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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Determinants of Use of Social Media Tools in Retailing Sector

by
Carlota Lorenzo-Romero
1,
María-del-Carmen Alarcón-del-Amo
2 and
Efthymios Constantinides
3
1
University of Castilla-La Mancha, Marketing Department, Albacete, Spain
2
University Autonomous of Barcelona, Marketing Department, Barcelona, Spain
3
University of Twente, School of Management and Governance, Twente, Netherlands
J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 44-55; https://doi.org/10.4067/S0718-18762014000100005
Submission received: 30 October 2012 / Accepted: 2 July 2013 / Published: 1 January 2014
Versions Notes

Abstract

The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of these technologies. The purpose of this article is to study factors affecting the acceptance of Social Media as a business strategy by Spanish retailers. A model that explains the adoption of Social Media tools has been created, on the basis of a technology acceptance model by adding the perceived strategic value, generating an extended model useful for academics and practitioners. The results confirm the central role played by the perceived ease of use of Web 2.0 in the process of its adoption as a business tool.
Keywords: Social media; Web 2.0; Extended technology acceptance model (ETAM); Perceived strategic value; Retailing sector Social media; Web 2.0; Extended technology acceptance model (ETAM); Perceived strategic value; Retailing sector

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MDPI and ACS Style

Lorenzo-Romero, C.; Alarcón-del-Amo, M.-d.-C.; Constantinides, E. Determinants of Use of Social Media Tools in Retailing Sector. J. Theor. Appl. Electron. Commer. Res. 2014, 9, 44-55. https://doi.org/10.4067/S0718-18762014000100005

AMA Style

Lorenzo-Romero C, Alarcón-del-Amo M-d-C, Constantinides E. Determinants of Use of Social Media Tools in Retailing Sector. Journal of Theoretical and Applied Electronic Commerce Research. 2014; 9(1):44-55. https://doi.org/10.4067/S0718-18762014000100005

Chicago/Turabian Style

Lorenzo-Romero, Carlota, María-del-Carmen Alarcón-del-Amo, and Efthymios Constantinides. 2014. "Determinants of Use of Social Media Tools in Retailing Sector" Journal of Theoretical and Applied Electronic Commerce Research 9, no. 1: 44-55. https://doi.org/10.4067/S0718-18762014000100005

APA Style

Lorenzo-Romero, C., Alarcón-del-Amo, M. -d. -C., & Constantinides, E. (2014). Determinants of Use of Social Media Tools in Retailing Sector. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 44-55. https://doi.org/10.4067/S0718-18762014000100005

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