Journal of Theoretical and Applied Electronic Commerce Research, Volume 10, Issue 3

E-commerce has been an academic research discipline and a domain of practice since the 1990s, when the use of internet for commercial purposes started. [...]

Organizational agility is a key factor for survival and success in today’s global, interconnected and turbulent business environment. Mobile technology, due to its anywhere, anytime characteristics, can be a promising tool for enhancing organizationa...

Social media is used as a platform to not only make connections and share user-generated content but also to advertise products. We study the role of opinion leadership on the social media networking website of Facebook for product advertisements thr...

The buyer’s trust in seller in consumer to consumer e-commerce plays a critical role in consumer purchase decisions. Thus, this paper aims at analyzing the relationships between buyer’s trust in seller, price discount, and price premium by using prod...

The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appe...

This study investigates factors influencing live customer support chat services in Kuwait. Live Customer Support Chat represents a newly implemented type of customer service in E-commerce websites. Live Support Chat allows online agents through compa...