- Editorial
Editorial: Continuous Improvement of JTAER through Monitoring Performance Indicators
- Narciso Cerpa and
- Trung Pham
1 August 2012
An important mission of JTAER is to maintain the high quality of the journal[...]
2012 August - 10 articles
1 August 2012
An important mission of JTAER is to maintain the high quality of the journal[...]
1 August 2012
This exploratory research explores the emotional perspective of online distrust, where distrust is a fear. Fear is one of the negative emotions where the situational state is motive-inconsistent and uncertainty is present. A review of literature expl...
1 August 2012
E-service questionnaires must be content-aligned with the company or organization’s customer relationship management system (CRM). Four phases of qualitative research will ensure this alignment. The first phase is a qualitatively evaluative search of...
1 August 2012
In this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding....
1 August 2012
The new possibilities offered by digital technologies facilitate advanced forms of exchange and interaction between consumers and businesses.[...]
1 August 2012
Increasingly, academic researchers and practitioners have been using online 3D virtual worlds such as Second Life (SL) to conduct focus groups. When doing so, researchers and practitioners have copied and pasted as is, in this new environment, the qu...
1 August 2012
While scholars have made an extensive research contribution on the field of customers´ online trust towards domestic retailers, customers’ international online trust has not yet attracted researchers’ attention. Following the extensive expansion of c...
1 August 2012
The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effecti...
1 August 2012
This paper examines the relationship between virtual identity and virtual consumption in Second Life. More specifically, we investigate the tendency to link the virtual world to reality through the concept of identity, and explore the role consumptio...
1 August 2012
This paper compares two models predicting gender differences in information processing to determine if either of the models is more pertinent to goal-oriented Internet searches. The Selectivity Model (Meyers-Levy 1989) proposes that women make more c...