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Open AccessArticle

Trust in Sharing Economy Business Models from the Perspective of Customers in Szczecin, Poland

1
Faculty of Engineering and Transport Economics, Maritime University of Szczecin, 70-507 Szczecin, Poland
2
Faculty of Economics, Finance and Management, University of Szczecin, 71-004 Szczecin, Poland
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(23), 6838; https://doi.org/10.3390/su11236838
Received: 12 September 2019 / Revised: 23 November 2019 / Accepted: 25 November 2019 / Published: 2 December 2019
(This article belongs to the Special Issue Sustainable Business Models and Common Goods)
The concept of a sharing economy, as part of a wider collaborative economy concept, is among the most important economic and technological trends that will influence socioeconomic development in the future. Interest in using the opportunities offered by sharing platforms is increasing; hence, the subject is a current and important issue. Confidence in technology, service providers and application providers is a key issue when making decisions about using such solutions. The aim of the paper is to examine the level of trust in sharing economy business models considering two groups of factors, trust in people and in technology, among several demographic groups. The paper has an empirical character and the results are provided on the basis of a survey conducted in Szczecin, Poland, with 403 respondents who are current and potential users of sharing platforms. The obtained results show that platform management requires more attention focused on building mutual trust networks among participants rather than strengthening the confidence in using the technology. View Full-Text
Keywords: trust; business model; sharing economy; collaborative consumption trust; business model; sharing economy; collaborative consumption
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Wagner, N.; Strulak-Wójcikiewicz, R.; Landowska, A. Trust in Sharing Economy Business Models from the Perspective of Customers in Szczecin, Poland. Sustainability 2019, 11, 6838.

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