Search Results (36)

Globalization and market saturation have led Portuguese textile companies to seek international markets not only for growth but also to contribute to their country’s international image. This study aims to explore how the internationalization of the Portuguese textile sector into the Chinese market contributes to Portugal’s destination image and identify the critical success factors in this process. The research follows an inductive, qualitative methodology based on semi-structured interviews with two groups of companies: those already operating in China (n = 5) and those preparing to enter the market (n = 5). The interviews were thematically analyzed to extract key patterns and insights. The findings reveal that successful companies operate in the luxury segment, rely on prior international experience, and often use local intermediaries. Firms planning to internationalize highlight quality differentiation, brand authenticity, and innovation as strategic advantages. These insights support the role of niche positioning and cultural adaptation in building both commercial success and a refined international image of Portugal. This study contributes to the literature by linking internationalization and destination branding through industry-specific case evidence and offers practical implications for managers targeting emerging markets like China. Full article

The COVID-19 pandemic had significant global impacts. In Japan, consumers refrained from going out, and dining out decreased significantly, which strongly affected the restaurant industry and resulted in a shift in food demand from eating out to home consumption. The seafood industry is no exception to this trend. This study surveyed 300 individuals with experience in seafood transactions across wholesalers, restaurants, and retailers to examine how the pandemic influenced supply and demand patterns from a distribution perspective. Results indicated that while the volume of luxury seafood handled by restaurants and wholesalers decreased, the volume handled by retailers increased. Conversely, the volume of inexpensive popular seafood declined across all three sectors. The findings suggest that some of the luxury seafood previously sold to restaurants was redirected to retailers as consumer demand shifted from dining out to home consumption during the pandemic. Full article

This study investigates the impact of wellness tourism motivation (WTM) on tourist satisfaction (TS) and tourist experience (TE), while also examining the mediating role of TE in the relationship between WTM and TS in the context of luxury spa resorts situated in the Himalayan regions of India. Drawing on an extensive review of the literature, this study proposes a conceptual model that hypothesizes the influence of WTM on TS and TE, as well as the impact of TE on TS. Data were collected through 260 questionnaires distributed to tourists visiting prominent spa resorts to validate the proposed model empirically. Structural equation modeling (SEM) was employed to analyze the relationships between the constructs. The results revealed that wellness tourism motivations have a positive impact on both TS and TE. Additionally, TE serves as a mediator, further enhancing the connection between WTM and TS. This study contributes to the growing body of literature on wellness tourism by providing empirical evidence on the unique dynamics of WTM, TE, and TS in Himalayan spa resorts, which cater to a distinct segment of wellness tourists. The results offer valuable insights for tourism operators and policymakers, enabling them to design tailored wellness experiences that enhance customer satisfaction and meet the specific needs of wellness-focused travelers. This research underscores the importance of prioritizing tourist experiences as a strategic tool for fostering satisfaction and loyalty in the luxury wellness tourism sector. Full article

This study examines how Chinese tourists perceive the value of sustainable practices implemented in five-star hotels in Phuket, Thailand, through the lens of the perceived value theory and the service experience framework. While luxury hotels increasingly adopt green initiatives, research exploring how tourists evaluate these efforts across the full guest journey is limited. Addressing this gap, this study aimed to examine how attitudinally distinct tourist segments perceive sustainable practices across three service stages: pre-consumption, consumption, and post-consumption. A cross-sectional survey of 400 Chinese tourists was conducted, applying k-means clustering to segment respondents by sustainability attitudes, followed by multi-group structural equation modeling. Two segments emerged: environmentally engaged travelers and conventional comfort travelers. The results indicate that the emotional value dominates during the stay, the functional value drives pre-stay decisions, and the ethical/social value shapes post-stay reflections. Environmentally engaged tourists were more responsive to ethical and social cues. The findings highlight sustainability as a multidimensional, stage-specific construct moderated by guest attitudes. Theoretically, this research extends perceived value frameworks by mapping sustainability perceptions across the guest journey. Practically, it offers actionable insights for hotel managers seeking to design value-aligned green strategies and segmented communication. Tailoring sustainability initiatives to tourist profiles can enhance satisfaction, loyalty, and advocacy in the luxury hospitality sector. Full article

In today’s hyperconnected world, disaster announcements—regardless of actual impact—can significantly shape consumer behaviour and brand perception in the hospitality sector. This study investigates how customers respond online to disaster-related signals, focusing on digital marketing activities by luxury hotels in Santorini, Greece. Drawing on a case study of the Santorini Earthquake in February 2025—during which the Greek government declared a state of emergency—we use big data analytics, including web traffic metrics, social media interaction and fuzzy cognitive mapping, to analyse behavioural shifts across platforms. The findings indicate that disaster signals trigger increased engagement, altered sentiment and changes in advertising efficiency. This study provides actionable recommendations for tourism destinations and hospitality brands on how to adapt digital strategies during crisis periods. Full article

The present work analyzed sustainability practices and environmental policies in the Maldives’ tourism sector, focusing on resorts classified using star ratings. Using a mixed-method approach, we examined sustainability reports from 133 resorts, analyzing textual and visual content to identify reporting patterns. For both the thematic and visual analyses, we used OpenAI’s GPT-4 custom models, available on the ChatGPT Pro platform. The results revealed significant differences in how sustainability was communicated and implemented across the resort categories: six-star resorts promoted sustainability as part of a luxury experience, emphasizing environmental branding and exclusivity; five-star resorts combined operational sustainability with attention to customer satisfaction and employee welfare; and lower-rated resorts prioritized resource efficiency, waste management, and community-based practices. These findings emphasize the need for comprehensive sustainability adoption across all resort categories to address the Maldives’ unique environmental challenges. This study contributes to understanding sustainable tourism in small island nations, highlighting the need for consistent, transparent sustainability reporting standards aligned with international frameworks. It also offers policy recommendations to improve the environmental stewardship of the Maldivian tourism industry, essential for its long-term ecological and economic sustainability. Full article

Comprehending the dynamics of risk spillover across the value chain is indispensable for effective risk management, especially amid increasing economic and geopolitical uncertainty. This study investigates the mechanics of risk transmission within the value chain of the Chinese hospitality industry by employing a Time-Varying Parameter Vector Autoregression (TVP-VAR) model using daily data from January 2015 to December 2023. Our research identifies key sub-sectors, such as hotel resort and luxury cruises, film and entertainment, malls and supermarkets, environmental and facilities services, air freight and logistics, and road transportation, as significant risk transmitters that affect the overall stability of the industry. Conversely, sectors such as restaurants, liquor and wine services, leisure services, and railway transport are designated as risk receivers. These results offer critical insights for stakeholders, emphasizing the necessity of comprehensive risk management strategies to reduce negative spillover effects, particularly in the context of economic shocks like the COVID-19 pandemic and geopolitical events like the Russia–Ukraine conflict. Full article

This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking (n = 255,000), EEG technology (n = 45,000), implicit testing (n = 9000), and memory testing (n = 7000) were used to predict human behaviour. Qualitative cognitive surveys (n = 297), saliency map analysis, and emotional response evaluation were employed to analyse three distinct logo designs. The results indicate that logos with prominent dynamic elements, particularly visually distinct icons, demonstrate superior performance in capturing and maintaining viewer attention compared with static designs. A strong correlation was found between cognitive demand and engagement, suggesting that dynamic elements enhance emotional connections and brand recall. However, the effectiveness of dynamic features varied, with more pronounced elements yielding better results for industry associations and premium market alignment. This study, combining advanced neuroscience technology with traditional cognitive survey methods, makes significant contributions to the field and opens up new avenues for research and application. The findings provide valuable insights for luxury brand managers in optimising logo designs to enhance emotional connection and brand perception and improve academia by providing powerful tools for understanding and predicting human responses to visual stimuli. Full article

The textile and fashion industry produce a significant amount of solid waste annually. Most of this waste is either disposed of or burned; very little is reused. This research investigates the potential of reusing and recycling remnant fabric to create sustainable luxury fashion products in a circular economy. Focusing on three factories namely Factory A, Factory B, and Factory C, this study analyzes product diversification, capacity, capital investment, supply chain dynamics, and manufacturing operations. A qualitative approach with semi-structured interviews with industry practitioners from the case factories was employed. Data from purchasing orders, production reports, inventory reports, and monthly invoices were analyzed. The factories manufactured a range of sustainable products, emphasizing floor mats, ladies’ handbags, and bedding items (pillow covers). The analysis revealed that each factory achieved a 30–40% profit margin on their monthly sales. Notably, approximately 95% of the remnant fabric was recycled in the production process, with merely 5% being discarded and resold for further use. These findings indicate local employment opportunities and substantial contributions to socio-economic advancement. This study recommends adopting a circular economy model to generate new business opportunities and income streams from remnant fabric. It encourages new financial investment and technical innovations to promote growth in this sector and benefit wider stakeholders. Full article

The hospitality sector is a substantial energy consumer, driven by the demands of heating, cooling, lighting and guest amenities. This study explores energy consumption patterns across different hotel types, highlighting luxury hotels’ higher usage compared to mid-range and budget establishments. Key energy drivers include HVAC systems, lighting and hot water. Legislative frameworks, such as the Paris Agreement, the Sustainable Development Goals and European Union directives, set ambitious energy efficiency and emissions targets for the sector. Through case studies on Marriott, Hilton and Hotel Verde, the study demonstrates effective energy-saving practices, including LED lighting, smart HVAC systems and renewable energy integration, which can reduce energy use by 10–20%. The findings show the dual benefits of these measures, which enhance environmental sustainability and reduce operational costs. By adopting these practices, hotels can align with evolving regulatory standards and cater to the growing demand for eco-friendly accommodations. Full article

Hotels are key consumers of products; therefore, they could contribute to the sustainable development of local communities. This research analyses consumption of local primary sector products in four-star and five-star hotels in Tenerife (Spain). In-person questionnaires were completed over a non-probabilistic sample of hotels to collate data with respect to categories of foodstuff consumption. Two indices were designed to this effect, which enabled us to compare the results according to hotel category, occupancy rate, and zone and determine the specific weight of each product category. The study aims to offer a reference tool to local authorities for granting Corporate Social Responsibility awards to luxury hotels as an incentive. Although carried out in Tenerife (Spain), this study is applicable to any tourist destination. Full article

This study examines how digital marketing characteristics—namely interactivity, ubiquity, and credibility—affect green consumer brand engagement and loyalty in Nigeria’s five-star hotel industry. This study advances relationship marketing and social exchange theory by demonstrating how interactivity, ubiquity, and credibility in digital marketing foster green consumer brand engagement, ultimately boosting brand loyalty. The analysis, based on responses from 304 hotel guests, reveals a strong positive relationship between each digital marketing element and green consumer brand engagement, which subsequently enhances brand loyalty. Our findings demonstrate that green consumer brand engagement serves as a mediator between digital marketing characteristics and brand loyalty, emphasizing that engagement with environmental values plays a crucial role in fostering loyalty in the luxury hotel sector. These insights inform digital marketing strategies aimed at maximizing sustainable consumer engagement, providing a foundation for loyalty-driven practices within hospitality. Full article

Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences. To the best of our knowledge, no studies have ventured into how firms in the luxury sector can leverage AI marketing activities to innovate their business model and boost the development of future digital marketing to enhance the luxury shopping experience (LSE). Building on the existing LSE literature and adopting a business model innovation (BMI) lens, we conducted an experimental study to identify how AI-powered try-on technology (ATT) can contribute to LSEs and create customer value proxied by customer satisfaction. In addition, we determined the specific dimensions of the LSE that are most affected by AI marketing efforts. Furthermore, our findings explored the role of AI in driving BMI and the interrelationship between enhanced customer satisfaction and BMI. This research contributes to understanding the crucial role of AI in shaping the future of interactive marketing in the luxury context. Full article

The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the business-to-consumer (B2C) relationship. Brand Attachment refers to the cognitive and effective connection between consumers and “their” brands. The central objective of this research is to analyze, measure, and understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive market. The conceptual model that is proposed seeks to highlight and study the possible connections and associations between Brand Attachment, satisfaction, commitment, trust, expectations, and loyalty with the brand selected for this study, the luxury automotive brand Porsche. The selected methodology was based on a case study based in the Portuguese market and the application of a questionnaire to customers of Porsche from Portugal. The results obtained through the empirical data allowed us to reach the conclusion that respondents who have a stronger affective and emotional connection with Porsche (intense level of Brand Attachment) tend to be those who are more satisfied and confident with the brand and are, consequently, more loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing strategies to promote fruitful B2C relationships. Full article

Advertising has been one of brands’ main allies in successfully promoting their products and services, creating trends and changing consumer mindsets, which allows them to increase sales and consequently achieve commercial success. The advertising medium has been evolving, increasingly encompassing new technologies as well as expanding its areas of intervention. This research article uses the Systematic Bibliometric Literature Review methodology, and its main objective is to clarify the state of the art regarding advertising and sustainability, since if advertising is one of the main allies for the success of brands, sustainability has become one of its main strategies. The starting question is whether advertising has been used to communicate sustainability. The methodology used in this study is a systematic bibliometric literature review (LRSB) to collect, analyze and synthesize data on advertising and sustainability, and covers a period of publications from the year 2007 to 2024, with the support of visual maps of the research indexed in the Scopus Database, created with VOSViewer. The aim was to give an overview of the studies published in this scientific area. The qualitative results of the analysis suggest that the theme of sustainability has been studied and associated with brands and sectors of activity such as luxury brands. The analysis leads to the suggestion of a reduced connection between sustainability and advertising, with studies on “green advertising” being mentioned, which allows us to affirm that this is an area that requires more in-depth studies, despite the fact that these initial results, on the one hand, help professionals in the field of digital marketing to make decisions, as well as clarifying the topic from a research point of view. Full article