Search Results (102)

With the rapid development of technology, an increasingly competitive environment, and evolving consumer behaviour, the use of modern marketing tools has become a key challenge for companies of various types (manufacturing, providing services, sports organizations, universities, etc.). Although sustainable digital communication methods are gaining prominence, existing research often focuses merely on describing communication trends without providing decision-making frameworks for strategy optimisation. This paper addresses this gap by mapping the current state of marketing communication strategies among large telecommunication companies in Slovakia and assessing their impact on customer behaviour and market position. Data were analysed through a combination of qualitative and quantitative research methods, including document analysis, annual reports, surveys, and personal observations. One enterprise was selected for detailed data analysis. The results confirm a significant relationship between the use of communication channels and the company’s market position, brand popularity, and the strong influence of employee recommendations. Unlike previous studies, which predominantly describe marketing communication trends and tools, this research integrates the evaluation of communication strategy effectiveness with a systematic management decision-making model based on the PDCA (Plan-Do-Check-Act) continuous improvement cycle. This approach enables continuous optimisation of sustainable communication strategies and provides actionable managerial guidance for improving resource allocation, market position, and organisational adaptability in dynamic market environments. Full article

This study adopts a dynamic Expectancy–Disconfirmation framework to investigate the evolving nature of user satisfaction across three product categories: durable goods, fast-moving consumer goods (FMCG), and digital products. A 25-day longitudinal experiment involving 128 participants was conducted, during which users engaged with their most recently purchased products and provided repeated subjective evaluations over time. The findings reveal dynamic changes in the influence of expectations and perceived performance on satisfaction throughout the product usage cycle. For durable goods and FMCG, both expectations and perceived performance gradually declined, accompanied by a weakening effect of expectations on satisfaction. In contrast, digital products exhibited greater volatility, lacking a stable experiential baseline and resulting in greater fluctuations in satisfaction trajectories. Moreover, external contextual and emotional factors were found to play a more significant role in shaping satisfaction with physical products, beyond the scope of the traditional expectancy–performance model. These insights offer theoretical and managerial implications for sustainable product and experience design. In particular, they highlight the importance of implementing experience-stabilizing strategies in digital consumption contexts to support user well-being and enhance continuous product utilization, thereby maximizing product potential and reducing waste. Full article

The increasing complexity of the hotel industry necessitates the implementation of sophisticated cost systems capable of delivering accurate and relevant cost information to support managerial decision-making. Investigating the determinants of cost system design is crucial, given that no single accounting system is universally applicable across all business contexts. This study addresses a critical gap by examining the key drivers of cost system sophistication through the theoretical frameworks of contingency and upper echelons theories, focusing specifically on the Greek hotel sector. Employing multiple regression analysis, the findings reveal that firm size, cost structure, the importance of cost information in decision-making, and the integration of information technology significantly influence the complexity of cost systems. Conversely, factors such as competition, service diversity, business strategy, organizational life cycle, and executive characteristics showed no statistically significant impact. These findings contribute to management accounting and hospitality literature by integrating theoretical perspectives and identifying key determinants of cost system sophistication. Moreover, the study offers practical insights for designing cost systems that meet the specific needs of the hotel industry. Full article

With the advancement of Agriculture 4.0, intelligent systems and data-driven technologies offer new opportunities for pork supply-demand balance regulation, while also confronting challenges such as production cycle fluctuations and epidemic outbreaks. This paper introduces a knowledge-driven smart system for pork supply-demand regulation, which integrates essential components including a knowledge base, a mathematical-model-based expert system, an enhanced optimization framework, and a real-time feedback mechanism. Around the core of the system, a nonlinear constrained optimization model is established, which uses adjustments to newly retained gilts as decision variables and minimizes supply-demand squared errors as its objective function, incorporating multi-dimensional factors such as pig growth dynamics, epidemic impacts, consumption trends, and international trade into its analytical framework. By harnessing dynamic decision-making capabilities of reinforcement learning (RL), we design an optimization architecture centered on the Q-learning mechanism and dual-strategy pools, which is integrated into the honey badger algorithm to form the RL-enhanced honey badger algorithm (RLEHBA). This innovation achieves an efficient balance between exploration and exploitation in model solving and improves system adaptability. Numerical experiments demonstrate RLEHBA’s superior performance over State-of-the-Art algorithms on the CEC 2017 benchmark. A case study of China’s 2026 pork regulation confirms the system’s practical value in stabilizing the supply-demand balance and optimizing resource allocation. Finally, some targeted managerial insights are proposed. This study constructs a replicable framework for intelligent livestock regulation, and it also holds transformative significance for sustainable and adaptive supply chain management in global agri-food systems. Full article

The transition to the circular economy (CE) is one of the EU’s current strategic policies to improve its competitiveness and sustainability. While the EU has developed a framework for monitoring overall progress toward the CE, there are gaps in monitoring specific priority sectors, such as the bioeconomy. In order to support industry and policymakers in this sector, this paper presents the application of the BIORADAR’s product circularity monitoring framework to five bio-based fertilizers. The framework is composed of two publicly available indicators: the circular index and the circularity indicator of nutrient; and two new indicator proposals: the biodegradable content and the nutrient slow-release index. Making use of life cycle inventories and supplementary data from the scientific literature, these four indicators were calculated for algae biomass, compost, feather meal, spent mushroom substrate, and wood vinegar. The framework proved to be useful for measuring the circularity at the product level for bio-based fertilizers, especially shedding light on the virgin non-renewable materials consumption, waste generation, biodegradability, nutrient recovery process efficiency, and nutrient release speed. It constitutes the first approach to measuring circularity tailored to bio-based fertilizer. By incorporating it into eco-design, innovation, and managerial decision-making processes, key stakeholders can rely on guiding metrics to support their transition toward higher circularity levels. Full article

As is well known, due to carbon dioxide emissions, the combustion of lignite in power plants creates environmental pollution. In contrast, nuclear fuels do not produce carbon dioxide emissions. This paper investigates the effects of replacing lignite thermal power plants with small modular nuclear reactors (SMRs) of equivalent rated power and related characteristics. In terms of the emissions criterion, nuclear fuels belong to the same category of clean sources as the sun and wind. A second criterion is the economic one and concerns the operating cost of the nuclear–thermal power plant. Based on the economic criterion, although nuclear reactors require a higher initial invested capital, they have lower fuel costs and lower operating costs than lignite plants, which is important due to their long service life. A third criterion is the effect of the operation mode of an SMR, constant or variable, on the cost of energy production. In terms of the operation mode criterion, two cycles were investigated: the production of a constant amount of energy and the production of a variable amount of energy related to fluctuations in the electric load demand or the operation load-following. Using multi-criteria managerial scenarios, the results of the research demonstrate that the final mean minimal cost of energy generated by hybrid thermal units with small nuclear reactors in constant power output operation is lower than the mean minimal cost of the energy generated in the load-following mode by 2.45%. At the same time, the carbon dioxide emissions in the constant power output operation are lower than those produced in the load-following mode by 2.14%. In conclusion, the constant power output operation of an SMR is more sustainable compared to the load-following operation and also is more sustainable compared to generation by lignite thermal power plants. Full article

Family businesses play a vital role in the global economy as an organizational form that has evolved over time. However, Chinese family firms generally suffer from insufficient investment in research and development. Based on panel data of Chinese listed family firms from 2008 to 2022, this study investigates the impact of government green subsidies on family firms’ green innovation, along with the heterogeneity of such effects under different scenarios. The results show that government green subsidies significantly promote both strategic and substantive green innovation. The moderating effect analysis reveals that economic policy uncertainty weakens the baseline effect. Further analysis confirms that the positive impact of green subsidies is achieved by alleviating firms’ R&D funding constraints. Heterogeneity analysis indicates that green subsidies have a stronger effect on non-heavily polluting firms; they promote substantive green innovation more effectively in firms with low managerial green cognition, and strategic green innovation in those with high cognition. Additionally, the effects vary across the firm life cycle: green subsidies enhance strategic green innovation during the growth and maturity stages, and substantive green innovation during the growth and decline stages. This study reveals the mechanisms through which government green subsidies affect green innovation in family firms and offers policy implications for promoting sustainable development in the family business sector. Full article

Quality control circles (QCCs) are a proven method for fostering continuous improvement through employee involvement. However, the implementation process and organizational impact of QCCs in the food industry remain underexplored. This case study evaluates the implementation of QCCs by examining the benefits and challenges perceived by employees and managers, assessing QCC alignment with ISO standards, and providing actionable recommendations to optimize QCC implementation. Using a mixed-methods approach, the employee findings indicate that QCCs promote continuous improvement, enhance productivity, foster a positive culture of quality, and strengthen engagement and responsibility for product and process quality. Employees felt that their ideas were valued and that they received constructive feedback from leadership. However, they also identified challenges related to training and resource availability. From a managerial perspective, the ISO diagnostic tool revealed a 78.28% compliance rate with the QCC program planning, quality procedures, action plans, quality management system alignment, and documentation. Non-conformities included insufficient monitoring solutions, absence of effectiveness indicators, lack of risk assessments, and insufficient resources. Although managers acknowledged benefits such as improved engagement and communication, challenges such as limited human resources, high demand, and resistance to change were also noted. This paper concludes with recommendations for enhancing future QCC cycles and for creating a structured implementation process. Full article

Sustainability is essential in addressing the environmental impacts of supply chains, a significant source of global emissions. This study develops an inventory model to optimize retailer profit by integrating joint pricing, environmental investment, ordering costs, preservation technology, and replenishment timing for non-instantaneously decaying items. Demand depends on stock and selling price, while an algorithm optimizes variables such as selling price, preservation investment, emission costs, ordering costs, and replenishment cycles. The dragonfly algorithm (DA) is employed to find optimal solutions, with numerical analysis demonstrating the model’s application. To justify the results, we have used an updated version of the dragonfly algorithm. Managerial insights highlight the practical relevance of the proposed framework. Full article

This research determines the contribution of Corporate Social Responsibility (CSR) to reducing financial risks and, consequently, to the sustainable development of companies in different sectors of the economy and at different phases of the economic cycle (using Russia as an example). The informational and empirical base comprises data on the dynamics of stock prices of sectoral indices of the Moscow Exchange’s total return “gross” (in Russian rubles): oil and gas, electricity, telecommunications, metals and mining, finance, consumer sector (retail trade), chemicals and petrochemicals, and transportation, as well as the “Responsibility and Openness” index in 2019 (before the crises), in 2020 (COVID-19 crisis), 2022 (sanction crisis), and 2024 (Russia’s economic growth). Economic–mathematical models, compiled through regression analysis, showed that the contribution of CSR to reducing the financial risks of companies is highly differentiated among economic sectors and phases of the economic cycle. The research presents a new sectoral perspective on counter-cyclical management of the financial risks of companies through CSR, enabling a deeper study of the cause-and-effect relationships of such management for the sustainable development of companies from different economic sectors. This is the theoretical significance of this research, its novelty, and its contribution to the literature. The research has practical significance, revealing previously unknown best practices for the sustainable development of companies from different economic sectors of Russia across different phases of the economic cycle. The systematized experience will be useful for forecasting the financial risks of companies during future economic crises in Russia and improving the practice of planning and organizing the financial risk management of Russian companies through CSR. The authors’ conclusions have managerial significance because they will help enhance the flexibility and efficiency of corporate financial risk management by considering the sectoral specifics and cyclical nature of the economy when implementing CSR. Full article

This paper formulates six inventory models for products with instantaneous deterioration, focusing on the impacts of full and partial advance payment structures. The demand function depends on both price and stock levels and accounts for shortages through full backlogging. The primary objective is to determine the optimal payment policy under varying trade facilities, analyzing six distinct payment scenarios commonly employed in business practice. Each model is presented with closed-form solutions and supported by mathematical formulations. For each case, algorithms and mathematical proofs are developed to determine the optimal cycle duration and corresponding unit cost. Numerical examples and 2D graphical representations generated using MATLAB are included to validate the proposed models. Additionally, a sensitivity analysis is conducted to examine the effects of each payment policy and parameter variation, providing key managerial insights into payment planning in inventory management. Full article

Reduced-impact logging is a key aspect of sustainable forest management in the Brazilian Amazon. Real Options Analysis (ROA) improves the evaluation of certified projects, increases their value, and supports investor confidence. This study evaluates the economic viability of a forest management investment project in certified areas of the Brazilian Amazon, using ROA to incorporate uncertainty and managerial flexibility into the decision-making process. The analysis focused on an Ombrophilous Dense Forest in its first cutting cycle, with 30 species of diameter at breast height ≥ 50 cm and a projected activity period of 30 years. Timber value was modeled using the mean reversion motion, and a binomial decision model was applied, incorporating options such as deferral, abandonment, and interruption. The deferral option should be exercised with a 100% probability, both in the joint calculation scenario and in separate analyses, highlighting the significant value of this managerial flexibility. In addition, when analyzed using ROA, the value of the project increased by 105% (USD 91,784,176) compared to the traditional net present value approach. The forest management investment project in the Brazilian Amazon is economically viable and the application of ROA reveals significant value added, demonstrating the importance of incorporating flexibility into investment decisions. Full article

Integrating low-carbon design into products is crucial for reducing carbon emissions throughout their life cycle and promoting sustainable development. Addressing the uncertainty in the carbon footprint resulting from the unknown choice of product material solutions. This paper considers ABC (activity-based costing) along with the components’ carbon footprint and scrap return issues to illustrate the above challenge in a two-stage production-inventory system with imperfect processes. We determine the optimal production and sales strategies that maximize total profit per unit time. An algorithm is developed to identify these optimal solutions. To illustrate the effectiveness of the proposed model and algorithm, two numerical examples from the Taiwan die casting industry are presented. Additionally, a sensitivity analysis is conducted to provide valuable managerial insights. Full article

This study investigated non-instantaneous deteriorating items because not all products deteriorate immediately. In the high-tech product life cycle, the product demand increases linearly substantially in the growth stage and maintains a near-constant level in the maturity stage. This is a ramp-type demand rate. To satisfy the demand as shortages occur, partial backlogging is necessary. The advance-cash-credit payment scheme, comprising advance, cash, and credit payments, has gained popularity in business transactions to improve cash flow flexibility among supply chain participants. This study explored a partial backlogging inventory model with ramp-type demand for non-instantaneous deteriorating items under generalized payment. The proposed model also incorporated discounted cash flow analysis to account for the time value of the profit function. This study attempted to determine the optimal replenishment strategy to maximize the present value of the total profit. Finally, we conducted a sensitivity analysis to examine the efficacy of the proposed model and gain managerial insights. The optimal total profit rises with an increase in the permissible delay period and sale price but decreases with an increase in ordering and purchase costs. Then, the decision-maker can refer to the managerial insights to choose the appropriate parameter value for the operation. Full article

With rapid urbanization growth, considerable amounts of construction waste are generated on an annual basis, posing significant economic and environmental challenges worldwide. Re-cycling construction waste is a sustainable way for waste disposal, leading to the necessity of meticulous planning of recycling centers. A well-designed plan for constructing recycling centers can effectively improve the recycling rate of construction waste while minimizing investment. This paper formulates a two-stage stochastic model for planning recycling centers with the objective of maximizing the recycling rate under different scenarios. This study comprehensively considers various uncertain factors, such as the amount of construction waste generated and the demand for recycled materials. A case study of Guangzhou is used for validation, which demonstrates the effectiveness of the developed model in planning recycling center construction. The comparison between the proposed model and a conventional mean value model shows the importance of accounting for uncertainties. Specifically, the derived results indicate that 7% more construction waste is recycled with the same investment in constructing recycling centers. Additionally, via a sensitivity analysis, valuable managerial insights on investing resources in recycling center construction are provided to decision makers. Ultimately, the research findings are expected to enhance the recycling rate of construction waste, thereby contributing to sustainable industry development. Full article