Search Results (168)

This study explores the role of egoistic and altruistic values on green real estate purchase intention among young consumers in Canada aged between 20 and 40 years. In addition, this study examines the mediating effects of pro-environmental self-identity between social consumption motivation and green real estate purchase intention. A quantitative cross-sectional research design with an explanatory nature is employed. A total of 432 participating consumers in Canada, comprising 44% men and 48% women, with a graduate educational background accounting for 46.7%, and the ages between 24 and 35 contributing 75.2%, were part of the study, and the data collection used a survey method with a purposive sampling, followed by a respondent-driven method. Descriptive and inferential statistics were performed on the scales used for the study variables. A structural equational model and path analysis were conducted to derive the results, and the relationships were positive and significant. The study results infer the factors contributing to green real estate purchase intention, including altruistic value, egoistic value, social consumption motivation, and pro-environmental self-identity, with pro-environmental self-identity mediating the relationship. This study emphasizes the relevance of consumer values in real estate purchasing decisions, urging developers and marketers to prioritize ethical ideas, sustainable practices, and building a feeling of belonging and social connectedness. Offering eco-friendly amenities and green construction methods might attract clients, but creating a secure area for social interaction is critical. To the best of the authors’ knowledge, this research is the first to explore the role of egoistic and altruistic values on purchase intention, mainly in the housing and real estate sector, with the target consumers being young consumers in Canada. Full article

Background: Human activity is recognised as a major contributor to changes in Earth’s climate, land surface, oceans, ecosystems, and biodiversity. These alterations are largely due to greenhouse gas emissions, deforestation, mass pollution, and land degradation. In light of these environmental challenges, examining the psychological determinants of pro-environmental behaviour has become increasingly important. Study’s Aim: To provide a comprehensive model evaluating the structural relationships among biospheric values, green self-identity, green self-efficacy, and eco-anxiety to investigate the underlying mechanisms relating to the adoption of various pro-environmental behaviours (PEBs). Methods: An online self-report questionnaire was completed by 510 Italian participants (aged 18–55, M = 35.18, SD = 12.58) between November and December 2023. Data analysis was performed using R statistical software, employing Structural Equation Modelling. Results: The results indicate that eco-anxiety, green self-efficacy, and green self-identity are significant positive predictors of PEBs. Furthermore, green self-identity significantly influences eco-anxiety and green self-efficacy, while biospheric values are a major trigger for both green self-efficacy and green self-identity, but not for eco-anxiety. Conclusions: These findings suggest that while eco-anxiety can be an adaptive motivator for PEBs, biospheric values foster a green self-identity and self-efficacy, which in turn drive pro-environmental actions. The study concludes that encouraging biospheric values and strong green self-identity is crucial for promoting sustainable behaviours. Full article

The accelerating climate crisis demands innovative approaches that address both systemic drivers of environmental degradation and the psychological barriers to sustained pro-environmental action. Traditional climate communication often relies on fear-based messaging, which risks triggering eco-anxiety, disengagement, or paralysis, ultimately underlying long-term behavioral change. This paper proposes mindfulness as an evidence-based alternative to foster sustained pro-environmental behavior (PEB) by integrating insights from neurocognitive science, self-determination theory (SDT), and social diffusion theory. We present a novel framework outlining five pathways through which mindfulness cultivates PEB: (1) enhanced emotional regulation, (2) intrinsic motivation and value-behavior alignment, (3) nature connectedness, (4) collective action, and (5) cognitive flexibility. Critically, we examine structural barriers to scaling mindfulness interventions—including inequities, commercialization risks, and the individualism paradox—and propose mitigation strategies grounded in empirical research. By bridging contemplative science with sustainability praxis, this work advances SDG-aligned strategies (SDG 12, 13) that prioritize both inner resilience and systemic change. It offers a roadmap for research and practice beyond fear-based approaches. Full article

Tea farmers in Wuyishan National Park face the dual challenges of promoting sustainable tea production while adhering to strict ecological protection policies. This study investigates the key factors influencing tea farmers’ pro-environmental behavior and the transmission mechanisms that encourage the adoption of sustainable development. Based on the theory of planned behavior, the theory of externalities, and place attachment theory, 346 valid questionnaires were collected through household interviews across 12 villages within Wuyishan National Park and its surrounding areas. The results indicate that environmental responsibility and concern for community well-being are major motivators of pro-environmental behavior. Market orientation, production intensification, and adoption of clean technologies significantly enhance environmental outcomes at the farm level. While ecological compensation policies help offset the costs of conservation, their impact is constrained by inconsistencies in standard-setting and implementation. The establishment of the national park has enhanced pro-environmental behavior among farmers within the park and influenced those in peripheral areas by strengthening place attachment and social norms. Tea farmers in the core areas of the national park exhibit higher levels of pro-environmental behavior compared to those on the periphery. This study offers several policy recommendations and contributes new insights into understanding the mechanisms behind tea farmers’ pro-environmental behavior within national park contexts, providing valuable reference for pro-environmental practices in the global protected area system. Full article

As climate change continues to endanger a sustainable global condition, a growing literature investigates how to pursue green practices to fight its effects. Individuals are the essential starting point for such bottom-up attempts, with their attitudes towards sustainability driving pro-environmental behaviors (PEBs). Objectives: Based on the available relevant literature, this scoping review aims to delve into the processes underlying people’s sustainable decision-making (SDM) associated with PEBs. Methods: A scientific literature search was performed through (a) an active database search and (b) the identification of studies via reference and citation tracking. Results were screened and selected in Rayyan. Results: Included articles (n = 30) heterogeneously reported cognitive and neural aspects of SDM shaping PEBs. These proved to (a) recruit brain areas involved in mentalizing and moral cognition (likely because of their role in processing the interplay between personal and contextual factors rather than moral considerations in themselves); (b) undergo the same modulatory influences shaping other kinds of prosocial/cooperative behaviors; and (c) include brain areas involved in attentional/monitoring and emotional/motivational processes, alongside those consistently associated with decision-making processes. Conclusions: These results help interpret the available evidence on the neuro-cognitive bases of SDM while focusing on potential interventions to foster better practices and mitigate the adverse repercussions of climate change on human and global health. Full article

Green perception underlies pro-greenspace behavior, but external stimuli and behavior are not always aligned. Understanding how residents’ perceived external green stimuli influence pro-greenspace behavior, and how the “good citizen” image (face) shapes this relationship, is essential. The study aims to deepen the understanding of the complex mechanisms driving urban residents’ pro-greenspace behavior by constructing an extended Stimulus-Organism-Response theoretical framework (C-SOR) that includes contextual factors. Using data from a 2024 field survey of 959 residents from Shanghai, China, this study employs Ordinary Least Squares (OLS) regression to examine the main effect of green perception on pro-greenspace behavior. A mediation model is employed to analyze the mediating role of nature connectedness, while a moderation model tests the moderating effect of “good citizen” image (face) on the stimulus–behavior relationship. The results show that green perception significantly promotes pro-greenspace behavior, positively influencing it through nature connectedness. However, the “good citizen” image (face) exerts a motivational crowding-out effect on green perception. Further analysis reveals individual heterogeneity in the expression of these effects across different types of pro-greenspace behavior. The findings highlight the importance of green space experience and the activation of environmental wisdom in traditional culture, offering new perspectives for developing strategies to guide pro-greenspace behavior. Full article

The voluntary basis on which recycling and energy saving are performed at households brings forward the need to better understand the profile of recyclers and non-recyclers and to make meaningful comparisons between them. Hence, the aim of this study is to compare recyclers’ and non-recyclers’ profiles and practices in order to detect areas that require policy and educational interventions. To achieve this aim, this study collected a representative sample of 384 citizens in a fast-growing urban center and compared recyclers and non-recyclers in terms of their environmental practices. The results showed that both groups identified environmental protection as their leading motive to recycle, while plastic and paper were the most recycled materials. An interesting difference between the two groups was that recyclers were more engaged in energy-saving, suggesting that recycling engagement may be associated with the adoption of energy-saving practices. The Internet was the leading information source across both groups, emphasizing the role it can play in spreading accurate and motivating messages about recycling and energy-saving. This study provides a useful and nuanced picture of recyclers’ and non-recyclers’ profiles and their differences, and as such, it can introduce new angles for the design of strategies for encouraging pro-environmental behavior. Full article

Promoting sustainability in higher education is a social and environmental imperative. This paper explores how and why volunteering at a campus community garden (CCG) can serve as a unique context for promoting sustainability. Twenty-five undergraduate students between the ages of 18 and 27, who had volunteered at a campus garden, participated in individual semi-structured interviews. A majority of participants identified as female (80%) and Asian American (52%). Using reflexive thematic analysis, we first found students were motivated to volunteer for personal and academic reasons as well as to learn more about gardening. Childhood gardening experiences influenced participants’ re-engagement as adults. Second, building social connections and spending time in nature, especially when living in an urban area, sustained students’ engagement in the garden, whereas time constraints and physical tasks made it challenging to volunteer. Finally, the findings suggest that volunteering promoted pro-environmental behaviors. Students felt that their volunteer work allowed them to make a positive environmental impact. Participants also gained new environmental knowledge and skills, which encouraged them to adopt environmentally friendly lifestyle changes, advocate for environmental and social justice issues, and reflect on how they might integrate pro-environmental behaviors into their future careers. Full article

The challenges associated with climate change have led to the need for pro-environmental behaviors, including the consumption of sustainable novel foods. Despite the importance of sustainable food for the environment, there is still a need to further investigate the psychological determinants of consumer behavior change putatively able to promote the use of novel foods. In line with this, the aim of the present study was to investigate the role of readiness to change (RTC) in shaping the intention to consume sustainable foods (e.g., chia seeds and edible insects). RTC refers to a valuable construct composed of seven different dimensions, namely perceived importance of the problem/change, motivation, self-efficacy, effectiveness of proposed solution, social support, action and involvement, and perceived readiness. In keeping with this, a cross-sectional study was conducted by collecting from 1252 participants through an online and anonymous survey. In line with the aim above, a linear discriminant analysis was performed to explore potential non-linear relationships between RTC and novel food consumption. The results highlighted certain RTC dimensions (e.g., perceived importance of the problem, action, and self-efficacy) able to positively support the intention to consume novel foods (e.g., chia seeds and spirulina algae). In conclusion, the study pointed out evidence regarding psychological determinants in terms of RTC able to improve sustainable behaviors, namely the use of novel foods. In the context of sustainability, the present study represents a groundwork for the implementation of future studies in this field of research as well as the development of future policies aimed at promoting awareness and encouraging the adoption of sustainable eating behaviors. Full article

This paper examines the phenomenon of collaborative consumption among Generation Z in Ukraine, focusing on its significance for sustainable consumption and the factors driving its popularity. In the context of increasing digitalization and environmental challenges, the authors analyze the extent to which young Ukrainians engage in the sharing economy and the motivations behind their choices. Special attention is given to the unique characteristics of Generation Z in Ukraine, who, unlike their Western peers, are marked by a strong sense of patriotism, greater social responsibility, and a desire for economic stability—factors influenced by the country’s challenging geopolitical situation. The study was conducted using an online survey (CAWI) with a sample of 292 respondents in 2024. The results indicate that 54.8% of the respondents show a propensity for collaborative consumption (PCC), with key motivators being convenience (90%), the need for social connections (70%), and environmental awareness (68%). Individuals inclined toward resource sharing tend to exhibit greater openness, loyalty, and innovativeness. However, the lack of significant differences in their broader sustainable consumption behaviors suggests that collaborative consumption is perceived primarily as a practical solution rather than a consciously pro-environmental strategy. These findings have important practical implications—companies should focus on building trust in sharing platforms, offering flexible pricing models, and emphasizing both financial savings and environmental benefits. Meanwhile, policymakers can support the growth of the sharing economy through regulations that foster innovation and educational campaigns promoting sustainable consumer behavior. Full article

This research examined the persuasive impact of social norms and financial incentive messaging for encouraging reusable bag use. In an online experiment with a nationally representative sample from the U.S. (n = 753), participants were randomly exposed to static or dynamic descriptive/injunctive norms, discounts/surcharges, combinations, or a control message. Intentions to bring reusable bags when grocery shopping, along with other key demographic and psychological variables, were assessed. ANCOVA results demonstrate the main effects of the messages. Planned contrasts revealed that injunctive norms elicited higher intentions than descriptive norms. Dynamic descriptive norms led to stronger intentions compared to static descriptive norms, with no difference shown between the two injunctive norm conditions. Notably, combining injunctive norms with either incentive boosted intentions beyond standalone messaging, supporting motivational complementarity. Norms overall outperformed incentives, but integrating social and economic appeals shows promise. The predicted superiority of experimental messages in promoting intentions, when compared to a generic pro-environmental appeal (control), was not supported. The findings advance an integrated behavior change approach highlighting normative information and incentives, shedding light on optimal messaging strategies amid pro-environmental interventions. Full article

The premise of this research is to investigate the influence of an ethical climate on the environmentally responsible behavior of employees within the accommodation sector in Pakistan. We further seek to understand this connection through the intermediation of motivation states and contingency of ethical knowledge. For this purpose, we gathered data from a sample of 290 managers serving at middle and top levels in the accommodation sector of Pakistan, employing an adapted version of the quantitative research instrument. We used Structural Equation Modeling (SEM) to test the hypothesis. We found that (1) ethical climate cultivates green behaviors and (2) motivational states partially mediate the association between ethical climate and green behavior. Additionally, (3) the influence of ethical climate on motivational states is found to be stronger in the presence of environmental knowledge. These findings apply to the accommodation sector, where hotel managers can cultivate green behavior by fostering an ethical climate and enhancing motivational states and environmental knowledge. We added empirical justification to social capital theory by enhancing the understanding of ethical climate-driven pro-environmental behavior through intermediation and intensifier. Full article

With education playing a role as a catalyst for change towards a more sustainable world, there is a need to develop educational concepts that enable young people to responsibly take up the challenges of future-proof development. The GewässerCampus project is related to environmental education in the context of the ecological dimension of Education for Sustainable Development. This article focuses on evaluating the GewässerCampus project by assessing current motivation, ecological knowledge, and environmental values during participation in an outdoor learning program. In total, 231 German pupils of lower and upper secondary level participated in the project. In a quasi-experimental study design, current motivation, pro-environmental and anthropogenic values (Preservation and Utilization), and knowledge were assessed before and immediately after participation in the learning program. The learning activities during the project day led to significant knowledge acquisition. Furthermore, high individual values of the test items for Preservation and low values of the test items for Utilization were obtained. Our results show how important it is to consider the individual teaching and learning requirements of the learner group depending on the grade level, as well as the type of school, when preparing modules for environmental education in the context of sustainable development. Full article

Using data from Round 11 of the European Social Survey, covering Switzerland, this article employs Structural Equation Modeling to investigate the associations between psychosocial factors and pro-environmental behavior. Based on the Theory of Planned Behavior, which integrates subjective norms, perceived behavioral control, and attitudes to predict behavioral intentions and actual pro-environmental behaviors. The findings reveal that perceived social norms are strong predictors of pro-environmental behavioral intentions, illustrating the power of expectations from other people on the propensity to act sustainably. However, the effects of attitudes toward the environment and perceived behavioral control on behavioral intention were minimal or unobserved. It indicates that respondents may support environmental and sustainability issues, but this is often not matched by strong intentions to act. Additionally, the perceived control over pro-environmental behavior does not directly affect actual behavior. This suggests that external barriers may prevent individuals from performing sustainable behavior, even if they are motivated. The measurement invariance across gender groups was also examined in the study, which is essential to confirm the equivalence of measurements, and observed differences in latent variables could not be an artifact due to potential measurement bias. The findings suggest that subjective norms and pro-environmental behaviors are more likely to be higher among women, while men scored higher on perceived control. This indicates that women internalize social expectations stronger than men do to act, but for men, they feel able to act, but this confidence does not imply action. This research focuses on the significance of social influences in ecologically friendly action and on the discrepancies between intention and behavior. This study adds to our understanding of the determinants of pro-environmental behavior, providing relevant insights for policymakers to inform more effective interventions that close the gap between awareness and action. Full article

While environmental motivation research has investigated several factors that can facilitate and promote the adoption of pro-environmental behaviors, questions remain on how individuals can be brought to change their behaviors and habits. In the current study, we draw on attachment theory and self-determination theory to better understand why motivational interventions meant to increase pro-environmental behaviors are ineffective for some individuals. Using a person-centered approach, our analysis uncovered four latent profiles characterized by varying levels of attachment insecurity and basic psychological need satisfaction. Further analysis suggests that these four profiles are associated with distinct motivational pathways in the environmental domain. Our results suggest that self-determined motivation is a direct predictor of pro-environmental behaviors solely for individuals from the secure attachment and high-need satisfaction profile. This association was not observed in individuals arising from insecure attachment and low-need satisfaction profiles, suggesting that the association between motivation and pro-environmental behaviors commonly reported in the literature might be moderated by one’s social environment. Implications for motivation researchers and policymakers are discussed, such as the relevance of considering attachment when designing motivational interventions in the environmental domain. Full article