Search Results (257)

The sustainable integration of technology into educational practices is pivotal for modern teaching and learning. Grounded in the Technology Acceptance Model (TAM), this study explores the psychological and contextual factors that influence technology acceptance among pre-service and in-service teachers. Employing a nonexperimental, cross-sectional design, data were collected from 347 participants to examine the relationships between perceived usefulness, perceived ease of use, attitude toward use, behavioural intention, and actual system use. Results indicate that pre-service teachers demonstrate stronger openness to technology adoption, driven primarily by attitudinal factors, whereas in-service teachers’ acceptance is more closely linked to perceived utility and usability. This study advances the TAM by integrating a dual serial mediation model and testing the moderating role of professional status, thereby offering a nuanced understanding of sustainable digital engagement across career stages. Our findings underscore the importance of fostering positive perceptions and providing differentiated support throughout teachers’ professional trajectories to achieve long-term, meaningful technology adoption in education. Full article

To enhance the performance of online food delivery (OFD) services, it is essential to strengthen consumers’ intentions to use OFD apps, which are the core interface of this business. Accordingly, this study aims to identify the cognitive mechanisms that shape consumers’ intentions to use OFD apps and explore strategies to encourage their adoption. To achieve this, the study develops a research model that incorporates segmented dimensions of service convenience as key motivational factors, along with variables from the Technology Acceptance Model (TAM). A survey was conducted among OFD consumers in China, and the proposed research model was empirically tested using data from 478 valid responses. The analysis revealed that all six dimensions of service convenience serve as significant motivational drivers of OFD app usage. Furthermore, the study demonstrates that consumers’ coupon proneness and user-generated online reviews have significant moderating effects that reinforce the mechanism by which consumers adopt and use OFD apps. The findings and implications discussed in this study are expected to provide valuable insights and practical guidance for formulating effective strategies to promote more active consumer engagement with OFD apps in the future. Full article

This study investigated pre-service teachers’ (PTs) intentions to adopt generative AI (GenAI) tools in future classrooms by applying an extended Technology Acceptance Model (TAM). Participants were enrolled in multiple teacher-preparation programs within a single U.S. higher education institution. Through a structured GenAI-integrated activity using Khanmigo, a domain-specific AI platform for K-12 education, PTs explored AI-supported instructional tasks. Post-activity data were analyzed using PLS-SEM. The results showed that perceived usefulness (PU), perceived ease-of-use (PEU), and self-efficacy (SE) significantly predicted behavioral intention (BI) to adopt GenAI, with SE also influencing both PU and PEU. Conversely, personal innovativeness in IT and perceived cyber risk showed insignificant effects on BI or PU. The findings underscored the evolving dynamics of TAM constructs in GenAI contexts and highlighted the need to reconceptualize ease-of-use and risk within AI-mediated environments. Practically, the study emphasized the importance of preparing PTs not only to operate AI tools but also to critically interpret and co-design them. These insights inform both theoretical models and teacher education strategies, supporting the ethical and pedagogically meaningful integration of GenAI in K-12 education. Theoretical and practical implications are discussed. Full article

Despite growing interest in AI technologies, there is a lack of integrated models explaining AI adoption in SMEs from a consumer perspective. This study addresses this gap. Although artificial intelligence (AI) has gained traction in digital innovation strategies, especially among SMEs, existing research lacks integrative models that address cognitive, contextual, and emotional factors driving AI adoption. This study addresses this gap by developing a theoretical model based on TAM and UTAUT2, enhanced with passion, workplace integration, and trust. Drawing on the Technology Acceptance Model and consumer trust theories, the study provides empirical insights into how these factors shape behavioral intentions to adopt AI technologies. The findings aim to inform both theory and practice by highlighting how emerging digital tools affect consumer decision making and engagement across personal and professional contexts. The study contributes to both theory and practice by offering empirical evidence on the drivers of AI adoption and by providing managerial recommendations for SMEs to implement AI-driven personalization responsibly. Full article

Advanced technologies, such as robotic process automation, blockchain, and machine learning, increase audit efficiency. Nonetheless, some Supreme Audit Institutions (SAIs) have not undergone digital transformation. This research aimed to develop a comprehensive framework for supreme audit institutions to adopt and integrate emerging technologies into their auditing processes using a hybrid theoretical approach based on the TAM (Technology Acceptance Model) and TOE (Technology–Organisation–Environment) models. The framework was informed by insights from nineteen highly experienced experts in the field from eight countries. Through a two-round Delphi questionnaire, the experts provided valuable input on the key factors, challenges, and strategies for successful technology adoption by public sector audit organisations. The findings of this research reveal that technology adoption in SAIs starts with solid management support led by the chief technology officer. They must evaluate the IT infrastructure and readiness for advanced technologies, considering the budget and funding. Integrating solutions like the SAI of Ghana’s Audit Management Information System can significantly enhance audit efficiency. Continuous staff training is essential to build a positive attitude toward new technologies, covering areas like data algorithm auditing and big data analysis. Assessing the complexity and compatibility of new technologies ensures ease of use and cost-effectiveness. Continuous support from technology providers and monitoring advancements will keep SAIs aligned with technological developments, enhancing their auditing capabilities. Full article

This study aimed to investigate the future trajectories of last-mile delivery (LMD), and their implications for sustainable urban logistics and smart city planning. Through a Delphi-based scenario analysis targeting the year 2030, this research draws on inputs from a two-round Delphi study with 52 experts representing logistics, academia, and government. Four key thematic areas were explored: consumer demand and behavior, emerging delivery technologies, innovative delivery services, and regulatory frameworks. The projections were structured using fuzzy c-means clustering, and analyzed through the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), supporting a systemic understanding of innovation adoption in urban logistics systems. The findings offer strategic insights for municipal planners, policymakers, logistics service providers, and e-commerce stakeholders, helping align infrastructure development and regulatory planning with the evolving needs of last-mile logistics. This approach contributes to advancing resilient, low-emission, and inclusive smart city ecosystems that align with global sustainability goals, particularly those outlined in the UN 2030 Agenda for Sustainable Development. Full article

This study investigates how university students adopt large language models (LLMs) for online consumption of sustainable products, integrating perceived value theory with the technology acceptance model (TAM). Cross-sectional survey data were analyzed using structural equation modeling (SEM) and artificial neural networks (ANNs). SEM results reveal partial mediation. Performance expectancy value (PEV) and information quality value (IQV) directly shape continue using intention (CUI). They also influence CUI indirectly through perceived ease of use (PEU) and perceived usefulness (PU). Green self-identity value (GSV) influences CUI both directly and via PEU, while trust transfer value (TTV) and green perceived value (GPV) affect CUI only via PEU. ANN findings confirm this hierarchy, as PU (86.7%) and PEU (85.7%) are the strongest predictors of CUI, followed by GSV (73.7%). Convergent evidence from both methods indicates that instrumental utility, effortless interaction, and sustainability identity congruence drive sustained LLM use in the context of online consumption of green products, whereas credibility cues and sustainability incentives play secondary roles. This study extends TAM by incorporating multidimensional value constructs and offers design recommendations for engaging and high-utility AI shopping platforms. Full article

Although the rise of Virtual Reality (VR) technology has brought new opportunities to tourism experiences and marketing, limited research has explored how VR technology affects tourists’ pro-sustainable behaviors in heritage tourism research. To address this research gap, this study constructs a theoretical model by integrating the technology acceptance model (TAM) framework to explore the relationship among perceived ease of use (PEU), perceived usefulness (PUS), awe, attitude, and pro-sustainable behavior of tourists. Through the analysis of 304 valid questionnaires, this study found that in the heritage tourism experience presented by VR, PEU and PUS positively influence awe and attitude. Furthermore, awe positively affects attitude and pro-sustainable behaviors. However, PUS has no effect on tourists’ pro-sustainable behaviors. This study expands the theoretical framework of TAM and the related research on awe in heritage tourism presented by VR, providing valuable practical insights for heritage managers in the adoption of immersive technology. Full article

In the current context, where environmental concerns are gaining increased attention, the transition toward sustainable urban mobility stands out as a necessary and responsible step. Technological advancements over the past decade have brought private autonomous vehicles, particularly those defined by the Society of Automotive Engineers Levels 4 and 5, into focus as promising solutions for mitigating road congestion and reducing greenhouse gas emissions. However, the extent to which Autonomous Vehicles can fulfill this potential depends largely on user acceptance, patterns of use, and their integration within broader green energy and sustainability policies. The present paper aims to develop an integrated conceptual model that links behavioral determinants to environmental outcomes, assessing how individuals’ intention to adopt private autonomous vehicles can contribute to sustainable urban mobility. The model integrates five psychosocial determinants—perceived usefulness, trust in technology, social influence, environmental concern, and perceived behavioral control—with contextual variables such as energy source, infrastructure availability, and public policy. These components interact to predict users’ intention to adopt AVs and their perceived contribution to urban sustainability. Methodologically, the study builds on a narrative synthesis of the literature and proposes a framework applicable to empirical validation through structural equation modeling (SEM). The model draws on established frameworks such as Technology Acceptance Model (TAM), Theory of Planned Behavior, and Unified Theory of Acceptance and Use of Technology, incorporating constructs including perceived usefulness, trust in technology, social influence, environmental concern, and perceived behavioral control, constructs later to be examined in relation to key contextual variables, including the energy source powering Autonomous Vehicles—such as electricity from mixed or renewable grids, hydrogen, or hybrid systems—and the broader policy environment (regulatory frameworks, infrastructure investment, fiscal incentives, and alignment with climate and mobility strategies and others). The research provides relevant directions for public policy and behavioral interventions in support of the development of clean and smart urban transport in the age of automation. Full article

Augmented Reality Smart Glasses (ARSGs) allow users to engage in picture-taking and video recording, as well as real-time storage and sharing of pictures and videos through cloud services. Unlike smartphones, newer ARSGs resemble ordinary sunglasses, allowing for unobtrusive recording. As these devices become available on an international market, it is important to understand how different cultural attitudes towards privacy and the recording and sharing of images of bystanders could impact the acceptance and adoption of ARSGs. South Korea and the United States have vastly different culturally based perceptions of photography and recording in public. S. Korea has cultural and legal restrictions in place, while the U.S.’s values of freedom of expression and individual rights are reflected in limited restrictions. Accordingly, drawing upon the Technology Acceptance Model (TAM), this paper explored the impact of privacy concerns on key constructs of the TAM for U.S. and S. Korean participants. This paper examined how Americans’ (U.S. = 402) and S. Koreans’ (S. Korea = 898) perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use ARSGs were impacted by privacy concerns. The results of this study found that S. Korean respondents had significantly greater privacy concerns about using ARSGs than U.S. respondents. However, they also had significantly more positive attitudes and greater behavioral intentions to use ARSGs. Path analyses examining ARSGs’ acceptance revealed that privacy concerns impacted attitudes towards ARSGs, but that these had a greater impact on U.S. participants than on Koreans. The results highlight the importance of considering nuanced cultural perspectives, specifically privacy concerns, in examining the development and adoption of new technologies. Raw data and scripts for this study are available to ensure reproducibility. Full article

This study investigates the attributes influencing the adoption of fintech services for sustainable investment within the blue economy. Specifically, it integrates the Diffusion of Innovations (DOI) theory and the Technology Acceptance Model (TAM) to examine how the perceived relative advantages, compatibility, complexity, trialability, and observability of fintech services influence their perceived ease of use and perceived usefulness, and it explores their impact on the intention to adopt fintech services. Finally, the study assesses how the intention to adopt fintech services affects sustainable investment decisions in the blue economy. Data were collected from 224 stakeholders in the blue economy sectors in India during the summer of 2024 and analyzed using structural equation modeling with partial least squares (SEM-PLS). The results reveal which attributes significantly influence perceived ease of use and perceived usefulness. Additionally, perceived ease of use and perceived usefulness significantly influence the intention to adopt fintech services. The intention to adopt fintech services positively impacts sustainable investment decisions in the blue economy. This study provides a comprehensive framework for advancing fintech services that support sustainable investment decisions, thereby contributing to the growth of the blue economy. Full article

The rapid development of autonomous driving technology has been a key driver for the emergence of driverless delivery vehicles. To promote wider adoption, it is essential to address consumers’ concerns about safety and reliability, leverage psychological factors, and implement supportive policies that encourage technology adoption while ensuring public safety and privacy. Therefore, it is necessary to explain and predict consumers’ behavior and intention to adopt driverless delivery vehicles. To this end, this study extends the Technology Acceptance Model (TAM) to include technological complexity and perceived trust. This study evaluates the model by applying necessary condition analysis (NCA) and partial least squares structural equation modeling (PLS-SEM) to analyze data from 579 respondents from Jiangsu Province, China. This study explores the sustainability implications of autonomous delivery vehicles, highlighting their potential to reduce environmental impact and promote a more sustainable transportation system. The outcomes indicate that perceived ease of use (PEU), attitude, perceived trust, technological complexity (TECOM), and perceived usefulness (PU) are significant determinants and necessary conditions of consumers’ intention to adopt driverless delivery vehicles. Perceived trust and TECOM had a significant and indirect influence on consumers’ intention to adopt driverless delivery vehicles via PU and PEU. Perceived trust and technological complexity had a substantial impact on consumers’ adoption intention of driverless delivery vehicles. The study recommends that managers work closely with regulators to ensure their technologies meet all local standards and regulations. It also recommends its potential to reduce carbon emissions, improve energy efficiency, and contribute to a more sustainable transportation system. Full article

Fully immersive engine room simulators are increasingly recognised as prominent tools in advancing maritime education and training. However, end-users’ acceptance of these innovative technologies remains insufficiently explored. To address this research gap, this case-specific pilot study applied the Technology Acceptance Model (TAM) to explore maritime engineering students’ intentions to adopt the newly introduced head-mounted display (HMD) virtual reality (VR) engine room simulator as a training tool. Sampling (N = 84) was conducted at the Faculty of Maritime Studies, University of Rijeka, during the initial simulator trials. Structural Equation Modelling (SEM) revealed that perceived usefulness was the primary determinant of students’ behavioural intention to accept the simulator as a tool for training purposes, acting both as a direct predictor and as a mediating variable, transmitting the positive effect of perceived ease of use onto the intention. By providing preliminary empirical evidence on the key factors influencing maritime engineering students’ intentions to adopt HMD-VR simulation technologies within existing training programmes, this study’s findings might offer valuable insights to software developers and educators in shaping future simulator design and enhancing pedagogical practices in alignment with maritime education and training (MET) standards. Full article

With the rapid proliferation of Generative Artificial Intelligence (AIGC) technologies in higher education, identifying effective integration pathways into design curricula has become a pressing issue in the field of educational technology. This study employs a mixed-methods approach grounded in the Technology Acceptance Model (TAM) and the Technological Pedagogical Content Knowledge (TPACK) framework, incorporating course analysis, questionnaire surveys, structural path modeling, and interview analysis. Focusing on both instructors and students, this research systematically investigates the acceptance, integration mechanisms, and sustainable development potential of AIGC in university-level design education. The findings indicate that students generally acknowledge the value of AIGC in enhancing creativity and improving efficiency, although gaps persist in their understanding of ethical considerations and original expression. On the teachers’ side, technological knowledge exerts a significant positive influence on the integration of content knowledge, while the impact of pedagogical knowledge remains underutilized. Interview data further reveal a structural tension within current teaching practices, characterized by the rapid adoption of technological tools contrasted with the slower evolution of pedagogical systems. Based on these insights, this study offers five strategic recommendations for sustainable teaching, including the development of teacher training systems, curriculum module design, student media literacy enhancement, and pedagogical reconstruction aligned with the Sustainable Development Goals (SDGs). These findings provide both theoretical and practical contributions to the effective and sustainable integration of AIGC into higher design education. Full article

This study presents WordMap, an integrated text mining application developed to enhance the efficiency and usability of text analysis over a network. As unstructured text data continues to grow across domains, effective tools for segmentation and topic modeling have become increasingly essential for extracting insightful information. However, most existing solutions depend on multiple disconnected tools, and these often compromise workflow efficiency and user experience. Unlike traditional tools, WordMap combines corpus segmentation, topic modeling, and result visualization into a unified workflow for both Chinese and English languages, thereby reducing workflow fragmentation and lowering the user threshold. To assess usability and user acceptance, this research adopts the Technology Acceptance Model (TAM). WordMap employs PKUSEG and NLTK for bilingual corpus segmentation, utilizes BERTopic for dynamic topic modeling, and integrates interactive visualization to enable intuitive analysis. The PLS-SEM result shows that the perceived ease of use (PEOU) has a significant impact on both perceived usefulness (PU) and user attitude (ATT), while ATT strongly predicts behavioral intention (BI) (β = 0.674, p < 0.001). The results indicate that integrating core text mining processes into a user-centered design significantly boosts user satisfaction and adoption. By combining key processes and empirically validating user perceptions, the proposed framework facilitates the development of efficient and accessible text mining tools. It offers both theoretical and practical insights for future advancement and deployment in the field of text mining. Full article