Search Results (22)

This research proposes an adaptation of the quality–loyalty model in which affective commitment is integrated as a key factor in the proposed framework. The study presented a comprehensive framework encompassing 11 hypotheses formulated from an extensive literature review. Empirical data collected from 679 environmentally conscious consumers predominantly residing in Vietnam’s three principal urban centers were employed to evaluate these hypotheses. The assessment was executed utilizing the partial least squares structural equation modeling technique. The results of this research authenticate the appropriateness of the integrated model in studying green consumption, verify the critical role of affective commitment in the newly introduced model, and identify the high impact of affective commitment on green loyalty intention and green purchase behavior. This research also shows that other factors of the quality–loyalty model have significant influences on affective commitment and green loyalty intention. Moreover, this study signifies the crucial role of green perceived quality in fostering affective commitment and green loyalty intention. Green perceived quality was identified as a key factor influencing green loyalty intention and played a crucial role in encouraging customers to purchase environmentally friendly products. Full article

Gastronomic event tourism is an emerging phenomenon that attracts an increasing number of tourists seeking a memorable gastronomic experience based on its cultural uniqueness, highlighting the need to understand the behavior of this tourism demand. This study proposes a model to determine the importance of food tourism events in developing the cultural identity of tourist destinations by analyzing the tourist experience concerning their motivation, satisfaction, and loyalty, understood as variables of sustainable tourism behavior. The hypotheses in the model have been tested using non-linear structural equations modeling (SEM), estimated with data from the Resident Tourism Survey of the National Statistics Institute (NSI), on domestic demand for value-added gastronomic tourism in Spain. The data analyzed covers the period from January 2019 to December 2022 (n = 3483). The results show a significant relationship between the variables influencing overall tourist satisfaction with gastronomic events and tourist loyalty. This research provides knowledge on the behavior of gastronomically motivated tourists with practical implications for destinations, aimed at improving decision-making in the definition of tourism strategies, focusing on the preservation and enhancement of their gastronomic offer as a cultural identity through the offer of food events. Full article

The aim of this article is to assess the most relevant factors influencing customer trust in the Portuguese banking sector following the Global Financial Crisis. It also aims to evaluate the impact of trust on satisfaction and satisfaction on loyalty. To address the research objectives and the hypotheses posed, a quantitative study with a descriptive design was conducted. Data was collected through an online survey administered to a sample of bank clients residing in Portugal. The findings indicate that respondents generally trust Portuguese banking institutions, although this trust has been affected by the Global Financial Crisis. The bank’s reputation and financial performance were identified as critical factors in the respondents’ choice of bank. Additionally, the results suggest that both global and domestic financial conditions, bank reputation, client satisfaction, and overall trust significantly influence client loyalty to the bank. This study provides valuable insights into client behavior and perceptions of banks, emphasizing the importance of factors such as trust, client satisfaction, and bank reputation in shaping client loyalty. Full article

Underground Built Heritage (UBH) is a unique cultural and tourist resource, often with diverse values for tourists and the local community. The research on UBH requires an interdisciplinary approach, various techniques, and methodologies, with current literature mainly focusing on sustainability and conservation issues of these sites, their classification and definitions. This paper tends to fill in the research gap in this field, which is based on the fact that tourism and marketing issues in research of UBH are quite rare and often neglected, although such aspects are very important for heritage valorization. Thus, the principal aim of the paper is to explore how heritage image, perceived authenticity, and perceived value affect motivation to visit UHS (Underground Heritage Sites) and domestic visitors’ loyalty. To explore this aim, the survey was conducted in five countries (Serbia, Poland, Bulgaria, Turkey, and Albania,) on five underground heritage sites. The study sample included 504 domestic visitors (residents of the country where the research was conducted) of underground heritage sites—Petrovaradian Fortress Military Galleries (Serbia), the Srebrna Góra Fortress (Poland), Roman City (Bulgaria), Göreme (Turkey), and BUNK’ART (Albania). The results show a significant positive influence of perceived authenticity on perceived value, heritage image, motivation to visit UBH sites, and loyalty. However, perceived value seems to be a stronger predictor of all analyzed constructs. Heritage image also showed significant positive effects on motivation to visit and loyalty. Theoretical and practical implications of results are discussed in the paper. Full article

A treetop trail is an elevated linear green open space that plays a key role in forming a scientifically rational urban space and meeting the growing leisure needs of the people. Taking the Mountains-to-Sea Trail in Xiamen, China as a case, and through 426 questionnaires, this study explores the dimensions of the perceived restorative environment components of greenway recreationists and impacts on behavioral intentions. The demographic factors lead us to the following three conclusions. First, from an age perspective, restorative environmental perceptions are strongest among those aged 60 and above and weakest among those aged 18–30. Second, in terms of place of permanent residence, local visitors have stronger restorative environmental perceptions than other city users. Third, in relation to the number of accompanying travelers, individuals who embark on solo journeys experience the most robust perception, while that diminishes as the count reaches three or more companions. A structural equation model (SEM) is used to present the quantitative relationship among avoidance motivation, treetop trail environmental quality, restorative environmental perception, place attachment, and loyalty. The results showed that users’ escape motivation has a direct and indirect positive correlation with restorative environmental perceptions, and environmental perceptions have a significant positive correlation with restorative environmental perceptions. Furthermore, their place attachment to the restorative nature of the treetop trails positively affected their loyalty. This study provides essential factors to consider when constructing treetop trails in high-density cities. Full article

Purpose: The highlighting of how current security issues (the economic crisis at the European/global level and the military crisis in Ukraine)—seen as factors of negative influence on sustainable development at the societal level—influence the level of willingness of young citizens (aged 18–35) in Romania, regarding the acceptance of restrictions/limitations on certain fundamental rights and freedoms, as well as the fulfillment of certain constitutional obligations in exceptional situations. It was considered opportune to conduct this study, given the fact that since the end of World War II, the European continent has not experienced such major security issues that combine specific aspects of military security with those specific to human security, and that generate negative effects on the community’s efforts to promote peaceful and inclusive societies for sustainable development. Methods: The study was based on an online questionnaire administered to a total of 826 individuals permanently residing in Romania, aged between 18 and 35. The data were collected from 1 October to 15 October 2022, at a reasonable interval following the onset of the mentioned crises, assuming that the opinions of the interviewed individuals regarding their negative impact on sustainable development from the perspective of internal societal life are well-formed. The methods used include statistical analysis and focused on identifying and assessing the degree of acceptability of restrictions/limitations on certain fundamental rights and freedoms, as well as the willingness to fulfill certain constitutional obligations. Additionally, empirical research on the issue was conducted in accordance with the available bibliography. Results: The study reveals the respondents’ level of perception regarding the impact on sustainable development of society, from an economic perspective, social well-being (41.33%), and citizen safety (53.26%), as a result of the global/European economic crisis. The consequences of this are strongly felt among the interviewed population (61.09%), leading to a decrease in their trust in the state authorities’ ability to manage the situation. The cause of the global/European economic crisis is complex, a large part of the respondents (41.21%) believing that it is the result of a globally orchestrated conspiracy to reset the international order and reconfigure the poles of power, and more than 50% of the respondents considering the conflict in Ukraine as the main source. A percentage of 29.28% of the respondents consider that social solidarity at the level of the European Union (EU) is feasible to overcome the negative influences of multiple crises on domestic societal life, and 49.51% of the respondents believe that Romania’s EU membership is likely to contribute substantially to limiting the negative effects of the crisis in Ukraine. The restriction/limitation of certain fundamental rights and freedoms of citizens, as possible extreme measures for managing the effects of the mentioned crises at the national level, is accepted by a small percentage of respondents (15–20%), while the willingness to fulfill certain constitutional obligations of citizens is present in approximately one-third of the interviewed population. Conclusions: In the context of the new global/European economic crisis and the military crisis in Ukraine, which impact the sustainable development of society and the community’s efforts to promote peaceful societies, young citizens in Romania (aged 18–35) are deeply concerned about the preservation of fundamental rights and freedoms as stipulated in the Constitution of Romania. They demonstrate a low level of acceptance for the restriction/limitation of these rights and freedoms, even in exceptional situations of an economic or military nature. The same low degree of readiness is also found in the fulfillment of some fundamental constitutional duties of the citizens (loyalty to the country, defense of the country, etc.), in the case of adopting exceptional measures in the event of extending the military conflict in Ukraine. Full article

This study aims to examine the determinants of destination loyalty toward World Heritage Sites (WHSs) along Silk Road tourism in Uzbekistan. It could enable the profiling of inbound tourists visiting WHSs and identification of the important determinants of destination loyalty. The results of this study could present valuable empirical evidence of Silk Road tourism among inbound travelers in Uzbekistan. An online survey was conducted to collect data from U.S. residents who experienced Silk Road tourism in Uzbekistan. A total of 419 questionnaires were used for this study. The present study explored the determinants of destination loyalty among inbound travelers who had visited WHSs along Silk Road destinations in Uzbekistan. Regarding the effect of length of stay on destination loyalty, travelers who visit for 7–13 days are inclined to show higher destination loyalty than the other groups. Free independent travelers to cultural and heritage sites showed a higher level of destination loyalty than other traveler types. The results indicated that travelers who reported visiting the Historic Centre of Bukhara in the Province of Bukhara and Western Tien-Shan in the Province of Tashkent showed higher destination loyalty. The proposed model consists of travel characteristics, WHS destinations, and demographic characteristics. This study provides several important theoretical and managerial implications. Moreover, this study can contribute to knowledge regarding WHSs and increase sustainable destination management to achieve sustainable development goals (SDGs). Full article

In recent years, there has been a surge in research pertaining to sustainable urban development. Importance–performance analysis (IPA) has emerged as one of the most widely used methods. However, few studies have combined IPA with structural equation modelling (SEM). This study introduces and evaluates an integrated IPA–SEM approach to assess the impact of perceived importance and performance of sustainable city dimensions on residents’ satisfaction and loyalty. The data for this study were collected from 425 survey respondents residing in Siliguri City of West Bengal, India. The results indicate that the ‘Keep Up the Good Work’ quadrant, consisting of social quality, connectivity conditions, and environmental quality, significantly and positively affected satisfaction. On the other hand, the ‘Concentrate Here’ quadrant concerning environmental pollution presented a negative yet insignificant relationship with satisfaction while both the ‘Low Priority’ and ‘Potential Overkill’ quadrants demonstrated no notable influence. Furthermore, a robust positive correlation between satisfaction and loyalty is confirmed. Overall, the findings offer valuable implications for urban planning, policy-making, and strategies aimed at enhancing Siliguri residents’ quality of life. Full article

The rapid increase in the number of migrants in China has resulted in a growing concern for social integration issues. This study aims to explore the methods and approaches of social integration using urban community parks as a carrier. Using community parks in Hangzhou, Zhejiang Province, China, as a case study, we utilized structural equation modeling to construct the influence mechanism of community parks on social integration, which provides theoretical support and a reference for the design of social integration-oriented urban community parks. Our research indicates that the affective effects generated by migrants and local residents in community parks are crucial for social integration, including landscape perception, place attachment, and destination loyalty. Among them, landscape perception does not directly affect social integration, it can have a significant impact through the mediation of destination loyalty and place attachment. Destination loyalty has a direct and positive relationship with social integration, and place attachment also has a direct and significant positive effect on social integration. The study suggests that community park design should prioritize enhancing the emotional experience of migrants and local residents in three aspects: sensory stimulation, experience, and atmosphere creation, to promote social integration. Additionally, community managers and related policies should jointly promote future construction efforts. Full article

During the COVID-19 pandemic, urban forest parks are becoming increasingly significant for recreation and relaxation, not just for urban residents but also for tourists. This study empirically examined the structural relationships among first-time visitors’ perceptions of destination image, perceived value and destination loyalty through structural equation modeling. Additionally, the mediating influence of perceived value and the moderating effect of gender were investigated as well. The Grand Canal Forest Park in Beijing was selected as the case study. In total, 486 questionnaires that were considered to be legitimate were gathered and afterwards analyzed. The results revealed that first-time visitors’ perceptions of destination image can positively and significantly affect their perceived value and destination loyalty. In addition, perceived value partially mediates the relationship between first-time visitors’ perceptions of destination image and destination loyalty. Moreover, the findings of the examination of the moderating effects showed that gender has substantial moderating effects on the relationships described above. The theoretical and practical implications, limitations and future research of the current study are also discussed. Full article

One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Marketing (OM) as a new marketing strategy for brands. In this research, we examined whether the quality of integration (INQ) in omnichannel environments has an effect on brand equity (BE) and its dimensions (brand loyalty (BL), brand association and brand awareness (BAS), and perceived quality (PQ)) within the framework of a structural model. We aim to expand the limited number of INQ research areas. In this context, in the first stage of our research, we conducted an online survey consisting of three parts with the consumers of the Nike luxury sportswear brand, which is in 11th place in the global brand value ranking, residing in Turkey from the developing countries. In the second stage of the analysis, we performed CFA for scale reliability and validity. Crobach’s alpha, AVE and CR values for all factors of the scale exceeded the threshold values in the literature. In addition, the goodness-of-fit values of the scale, which were checked for compliance with the research, exceeded the threshold values. In the third stage of the analysis, we performed SEM analysis to test the model of the study and the assumptions of the study. The SEM results of our research confirmed the assumptions established between INQ and BE and its components in the context of OM. SEM results revealed that INQ had the highest effect (0.93) on BAS and PQ and the least effect (0.86) on BL, and INQ affected BE with 0.90. The results of this research, which examines the predictors of brand equity and its components, offer implications for OM, INQ, BE subject areas that have not been empirically analyzed despite increasing knowledge and still having limitations in theoretical information. Our research is unique, as it is the first study to empirically examine the relationship between INQ and BE and its components in the context of OM. The research on omnichannel applications is quite limited. This study brings a conceptual extension to the literature on omnichannel strategies, INQ and OM, whereas they presented the necessary reasons for managers to provide INQ in an omnichannel environment in order to increase brand equity, with an empirical application. In addition, the most important benefit of this research is that it shows brand owners and managers and brand marketers a way to set up the omnichannel system toward circular revolution. Full article

International students enrolled in the long term are considered habitual residents. They act as hosts to their friends and relatives, generating word-of-mouth recommendations and revisiting the host country. In order to facilitate inbound tourism in post-COVID-19 tourism, it is necessary to understand their risk perception, place image, and loyalty and provide meaningful insights for tourism markets. This study explores how social and personal risk perception of COVID-19 and cognitive and affective place image explain place loyalty. International students for degree programs comprised the sample population for this study. Findings revealed that social risk perception negatively shapes cognitive and affective place image, while personal risk perception only explains affective place image. Both cognitive and affective place image significantly affects place loyalty and mediates between social risk perception and place loyalty. The research provides new evidence on the risk perception of COVID-19, showing that internal factors such as social and personal risk perception may cause somewhat different results contrary to previous studies. Although gender moderates the relationship between cognitive place image and loyalty, the influence of gender on the theoretical and empirical relationships between risk perception, place image, and loyalty is not significant for international students. Implications for theory and practice, limitations, and future studies are discussed. Full article

This study analyzes the influence of the corporate image of nursing homes on the decisions made by family members as to whether their elderly relatives will stay in the same nursing home. An empirical study was conducted considering 566 residents’ family members with the capacity to decide whether said residents will remain in the same nursing home, using a binary regression model with a logistic link function (i.e., logit). For the first time in the nursing home sector, these results show the specific variables of the corporate image that influence family members when deciding whether their elders will stay in the same nursing home. In order of importance, these variables are the level of trust conveyed by the nursing home, the investment made in the facilities, price-quality ratio, emotional connection to the nursing home, and the promotion of the nursing home’s services. The study also highlights the importance of other personal factors in family members’ decisions to keep their elders in the same nursing home, such as the family members’ employment situations (higher loyalty among those employed by third parties) and the determining factors involved in the relative’s choice of nursing home (higher loyalty among those whose choice was mainly based on humane and dignified treatment). This study offers a discussion of the theoretical contributions this research brings to academia as well as managerial implications for the industry. We believe that one future line of research should be continued after the COVID-19 pandemic comes to an end to compare the results and observe whether the most influential variables on family members’ loyalty remain the same as data for this study was collected from November 2019 to February 2020. Full article

The existence of dietary inequalities is well-known. Dietary behaviours are impacted by the food environment and are thus likely to follow a spatial pattern. Using 12 months of transaction records for around 50,000 ‘primary’ supermarket loyalty card holders, this study explores fruit and vegetable purchasing at the neighbourhood level across the city of Leeds, England. Determinants of small-area-level fruit and vegetable purchasing were identified using multiple linear regression. Results show that fruit and vegetable purchasing is spatially clustered. Areas purchasing fewer fruit and vegetable portions typically had younger residents, were less affluent, and spent less per month with the retailer. Full article

This study aimed to examine the customer interest in using rooftop PV considering the economic background and customer profile in Indonesia’s electricity market using primary survey data with potential and existing (households and industries) respondents. This research uses logit model regression to analyze the impact of the demographic background of respondents and uses exploratory factor analysis (EFA) to understand the reasons why the existing users utilize rooftop PV at their homes. The results show that education, residence location, and income can positively and significantly affect the probability of using rooftop PV as the source of electricity. Then, there are several factors that influence the use of rooftop PV, such as easily finding it in their area, having concern for the environment, following trends, and loyalty. Some disadvantages of installing rooftop PV are felt by users, such as relatively high installation cost and frequent overheating during usage. Regarding customer satisfaction, most of the respondents from both households and industries answered that they were satisfied with their rooftop’s PV. Consumers say that the benefits they obtain are comparable to the required installation costs, and the majority of consumers also said that the rooftop PV worked well and did not need many repairs every month, so consumers did not need to spend significant money on it. Full article