Beyond Isolation: Social Media as a Bridge to Well-Being in Old Age
Abstract
1. Introduction
- Identify the main social media used by Brazilian older adults and their usage patterns;
- Analyze the relationship between sociodemographic and health characteristics with social media use;
- Investigate the association between social media use and indicators of psychological well-being (self-esteem, loneliness, and depressive symptoms);
- Examine the impact of the COVID-19 pandemic on social media usage patterns by older adults.
2. Materials and Methods
2.1. Study Design
2.2. Population and Sample
2.3. Data Collection Instruments
2.4. Data Collection Procedures
2.5. Statistical Analysis
- Descriptive statistics: means, standard deviations, frequencies, and percentages to characterize the sample;
- Student’s t-test and ANOVA: for comparisons between groups in continuous variables [32];
- Chi-square test: for associations between categorical variables [33];
- Multivariate logistic regression: to identify predictors of intensive social network use, controlling for confounding variables [34];
- Pearson correlation analysis: to examine relationships between social network use and health/well-being variables [35].
2.6. Ethical Considerations
3. Results
3.1. Sociodemographic Profile of Participants
3.2. Social Media Usage Patterns
3.3. Impact in the Use Social Media During the Pandemic
- 86.85% of participants reported being in social isolation;
- 40.82% maintained virtual contact with family;
- 27.89% maintained both in-person and virtual contact with family;
- 75.06% maintained virtual contact with friends, mainly via WhatsApp® (65.99%).
3.4. Relationship Between Sociodemographic Characteristics and Social Media Use
- Age and platform preference: younger participants (60–69 years) tended to use Instagram® more, while older ones preferred WhatsApp®;
- Education and frequency of use: higher education was associated with more frequent social media use;
- Income and platform diversity: participants with higher income used a greater variety of social networks.
3.5. Health Aspects and Their Relationship with Social Media Use
- A total of 84.13% of participants regularly used medications.
- Hypertension (46.71%);
- Back problems (40.59%);
- Insomnia (34.01%);
- Anxiety or panic disorder (32.20%).
- 49.89% of participants had the disease;
- 96.83% were vaccinated, with 75.82% having received four doses of the vaccine.
3.6. Income and Activities of Participants
3.7. Social Media Use and Social Contact During the Pandemic
3.8. Relationship Between Social Media Use and Health Aspects
3.9. Impact of COVID-19 on Social Media Use
- Participants who had COVID-19 increased their social media use by an average of 2.3 h/week (p < 0.01);
- Having family members who contracted COVID-19 was associated with an increase of 1.8 h/week in social media use (p < 0.05);
- 88.21% of participants reported using social media to obtain information about the pandemic.
3.10. Barriers and Facilitators in Social Media Use
3.11. Social Media Usage Patterns by Age Group
- Participants aged 60–69 were more likely to use multiple platforms (p < 0.01);
- Facebook® use was more prevalent among those aged 70–79 (p < 0.05);
- Participants aged 80 or older showed a strong preference for WhatsApp® (p < 0.001).
3.12. Relationship Between Social Media Use and Well-Being Indicators
- Life satisfaction (r = 0.31, p < 0.001);
- Perception of social support (r = 0.28, p < 0.001);
- Depressive symptoms (r = −0.22, p < 0.01).
3.13. Use of Social Media for Health Purposes
3.14. Impact of Social Isolation on Social Media Use
- 72.32% increased their frequency of social media use;
- 58.49% reported that social media were “very important” in dealing with isolation;
- 45.17% started using new platforms or digital features.
3.15. Association Between Socioeconomic Characteristics and Usage Patterns
- Higher education (OR = 1.08, 95% CI: 1.03–1.13);
- Monthly income above 5 MW (OR = 1.76, 95% CI: 1.24–2.49);
- Residing in an urban area (OR = 2.13, 95% CI: 1.45–3.12);
- Having more than three devices connected to the internet (OR = 1.92, 95% CI: 1.36–2.71).
3.16. Perceptions of the Impact of Social Media on Well-Being
- Social connection (78.23%);
- Access to information (72.56%);
- Entertainment (68.93%).
- Privacy (32.20%);
- Sleep quality (18.37%).
4. Discussion
4.1. Usage Patterns and Sociodemographic Factors
4.2. Impact of the Pandemic on Social Media Use
4.3. Social Networks, Health, and Well-Being
4.4. Barriers and Facilitators
5. Conclusions
6. Implications and Recommendations
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
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Characteristic | n (%) |
---|---|
Age Group | |
60 to 69 years | 360 (81.63%) |
70 to 79 years | 68 (15.42%) |
80 years or older | 13 (2.95%) |
Sex | |
Female | 363 (82.31%) |
Male | 78 (17.69%) |
Skin Color | |
White | 386 (87.53%) |
Mixed | 33 (7.48%) |
Black | 14 (3.18%) |
Yellow | 6 (1.36%) |
Indigenous | 2 (0.45%) |
Marital Status | |
With Partner | 256 (58.05%) |
Without Partner | 185 (41.95%) |
Education | |
Mean years of schooling | 17.46 ± 5.84 |
Characteristic | n (%) |
---|---|
Monthly income of the older adult | |
1 MW | 46 (10.43%) |
2 MW | 50 (11.33%) |
3 to 5 MW | 140 (31.75%) |
6 to 9 MW | 94 (21.32%) |
10 MW or more | 101 (22.90%) |
Don’t know | 10 (2.27%) |
Daily activities | |
Domestic activities | 136 (30.84%) |
Paid work | 84 (19.05%) |
Paid work and others | 89 (20.18%) |
Sports and dance | 57 (12.92%) |
Volunteer work | 56 (12.70%) |
None | 19 (4.31%) |
Predictor | Outcome | Beta (Β)/OR (95% CI) | p-Value |
---|---|---|---|
Frequency of social media use | Number of comorbidities | β = 0.18 | <0.01 |
Use of social media for health information seeking | Presence of chronic diseases | OR = 1.45 (1.22–1.73) | <0.001 |
Greater engagement in social media | Better perception of quality of life | β = 0.23 | <0.001 |
Facilitators | n (%) | Barriers | n (%) |
---|---|---|---|
Maintaining contact with family/friends | 389 (88.21%) | Privacy concerns | 201 (45.58%) |
Access to information | 312 (70.75%) | Technical difficulties | 178 (40.36%) |
Entertainment | 287 (65.08%) | Lack of interest in some platforms | 156 (35.37%) |
Learning new skills | 201 (45.58%) | Excessive time spent online | 134 (30.39%) |
Sharing experiences | 189 (42.86%) | Exposure to negative news | 112 (25.40%) |
Indicator | Correlation Coefficient (R) | p-Value |
---|---|---|
Life satisfaction | 0.31 | <0.001 |
Social support | 0.28 | <0.001 |
Depressive symptoms | −0.22 | <0.01 |
Purpose | n (%) |
---|---|
Seeking health information | 312 (70.75%) |
Sharing health experiences | 189 (42.86%) |
Contact with health professionals | 156 (35.37%) |
Participation in online support groups | 134 (30.39%) |
Scheduling appointments/exams | 112 (25.40%) |
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Ribeiro, R.M.; Menezes, J.D.d.S.; Pompeo, D.A.; Diniz, M.A.A.; Lima, G.S.; Ribeiro, P.C.P.S.V.; André, J.C.; Ribeiro, R.d.C.H.M.; Rodrigues, R.A.P.; Kusumota, L. Beyond Isolation: Social Media as a Bridge to Well-Being in Old Age. Int. J. Environ. Res. Public Health 2025, 22, 882. https://doi.org/10.3390/ijerph22060882
Ribeiro RM, Menezes JDdS, Pompeo DA, Diniz MAA, Lima GS, Ribeiro PCPSV, André JC, Ribeiro RdCHM, Rodrigues RAP, Kusumota L. Beyond Isolation: Social Media as a Bridge to Well-Being in Old Age. International Journal of Environmental Research and Public Health. 2025; 22(6):882. https://doi.org/10.3390/ijerph22060882
Chicago/Turabian StyleRibeiro, Renato Mendonça, João Daniel de Souza Menezes, Daniele Alcalá Pompeo, Maria Angélica Andreotti Diniz, Gabriella Santos Lima, Patrícia Cruz Pontífice Sousa Valente Ribeiro, Júlio César André, Rita de Cássia Helú Mendonça Ribeiro, Rosalina Aparecida Partezani Rodrigues, and Luciana Kusumota. 2025. "Beyond Isolation: Social Media as a Bridge to Well-Being in Old Age" International Journal of Environmental Research and Public Health 22, no. 6: 882. https://doi.org/10.3390/ijerph22060882
APA StyleRibeiro, R. M., Menezes, J. D. d. S., Pompeo, D. A., Diniz, M. A. A., Lima, G. S., Ribeiro, P. C. P. S. V., André, J. C., Ribeiro, R. d. C. H. M., Rodrigues, R. A. P., & Kusumota, L. (2025). Beyond Isolation: Social Media as a Bridge to Well-Being in Old Age. International Journal of Environmental Research and Public Health, 22(6), 882. https://doi.org/10.3390/ijerph22060882