Search Results (189)

Based on a literature review, the present article aims to present ecotourism as a transformative factor in the economic, social, cultural, and environmental contexts, revealing key elements for the sustainable development of ecotourism. To ensure that this objective is met, the review combines the insights of classical authors and many recent authors who have best addressed the subject. The review carefully selected consensual and contradictory arguments, reflecting on the relevance of each group, particularly in aspects such as the influence of emotional experience on behaviour and satisfaction, strategy and competitive advantage, cooperation and sustainability, and the influence of resilience on ecotourism. The impact of each perspective was presented without ignoring the major constraints that ecotourism faces in its search for a position in the tourism industry. This led the study to accept the fact that the active participation of the community is indispensable in the formula for the success of ecotourism. Some statistical data were consulted and analysed, which enabled the study to determine the quantitative impact of ecotourism on economic, social, and environmental life. In terms of benefits to communities, the review clarifies the fact that ecotourism serves as an instrument that mobilizes not only the additional value of products and services traded in the process, but also the return on investments and job creation. The combination of visiting activities with the involvement of tour guides contributes to maximizing profits in the destinations, thus supporting solid economic, social, and environmental development for the benefit of both ecotourism promoters and local communities. However, the analysis makes it clear that the economic, social, and environmental benefit depends on the degree of involvement of the local population. In terms of usability, for other studies, this review can contribute to the understanding and positioning of ecotourism in the search for a balance between satisfying socioeconomic and environmental interests. Additionally, it can serve as an aid to policy makers in their decisions related to ecotourism. Full article

This study examines how memorable tourism experiences (MTEs) influence tourists’ intention to recommend coastal tourism destinations. Using a quantitative approach of PLS-SEM analysis and a disjoint two-stage approach, this study examines MTE as a higher-order construct (HOC) with its seven dimensions and the moderating role of coastal destination competitiveness (CDC) in structural relationships. Data were collected through purposive sampling from 339 tourists who had visited Likupang, one of the priority tourism destinations in Indonesia. The results show that MTE plays a crucial role in increasing perceived economic value (PEV) and place attachment (PLA), and it is directly related to the intention to recommend the destination (ITRD). In addition to the prominent mediation role of PEV, these findings reveal that the CDC can strengthen or weaken the influence of these factors on tourists’ intention to provide recommendations. Specifically, the CDC can strengthen PLA influence towards intention to recommend, whereas, in contrast, it weakens the PEV in driving these intentions. The findings of this study expand the horizon of managing coastal tourism with an understanding of tourist behavior, particularly through a focus on improving MTE from the dynamics of its seven dimensions in encouraging promotion through tourist recommendations while optimizing the natural competitiveness elements of Likupang. Full article

Tourism development in coastal zones is often guided by marketing strategies focused on promotion, without real integration with the ecological, identity, and planning challenges facing these territories. This disconnection compromises environmental resilience, dilutes local cultural identity, and hinders adaptive governance in contexts of increasing tourism pressure and climate change. In response to this problem, the article presents the concept of Blue Marketing, a place-based, sustainability-oriented approach designed to guide communication, product development, and governance in marine and coastal destinations. Drawing on socio-environmental marketing and inspired by Integrated Coastal Zone Management (ICZM), the study proposes a Blue Marketing Decalogue (BMD), structured into three thematic blocks: (1) Ecosystem-focused sustainability, (2) cultural identity and territorial uniqueness, and (3) strategic planning and adaptive governance. Methodologically, the decalogue is empirically grounded in a territorial diagnosis of the Barbate–Vejer coastal corridor (Cádiz, Spain), developed through Geographic Information Systems (GIS), local planning documents, and field observations. This case study provides a detailed analysis of ecological vulnerabilities, cultural resources, and tourism dynamics, offering strategic insights transferable to other coastal contexts. The BMD incorporates both strategic and normative instruments that support the design of responsible tourism communication strategies, aligned with environmental preservation, community identity, and long-term planning. This contribution enriches current debates on sustainable tourism governance and provides practical tools for coastal destinations aiming to balance competitiveness with ecological responsibility. Ultimately, Blue Marketing is proposed as a vector for transformation, capable of reconnecting tourism promotion with the sustainability challenges and opportunities of coastal regions. Full article

This research proposes a framework for Eudaimonic well-being in destination competitiveness. This framework is based on the theoretical Ritchie and Crouch’s model (1993, 2000, 2003) and the recent theoretical notion that a travel trip may influence life satisfaction through tourists’ experiences. We conducted a qualitative study based on 34 in-depth interviews with key tourism stakeholders in Cape Verde, a small island developing country (SIDS) dependent on the tourism sector. The findings contribute to identifying specific sources of positive and negative effects that may affect the tourists’ and residents’ overall sense of well-being and thus affect the overall destination competitiveness. Full article

This study examines the key factors that influence tourists’ perceptions of destination quality and loyalty in the context of adventure tourism in Santa Elena, Ecuador, an emerging destination in Latin America. A quantitative approach was used, with data collected through an online questionnaire completed by 318 participants. Structural equation modeling was conducted using SmartPLS 4 to examine the relationships between motivational constructs (intellectual curiosity, health assurance, stress relief, physical condition, and social connection), perceived destination quality, and loyalty. The findings reveal that health assurance (β = 0.395, p < 0.001), stress relief (β = 0.417, p < 0.001), and intellectual curiosity (β = 0.143, p = 0.010) significantly influence perceived destination quality, while social connection and physical condition did not show significant effects. Moreover, perceived destination quality strongly predicts tourist loyalty (β = 0.634, p < 0.001). The model explains 63.5% of the variance in destination quality and 48.1% of that in loyalty. These results highlight the importance of post-pandemic health concerns, emotional well-being, and intellectual engagement as drivers of satisfaction and loyalty in adventure tourism. While existing research has largely focused on motivations and quality perceptions in adventure tourism within developed regions, studies in post-pandemic settings across Latin America—especially using validated structural models—remain scarce. This study also contributes to filling a gap in the literature by analyzing post-pandemic tourist behavior in Latin America, an underexplored context in existing research on sustainable and adventure tourism. The findings offer theoretical contributions to the field of adventure tourism and practical recommendations for destination managers seeking to enhance their competitiveness and visitor retention in the post-pandemic context. Full article

This study investigates the impact of web-based augmented reality (Web AR) on destination visit intention through the lens of a stimulus–organism–response (SOR) framework, a technology acceptance model (TAM) and flow theory into an integrated theoretical framework. This study aims to address gaps in the literature by providing insights about the relevance of augmented reality to tourism marketing effectiveness. Structural equation modeling was used to test this conceptual framework using AMOS23 on quantitative data collected from questionnaires distributed locally and internationally and applied to 384 participants after going through a Web AR destination experience. The findings confirmed that Web AR stimuli (i.e., interactivity and vividness) positively impact tourists’ destination visit intention through the tourist organism in terms of perceived ease of use, perceived usefulness, perceived certainty, perceived enjoyment and perceived immersion. Therefore, the promotion of destinations through augmented reality technology contributes to the development of sustainable tourism. The findings of this study will shed light on an alternative idea for destination marketing to inspire destination management organizations (DMOs) wishing to develop a competitive edge and win within the tourism industry. The results thus contribute to the Web AR and the tourism marketing literature by providing theoretical guidance through a framework for the AR tourism experience, as well as a reference for DMOs. Full article

This study explores the dynamics of motorcycle tourism in rural areas and its potential contribution to sustainable and regenerative development. A bibliometric analysis of management-related publications was conducted using the Web of Science Core Collection, focusing on topics such as tourism, motivation, rurality, and motorcycling. VOSviewer software (version 1.6.20) was employed to support this analysis. Based on the literature, a theoretical framework was developed, leading to four research hypotheses that aimed to empirically examine the relationships between cultural motivation, community interaction, type of accommodation, event location, and tourist behaviour. To test these hypotheses, structured questionnaires were distributed in person during rural motorcycling events in Portugal, yielding a valid sample of 233 respondents. The data were analysed using SPSS 28 software via statistical methods to reduce dimensionality and identify latent structures, chi-square tests, and logistic regression. The results confirmed all four hypotheses, highlighting the importance of cultural motivation for return intentions, community interaction for perceived authenticity, accommodation type for destination recommendations, and event location for overall satisfaction. The study also identifies gender-related differences and reinforces the value of immersive, co-created experiences in enhancing the competitiveness of rural destinations. This theoretical contribution supports the advancement of motorcycle tourism as a sustainable niche while offering practical guidance for inclusive and regenerative tourism planning. Full article

Rural tourism is growing as travelers seek authentic experiences with local traditions, culture, and heritage. This form of tourism plays a key role in the sustainable development of rural areas by effectively utilizing rural resources. To ensure its continued success, best practices must be adopted to enhance the visitor experience while ensuring long-term viability. Research on rural tourism in the villages of Sremski Karlovci, Irig, and Vrdnik in Fruška Gora (Serbia) and Pienza, Montalcino, and San Gimignano in Tuscany (Italy), involving 357 tourists, identified four key factors influencing their experiences: ‘Organic Heritage’, ‘Authentic Comfort’, ‘Authentic Flavors’, and ‘Warm Farmstead’. These factors show that the motivations driving tourists to rural destinations and village accommodations are universal. However, Tuscan villages attract more tourists due to their superior infrastructure, diversified offerings, and strong international promotion, attracting wealthier tourists who tend to stay longer and spend more. Stakeholder research (58 participants) confirmed that Fruška Gora must improve infrastructure, diversify experiences, and strengthen promotional efforts to enhance sustainability and competitiveness. These changes are essential for the long-term success of rural tourism businesses in the future. Full article

In an increasingly competitive global tourism context, territorial branding plays a key role in enhancing the visibility, identity, and resilience of regions. This study focuses on the Algarve, a region in southern Portugal, and investigates how innovation and competitiveness are reflected in its digital communication strategy. Using a mixed-methods approach, this research combines the quantitative analysis of 689 social media posts published in 2024 on Facebook, Instagram, and YouTube with the qualitative content analysis of 38 documents and the official website of Algarve. The findings reveal a coherent and visually appealing brand narrative centred on the coastal identity of the Algarve, complemented by content related to nature, gastronomy, and cultural heritage. Instagram stands out as the most engaging platform, particularly when posts adopt a participatory tone, emotional storytelling, and references to specific locations. However, only 6.4% of the content surpassed the 1% engagement threshold, suggesting limited audience connection. The website presents a broader thematic range but under-represents intangible heritage and local products.The Algarve brand successfully projects an aspirational image based on landscape and leisure but would benefit from greater content diversification, enhanced stakeholder integration, and expanded narrative strategies to strengthen digital engagement and destination competitiveness. Full article

In an era of increasing global uncertainty, tourism destinations face significant challenges due to political instability and social unrest, which shape travelers’ perceptions and decision making. This study examines the relationship between perceived risk, resilience, and destination choice, focusing on the extent to which political and social conditions influence travel intentions. Using the social amplification of risk framework (SARF) and a quantitative survey, this research identifies key determinants of tourism resilience and risk perception management. Our findings indicate that political instability, safety concerns, and negative media coverage deter travelers, while effective crisis communication, strong governance, and high-quality public services can enhance a destination’s appeal. Based on these findings, the study recommends that destination marketers and tourism policymakers invest in targeted safety communication, service quality improvements, and strategies that address the specific concerns of more risk-sensitive demographics, such as women. The study offers strategic insights for destination marketers, tourism policymakers, and hospitality stakeholders on how to mitigate perceived risks and foster resilience in tourism-dependent economies. Future research could explore cross-cultural traveler behavior and incorporate perspectives from tourism professionals to further inform resilience strategies. By addressing these challenges, destinations can develop sustainable strategies to navigate crises and maintain competitiveness in an unpredictable global landscape. Full article

In the post-pandemic era, tourism is recovering and historical and cultural scenic spots are highly favored but face serious homogenization and fierce competition. It is clear to both the industry and in academia that brand image building through social media is the key to relieving the situation; however, existing studies are mostly undertaken from the perspective of branding, often ignoring the use of brand equity theory in evaluating the brand image of such scenic spots. Based on the social media perspective, this study proposes and validates a set of brand image assessment frameworks for historical and cultural scenic spots centered on brand awareness, satisfaction, and reputation, which provides a scientific basis for scenic spot branding. The study constructs a multidimensional index system, utilizes the fuzzy optimal inferiority method and the TOPSIS hybrid evaluation model, and takes six historical and cultural scenic spots in Xi’an, China, as samples for quantitative and qualitative evaluation. By analyzing the rankings of these scenic spots, this study provides suggestions on how to publicize and shape brand images on social media platforms. These suggestions can enhance scenic spots’ competitiveness, leading to increased tourist flow, improved economic benefits, and enhanced cultural preservation efforts. This, in turn, contributes to the long-term, sustainable development of historical tourism destinations, addressing socio-economic and cultural challenges in a more targeted manner. Full article

The competitiveness of rural tourism destinations holds significant implications not only for local livelihood sustainability and regional development but also for the preservation and continuity of human civilization. However, developing countries face a critical challenge where rural tourism destination competitiveness is being progressively undermined by the pervasive homogenization of tourism products. The existing literature demonstrates limited engagement with mitigation strategies for tourism product homogenization in examinations of rural destination competitiveness. This study conceptualizes tourism product homogenization as a manifestation of the tragedy of tourism commons, proposing that self-governance can foster rural tourism destination competitive advantages through resolving such collective action dilemmas. Employing a combined IAD-SES framework, the investigation analyzes interview data from Yuanjia Village in Shaanxi Province, China. The analysis delineates how self-governance dynamically enhances and sustains rural tourism destination competitiveness through four institutional mechanisms: provision rules, appropriation rules, monitoring protocols, and sanctioning systems. Furthermore, the findings reveal that the competitiveness driven by self-governance demonstrates the capacity to align individual interests with collective societal benefits. This research contributes to tourism scholarship by identifying novel institutional determinants of tourism destination competitiveness and proposing a policy framework for addressing product homogenization challenges throughout the rural tourism area life cycle. Full article

The global expansion of the tourism industry has intensified competition between destinations, necessitating a deeper understanding of their competitive positioning. The aim of this study is to develop a research model that analyzes the competitive environment of a specific tourism destination and its relative position within the market, using Georgia as a case study. The competitive environment is analyzed based on the preferred travel destinations of the leading tourism-generating countries (or segments) of the destination under study. This approach is grounded in the expectation that a destination’s competitiveness in the global tourism market may differ from its position within a market composed of destinations favored by its primary visitor segments. To achieve this, the study applies the segment-centric geo-competitive environment of a tourism destination (SGE-TD) framework, which consists of three sequential analytical steps: (1) identifying competing destinations that define the study destination’s competitive environment, (2) outlining the key characteristics of this environment, and (3) identifying leading destinations and close competitors. This research has both methodological and practical implications. Methodologically, the paper introduces a structured and target-oriented framework incorporating an innovative SGE-TD approach, which defines a competitive environment based on top popular travel destinations among the top tourism generators of the study destination, along with corresponding analytical tools, which can be applied to similar studies. Full article

The competitiveness of tourism destinations is a multidimensional concept encompassing natural and cultural resources, infrastructure, accessibility, and services that cater to an increasingly discerning tourism market. Business ecosystems enhance these competitive conditions by adapting to consumers seeking high-value, differentiated experiences. This study examined the relationship between accommodation supply and tourist expenditure in the Canary Islands based on a sample of 38,071 visitors from the 2024 Tourist Expenditure Survey (EGT) of the Canary Islands Statistics Institute. Using Python and R for statistical processing, the findings revealed distinct spending patterns across accommodation types, from five-star hotels to peer-to-peer rentals, demonstrating how supply diversification influences competitiveness. The results reinforce prior research on the significance of investing in infrastructure, technology, and human capital to optimise the tourist experience. Tourist expenditure serves as an indicator of competitiveness, reflecting visitor preferences and the destination’s capacity to meet them. Accommodation choice is identified as a key determinant of spending patterns and their distribution within the local economy. This study provides an analytical basis for evaluating tourism strategies, emphasising the strategic importance of accommodation heterogeneity. It advances methodological understanding of tourist spending behaviour, offering a practical framework for destination development and strategic planning. Full article

Non-fungible tokens (NFTs) represent a promising application of blockchain technology that can potentially disrupt various sectors, mainly tourism. While there have been conceptual discussions regarding the opportunities and challenges of utilizing NFTs for purposes such as digital souvenirs, ticketing, loyalty programs, and conservation initiatives, there remains a significant need for a robust methodological framework to assess the impact of real-world NFT implementations empirically. This paper presents the methodological foundation of ongoing research. It proposes a comprehensive approach to researching NFT initiatives within the tourism sector, which includes data collection methods, analytical techniques, and the design of a workbench for monitoring key performance indicators (KPIs). The proposed framework combines quantitative and qualitative measures to capture the complex nature of NFT adoption, including financial performance, visitor engagement, user experience, and operational efficiency. By establishing standardized protocols and metrics, the proposed methodology aims to enable cross-study comparisons and contribute to developing the best practices for leveraging NFTs in the tourism industry. The work highlights the potential of NFTs to enhance visitor experiences, generate new revenue streams, and promote destinations as tech-savvy hubs, while also addressing ethical and sustainability concerns. The conclusion emphasizes the importance of a structured approach to evaluating NFTs initiatives, which can provide valuable insights for tourism organizations seeking to innovate and remain competitive in a digital landscape. Future research should focus on validating the framework through real-world case studies, exploring additional applications of NFTs in tourism, and addressing challenges related to data availability, technological integration, and stakeholder collaboration. Full article