enforcement of emission standards, limited public engagement, rapid urban development, and insufficient coordination among stakeholders have hindered progress. Moreover, urban planning decisions often fail to fully integrate green infrastructure that can mitigate air pollution and extreme heat, as demonstrated in other international contexts [12].

Despite the severe health implications, public awareness of air pollution’s risks remains limited. Phung et al. highlighted the association between poor air quality and increased hospitalisations for respiratory and cardiovascular conditions in Hanoi and Ho Chi Minh City, underscoring the need for greater public education on this issue [13]. Enhancing community understanding is crucial for fostering behavioural changes and supporting policies aimed at reducing pollution sources. Addressing air pollution effectively requires coordinated efforts from individuals, communities, and government entities [14]. The WHO emphasises the importance of multisectoral collaboration to develop and implement long-term strategies that reduce emissions and promote health [15].

The study on which this paper is based aimed to assess public knowledge, awareness, perceptions, and actions regarding air pollution among residents of Hanoi, Vietnam, focusing on its causes, health impacts, and mitigation strategies. By examining community-level understanding and behaviours, the study provides important insights to support evidence-based policymaking and sustainable, health-oriented interventions in reducing air pollution in Hanoi.

2. Materials and Methods

2.1. Study Design and Setting

This paper is based on the quantitative arm of the overall study that employed a mixed-methods research approach, integrating both quantitative and qualitative data to provide a comprehensive understanding of the research problem. An explanatory sequential design was adopted, where quantitative data collection and analysis were conducted first, followed by qualitative data collection and analysis to elaborate on the quantitative findings [16]. Here, we focus only on the quantitative cross-sectional part of the study.

The study employed a cross-sectional design to obtain quantitative data through a structured questionnaire. The questionnaire included several main sections: knowledge and attitudes about air pollution; risk perception of air pollution and its impact on health; strategies for dealing with air pollution; individuals’ prevention and mitigation actions against air pollution; and the need for information and health promotion. The survey was conducted over four consecutive months between September 2022 and January 2023. Prior to data collection, the research team recruited and trained undergraduate students from the College of Health Sciences at VinUniversity for data collection. Each interview lasted approximately 30–45 min.

Ethical approval for this study was obtained from the Vinmec International General Hospital Joint Stock Company—VinUniversity Institutional Review Board for Biomedical Research prior to commencement (IRB No.: 95/2022/QD-VMEC; date of approval: 9 September 2022). Written informed consent was obtained from all participants. Data confidentiality and privacy were maintained throughout the study.

2.2. Study Participants and Recruitment

The study targeted adult residents of Hanoi, a densely populated urban area heavily impacted by air pollution. The inclusion criteria were residency in Hanoi, willingness to participate, and the ability to complete the survey in Vietnamese. A multistage sampling technique, combining cluster and simple random sampling, was used for participant recruitment. Three central and three suburban districts of Hanoi were randomly selected as clusters. From each district, 250 participants were recruited, with the aim being a total sample size of 1500 participants to allow for a robust analysis. Convenience sampling was then applied within each cluster to actively recruit participants.

A door-to-door approach was employed to identify potential participants, with the first household in each area selected randomly. One individual from each household was invited to participate. As an incentive and gesture of appreciation, participants were offered VND 200,000 (USD 7.80) for their time and knowledge-sharing.

2.3. Survey Development and Data Collection

A structured questionnaire was developed by the research team based on a comprehensive review of the relevant literature. The survey was designed to assess the knowledge, attitudes, and behaviours related to air pollution, risk perceptions, prevention and mitigation strategies, and sociodemographic factors. The initial version was developed in English and translated into Vietnamese, followed by a back-translation process to ensure accuracy and cultural appropriateness. Content validity was evaluated by a panel of experts from the College of Health Sciences at VinUniversity.

Two rounds of pilot testing were conducted with 20 participants from diverse sociodemographic backgrounds to evaluate the reliability and acceptability of the questionnaire. Adjustments were made based on feedback to finalise the survey instrument.

The survey was administered in person by trained undergraduate research assistants. The survey took approximately 30–45 min to complete.

2.4. Data Analysis

The statistical analysis was performed using the Statistical Package for Social Science (SPSS) for Windows, version 29.0 (IBM Corp., Armonk, NY, USA). Continuous variables are presented as the mean ± standard deviation (SD) or the median with interquartile range (IQR) according to data normality. Categorical data are presented as frequencies with their percentages. A p-value of less than 0.05 was considered statistically significant.

3. Results

A total of 521 participants provided responses for the survey, with a median age of 26 years (IQR: 21–34). Table S1 shows the sociodemographic characteristics of the respondents.

3.1. Environmental Health Issues and Exposure to Air Pollution

Participants were asked to select the top environmental health issues that concerned them. The most selected issue was air pollution (86.6%), followed by littering (60.3%), traffic congestion (34.2%), river and ocean pollution (31.9%), and climate change (17.3%). Other issues selected by fewer participants included poor waste management (13.1%) and overpopulation (4.6%), as shown in Figure 1.

The survey results indicate that most respondents (52.8%) have been exposed to particulate matter (PM) in the past five years. This is significantly higher than for any other air pollutant listed in the survey. The second most common pollutant that respondents have been exposed to is carbon monoxide (CO), with 7.3% of respondents indicating exposure (Figure 2).

3.2. Knowledge of Air Pollution

Almost all participants (98.3%) reported being aware of air pollution. When asked about their understanding of air pollution, most identified it as caused by humans (65.3%) and air pollutants (61.2%), with 63.1% recognising its negative impacts on humans and other living beings. Social media (68.9%) and television (58.3%) were the most frequently cited sources of information. Additionally, 14.0% provided other explanations for air pollution, indicating varied and diverse perspectives on the topic (

Table 1. Knowledge of air pollution among participants.

Variable, No. (%) #	Response (n = 521)
Have you heard of air pollution?
Yes	512 (98.3%)
No	9 (1.7%)
What do you know about air pollution?
Natural phenomenon	56 (10.7%)
Relevant to the environment	169 (32.4%)
Not a big problem	6 (1.2%)
Caused by air pollutants	319 (61.2%)
Caused by animals	25 (4.8%)
Caused by humans	340 (65.3%)
Benefits the climate and/or environment	6 (1.2%)
Damages the climate and/or environment	165 (31.7%)
Has positive impacts on humans and other living beings	10 (1.9%)
Has negative impacts on humans and other living beings	329 (63.1%)
Other	73 (14.0%)
Source of knowledge
Government agency information	37 (7.1%)
Local government internet	53 (10.2%)
Social media	359 (68.9%)
Television	304 (58.3%)
Radio	151 (29.0%)
Newspaper(s)	254 (48.8%)
Specialised/academic magazine(s), school/college/university	39 (7.5%)
Public library	12 (2.3%)
Environmental group(s)	19 (3.6%)
Energy provider	3 (0.6%)
Friends/family	50 (9.6%)
Other	60 (11.5%)
How important is the issue of air pollution to you personally?
Not important at all	1 (0.2%)
Not very important	6 (1.2%)
Important	91 (17.5%)
Very important	422 (81.0%)
Refuse to answer	1 (0.2%)
Why is air pollution important to you?#
Directly affects you personally (e.g., work, lifestyle)	350 (67.2%)
Affects health	489 (93.9%)
Affects daily activities	302 (58.0%)
Affects personal well-being/mood	230 (44.1%)
Affects animals	166 (31.9%)
Affects the environment	232 (44.5%)
Other	18 (3.5%)

# participants may select more than one answer to each question.

).

Scientists were the most trusted source of information regarding air pollution, with 63.5% of participants finding them very trustworthy. Environmental organisations were also highly trusted, with 56.2% of participants indicating them as very trustworthy. The government was the third most trusted source, with 67.8% of participants stating it to be very trustworthy. Family members or friends and media sources were the least trusted sources, with only 49.7% and 38.4% of participants, respectively, considering them very trustworthy (Table S2).

Overall, 81% of respondents indicated that air pollution is "very important" to them, while 17.5% indicated that it is "important." When asked why air pollution is personally important, the most common response was that it affects their health (93.9%). Additionally, as shown in Table 1, a significant number of respondents indicated that air pollution directly affects themselves (67.2%), their daily activities (58%), their personal well-being or mood (44.1%), animals (31.9%), and the environment (44.5%).

3.3. Awareness of and Practices Regarding Air Pollution

Four in every five respondents (80.6%) believed that many transportation options are a major cause of air pollution. Inefficient modes of transportation, such as motor vehicles, were also identified as a significant cause by 51.1% of respondents. Industrial emissions were identified as a cause by 77.7% of respondents. The survey also found that most respondents (79.1%) considered that air pollution has a personal impact on them, with 78.3% indicating that it also impacts their family and friends. In addition, 67.9% of respondents were aware of other effects of air pollution, as shown in

Table 2. Awareness and practice of air pollution among participants.

Variable, No. (%) #	Response (n = 521)
Causes of air pollution
Many modes of transportation	420 (80.6%)
Inefficient modes of transportation (motor vehicles)	266 (51.1%)
Inefficient burning of fuel by households for cooking, lighting, and heating	84 (16.1%)
Outdoor burning of fossil fuels	60 (11.5%)
Industrial emissions	405 (77.7%)
Indoor air pollution (use of toxic products: incense, cooking by wood)	73 (14.0%)
Wildfires	103 (19.8%)
Open burning of garbage waste	293 (56.2%)
Construction and demolition work	155 (29.8%)
Agriculture activities	69 (13.2%)
Use of chemical and synthetic products	83 (15.9%)
Other	83 (15.9%)
Personal impact of air pollution
Yes	412 (79.1%)
No	76 (14.6%)
Do not know	33 (6.3%)
Refuse to answer	0 (0.0%)
Impact on family/friends
Yes	408 (78.3%)
No	73 (14.0%)
Do not know	38 (7.3%)
Refuse to answer	2 (0.4%)
Awareness of other effects of air pollution
Yes	354 (67.9%)
No	63 (12.1%)
Do not know	99 (19.0%)
Refuse to answer	5 (1.0%)
Other effects of air pollution (if aware)	(n = 354)
Reduced agricultural production	72 (20.3%)
Toxic to wildlife	83 (23.4%)
Toxic to livestock/domesticated animals	87 (24.6%)
Birth defects	43 (12.1%)
Vulnerability to stresses	118 (33.3%)
Vulnerability to diseases	178 (50.3%)
Reduced quality of life	237 (66.9%)
Affected by air pollution
Infants/children under 5 years old	429 (82.3%)
Children 5 years old and above	362 (69.5%)
Adults (18–64 years old)	238 (45.7%)
Adults over 65 years old	403 (77.4%)
Outdoor workers	346 (66.4%)
Indoor workers	214 (41.1%)
Animals	228 (43.8%)
Plants	202 (38.8%)
Industrial engines	35 (6.7%)
Transportation	31 (6.0%)
Other	63 (12.1%)
Refuse to answer	1 (0.2%)
Perception of air pollution’s effects on yourself
Yes	506 (97.1%)
No	6 (1.2%)
Do not know	7 (1.3%)
Refuse to answer	2 (0.4%)
Ways air pollution affects yourself	(n = 506)
Itchy eyes	170 (33.6%)
Blurred vision	133 (26.3%)
Respiratory infections	279 (55.1%)
Emphysema	67 (13.2%)
Asthma	171 (33.8%)
Chronic obstructive pulmonary disease	89 (17.6%)
Heart disease	41 (8.1%)
Lung cancer	165 (32.6%)
Sinus infections	259 (51.2%)
Allergies	214 (42.3%)
Other	91 (18.0%)

^# participants may select more than one answer to each question.

.

Participants identified various groups as being affected by air pollution, with the highest concern shown for infants and children under 5 years old (82.3%), adults over 65 years old (77.4%), and children aged 5 years and above (69.5%). Other perceived vulnerable groups included outdoor workers (66.4%), adults aged 18-64 years old (45.7%), indoor workers (41.1%), animals (43.8%), and plants (38.8%). A smaller proportion of respondents associated air pollution with impacts on vehicle engines (6.7%) and transportation (6.0%), while 12.1% noted other affected entities. Regarding personal well-being, 97.1% of participants perceived air pollution as affecting them, while 1.2% did not, and 1.3% were uncertain.

Among those who felt affected (n = 506), the most reported health impacts included respiratory infections (55.1%), sinus infections (51.2%), and allergies (42.3%). Other frequently mentioned conditions included asthma (33.8%), itchy eyes (33.6%), lung cancer (32.6%), and blurred vision (26.3%) (Table 2).

3.4. Actions to Tackle Air Pollution

The majority of participants (82.1%) believed there are ways to tackle air pollution, while 8.8% disagreed, and 7.9% were unsure. Responsibility for addressing air pollution was attributed to individuals (81.6%), national governments (63.9%), and local governments (51.8%), with smaller proportions pointing to businesses (33.2%), local organisations (34.5%), and international bodies (21.1%).

Most participants (84.3%) reported taking action to mitigate air pollution. Among these, common measures included saving energy (35.5%), walking for errands (35.3%), using public transportation (30.3%), and avoiding burning materials (30.5%). Less frequently mentioned actions included reducing emissions through industrial measures (3.6%) and supporting renewable energy (1.4%).

Regarding local air quality, 44.7% of participants rated it as average, while 24.4% and 15.4% considered it poor or very poor, respectively. Only 14.2% rated it as good and 1.2% as excellent. Personal vehicle usage was reported by 80.2%, with most driving less than 10 km daily (37.0%) or 10–20 km daily (25.1%). A smaller proportion drove over 20 km (17.3%). Additionally, 64.7% of participants had considered improving air quality in their area, while 34.2% had not. These findings highlight a strong individual engagement with air pollution mitigation, alongside concerns about local air quality (Table S3).

3.5. Impact of Sociodemographic Factors on Air Pollution Knowledge and Perception

Awareness of air pollution was slightly higher among females (98.6%) compared to males (98.3%; p = 0.043). Females were more likely to attribute air pollution to many forms of transportation (82.6%) compared to males (77.3%; p = 0.011). Females also recognised the role of industrial emissions more frequently than did males (79.7% vs. 75.5%; p = 0.019). Females were more likely to indicate that air pollution currently or potentially impacts them personally (82.2%) compared to males (75.1%; p = 0.075). A significantly greater proportion of females than males reported that air pollution affects their overall health (47.7% vs. 33.6%; p = 0.002). Females recognised the potential negative effects of air pollution on agricultural production (14.6% vs. 12.7%;, p = 0.025) and its toxic effects on wildlife (15.7% vs. 17.0%; p = 0.013) at a slightly higher rate than did males. Respiratory infections were the most frequently recognised personal impact, significantly higher in females (60.5%) than males (45.0%; p < 0.001). Females also reported itchy eyes (36.7% vs. 27.9%; p = 0.030), blurry vision (27.8% vs. 22.3%; p = 0.008), and allergies (47.7% vs. 33.6%; p = 0.002) as consequences of air pollution compared to males. Additionally, females were more likely to indicate that air pollution had not affected their family or friends (84.7% vs. 70.7%; p = 0.012), whereas males expressed greater uncertainty about its impact (

Table 3. Impact of gender on knowledge and perception of air pollution.

Variable, No. (%) #	Female (n = 281)	Male (n = 229)	p-Value
Have you heard about air pollution?
Yes	277 (98.6%)	225 (98.3%)	0.043
No	4 (1.4%)	4 (1.7%)
What do you know about air pollution?
Natural phenomenon	27 (9.6%)	27 (11.8%)	0.218
Relevant to the environment	101 (35.9%)	66 (28.8%)	0.264
Not a big problem	5 (1.8%)	1 (0.4%)	0.546
Caused by air pollutants	168 (59.8%)	146 (63.8%)	0.546
Caused by animals	14 (5.0%)	11 (4.8%)	0.902
Caused by humans	190 (67.6%)	145 (63.3%)	0.133
Benefit to the climate and/or materials	6 (2.1%)	0 (0.0%)	0.159
Damage to the climate or to materials	87 (31.0%)	74 (32.3%)	0.460
Has positive impacts on humans and other beings	7 (2.5%)	3 (1.3%)	0.764
Has negative impacts on humans and other beings	178 (63.3%)	144 (62.9%)	0.785
Other	32 (11.4%)	39 (17.0%)	0.111
Source of knowledge
Government agency/information	13 (4.6%)	23 (10.0%)	0.078
Local government Internet	23 (8.2%)	29 (12.7%)	0.306
Social media	196 (69.8%)	157 (68.6%)	0.268
Television	162 (57.7%)	135 (58.9%)	0.747
Radio	76 (27.0%)	73 (31.9%)	0.555
Newspaper	141 (50.2%)	111 (48.5%)	0.225
Specialized/academic magazines, school/college/university	19 (6.8%)	19 (8.3%)	0.563
Public library	8 (2.8%)	4 (1.7%)	0.815
Environmental groups	11 (3.9%)	7 (3.1%)	0.338
Energy providers	0 (0.0%)	3 (1.3%)	0.278
Family/friends	28 (10.0%)	21 (9.2%)	0.809
Other	34 (12.1%)	25 (10.9%)	0.806
How important is the issue of air pollution to you personally?
Important	44 (15.7%)	46 (20.1%)	0.963
Very important	231 (82.2%)	181 (79.0%)
Why is air pollution important to you?
Directly affects you personally	189 (67.3%)	152 (66.4%)	0.473
Affects health	264 (94.0%)	215 (93.9%)	0.559
Affects daily activities	162 (57.7%)	132 (57.6%)	0.284
Affects personal well-being/mood	136 (48.4%)	90 (39.3%)	0.086
Affects animals	90 (32.0%)	74 (32.3%)	0.804
Affects the environment	128 (45.6%)	100 (43.7%)	0.911
Other	9 (3.2%)	9 (3.9%)	0.896
Causes of air pollution
Many transportation options	232 (82.6%)	177 (77.3%)	0.176
Inefficient modes of transportation	146 (51.9%)	114 (49.8%)	0.940
Inefficient burning of fuel in households	43 (15.3%)	39 (17.0%)	0.953
Burning of fossil fuels	29 (10.3%)	30 (13.1%)	0.623
Industrial emission	224 (79.7%)	173 (75.5%)	0.515
Indoor air pollution	45 (16.0%)	27 (11.8%)	0.436
Wildfires	51 (18.1%)	51 (22.3%)	0.451
Open burning of garbage waste	168 (59.8%)	118 (51.5%)	0.192
Construction and demolition works	80 (28.5%)	72 (31.4%)	0.735
Agriculture activities	38 (13.5%)	30 (13.1%)	0.838
Use of chemical and synthetic products	47 (16.7%)	34 (14.8%)	0.451
Other	40 (14.2%)	39 (17.0%)	0.228
Personal impact of air pollution
Yes	231 (82.2%)	172 (75.1%)	0.075
No	40 (14.2%)	36 (15.7%)
Do not know	10 (3.6%)	21 (9.2%)
Impact on family/friends
Yes	1 (0.4%)	0 (0.0%)	0.012
No	238 (84.7%)	162 (70.7%)
Do not know	27 (9.6%)	46 (20.1%)
Awareness of other effects of air pollution
Yes	192 (68.3%)	153 (66.8%)	0.980
No	33 (11.7%)	29 (12.7%)
Do not know	52 (18.5%)	46 (20.1%)
Other effects of air pollution (if aware)		(n = 354)
Reduce agricultural production	41 (14.6%)	29 (12.7%)	0.237
Toxic to wildlife	44 (15.7%)	39 (17.0%)	0.511
Toxic to livestock/domesticated animals	46 (16.4%)	41 (17.9%)	0.481
Birth defects	23 (8.2%)	20 (8.7%)	0.786
Vulnerability to stresses	71 (25.3%)	47 (20.5%)	0.178
Vulnerability to diseases	94 (33.5%)	82 (35.8%)	0.659
Reduce the quality of life	130 (46.3%)	101 (44.1%)	0.391
Other	48 (17.1%)	39 (17.0%)	0.135
Perception of air pollution’s effects on self
Yes	0 (0.0%)	1 (0.4%)	0.795
No	277 (98.6%)	218 (95.2%)
Do not know	3 (1.1%)	3 (1.3%)
Ways air pollution affects self		(n = 506)
Itchy eyes	103 (36.7%)	64 (27.9%)	0.030
Blurry vision	78 (27.8%)	51 (22.3%)	0.008
Respiratory infections	170 (60.5%)	103 (45.0%)	<0.001
Emphysema	41 (14.6%)	25 (10.9%)	0.451
Asthma	89 (31.7%)	78 (34.1%)	0.438
Chronic obstructive pulmonary disease (COPD)	51 (18.1%)	36 (15.7%)	0.906
Heart disease	23 (8.2%)	17 (7.4%)	0.653
Lung cancer	94 (33.5%)	68 (29.7%)	0.657
Sinus infections	147 (52.3%)	109 (47.6%)	0.063
Allergies	134 (47.7%)	77 (33.6%)	0.002
Other	48 (17.1%)	41 (17.9%)	0.53

^# participants may select more than one response to each question.

).

Regarding the impact of age, participants aged 35–44 years were significantly more likely to recognise air pollution as caused by air pollutants (80.0%) compared to those aged 18–34 years (62.4%) and ≥ 45 years (65.7%; p = 0.042). Those aged ≥45 years were most likely to attribute air pollution to human activities (80.0%) compared to other age groups (p = 0.033). Social media was the most reported source of knowledge among those aged 18–34 years (79.5%), but this decreased significantly with age (37.1% among those ≥45 years; p < 0.001). Conversely, reliance on radio and newspapers as sources increased with age, with participants ≥45 years reporting the highest use of radio (48.6%; p = 0.002) and newspapers (65.7%; p < 0.001). Construction and demolition works were identified as a cause of air pollution more frequently by participants aged 35–44 years (49.1%) than by younger and older groups (p = 0.025). The perception of air pollution reducing the quality of life was significantly more common among participants ≥45 years (65.7%) compared to those aged 18–34 years (41.3%; p = 0.008). Finally, lung cancer was reported as a way air pollution affects individuals significantly more among participants ≥45 years (60.0%) compared to younger groups (p = 0.005) (Table S4).

Participants educated to university undergraduate or postgraduate level were significantly more likely to have heard about air pollution compared to those with up to high school education (100% vs. 95.9%; p = 0.003). Recognising air pollution as damaging to the climate or materials was more common among undergraduate and postgraduate participants (39.8% and 39.3%, respectively) compared to those with up to high school education (23.8%; p = 0.001). University level participants were also more likely to identify the negative impacts of air pollution on humans and other living beings (69.3% and 75.0%, respectively) compared to high-school-educated participants (54.4%, p = 0.002). Regarding causes, university participants were more likely to attribute air pollution to inefficient transportation (57.5% vs. 42.5%; p = 0.006) and industrial emissions (80.3% vs. 71.0%; p = 0.019) compared to high school participants. Postgraduate participants were most likely to cite construction and demolition works as a cause (57.1%; p < 0.001). Awareness of other effects of air pollution was higher among university participants (72.0% vs. 60.6%; p = 0.026). For personal impacts, respiratory infections (62.2% vs. 40.4%; p < 0.001), asthma (40.9% vs. 19.7%; p < 0.001), sinus infections (58.3% vs. 34.7%; p < 0.001), and allergies (50.0% vs. 28.0%, p < 0.001) were more frequently reported by university participants compared to those with up to high school education (Table S5).

4. Discussion

This study based in Hanoi, Vietnam, revealed exceptionally high levels of awareness about air pollution, with 98.3% of respondents acknowledging familiarity with the issue. This aligns with findings from Jeddah, Saudi Arabia [17], and Muscat, Oman [18], where awareness levels were similarly high, reflecting significant public concern about air pollution’s health impacts. In contrast, lower awareness levels in regions such as Ireland [19], where only 66% of respondents recognised air pollution’s national effects, highlight regional disparities in information dissemination. Similarly, in Malaysia [20], many respondents underestimated the severity of local air pollution, further underscoring the importance of context-specific educational campaigns to address these gaps effectively.

This study revealed that air pollution is overwhelmingly perceived as a critical issue, with 98.5% of participants rating it as "very important" or "important." This strong concern reflects the city’s direct and prolonged exposure to urban, industrial, and vehicular emissions. However, this heightened perception of importance has not translated into significant proactive engagement, as evidenced by the low membership of environmental organisations. Similar patterns were observed in Muscat [18], where respondents recognised the criticality of air pollution but showed limited engagement in mitigation efforts. In Jeddah, younger and more educated individuals were more likely to prioritise air pollution, reflecting demographic variations in perceptions of importance [17]. In Malaysia, while air pollution was acknowledged as important during episodic haze events, the general perception of air quality as "good" or "satisfactory" indicated a disconnect between actual pollution levels and public perception [20]. In Ghana, perceptions of air pollution’s importance were closely tied to direct exposure and its impacts on health and economic conditions [21], similar to the patterns seen in Hanoi.

Our findings demonstrated high levels of awareness regarding the causes and impacts of air pollution. Most participants identified human activities as the main contributors, while 61.2% directly linked pollution to specific air pollutants. Awareness of health-related consequences was particularly robust, with 93.9% recognising adverse effects and 97.1% reporting personal impacts such as respiratory infections (55.1%), sinus issues (51.2%), and allergies (42.3%). Moreover, participants highlighted the effects on vulnerable populations, including children under 5 and adults over 65 years. Broader environmental impacts, such as damage to plants and animals, were acknowledged less frequently, reflecting a stronger focus on human health over ecological concerns.

Although these results indicate that residents generally recognise the multi-faceted nature of air pollution sources, the responses suggest some variability in how the relative importance of these sources is perceived. It is noteworthy that while public perceptions align with existing evidence indicating that transportation and industrial activities are indeed major sources of air pollution in Hanoi, the specific degree of contribution from each source may not be fully understood by residents. For instance, environmental monitoring reports have highlighted that motor vehicle emissions, particularly from outdated motorcycles and private cars, account for a substantial proportion of PM_2.5 concentrations in the city [22]. Industrial activities, including manufacturing and construction, also play a significant role, particularly in suburban areas undergoing rapid development [23]. However, residents’ perceptions regarding indoor pollution sources, such as unvented cooking or biomass fuel use, appeared less prominent in the responses, despite their documented contribution to household air pollution. These discrepancies underscore the need for improved risk communication and public education that not only raise awareness of the broad sources of pollution but also provide accurate, evidence-based information about the relative contribution of different sources. Bridging the gap between public perception and scientific data is essential to fostering informed public engagement and to supporting targeted interventions, such as stricter vehicle emission standards, promotion of clean energy for households, and industrial regulation.

In the comparison with other studies, a similar awareness of the causes of air pollution was observed in Jeddah [17] and Muscat [18], where respondents primarily attributed it to vehicular emissions and industrial activities. However, these studies placed less emphasis on family-level impacts or vulnerable groups, adopting a more individualistic perspective. In Malaysia, while episodic events such as haze heightened public concern, there was less sustained awareness of family or personal impacts compared to Hanoi [20]. The findings from Ghana align closely with those in Hanoi, as respondents in both regions demonstrated significant concern for the health impacts on family and vulnerable groups [21]. The study by Kim et al. further reinforces that local exposure raises awareness of air pollution causes, although in both Vietnam and Ghana, environmental effects beyond human health received limited attention [24]. These patterns underscore the importance of broadening public discourse to address not only personal and family health impacts but also the broader ecological consequences of air pollution.

Participants in Hanoi have experienced prolonged exposure to pollution driven by rapid urbanisation, industrialisation, and heavy reliance on fossil fuels. The city’s significant vehicular density, with over five million registered vehicles, along with coal combustion and industrial emissions, has created persistent air quality challenges [25]. This continuous exposure was reflected in health concerns raised by respondents, including respiratory infections, sinus problems, and allergies. Vulnerable populations, particularly children and the elderly, were acknowledged as disproportionately affected, highlighting the far-reaching health impacts of chronic air pollution exposure. Comparisons with other studies reveal differences in the nature and perception of pollution exposure. In Muscat [18] and Malaysia [20], pollution is episodic, often linked to specific events such as construction activities or transboundary haze episodes, which prompt immediate public attention but do not foster sustained concern. Conversely, Jeddah [17] and Ghana [21] face continuous exposure due to urban and industrial activities, contributing to sustained health risks. Unlike Hanoi, where vehicular emissions dominate, Ghana’s pollution sources are more varied, including biomass burning and waste disposal practices [21]. Despite prolonged exposure in Hanoi and Vietnam as a whole, as noted by Kim et al. [24], this has yet to translate into strong opposition to systemic causes such as reliance on coal-fired power plants, underscoring the challenges in converting awareness into advocacy.

Our study revealed that while most participants believe in actionable ways to tackle air pollution (82.1%) and reported personal mitigation efforts (84.3%), these actions were predominantly individualistic, such as saving energy, walking, or using public transportation. Systemic measures, such as advocating for renewable energy or industrial emission reductions, were far less common, with limited emphasis placed on the role of businesses and international organisations. Similar trends were observed in other studies, including Jeddah [17], Muscat [18], and Malaysia [20], where personal actions outweighed collective or institutional efforts. However, Ghana presented a notable exception, demonstrating greater engagement with community-based and institutional initiatives, indicating the importance of cultural and systemic support for collective action [21].

However, it is important to interpret these findings within the broader socioeconomic and infrastructural context of Hanoi. The actual effectiveness and sustainability of these behaviours may be constrained by real-life factors such as limited access to reliable public transportation, urban sprawl, work-related mobility demands, and a lack of supportive urban infrastructure. Similar limitations have been reported in studies of other urban centres, where willingness to adopt environmentally friendly behaviours does not always translate into sustained action due to structural barriers [26]. Although residents in Hanoi demonstrated strong awareness of primary pollution sources mirroring patterns observed in developed cities, there were notable differences in adopting environmentally friendly behaviours. For instance, a large-scale Eurobarometer survey across Europe revealed that approximately 74% of respondents endorsed state intervention, even if it required public funding [27]. These findings highlight a critical distinction: while Hanoi residents share high levels of concern, actual willingness to adopt structural or policy-supported actions is more constrained. This discrepancy may be attributed to systemic factors, including limited access to real-time environmental information, lower institutional trust, and an underdeveloped civic infrastructure to support collective actions. While individual efforts contribute to reducing air pollution, their overall impact remains limited without parallel systemic interventions, such as improved public transport networks, urban planning that prioritises walkability, and policies that support the transition to clean energy. Future studies should explore not only the reported behaviours but also the factors influencing their adoption and sustainability. This could include assessments of perceived barriers, accessibility challenges, and the long-term behavioural patterns of different population groups.

The present study reveals significant differences in air pollution awareness, perceptions, and reported impacts across gender, age, and educational levels. For instance, female participants exhibited slightly higher awareness of air pollution than did males. Similarly, in Jeddah, Muscat, and California, USA, females exhibited higher awareness levels than did males, suggesting the influence of gender in shaping perceptions [17,18,28]. Females were more likely to attribute air pollution to transportation and industrial emissions, reflecting greater recognition of major urban pollution sources. Tailored public health campaigns should address these gender-specific perceptions and vulnerabilities, focusing on reducing exposure and improving access to healthcare for pollution-related conditions.

Our findings also demonstrate age-related differences in the attribution of causes and the recognition of the health impacts of air pollution. Participants aged 35–44 years were more likely to associate air pollution with specific pollutants, while those ≥45 years attributed it to human activities, potentially reflecting cumulative life experience and awareness of anthropogenic environmental damage. Younger participants predominantly used social media for information, while reliance on traditional media such as radio and newspapers increased with age. These insights suggest that age-targeted communication strategies are essential. For instance, younger audiences may benefit from digital campaigns, while older populations may prefer traditional media outlets.

Our results also noted that educational attainment significantly influenced air pollution awareness and perceived impacts. Participants with higher education levels were more likely to identify specific causes, such as inefficient transportation and industrial emissions, and to recognise their broader effects on the climate and health. Other studies reported that individuals in higher-skilled occupations exhibited significantly more positive attitudes towards environmental concerns compared to those in lower-skilled roles [29,30,31]. It was also noted that a country’s income level and the willingness of individuals to pay to save the environment are strongly correlated with awareness of air pollution [29,32]. These variations point to the need for tailored educational interventions that consider cultural and demographic contexts.

The present study has some limitations that should be considered. It relied on self-reported data, which may introduce bias as participants might overestimate their awareness or actions due to social desirability effects. Additionally, the cross-sectional nature of the study limits the ability to establish causal relationships between awareness, actions, and policy effectiveness. The focus on urban residents in Hanoi may not fully capture perceptions and behaviours in rural areas or other regions in Vietnam. Furthermore, while individual and community actions were well-documented, the study did not investigate deeply the structural and institutional barriers that limit systemic engagement. While the final sample size of 521 respondents is comparable to other cross-sectional studies investigating public awareness and perceptions of air pollution in urban settings [17,18,20], the lower response rate may introduce selection bias and affect the generalisability of the findings, which should be considered when interpreting the results. Although the content validity of the questionnaire was established through expert review, other forms of validity, such as construct validity and criterion-related validity, were not assessed. In addition, internal consistency reliability, such as Cronbach’s alpha coefficient, was not evaluated. Future research should incorporate these psychometric assessments to further enhance the robustness and credibility of the research instrument.

Additionally, future research should focus on conducting longitudinal studies to evaluate the long-term effectiveness of public health campaigns and policy interventions in changing awareness, attitudes, and behaviours. Expanding research to include comparative studies between rural and urban populations in Vietnam and across similar socio-economic contexts globally would provide a broader understanding of regional differences. Investigating behavioural barriers to systemic engagement and designing interventions to encourage collective action, particularly in areas with low participation rates, would address the critical gaps identified in this study. Qualitative and mixed-methods approaches could help uncover context-specific barriers and facilitators to sustained behavioural change and civic engagement. Such research would contribute to developing more targeted, culturally appropriate, and effective strategies to promote sustainable, long-term solutions to air pollution in Hanoi. Lastly, the study was based on perceptions rather than quantitative environmental exposure assessments, and future research should incorporate environmental monitoring and longitudinal designs to deepen the understanding of these issues.

5. Conclusions

This study highlights high levels of awareness and concern about air pollution among Hanoi residents, coupled with significant gaps in proactive engagement and systemic action. While personal measures to mitigate air pollution are prevalent, broader participation in institutional and community-level initiatives remains limited. These findings provide important direction for improving the effectiveness of Hanoi’s air pollution control policies and public health interventions. Specifically, the results underscore the need to strengthen public education efforts with targeted, evidence-based messaging that clarifies the relative contribution of different pollution sources and the role of both individual and collective actions. Policymakers should also prioritise creating accessible, inclusive opportunities for citizen involvement, such as supporting environmental organisations, incentivising the use of clean energy, and expanding community-based programmes focused on air quality improvement. Furthermore, adjustments to existing policies should aim to better integrate air pollution control with urban planning, transport infrastructure, and public health promotion to facilitate sustainable, long-term change. Strengthening multisectoral collaboration between government agencies, civil society, and the private sector is essential to aligning individual, community, and institutional efforts. Future research should focus on identifying and addressing the socioeconomic, cultural, and structural barriers to public participation in systemic solutions. In addition, exploring the effectiveness and sustainability of individual mitigation behaviours, leveraging technological innovations, and developing holistic, context-specific policy interventions will be critical to protecting public health and advancing environmental sustainability in Hanoi.