Search Results (35)

Online customization has become a prominent strategic approach for delivering personalized value. However, prior research has largely examined isolated relationships such as trust and purchase intention, customization and value, or value and loyalty. This study situates the issue within the broader context of digital co-creation and aims to provide an integrated explanation of how trust in an e-vendor and participation in e-customization shape multiple dimensions of customized product value and subsequent repeat purchase intention. Using survey data from 312 customers with prior online customization experience, the proposed relationships were tested through structural equation modeling. The results suggest that trust in an e-vendor increases participation in customization, which in turn enhances utilitarian value, uniqueness value, and self-expressiveness value. These value components positively influence repeat purchase intention, and several mediation effects have emerged. Specifically, participation partly mediates the effect of trust on all three value dimensions, while uniqueness value and self-expressiveness value partly mediate the effect of participation on repeat purchase intention. Overall, the findings provide empirical evidence for a trust–participation–value pathway and highlight the importance of both functional and symbolic value outcomes in sustaining customer engagement in online customization environments. Full article

Although research on hotel service robots has been continuously increasing, the existing literature still lacks a systematic exploration of the multiple concurrent mechanisms involved in the formation of user experience. Based on the theory of value co-creation, this study first extracted the key service robot attributes that affect user experience by analyzing 3200 online user notes from the Chinese platform Xiaohongshu. Then, using 433 valid questionnaires, it employed SEM and fsQCA to examine the influence mechanism of service robot comprehensively attributes on user experience. The results of the SEM study showed that the attributes of perceived usefulness, perceived ease of use, anthropomorphism, and service remediation ability of service robots positively influenced customers’ willingness to co-create value, thereby further enhancing the user experience. The perceived privacy risk attribute did not significantly affect customers’ willingness to co-create value. The fsQCA analysis further identified multiple effective configurations, including antecedent configurations with high customer willingness to co-create value, high usage intention, high satisfaction, and high forgiveness intention as outcome variables. This study, through a combination of methods, revealed the complex experiences users encounter during interactions with service robots and regarded customers’ willingness to participate in value creation as a front-end psychological mechanism, providing a new theoretical perspective on the value co-creation process in human–machine collaboration. At the same time, this study, from the user perspective, provided strategies for optimizing user experience and service deployment for Chinese hotel managers. Full article

Social media-based content entrepreneurship is evolving rapidly and emerging as a significant and growing form of employment. Generative AI (GenAI) offers content entrepreneurs a powerful tool for content creation; however, the technology can be abused to produce deepfakes, rumors, plagiarism, and other injurious content. This triggers value co-destruction across the creator economy and society, making it particularly crucial to enhance content entrepreneurs’ compliance with GenAI policies. Aiming to develop an effective governance framework, this study adopts a mixed-methods approach, beginning with exploratory interviews to uncover factors affecting GenAI policy compliance intention. Subsequently, it employs confirmatory quantitative research with a survey to validate the proposed research model. The results indicate that both the deterrence triad (i.e., perceived sanction certainty, severity, and celerity) and perceived social norm strengthen GenAI policy compliance intention. Meanwhile, perceived social norm weakens the impact of perceived sanction certainty on policy compliance intention. Furthermore, peer communication enhances policy compliance intention by increasing perceptions of sanction certainty and celerity as well as social norm. These findings contribute to the sustainable development of content entrepreneurship and effective GenAI governance, fostering a symbiotic creator economy. Full article

Entrepreneurship has proven to be a dynamic force for societal change in urgent global transformation toward sustainability. While governments and established institutions often move slowly, a new wave of entrepreneurs—guided by passion, purpose, and a holistic worldview—are actively shaping alternative paths to sustainable development. This study investigates how entrepreneurs integrate personal purpose, well-being, and a holistic approach into their businesses and lifestyles. Drawing on observations and interviews with selected entrepreneurs, the research employs thematic analysis to explore their motivations, decision-making processes, and the role of environments in shaping their ventures. The findings highlight a distinctive approach of conscious entrepreneurs: a shift from profit maximisation to values-based operations, educational marketing to foster authentic client engagement, and a regenerative leadership style that prioritises balance, relational intelligence, and co-creation. Unlike digital nomads or traditional influencers, these entrepreneurs represent a grounded, intentional lifestyle rooted in inner development and collective transformations. The results of this study contribute to a growing body of interdisciplinary literature on sustainability and entrepreneurship by offering an expanded understanding of purpose and passion in sustainable/conscious entrepreneurship and proposing an updated business model canvas for such entrepreneurs. Full article

The proliferation of diverse multi-stakeholder partnering arrangements that seek to achieve the 2030 Agenda for Sustainable Development has prompted calls for overarching standards to enhance their governance, legitimacy and effectiveness. This conceptual article critically examines the limitations of applying universal partnership standards across complex and context-sensitive collaborative arrangements. Drawing on a purposive sampling of approximately 115 academic, policy-oriented and practitioner sources, identified through targeted database searches, we explore the historical development of sustainability-related partnership norms and identify some of the tensions in their alignment with socio-historic, institutional and relational dynamics. We examine the concept of partnership meta-governance as a way of both ensuring and enabling effective collaborative initiatives working to meet the targets of the 2030 Agenda’s 17 Sustainable Development Goals. Using a methodology that combines conceptual analysis with practitioner-tested support mechanisms, we propose a principles-based approach to enrich the enabling dimension of partnership meta-governance by privileging contextual responsiveness, co-creation and relational values over prescriptive compliance. This approach seeks to reinforce the transformational intent of the 2030 Agenda by offering a foundation for more inclusive and adaptive collaboration that supports the long-term aspirations of the United Nations’ Pact for the Future. Full article

In recent years, China has vigorously promoted the EPC mode in the construction industry. However, under the weak trust environment of China’s construction industry, both owners and general contractors are involved in the design stage of EPC projects. Owing to conflicting interests in the design stage, there is a two-stage design interest paradox between the owners and general contractors of Chinese EPC projects, and this causes significant difficulties and challenges for project implementation. To resolve this paradox, this study proposes the “DART-PDCA” design management model by integrating value co-creation theory with the PDCA cycle. Applied to the Yuzhou High-speed Rail Station Square and Related Infrastructure PPP Project and the extended case, the model demonstrates how it resolves the paradox by (1) establishing structured dialogue platforms for aligning evolving design intentions, (2) enhancing information access and transparency through agreed protocols, and (3) facilitating dynamic risk assessment and allocation mechanisms. The results confirm that (1) the two-stage design interest paradox negatively impacts design management quality in China’s low-trust environment; and (2) the “DART-PDCA” design management model effectively resolves this paradox, leading to demonstrable improvements in design management quality, efficiency, and stakeholder alignment. This research forges novel interdisciplinary linkages among owner–general contractor relationships, design management, and EPC projects, providing critical insights into managing multi-organizational dynamics in complex EPC project environments. Full article

Augmented reality has hastened innovators to create things instantly. It has long been understood that the tourism industry is an industry of cultural exchange and visitation seeking experience, satisfaction, and pride. This study aims to increase behavior intention and delight mediating through experiential value co-creation using service-dominant logic theory. This study answers the focused research question by conducting surveys (n = 307) of members of Generation Y in Jakarta and Semarang city. The findings show that experiential value co-creation and delight directly and indirectly have a positively effect on behavior intention in virtual travel. This research offers a new concept, namely experiential value co-creation, to explain the connection between how tourists’ behavior in surfing the internet can influence their behavior intentions. This research certainly has managerial implications which are very useful for increasing behavioral intention, especially in the tourism sector. Tourist attraction managers must pay attention to content that discusses tourist destinations. Complete and accurate information is very useful in increasing the desire to visit tourist locations. Full article

This study explores the dynamics of motorcycle tourism in rural areas and its potential contribution to sustainable and regenerative development. A bibliometric analysis of management-related publications was conducted using the Web of Science Core Collection, focusing on topics such as tourism, motivation, rurality, and motorcycling. VOSviewer software (version 1.6.20) was employed to support this analysis. Based on the literature, a theoretical framework was developed, leading to four research hypotheses that aimed to empirically examine the relationships between cultural motivation, community interaction, type of accommodation, event location, and tourist behaviour. To test these hypotheses, structured questionnaires were distributed in person during rural motorcycling events in Portugal, yielding a valid sample of 233 respondents. The data were analysed using SPSS 28 software via statistical methods to reduce dimensionality and identify latent structures, chi-square tests, and logistic regression. The results confirmed all four hypotheses, highlighting the importance of cultural motivation for return intentions, community interaction for perceived authenticity, accommodation type for destination recommendations, and event location for overall satisfaction. The study also identifies gender-related differences and reinforces the value of immersive, co-created experiences in enhancing the competitiveness of rural destinations. This theoretical contribution supports the advancement of motorcycle tourism as a sustainable niche while offering practical guidance for inclusive and regenerative tourism planning. Full article

Interaction with mobile platforms changes users’ emotional and cognitive engagements through various stimuli cues that respond to behavioural intentions. Emerging technologies such as artificial intelligence (AI) and augmented reality (AR) foster more engagements and transform a new user–platform interaction paradigm in the e-commerce industry. This study signifies the effects of artificial intelligence and augmented reality in assessing user experience for mobile platforms. In this paper, we develop an interaction–engagement–intention model that considers users’ continuance intention based on perceived user experience. The proposed model uniquely explains a nuanced understanding of how the user–platform interactions evolve interactivity, product fit, artificial intelligence-driven recommendation, and online reviews in perceiving spatial presence and subjective norm. This paper explores the importance of attitude and trust as emotional states that influence the user’s behavioural responses. We validate the consequences of user–platform interactions toward continuance intention by conducting an online questionnaire survey and assessing user experience in augmented reality environments. The results contribute to adopting the co-created values of user–platform interactions through cognitive and emotional engagements that affect users’ continuance intention. The platform industry can apply the research outcomes by considering user experience and its implications to enhance the platforms’ capability with a broader aspect. Full article

In the face of the growing challenges of the Anthropocene—marked by climate change, biodiversity loss, and increasing rates of disease and despair—this paper explores the need for holistic solutions that integrate cultural and spiritual transformation as essential dimensions of change. Recognizing that the interconnected challenges to planetary health stem from destructive socio-political agendas and unhealthy economic structures, we underscore the importance of worldviews and value systems as root causes of social and ecological injustices. Solutions require an understanding of the complex interdependence of systems, fostering mutualistic mindsets, and healing the ‘relationship crisis’ between humans and the natural world by cultivating a deeper level of consciousness. In response to these urgent needs, we describe Earthrise—a community of engaged contemplative practice led by the Nova Institute for Health in collaboration with the Planetary Health Alliance—dedicated to spiritual and cultural transformation in the face of today’s complex crises. Through intentional spiritual relationships—with ourselves, each other, and the natural world—our community emphasizes the power of narrative co-creation in building social cohesion and collective action for environmental stewardship. Our work is not solely contemplative, but also relational and integrative—embodying values through lived practice, community, and ecological engagement. Our activities focus on developing cultural capacities and self-awareness as essential foundations for fair and sustainable social transformation. By integrating diverse perspectives, including ancestral wisdom and Indigenous knowledge systems, we enrich worldviews and deepen our connection to the planet. The Earthrise community seeks to cultivate a sense of belonging, nurturing the meaningful relationships that foster compassion and care. Central to our approach is the use of creative emergence, leveraging the arts to inspire change and catalyze new paradigms. Through this exploration of interconnected themes, we contend that spiritual and cultural transformation is vital to advancing a thriving future, where human flourishing and planetary health are understood as inseparable and interconnected goals. Full article

With the progressive increase in online shopping, e-commerce platforms’ sustainability has attracted considerable attention from both academia and the business sector. This study employs a service-dominant logic perspective and incorporates value-in-use into the conceptual model to investigate the factors and mechanisms that influence sustained intention to use e-commerce platforms. Drawing on a survey of 358 college students in China, we reveal that users’ perceived usefulness and perceived enjoyment on e-commerce platforms have a positive effect on their sustaining use intention on platforms, whereas perceived uncertainty exerts a negative influence. Furthermore, the effect of perceived uncertainty on confirmation is less pronounced than that of perceived usefulness and enjoyment. Perceived uncertainty primarily stems from information asymmetry and seller opportunism, with the latter having a more significant impact on perceived uncertainty than the former. These findings enrich the empirical literature on the sustainable development of e-commerce platforms by offering new insights into the development of service-dominant logic and value-in-use theory. Full article

The intention to co-create plays a pivotal role in sustainable tourism development. This study investigates whether tourist nationality moderates the intention to co-create within the tourism experience. The research sample consists of 400 international tourists visiting Indonesia for tourism purposes, with data collected between October 2023 and February 2024. The findings reveal that tourist nationality significantly moderates the relationships among tourists’ experiences, trust, and involvement in co-creation. Specifically, tourist nationality influences the relationship between tourist trust and the intention to co-create. However, it does not moderate the correlation between the tourist experience and the intention to co-create. Additionally, tourist nationality moderates the relationship between tourist involvement and the intention to co-create. This study contributes to the Value Co-Creation Theory and offers practical insights for developing more comprehensive platforms and programs aimed at enhancing traveler engagement. The implications of these findings highlight the significance of considering tourist nationality as a moderating factor that influences tourists’ intentions to collaborate within the tourism context. This research provides valuable insights for designing more effective and inclusive tourism development strategies. Full article

This study examined whether participation in green activities affects the green purchase intention, team identification, and subjective well-being of sports fans through green value cocreation. In addition, this study explored the mediating role of team identification and the moderating role of subjective well-being in green value cocreation. Composite reliability and confirmatory factor analyses were conducted to evaluate the validity and reliability of the research instruments, and structural equation modeling was used to test the study hypotheses. The results indicated that green value cocreation significantly predicted green purchase intention, team identification, and subjective well-being. Team identification partially mediated the relationship between green value cocreation and green purchase intention. However, subjective well-being did not moderate the effect of green value cocreation on green purchase intention. This study investigated how green value cocreation enhances fan participation in environmental actions and translates into green purchase intention. The findings provide insights into the emotional connection between fans and teams and the effect of this connection on green value cocreation and green purchase intention. This study addresses a research gap regarding the role of green value cocreation in professional sports and provides practical insights for businesses, teams, and society to promote environmentally conscious consumption and behavior. Full article

An increase in ride-hailing services in the sharing economy can help to reduce the number of vehicles on the road, which will lead to a decrease in air pollution and noise pollution, an improvement in environmental conditions, a decrease in travel costs, and an increase in social benefits to travelers. Hence, there is a great need to examine the consumer’s intention toward usage of ride-hailing services in the sharing economy. The current study aims to examine the green consumption intention of eco-friendly services as an outcome of environmental responsibility and environmental knowledge. It also attempts to examine the serial mediation of green concern, value co-creation, and mediated moderation of social support as an explanatory mechanism of green consumption intention of eco-friendly services. The research design was cross-section and deductive. The respondents of the study were registered university students in Islamabad who were active consumers of major ride-hailing services in Pakistan, i.e., Uber, Careem, Uplift, InDriver, B4U Cabes, and SUVL. A total of 402 responses were gathered using purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) in Smart PLS is used to evaluate the reliability of measurement instruments and the validity of the research model. The current study results showed that environmental responsibility and knowledge positively and significantly affect motivation to engage in green consumption. Furthermore, environmental concern and value co-creation partially mediate the proposed relationship. In addition, social support also moderates the association between green concern and value co-creation such that it strengthens the connection. The current research findings are an addition to the existing literature and have managerial applications with limitations preceded by future research directions. Full article

In the market-shaping literature, markets are viewed as the results of intentional and planned acts. Market shapers do not often create technology themselves despite the fact that technical advancements can hasten changes in smart sustainable marketing. This study assessed the development of emerging technologies in business informatics with a focus on smart sustainable marketing and its relevant emerging technologies. Data were collected using an online questionnaire from 320 marketing professionals in Greece. The study revealed that emerging technologies have a significant relationship with smart sustainable marketing. Drivers of smart sustainable marketing positively enhance the effectiveness of smart sustainable marketing, and innovations in business informatics have a positive effect on smart sustainable marketing. It is clear from our results that the area of emerging technologies and smart sustainable marketing has not received much attention since such developments depend on complementary technologies that make it possible for emerging methods or technologies to integrate resources and co-create value. This study conceptually distinguishes between technology as a market offering and technology as a business platform for market shaping and innovation. Managers in the business industry and elsewhere are urged by this research to more closely examine the development of ancillary technologies, which could serve as platforms for market innovation and market shaping. Discovering and taking advantage of these opportunities is crucial for success in smart sustainable marketing. This study also presents a significant addition to the academic community because of the empirical evidence on the relationships between business informatics, smart sustainable marketing, and new technology. In terms of technology, it expands the theoretical framework of market dynamics and offers a novel perspective on the ways in which technology influences the structure and sustainability of markets. Full article