Search Results (14)

This study integrates the concept of green entrepreneurship into the entrepreneurship education system, and grasps the correct way to promote the green entrepreneurship intention of college students. The model of promoting college students’ green entrepreneurship intention with policy support is constructed to answer the following research questions: what is the internal mechanism of green entrepreneurship education in promoting green entrepreneurship intention of college students in Guangxi, and how does green entrepreneurship policy affect its internal mechanism? Through a questionnaire survey of 304 college students from major cities in Guangxi, China, this paper investigates how college green entrepreneurship education affects college students’ green entrepreneurship intention through the desirability and feasibility of green entrepreneurship and actively explores the regulatory role of the institutional environment. The results show that the desirability and feasibility of green entrepreneurship play a mediating role between green entrepreneurship education and the promotion of college students’ green entrepreneurship intention, and the regulatory environment positively moderates the positive effect of desirability and feasibility of green entrepreneurship on green entrepreneurship intention. This study contributes to the literature on green entrepreneurship. On the one hand, by studying the mediating mechanism of green entrepreneurship desirability and feasibility, this study has added empirical evidence on the promotion effect of green entrepreneurship education on the green entrepreneurship intention of college students. On the other hand, this study emphasizes the impact of policy regulation on the strengthening process of college students’ green entrepreneurial intention. This study will help to build a characteristic and effective green entrepreneurship education system in colleges and universities, enhance college students’ green entrepreneurship intention and green core competitiveness, and drive them to enhance their sense of social responsibility and build “green development” values. Full article

With the increasingly negative impact of environmental pollution on human production and life caused by the non-green operation of enterprises, a new generation of returnee entrepreneurs is called upon to take on regional environmental protection and global ecological improvement. This study examined the impact of returnee entrepreneurship education (REE). A conceptual model is constructed based on REE as the core factor of environmental sustainability and uses the occurrence of green entrepreneurial behavior among new university graduates returning to their hometowns as an evaluation basis. Convenience sampling was applied, and the relevant data were collected from 358 new university graduates in Jiangsu Province, China who received REE during their university years. Empirical analysis based on partial least squares structural equation modeling shows that REE evokes a commitment to the environment (CE) and has an indirect significant impact on green returnee entrepreneurial behavior (GREB) through institutional support and intention. However, a CE did not have a significant direct effect. The findings of this study have significant reference value for decision-makers in government departments in developing countries, universities, and many social groups that are actively responding to the United Nations Sustainable Development Initiative. Full article

The aim of this paper is to show the crucial role that universities play in preparing future green entrepreneurs, as well as the importance of social capital in ensuring the necessary resources and emotional support to develop a green entrepreneurial intention among young graduates. This paper also seeks to show as well the importance of psychological capital as a variable between the academic support offered by universities and the development of a green entrepreneurial intention, and between the social capital of entrepreneurs and the development of a green entrepreneurial intention. The results of this research show strong support for green entrepreneurship through university programs and courses, which clearly have a positive impact on the intention to create green projects. Similarly, the social capital of recent graduates provides not only the necessary resources, but also moral, emotional, and material support. Moreover, green entrepreneurial intentions depend on the positive psychological capital that can be developed in an individual, which is precisely the feeling of personal efficacy and optimism about success. Thus, psychological capital moderates both the relationship between academic support for entrepreneurship and the intention to create green projects, and also the relationship between the latter variable and entrepreneurial social capital. Full article

Green entrepreneurship has an extensive role in solving environmental issues and contributes significantly to friendly environmental practices. In this study, we examined the effect of green entrepreneurial intention on green entrepreneurial behavior through the mediating influence of university entrepreneurial support and moderating the role of social support. The nature of this study was cross-sectional, and data were gathered from a sample of 438 women university students. Partial least squares structural equation modeling (PLS-SEM) was applied to test the proposed hypotheses. The findings indicate that green entrepreneurial intention significantly impacts green entrepreneurial behavior. Meanwhile, results reveal that the indirect effect of university entrepreneurial support on the relationship between green entrepreneurial intention and green entrepreneurial behavior was positive and significant. Moreover, findings show that social support positively moderated the link between green entrepreneurial intention and green entrepreneurial behavior. Lastly, this study concludes with practical implications for educators and policymakers in Pakistan. Full article

Green entrepreneurship has become a growing area of interest among researchers and practitioners as it has the potential to address the sustainability challenges faced by the global economy. The purpose of this study is to evaluate six antecedents (self-efficacy, attitude, green consumption commitment, country support, university support, and subjective norms) that can predict the intention to engage in green entrepreneurship among higher education students. A total of 690 higher education students were surveyed, and the results were analyzed using partial least squares structural equation modeling (PLS-SEM). The results showed that the internal antecedents of green entrepreneurship intention (self-efficacy, attitude, and green consumption commitment) have a higher significant predictive power than the external antecedents of green entrepreneurship intention (country support, university support, and subjective norms) among higher education students. The findings of this study provide valuable insights into the factors that influence green entrepreneurship intention (GEI) and can be used to inform policy and educational initiatives aimed at promoting green entrepreneurship. The findings of this research could also draw attention from the government and universities who are interested in understanding the factors that influence students’ inclination towards green entrepreneurship. This could lead to the creation of relevant course materials, programs, and funding to promote sustainable initiatives. Full article

Given the crucial role of entrepreneurial optimism (EO) in prompting university students’ green entrepreneurial intentions (GEI), scholars are still striving to explore the causal mechanism that can facilitate the underlying relationship. Based on the social cognitive theory, we hypothesize that individual’s psychological resources, entrepreneurial resilience (ER) and entrepreneurial self-efficacy (ESE), mediate the association between EO and GEI. In addition, this study seeks to investigate the impact of sustainability orientation (SO) in the relationship between EO and GEI. Data for this study have been collected from Chinese university students in their final years. The authors used variance-based Structural Equation Modeling (SEM) to test the proposed hypotheses. The findings indicate that EO significantly influences GEI. Further, ER and ESE significantly mediate the link between EO and GEI. Moreover, this study finds that SO significantly moderates the relationship between EO and GEI such that the association is stronger at high levels of SO and vice versa. To the best of the authors’ knowledge, no prior studies have tested these relationships. The findings suggest that the proposed model can be utilized by practitioners and policy makers to facilitate the execution of green entrepreneurship among university students. Full article

Business culture is shifting rapidly as a result of discussions emphasizing green entrepreneurship, which emphasizes ecological sustainability. Sustainable entrepreneurship plays a crucial role in predicting economic growth in a world where enterprise is driven by climate change and environmental degradation. Despite the positive contributions of eco-friendly corporate operations, there is still limited knowledge about sustainable entrepreneurial intentions and their environmental value. Current research examines the impact of attitudes toward sustainable entrepreneurship, perceived behavioral control, and subjective norms, as well as environmental value on sustainable entrepreneurial intentions. The study uses survey responses from 418 students in Lahore and Faisalabad, Pakistan, and evaluates a revised version of the theory of planned behavior using structural equation modeling. The findings of the study suggest that environmental value has a direct and indirect impact on attitudes towards sustainable entrepreneurship, and perceived behavioral control and environmental value support sustainable entrepreneurial intentions. However, subjective norms were found to be insignificant in influencing sustainable entrepreneurial intentions. Furthermore, this study explores the connection between environmental values, attitudes towards sustainable entrepreneurship, and how perceived behavioral control is moderated by entrepreneurial experience. Entrepreneurs with prior experience might expect a stronger correlation between their environmental values and their desire to launch a sustainable venture. Policymakers and managers need to prioritize the development of ecological values and sustainable entrepreneurial intentions to support the growth of sustainable enterprises. The findings have significant implications for developing effective strategies to foster sustainable development in businesses. Full article

This study analyses the importance of the entrepreneurial intention of university students to promote social change by green entrepreneurship in regard to the three most vibrant components of AMO (Ability, Motivation, and Opportunity) theory, developed by the partial least square structural equation model (PLS-SEM). The entrepreneurial intention among students is identified via a deductive approach and this approach is developed using a PLS-SEM. The literature exploited and the methodology used comprise a full exploratory analysis technique to collect empirical data to find the predictor variables that influence the promotion of social changes connected to the mediating variable of green entrepreneurship. The survey data were collected from a total of 302 respondents through survey questionnaires from the students. The data were examined statistically to demonstrate the hypotheses predicted from the literature review. The outcomes of the hypothesis association showed that AMO theory influences the predictor variables of skills, incentives, and entrepreneurship education, and that these skills are statistically significant and accepted towards green entrepreneurship. However, the importance of a green entrepreneurship strategy is influenced by the entrepreneurial intention that encourages the promotion of social change. Therefore, the present study helps researchers to find the structural relationship between different wings connecting AMO theory with the entrepreneurial intention that incurs and develops sustainable business performance to create jobs, instead of searching for jobs. Secondly, this study also indicates a mixed approach where participants can openly discuss their opinion and understanding. Ultimately, this study encourages the use of the covariance-based structural equation model (CB-SEM) by confirming its theory, and testing the confirmatory factor analysis in particular. Full article

This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings. Full article

This study investigated the relationship between green entrepreneurship intention (GEI) and green entrepreneurship behavior (GEB). The study explored how university education support and green consumption commitment (GCC) moderate the relationship between green entrepreneurship intention and the GEB of university students in Ghana. The researcher used a quantitative approach. A total of 420 responses from the university campuses in Ghana were acquired through a purposive sampling method. A structural equation model was established with the help of AMOS 18. Confirmatory factor analysis was used to assess the goodness of fit of the hypothesized model, the construct validity was evaluated, and the model had an acceptable fit. The results indicated that GEI positively influenced GEB. High university education support yielded a more substantial effect. This finding supports the notion that UES and GCC moderate the relationship between GEI and GEB. The research was limited to a survey questionnaire. The researcher acknowledges that the research was carried out in Ghana, and for generalization purposes it is recommended that the pool of university students surveyed should be extended to cover more countries in Africa, or a comparative study should be conducted that includes Ghana and some European countries. Full article

This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people. Full article

This research assesses the influence of education development support, conceptual development support, and country support through entrepreneurial self-efficacy over green entrepreneurial intentions. A total of 532 business students in Ecuador participated in an online survey. Eight questions were focused on demographic information, and twenty-seven questions evaluated the green entrepreneurship intentions of students. An SEM-PLS technical analysis was used. The results showed that educational support for developing entrepreneurship (0.296), conceptual support for developing entrepreneurship (0.123), and country support for entrepreneurship (0.188) had a positive influence on entrepreneurial self-efficacy, and that entrepreneurial self-efficacy had a positive influence (0.855) on gren entrepreneurial intentions. The model explained 73.1% of the green entrepreneurial intentions. Outcomes of the bootstrapping test were used to evaluate if the path coefficients are significant. This study showed the impacts of education development support, conceptual development support, and country support on the entrepreneur’s ability to carry out green entrepreneurship were positive. This information can help universities develop strategic plans to achieve ecological ventures and ensure students have the necessary skills to do so on campus. The research findings also may be helpful for the governments in establishing new norms to promote entrepreneurship. The novelty is based on using the partial least square structural equation modeling (PLS-SEM) technique. Full article

Entrepreneurs with high creativity (i.e., golden apples) are easy to find, but entrepreneurs with green entrepreneurial intention (i.e., green apples) are rare. To explain this phenomenon, we first introduce cognitive dissonance theory to demonstrate how entrepreneurial creativity influences green entrepreneurship through two parallel mechanisms—green recognition and green disengagement. Moreover, we propose the use of green self-identity as a moderator to predict when the relationships between entrepreneurial creativity and these two mechanisms are intensified or attenuated. Through an empirical study, we surveyed 362 entrepreneurs from a local entrepreneurship association in eastern China. The results show that entrepreneurial creativity is positively associated with both green recognition and green disengagement. While green recognition strengthens green entrepreneurial intention, green disengagement weakens green entrepreneurial intention. More importantly, creative entrepreneurs with high green self-identity are more likely to engage in green recognition and, thus, promote green entrepreneurial intention. By contrast, creative entrepreneurs with low green self-identity are more willing to engage in green disengagement and, thus, inhibit green entrepreneurial intention. Finally, we discuss the theoretical and practical implications of these findings for entrepreneurial creativity and green entrepreneurship. Full article

Climate change and environmental degradation have negatively affected the sustainable development of mankind. The “green” concept has been gradually accepted by the public, thereby strongly promoting “green” business forms and social innovation. This study adopts related information and technology knowledge and experience and warm glow (altruistic value) for business initiatives as push factors, market opportunity (MO) and personal innovativeness (PI) in technology as pull factors, and institutional theory (regulatory support and normative support) as mooring factors. These factors are employed to analyze the switching intentions of individuals toward green entrepreneurship, which is a new persuasive psychological model based on Push–Pull–Mooring model (PPM). The survey questionnaires are collected from a total of 1562 respondents through WeChat in mainland China. The study findings present all variables that significantly affect individuals’ switching intentions toward green entrepreneurs. PI exhibits the most significant impact on intention of individuals toward green entrepreneurship, while the interaction between the mooring factor and MO on switching intentions to green entrepreneurship is relatively weak. Finally, the study contributes theoretical and practical implications for increasing intentions toward green entrepreneurship. Full article