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Journal: J. Theor. Appl. Electron. Commer. Res., 2022
Volume: 17
Number: 57

Article: Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel
Authors: by Mathew Parackal, Damien Mather and Rory Redman
Link: https://www.mdpi.com/0718-1876/17/3/57

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