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Keywords = technology–organization–environment (TOE) framework

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21 pages, 588 KiB  
Article
Systemic Configurations of Functional Talent for Green Technological Innovation: A Fuzzy-Set QCA Study
by Mingjie Guo, Menghan Yan, Xin Yan and Yi Li
Systems 2025, 13(7), 604; https://doi.org/10.3390/systems13070604 - 18 Jul 2025
Viewed by 227
Abstract
Achieving high-level green technological innovation in heavily polluting enterprises is critical for advancing sustainable development, particularly in the context of both organizational and regional digitalization. This study adopts a configurational perspective grounded in the Technology–Organization–Environment (TOE) framework and integrates theoretical insights from resource [...] Read more.
Achieving high-level green technological innovation in heavily polluting enterprises is critical for advancing sustainable development, particularly in the context of both organizational and regional digitalization. This study adopts a configurational perspective grounded in the Technology–Organization–Environment (TOE) framework and integrates theoretical insights from resource orchestration, resource dependence, and IT capability theories. It investigates how different types of skilled talent, such as production, technical, sales, and managerial employees, contribute to green innovation under varying digital conditions. By applying fuzzy-set qualitative comparative analysis (fsQCA) to a sample of 96 publicly listed firms from China’s heavily polluting industries, this study identifies four distinct talent-based configurations that can lead to high levels of green innovation: production-centric, management-led, technical talent driven, and regionally enabled models. Each configuration reflects a specific system state in which a core group of skilled employees plays a leading role, supported by complementary functions, and shaped by the interaction between internal digital transformation and the external digital environment. This study contributes to the systems literature by elucidating the combinational roles of digital resources and talent deployment within the systemic TOE framework, and offers practical guidance for enterprises aiming to strategically utilize human capital to enhance green innovation performance amid ongoing digital transformations. Full article
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23 pages, 436 KiB  
Article
How Smart City Pilots Succeed—Based on the Qualitative Comparative Analysis of Fuzzy Sets of 35 Cities in China
by Jingjing Lin, Ying Wang and Zijing Wen
Sustainability 2025, 17(13), 6163; https://doi.org/10.3390/su17136163 - 4 Jul 2025
Viewed by 250
Abstract
In China, smart city pilots has become an important scheme to promote the modernization of the national governance system and capacity. Based on the TOE framework, this study takes 35 Chinese smart cities as sample cities and uses the qualitative comparative analysis (QCA) [...] Read more.
In China, smart city pilots has become an important scheme to promote the modernization of the national governance system and capacity. Based on the TOE framework, this study takes 35 Chinese smart cities as sample cities and uses the qualitative comparative analysis (QCA) to explore the influencing factors of smart city pilot construction. The results show that: (1) No single factor can constitute the necessary conditions for the high and non-high construction efficiency of a smart city pilot. (2) There are five configurations leading to the high construction efficiency of a smart city pilot, which can be summarized into three driving modes: the organizational mode composed of organizations, the organization–environment mode composed of organizations and environment, and the technology–environment mode composed of technology and environment. There are three driving modes of non-high construction efficiency of a smart city pilot, which have an asymmetric relationship with the driving mode of high construction efficiency of a smart city pilot. (3) There is a potential substitution relationship among relevant factors in the aspects of technology, organization, and environment, which can effectively replace and promote the efficient construction of a smart city. The research results have implications for improving the effectiveness of smart city construction and promoting urban innovative development and sustainable development. Full article
(This article belongs to the Section Sustainable Urban and Rural Development)
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23 pages, 1056 KiB  
Article
Enabling Smart Cold Chain Logistics Through Standardization and Digital Transformation: A Structural Model for Reducing Food Loss in Thailand’s Agri-Food Sector
by Thammasak Kuaites and Sompon Thungwha
Sustainability 2025, 17(13), 6085; https://doi.org/10.3390/su17136085 - 2 Jul 2025
Viewed by 652
Abstract
Addressing the challenges of Industry 4.0 in Thailand’s agri-food logistics (AFL), this study develops a structural logistics management model grounded in the Technology–Organization–Environment (TOE) framework, Resource-Based View (RBV), and Dynamic Capabilities (DC) theory. The model integrates four key constructs: standardization, operations management, smart [...] Read more.
Addressing the challenges of Industry 4.0 in Thailand’s agri-food logistics (AFL), this study develops a structural logistics management model grounded in the Technology–Organization–Environment (TOE) framework, Resource-Based View (RBV), and Dynamic Capabilities (DC) theory. The model integrates four key constructs: standardization, operations management, smart technology, and wastage management targeting cold chain logistics (CCL) systems. Using a mixed-methods design, the study combines in-depth expert interviews with a quantitative survey of 300 logistics firms certified under the Q Cold Chain standard. Structural equation modeling (SEM) analysis confirms the robustness of the model (CMIN/DF = 1.151; GFI = 0.928; RMSEA = 0.022), supporting all five hypotheses. The findings show that standardization significantly enhances both operational performance and the adoption of digital technology, while waste reduction acts as a key mediator linking organizational processes to technological transformation. By highlighting institutional certification as a policy instrument, this research addresses existing gaps in logistics innovation literature. The results inform both theory and practice, supporting Thailand’s strategic transition toward sustainable, digitally enabled agri-logistics ecosystems. Full article
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35 pages, 2947 KiB  
Systematic Review
Dimensions of Institutional Technologies and Its Role in Convergence of Sustainable Supply Chain Management and International Marketing: Systematic Literature Review
by Muhammad Nafees Khan and Zhen Shao
Systems 2025, 13(7), 502; https://doi.org/10.3390/systems13070502 - 23 Jun 2025
Viewed by 498
Abstract
The convergence of International Marketing (IM) and Sustainable Supply Chain Management (SSCM) with the help of Institutional Technologies (IT) can be an important tool in the transformation of global business models. However, there is a clear gap in the current literature regarding the [...] Read more.
The convergence of International Marketing (IM) and Sustainable Supply Chain Management (SSCM) with the help of Institutional Technologies (IT) can be an important tool in the transformation of global business models. However, there is a clear gap in the current literature regarding the role of technology, organization, and environment (TOE) in this integration. In particular, it is unclear how these aspects of institutional technologies enable or impede integration and how the capabilities of enterprises change as a result. To fill this gap, this research describes the role of TOE aspects through a systematic literature review (SLR) of 40 analyzed papers. We used a subjective analysis of secondary data to show that technology modernization, organizational flexibility, and environmental policies are key drivers of integration, while technology incompatibility and limited information-sharing capabilities create barriers to the process. We present a conceptual framework that clarifies the stages of integration and propose 12 questions for future research. The results suggest that moderators should focus on the synergies between TOE aspects to develop effective integration strategies. This research provides a theoretical foundation for understanding the bilateral relationship between institutional technologies and integration, helping to create sustainable global business models. Full article
(This article belongs to the Section Supply Chain Management)
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36 pages, 1232 KiB  
Article
Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM
by Rawan N. Abulail, Omar N. Badran, Mohammad A. Shkoukani and Fandi Omeish
Computers 2025, 14(6), 230; https://doi.org/10.3390/computers14060230 - 11 Jun 2025
Viewed by 2082
Abstract
This study investigates the primary technological and socio-environmental factors influencing the adoption intentions of AI-powered technology at the corporate level within higher education institutions. A conceptual model based on the Diffusion of Innovation Theory (DOI), the Technology–Organization–Environment (TOE), and the Technology Acceptance Model [...] Read more.
This study investigates the primary technological and socio-environmental factors influencing the adoption intentions of AI-powered technology at the corporate level within higher education institutions. A conceptual model based on the Diffusion of Innovation Theory (DOI), the Technology–Organization–Environment (TOE), and the Technology Acceptance Model (TAM) combined framework were proposed and tested using data collected from 367 higher education students, faculty members, and employees. SPSS Amos 24 was used for CB-SEM to choose the best-fitting model, which proved more efficient than traditional multiple regression analysis to examine the relationships among the proposed constructs, ensuring model fit and statistical robustness. The findings reveal that Compatibility “C”, Complexity “CX”, User Interface “UX”, Perceived Ease of Use “PEOU”, User Satisfaction “US”, Performance Expectation “PE”, Artificial intelligence “AI” introducing new tools “AINT”, AI Strategic Alignment “AIS”, Availability of Resources “AVR”, Technological Support “TS”, and Facilitating Conditions “FC” significantly impact AI adoption intentions. At the same time, Competitive Pressure “COP” and Government Regulations “GOR” do not. Demographic factors, including major and years of experience, moderated these associations, and there were large differences across educational backgrounds and experience. Full article
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43 pages, 776 KiB  
Review
Artificial Intelligence Adoption in SMEs: Survey Based on TOE–DOI Framework, Primary Methodology and Challenges
by Esther Sánchez, Reyes Calderón and Francisco Herrera
Appl. Sci. 2025, 15(12), 6465; https://doi.org/10.3390/app15126465 - 9 Jun 2025
Cited by 1 | Viewed by 5136
Abstract
Despite the transformative potential of artificial intelligence (AI), small and medium-sized enterprises (SMEs) continue to face significant challenges in its effective adoption. While prior studies have emphasized strategic benefits and readiness models, there remains a lack of operational guidance tailored to SME realities—particularly [...] Read more.
Despite the transformative potential of artificial intelligence (AI), small and medium-sized enterprises (SMEs) continue to face significant challenges in its effective adoption. While prior studies have emphasized strategic benefits and readiness models, there remains a lack of operational guidance tailored to SME realities—particularly regarding implementation barriers, resource constraints, and emerging demands for responsible AI use. This study presents an analysis of AI adoption in SMEs by integrating the technology–organization–environment (TOE) framework with selected attributes from the diffusion of innovations (DOI) theory to examine adoption dynamics through a dual structural and perceptual lens. Empirical insights from sectoral and regional contexts are also incorporated. Ten critical challenges are identified and analyzed across the TOE dimensions, ranging from data access and skill shortages to cultural resistance, infrastructure limitations, and weak governance practices. Notably, the framework is expanded to incorporate responsible AI governance and democratized access to generative AI—particularly open-weight large language models (LLMs) such as LLaMA, DeepSeek-R1, Mistral, and FALCON—as emerging technological and ethical imperatives. Each challenge is paired with actionable, context-sensitive solutions. The paper is a structured, literature-based conceptual analysis enriched by empirical case study insights. As a key contribution, it introduces a structured, six-phase roadmap methodology to guide SMEs through AI adoption—offering step-by-step recommendations aligned with technological, organizational, and strategic readiness. While this roadmap is conceptual and has yet to be validated through field data, it sets a foundation for future diagnostic tools and practical assessments. The resulting study bridges theoretical insight and implementation strategy—empowering inclusive, responsible, and scalable AI transformation in SMEs. By offering both analytical clarity and practical relevance, this study contributes to a more grounded understanding of AI integration and calls for policies, ecosystems, and leadership models that support SMEs in adopting AI not merely as a tool, but as a strategic enabler of sustainable and inclusive innovation. Full article
(This article belongs to the Topic Innovation, Communication and Engineering)
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26 pages, 3287 KiB  
Article
A Configurational Analysis of Green Development in Forestry Enterprises Based on the Technology–Organization–Environment (TOE) Framework
by Dayu Xu, Beining Huang, Si Shi and Xuyao Zhang
Forests 2025, 16(5), 744; https://doi.org/10.3390/f16050744 - 26 Apr 2025
Cited by 1 | Viewed by 531
Abstract
The construction of ecological civilization is intrinsically connected to green development. The green development of forestry enterprises serves as a key approach to achieving this goal. The research purpose of this paper is to explore the realization path of green development of forestry [...] Read more.
The construction of ecological civilization is intrinsically connected to green development. The green development of forestry enterprises serves as a key approach to achieving this goal. The research purpose of this paper is to explore the realization path of green development of forestry enterprises. First, an improved CRITIC (Criteria Importance Through Intercriteria Correlation)–entropy weight method was used to construct a reasonable input-output indicator system. Next, a three-stage data envelopment analysis (DEA) model was employed to evaluate the comprehensive technical efficiency of green development across 33 forestry enterprises in China, using panel data from 2017 to 2022. Finally, the study explored various configurational pathways for achieving green development by integrating the Technology–Organization–Environment (TOE) framework with dynamic qualitative comparative analysis (QCA). The findings reveal that green development in forestry enterprises is shaped by the interplay of multiple factors. Four distinct configurations were identified as instrumental in driving high green development. These configurations could be classified into two categories: the environment–organization synergistic development model and the technology–organization dual-driven model. This study provides empirical insights into the complex configurational relationships underlying green development in forestry enterprises, offering valuable guidance for optimizing development strategies. Full article
(This article belongs to the Section Forest Economics, Policy, and Social Science)
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16 pages, 1376 KiB  
Article
Factors Influencing Cross-Border E-Commerce Adoption of Thai MSMEs: A Fuzzy DEMATEL Approach
by Meena Madhavan, Mohammed Ali Sharafuddin and Sutee Wangtueai
Sustainability 2025, 17(8), 3632; https://doi.org/10.3390/su17083632 - 17 Apr 2025
Viewed by 1415
Abstract
This research investigates the factors influencing the adoption of cross-border e-commerce (CBEC) among manufacturing micro, small, and medium enterprises (MSMEs) in Thailand by integrating the Diffusion of Innovation (DOI), Resource-Based View (RBV), and Technology–Organization–Environment (TOE) frameworks with the Fuzzy Decision-Making Trial and Evaluation [...] Read more.
This research investigates the factors influencing the adoption of cross-border e-commerce (CBEC) among manufacturing micro, small, and medium enterprises (MSMEs) in Thailand by integrating the Diffusion of Innovation (DOI), Resource-Based View (RBV), and Technology–Organization–Environment (TOE) frameworks with the Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. The findings reveal that knowledge of e-commerce, international marketing capabilities, and security and risk concerns are primary drivers of CBEC adoption, while socio-cultural factors and cost-related issues are secondary enablers. This study contributes to the e-commerce adoption literature by developing a context-specific, integrated conceptual framework and empirically validating the causal interrelationships among technological, organizational, and environmental factors in CBEC adoption using Fuzzy DEMATEL. The results provide actionable insights for both MSMEs and policymakers to strengthen Thailand’s participation in the digital economy and advance Sustainable Development Goals (SDGs) 8 and 17. Full article
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29 pages, 2777 KiB  
Review
Digitalization in the Maritime Logistics Industry: A Systematic Literature Review of Enablers and Barriers
by Fangli Zeng, Anqi Chen, Shuojiang Xu, Hing Kai Chan and Yusong Li
J. Mar. Sci. Eng. 2025, 13(4), 797; https://doi.org/10.3390/jmse13040797 - 16 Apr 2025
Cited by 1 | Viewed by 3494
Abstract
Digitalization is gaining its popularity in the maritime logistics sector due to its potential to enhance information sharing and automation. These advantages can significantly improve efficiency and have the potential to replace complex manual tasks. However, the diffusion of digitalization faces certain challenges, [...] Read more.
Digitalization is gaining its popularity in the maritime logistics sector due to its potential to enhance information sharing and automation. These advantages can significantly improve efficiency and have the potential to replace complex manual tasks. However, the diffusion of digitalization faces certain challenges, which, in turn, has drawn the attention of researchers. Implementing digitalization is a complex process, as it is affected by various enablers and barriers, while research providing a comprehensive overview of digitalization in the maritime logistics sector is limited. This study aims to fill the gap by conducting a literature review that reveals digitalization’s enablers and barriers in the maritime logistics sector and constructs a theoretical framework. It analyzes 117 articles that have made significant contributions to this field. The development of innovative technologies, such as blockchain, digital twins, and autonomous shipping, fosters digitalization in maritime logistics. Conversely, barriers like the lack of awareness about the benefits of digitalization can slow down its progress. In total, this paper identifies 19 enablers of and 10 barriers to digitalization in the maritime logistics sector. These enablers and barriers are classified into three groups–technology, organization, and environment–following the Technology–Organization–Environment (TOE) framework. We develop a theoretical framework accordingly using, as its basis, relevant innovation diffusion theories and studies. This study contributes to the development of effective digitalization strategies for maritime organizations and provides a theoretical foundation for future research. Full article
(This article belongs to the Special Issue AI-Empowered Marine Energy)
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22 pages, 901 KiB  
Article
How Does Environmental Sustainability Commitment Affect Corporate Environmental Performance: A Chain Mediation Model
by Jinshan Zhang, Xuan Shao and Tingshu Sun
Sustainability 2025, 17(8), 3461; https://doi.org/10.3390/su17083461 - 13 Apr 2025
Viewed by 987
Abstract
Amid escalating ecological concerns and regulatory pressures, firms are adopting environmental sustainability commitments to enhance competitiveness and fulfill social responsibilities. However, the internal mechanisms linking these commitments to environmental performance remain insufficiently explored. This study investigates how corporate environmental sustainability commitments improve environmental [...] Read more.
Amid escalating ecological concerns and regulatory pressures, firms are adopting environmental sustainability commitments to enhance competitiveness and fulfill social responsibilities. However, the internal mechanisms linking these commitments to environmental performance remain insufficiently explored. This study investigates how corporate environmental sustainability commitments improve environmental performance by integrating the Planned Behavior Theory and Organizational Change Theory. Using structural equation modeling with 324 firm-level responses, we identify a chain mediation pathway. Results indicate that environmental sustainability commitment positively influences corporate environmental performance through the chain-mediating effects of green readiness and green opportunity identification and exploitation. By extending the Technology–Organization–Environment (TOE) framework, we delineate three dimensions of green readiness, showing that organization readiness exhibits the strongest mediating role. This study advances theoretical understanding by mapping the pathway from sustainability intentions to performance through internal capabilities and actions. Practically, it helps firms systematically align environmental and economic goals while avoiding greenwashing risks. Full article
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22 pages, 3983 KiB  
Article
Transforming Education in the AI Era: A Technology–Organization–Environment Framework Inquiry into Public Discourse
by Jinqiao Zhou and Hongfeng Zhang
Appl. Sci. 2025, 15(7), 3886; https://doi.org/10.3390/app15073886 - 2 Apr 2025
Cited by 1 | Viewed by 1654
Abstract
The advent of generative artificial intelligence (GAI) technologies has significantly influenced the educational landscape. However, public perceptions and the underlying emotions toward artificial intelligence-generated content (AIGC) applications in education remain complex issues. To address this issue, this study employs LDA network public opinion [...] Read more.
The advent of generative artificial intelligence (GAI) technologies has significantly influenced the educational landscape. However, public perceptions and the underlying emotions toward artificial intelligence-generated content (AIGC) applications in education remain complex issues. To address this issue, this study employs LDA network public opinion topic mining and SnowNLP sentiment analysis to comprehensively analyze over 40,000 comments collected from multiple social media platforms in China. Through a detailed analysis of the data, this study examines the distribution of positive and negative emotions and identifies six topics. The study further utilizes visual tools such as word clouds and heatmaps to present the research findings. The results indicate that the emotional polarity across all topics is characterized by a predominance of positive emotions over negative ones. Moreover, an analysis of the keywords across the six topics reveals that each has its own emphasis, yet there are overlaps between them. Therefore, this study, through quantitative methods, also reflects the complex interconnections among the elements within the educational ecosystem. Additionally, this study integrates the six identified topics with the Technology–Organization–Environment (TOE) framework to explore the broad impact of AIGC on education from the perspectives of technology, organization, and environment. This research provides a novel perspective on the emotional attitudes and key concerns of the Chinese public regarding the use of AIGC in education. Full article
(This article belongs to the Special Issue Social Media Meets AI and Data Science)
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19 pages, 3229 KiB  
Article
Digital Transformation for Sustainable Transportation: Leveraging Industry 4.0 Technologies to Optimize Efficiency and Reduce Emissions
by Hajar Fatorachian, Hadi Kazemi and Kulwant Pawar
Future Transp. 2025, 5(2), 34; https://doi.org/10.3390/futuretransp5020034 - 31 Mar 2025
Cited by 1 | Viewed by 857
Abstract
This study investigates how Industry 4.0 technologies can optimize transportation efficiency and contribute to global sustainability goals by reducing CO2 emissions. In response to the pressing climate emergency, the research examines the role of the Internet of Things (IoT), Artificial Intelligence (AI), [...] Read more.
This study investigates how Industry 4.0 technologies can optimize transportation efficiency and contribute to global sustainability goals by reducing CO2 emissions. In response to the pressing climate emergency, the research examines the role of the Internet of Things (IoT), Artificial Intelligence (AI), and predictive analytics in enhancing operational performance and aligning transportation systems with Sustainable Development Goals (SDGs), particularly Goal 13 (climate action) and Goal 9 (industry, innovation, and infrastructure). Using a qualitative research approach, semi-structured interviews and focus groups were conducted with industry experts, and the data were analyzed using thematic analysis and qualitative network mapping in NVivo software. The findings reveal that IoT enhances real-time monitoring, AI enables dynamic route optimization, and predictive analytics supports proactive maintenance, collectively achieving an average emission reductions of 30%. However, adoption is hindered by infrastructure gaps, high implementation costs, skill shortages, and fragmented regulatory frameworks. This study integrates the Technology–Organization–Environment (TOE) framework and Sustainable Corporate Theory to provide a structured analysis of digital transformation in transportation. The findings offer strategic insights for policymakers and industry stakeholders, highlighting the need for stronger regulatory support, targeted incentives, and digital infrastructure investments. Full article
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19 pages, 1025 KiB  
Article
Business Implications and Theoretical Integration of the Markets in Crypto-Assets (MiCA) Regulation
by Gayane Mkrtchyan and Horst Treiblmaier
FinTech 2025, 4(2), 11; https://doi.org/10.3390/fintech4020011 - 25 Mar 2025
Viewed by 2859
Abstract
The Markets in Crypto-Assets Regulation (MiCA) is a comprehensive European Union regulatory framework aimed at harmonizing the crypto-asset market. The existing literature has mainly examined MiCA from a legal perspective, while empirical assessments of industry perspectives remain scarce. In this study, we examine [...] Read more.
The Markets in Crypto-Assets Regulation (MiCA) is a comprehensive European Union regulatory framework aimed at harmonizing the crypto-asset market. The existing literature has mainly examined MiCA from a legal perspective, while empirical assessments of industry perspectives remain scarce. In this study, we examine MiCA’s impact on the crypto market and its implications for both theory and practice by analyzing and integrating insights from 12 expert interviews. The findings reveal perceived benefits arising from the unified market, enhanced investor protection, and compliance clarity, alongside challenges related to the high regulatory burden, legal ambiguities, and limited innovation support. On this basis, we provide recommendations for improving the regulatory framework and its implementation. Furthermore, we integrate our findings within the technology–organization–environment (TOE) framework to provide a theory-based starting point for rigorous academic research. These findings contribute to regulatory discourse and offer practical guidance for the relevant stakeholders, including businesses, regulators, policymakers, and academics. Full article
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22 pages, 2696 KiB  
Article
How to Enhance Enterprises’ Radical Innovation Performance Through Multiple Pathways—A Machine Learning Analysis of SRDI Enterprises in China
by Liping Zhang, Hanhui Qiu, Jinyi Chen, Hailin Li and Xiaoji Wan
Systems 2025, 13(3), 198; https://doi.org/10.3390/systems13030198 - 12 Mar 2025
Cited by 1 | Viewed by 841
Abstract
Specialized, Refined, Differentiated, and Innovative (SRDI) enterprises are crucial to China’s economic development. It is important to examine how various factors’ combinations impact the radical innovation performance of SRDI enterprises in order to promote high-quality regional economic development. Based on the Technology–Organization–Environment (TOE) [...] Read more.
Specialized, Refined, Differentiated, and Innovative (SRDI) enterprises are crucial to China’s economic development. It is important to examine how various factors’ combinations impact the radical innovation performance of SRDI enterprises in order to promote high-quality regional economic development. Based on the Technology–Organization–Environment (TOE) framework, this study selected SRDI enterprises as research samples, used a hierarchical clustering algorithm to divide the enterprises into groups according to the characteristics of SRDI enterprises, and employed a classification and regression tree (CART) algorithm to reveal the complex nonlinear relationships between the combinations of multiple key influencing factors and radical innovation performance from multi-source big data. The findings indicate that (1) there are significant variations in the factors affecting the radical innovation performance of different types of SRDI enterprises; (2) the radical innovation performance of SRDI enterprises stems from the synergistic interaction among various factors; and (3) the impact of R&D investment on radical innovation is not simply linear. This study effectively captures the complex nonlinear relationships between combinations of multiple influencing factors and radical innovation performance. It is of great practical significance for revealing SRDI enterprises’ radical innovation performance improvement pathways and enhancing their innovation capability. Full article
(This article belongs to the Section Systems Practice in Social Science)
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22 pages, 3253 KiB  
Article
Determinants of Superior Long-Term Business Performance in Thai Small and Medium-Sized Enterprises: An Integrated Analysis Using Fuzzy Rough Set Theory and Second Order Confirmatory Factor Analysis
by Tanyatron Paweehirunkrai and Sumaman Pankham
Sustainability 2025, 17(5), 2066; https://doi.org/10.3390/su17052066 - 27 Feb 2025
Cited by 1 | Viewed by 1595
Abstract
This study investigates the determinants of superior long-term business performance in Thai digital entrepreneurship through an innovative mixed-method approach combining Rough Set Fuzzy Theory and Second-order Confirmatory Factor Analysis. This research addresses a significant gap in the existing literature by incorporating business strategies, [...] Read more.
This study investigates the determinants of superior long-term business performance in Thai digital entrepreneurship through an innovative mixed-method approach combining Rough Set Fuzzy Theory and Second-order Confirmatory Factor Analysis. This research addresses a significant gap in the existing literature by incorporating business strategies, product innovation, social media adoption, and entrepreneurial orientation into a comprehensive framework, extending beyond traditional Technology–Organization–Environment (TOE) models. This study analyzes seven key factors that influence digital business success: technology, organization, external environment, social media adoption, business strategy, product innovation, and entrepreneurial orientation. The methodological approach employed for this study utilized expert consensus validation and model verification techniques to develop a novel integrated model specifically tailored for Thailand’s digital SME context. The findings reveal that business strategy and entrepreneurial orientation are primary drivers of business success. This research provides valuable insights for practitioners in the Thai digital entrepreneurship ecosystem, offering a structured approach to achieving sustainable long-term business success. Full article
(This article belongs to the Special Issue Advances in Business Model Innovation and Corporate Sustainability)
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