Journal of Theoretical and Applied Electronic Commerce Research, Volume 9, Issue 1

In the year 2001, one of the authors of this editorial wrote an article about support versus confidence in the data mining technique, association rules. […]

There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a rese...

The design of business models is of decisive importance and as such it has been a major research theme in service and particularly electronic markets. Today, different definitions of the term and ideas of core constructs of business models exist. In...

Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is...

The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the manag...

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to...