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Keywords = entrepreneurial event model

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21 pages, 579 KiB  
Article
Entrepreneurial Education and Innovation Intentions Among University Students: A Structural Assessment of Opportunity Recognition, Psychological Capital, and Fear of Failure
by Suha Tahan
Adm. Sci. 2025, 15(7), 261; https://doi.org/10.3390/admsci15070261 - 7 Jul 2025
Viewed by 496
Abstract
In academia, innovation intentions among students are a highly sought-after outcome due to their overarching positive impacts on performance and well-being, especially in the higher education context. This research addresses entrepreneurial education and its influence on innovation intentions across several universities in Beirut, [...] Read more.
In academia, innovation intentions among students are a highly sought-after outcome due to their overarching positive impacts on performance and well-being, especially in the higher education context. This research addresses entrepreneurial education and its influence on innovation intentions across several universities in Beirut, Lebanon. The research also examines the indirect effects of opportunity recognition and psychological capital as mediators and fear of failure as a moderator. Through the lens of the theory of planned behavior, the stimulus-organism-response model, and the entrepreneurial event model, a survey was designed. A total of 263 samples were collected from the students of three universities in Beirut where the academic setting was English, and international students were present. Using Partial Least Squares—Structural Equation Modeling, the data was analyzed, and the hypotheses were supported. Results suggest that the learning environment in universities is a major determinant of innovative outcomes for students. However, implementation of entrepreneurial education alone cannot be as effective as it needs to be; it must be complemented by initiatives that enhance perceptions and internal capabilities of students to achieve innovation in their behaviors. This highlights the vitality of psychological capital and fear of failure in this context. Full article
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23 pages, 525 KiB  
Article
Paths to Self-Employment: The Role of Childbirth Timing in Shaping Entrepreneurial Outcomes
by Noa Achouche, Miri Endeweld and Benjamin Bental
Soc. Sci. 2025, 14(6), 389; https://doi.org/10.3390/socsci14060389 - 18 Jun 2025
Viewed by 443
Abstract
This study investigates how the timing of self-employment relative to first childbirth shapes long-term entrepreneurial outcomes among Israeli mothers. Drawing on rich administrative panel data from the Israeli National Insurance Institute (N = 73,141 woman-years), we follow a cohort of women who gave [...] Read more.
This study investigates how the timing of self-employment relative to first childbirth shapes long-term entrepreneurial outcomes among Israeli mothers. Drawing on rich administrative panel data from the Israeli National Insurance Institute (N = 73,141 woman-years), we follow a cohort of women who gave birth for the first time in 2010, tracking their employment trajectories over 15 years (2005–2019). Using random-effect logistic regressions, OLS models, and fixed subgroup analyses, this study compares women who entered self-employment before childbirth with those who did so afterward. The results reveal that postnatal entrants are more likely to operate smaller businesses and exit self-employment earlier, yet often earn higher income from wage employment, compared to their prenatal counterparts. By tracing these outcomes over time, this study demonstrates how key life events, such as childbirth, structure women’s employment paths and contribute to differentiated patterns of labor market participation. Situated in a context of near-universal motherhood and limited public support for working parents, the findings offer insight into the dynamic links between family formation, employment timing, and entrepreneurial sustainability. By adopting a life-course perspective, this study demonstrates how the sequencing of family and employment transitions intersect to shape access to economic resources and entrepreneurial sustainability. Full article
(This article belongs to the Special Issue From Precarious Work to Decent Work)
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26 pages, 1366 KiB  
Article
Impact Paths of the Entrepreneurial Behavior of the Underclass Groups’ Involved in Urbanization: A Case Study of Zhejiang Province, China
by Buqing Fang, Shiming Fang and Lu Han
Sustainability 2025, 17(9), 3844; https://doi.org/10.3390/su17093844 - 24 Apr 2025
Viewed by 454
Abstract
The aim of this paper is to clarify the influence mechanism and role paths of the entrepreneurial behavior of the underclass groups (EBUG) involved in urbanization from a microcosmic perspective and propose sustainable development paths for the transition of underclass groups’ entrepreneurship from [...] Read more.
The aim of this paper is to clarify the influence mechanism and role paths of the entrepreneurial behavior of the underclass groups (EBUG) involved in urbanization from a microcosmic perspective and propose sustainable development paths for the transition of underclass groups’ entrepreneurship from the subsistence type to the opportunistic type. Based on the theories of planned behavior, the entrepreneurial event model, and social cognitive theory, this study constructs a theoretical framework of “intention–situation–behavior” of the EBUG involved in urbanization. Through a questionnaire survey conducted in three major urban agglomerations in Zhejiang Province, the theoretical model is validated by using structural equation modeling (SEM). On the one hand, perceived desirability, perceived feasibility, and land expropriation all have a significant positive influence on entrepreneurial behavior. On the other hand, land expropriation has a significant moderating effect on entrepreneurial intentions and behaviors. When the moderating role of land expropriation is not considered, underclass groups are more likely to engage in opportunistic-type entrepreneurship, which is primarily driven by perceived desirability such as achievement motivation and innovation orientation. In contrast, when land expropriation is considered, these groups tend to focus on survival entrepreneurship, which is mainly influenced by perceived feasibility factors such as social capital and market opportunities. The future survival and development of underclass groups is contingent upon urbanization, with the potential to influence the stability and sustainable development of society. The government should enhance the underclass groups’ perceived desirability through skill conversion, financial innovation, and digital empowerment; improve their perceived feasibility through the entrepreneurial resilience-building platform and the “Village Sage Mentorship System”; and refine the land expropriation policy by means of the securitization of collective assets, the multifunctional utilization of rural homesteads, and the cultivation of localized new business formats. By doing so, it can promote the transformation of the underclass groups’ entrepreneurship from the “subsistence type” to the “opportunistic type”. Full article
(This article belongs to the Section Sustainable Urban and Rural Development)
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18 pages, 688 KiB  
Article
Effects of Failure Acceptance, Entrepreneurial Orientation, and Social Safety Net on Entrepreneurial Intention: A Moderated Mediation Analysis of Korean Employees
by Yu Jin Chang, Arpine Martirosyan, Hae Wen Lim and Jae Wook Yoo
Behav. Sci. 2025, 15(1), 28; https://doi.org/10.3390/bs15010028 - 30 Dec 2024
Viewed by 1193
Abstract
This study aims to examine innovation using an entrepreneurial event model by exploring the effects of failure acceptance, entrepreneurial orientation, and social safety nets on entrepreneurial intention. A survey was conducted with employees in South Korea to collect data, which were analyzed statistically [...] Read more.
This study aims to examine innovation using an entrepreneurial event model by exploring the effects of failure acceptance, entrepreneurial orientation, and social safety nets on entrepreneurial intention. A survey was conducted with employees in South Korea to collect data, which were analyzed statistically using SPSS version 27.0 and Macro 4.1. The findings indicate that the failure acceptance of South Korean employees does not directly influence their entrepreneurial intention; rather, it has a complete mediation effect through entrepreneurial orientation. This reflects the unique entrepreneurial culture in South Korea, where entrepreneurship is highly emphasized. Additionally, perceptions of social safety nets positively moderate the relationship between entrepreneurial orientation and entrepreneurial intention. The research highlights the significance and direction of studies in the entrepreneurial sector by considering national cultural differences and emphasizing the interaction between individual psychological traits and environmental factors. Furthermore, it presents South Korea’s distinctive entrepreneurial culture and offers elements that could enhance the entrepreneurial environment, thereby creating practical value. Full article
(This article belongs to the Section Social Psychology)
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24 pages, 689 KiB  
Article
The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants
by Yu-Heng Chen
Sustainability 2024, 16(7), 2815; https://doi.org/10.3390/su16072815 - 28 Mar 2024
Cited by 2 | Viewed by 2327
Abstract
The southeast Asian new immigrants face significant barriers in employment due to language and cultural differences, making it challenging for them to find jobs. Consequently, many southeast Asian immigrants have turned to entrepreneurship as a means to achieve economic independence and contribute to [...] Read more.
The southeast Asian new immigrants face significant barriers in employment due to language and cultural differences, making it challenging for them to find jobs. Consequently, many southeast Asian immigrants have turned to entrepreneurship as a means to achieve economic independence and contribute to their family’s income. This study adopts entrepreneurial marketing (EM) as a theoretical lens and utilizes a process research methodology, based on sequentially ordered events, to explore the entrepreneurial journey of immigrant micro and small to medium-sized enterprises (SMEs). Employing purposive sampling, twenty-two southeast Asian immigrant entrepreneurs were selected for in-depth interviews to ensure data quality through multiple data collection methods. The research developed a dynamic adjustment model and management mechanisms for the entrepreneurial marketing of immigrant micro and SMEs. These findings not only bridge theoretical gaps in immigrant entrepreneurship strategy but also deepen the academic understanding of the dynamism in entrepreneurial marketing. Practically, the outcomes assist immigrant micro and small business entrepreneurs in developing operational strategies and serve as a reference for governmental units in crafting immigrant policies. Full article
(This article belongs to the Special Issue Sustainability and Innovation in SMEs)
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22 pages, 401 KiB  
Article
What Happens to the Entrepreneurial Intentions of Gen Z in a Crony Capitalist Economy Amidst the COVID-19 Pandemic?
by Ljudevit Pranić
Sustainability 2023, 15(7), 5750; https://doi.org/10.3390/su15075750 - 25 Mar 2023
Cited by 6 | Viewed by 3464
Abstract
Despite years of research, scholars still have a limited understanding of the factors that lead individuals to start their own businesses. Drawing upon the crisis decision theory (CDT), the theory of planned behavior (TPB), the entrepreneurial event model (EEM), and previous research on [...] Read more.
Despite years of research, scholars still have a limited understanding of the factors that lead individuals to start their own businesses. Drawing upon the crisis decision theory (CDT), the theory of planned behavior (TPB), the entrepreneurial event model (EEM), and previous research on entrepreneurial intentions (EIs), this study investigates the impact of a set of predictors (i.e., perceived crisis severity, entrepreneurial disposition, support from family/friends, university affiliation, gender, year of study, work experience, presence of a role model, and completion of an entrepreneurship class) on the outcome variable (i.e., EIs) of Generation Z in a highly tourism-dependent transitional economy. Pearson’s correlation and multiple regression were employed to analyze the data collected in May/June 2020 via a self-administered questionnaire from 300 tourism and hospitality students enrolled at five public universities in Croatia. The results indicate that entrepreneurial disposition, work experience, and gender are directly related to EI. The perceived crisis severity does not affect EI. These findings contribute to filling gaps in the existing research on entrepreneurship during major crises, on EIs of Gen Z, on the role of perceived crisis severity in EIs, and on the state of EIs in mono-industrial (i.e., dominated by one industry) crony capitalist ex-communist economies. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
20 pages, 1047 KiB  
Article
How Has the COVID-19 Crisis Transformed Entrepreneurs into Sustainable Leaders?
by Murtaza Haider, Randall Shannon, George P. Moschis and Erkko Autio
Sustainability 2023, 15(6), 5358; https://doi.org/10.3390/su15065358 - 17 Mar 2023
Cited by 8 | Viewed by 4546
Abstract
EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation [...] Read more.
EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation process model describing how entrepreneurs responded to the COVID-19 disruption, aided by external and internal enablers, adjusting their businesses to stabilise and even hunting for opportunities to grow their businesses. The present research adds to the findings of EntREsilience by analysing the strategies applied by entrepreneurs in their response to the crisis. This exploratory study focused on the entrepreneurs’ community interactions and studied the effects of these interactions on the response measures adopted by the entrepreneurs. The results describe how the awareness of their stakeholder challenges shaped the entrepreneurial response. Realising the importance of stakeholder well-being to the sustainability of their enterprise motivated the entrepreneurs to develop sustainability competencies towards their stakeholder challenges, innovating solutions for their mutual well-being. By extending the resilience-manifestation process model, this paper proposes a transformation model depicting the process of entrepreneurs transforming into sustainable leaders triggered by stakeholder challenge awareness and moderated by contextual factors. Full article
(This article belongs to the Special Issue Research on Corporate Sustainability)
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22 pages, 1160 KiB  
Article
Predicting Sustainable Entrepreneurial Intentions among Romanian Students: A Mediated and Moderated Application of the Entrepreneurial Event Model
by Renata Dana Nițu-Antonie, Emőke-Szidónia Feder, Vladimir Nițu-Antonie and Róbert-Károly György
Sustainability 2023, 15(6), 5204; https://doi.org/10.3390/su15065204 - 15 Mar 2023
Cited by 7 | Viewed by 3429
Abstract
This research aims to delimit the potential influencing factors of sustainable entrepreneurial intentions (SEI) based on the entrepreneurial event model. The proposed model was tested and validated on primary data in the instance of Romanian students. The structural equation model and PROCESS macro-based [...] Read more.
This research aims to delimit the potential influencing factors of sustainable entrepreneurial intentions (SEI) based on the entrepreneurial event model. The proposed model was tested and validated on primary data in the instance of Romanian students. The structural equation model and PROCESS macro-based quantitative empirical findings confirmed multiple hypotheses and proved the direct predictor role of perceived sustainable entrepreneurial desire (PSED) and feasibility (PSEF) upon sustainable entrepreneurial intentions (SEI), as well as environmental values (EV) as influencing elements of both PSED and PSEF concerning sustainable entrepreneurship. Moreover, PSEF appeared as a mediating factor in the relationship between EV and SEI while entrepreneurial role models (ERM) as a moderator of this relationship. The results of the study reinforce the importance of the entrepreneurial event model in investigating the determinants of sustainable entrepreneurial intentions and provide new investigative insights for academic research. Moreover, the carried out empirical research highlights that government policies and activities carried out within higher education institutions must be called upon to promote at the community level the benefits of achieving Romania’s sustainable development goals, in order to advance environmental values and thus increase the sustainability awareness of extant and potential entrepreneurs, as well as to facilitate the exposure of young people to successful entrepreneurial models with stimulating effects on their sustainable entrepreneurial intentions. Full article
(This article belongs to the Special Issue Sustainability in Business Ethics and Corporate Social Responsibility)
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15 pages, 2924 KiB  
Article
Potential of the Crypto Economy in Financial Management and Fundraising for Tourism
by Juan F. Prados-Castillo, Miguel Ángel Solano-Sánchez, Pilar Guaita Fernández and José Manuel Guaita Martínez
Sustainability 2023, 15(6), 4978; https://doi.org/10.3390/su15064978 - 10 Mar 2023
Cited by 7 | Viewed by 2620
Abstract
This study aims to examine the potential of blockchain technology in the financing and financial management of entrepreneurial tourism projects. It highlights two objectives: how the technology can be used as an alternative financing tool and how it can improve efficiency and transparency [...] Read more.
This study aims to examine the potential of blockchain technology in the financing and financial management of entrepreneurial tourism projects. It highlights two objectives: how the technology can be used as an alternative financing tool and how it can improve efficiency and transparency in the financial management of tourism companies. This study shows that initial coin offerings are an effective way to finance innovative tourism projects and that blockchain technology can improve the competitiveness and efficiency of tourism companies. Due to the lack of empirical data on the actual implementation and impact of blockchain technology in the tourism industry, it is suggested that further research is needed to examine the practical application of blockchain technology in the tourism industry, its potential impact on tourism businesses and its implications for the regulatory framework. The proposed methodology includes a systematic literature review on the application of blockchain technology for the financing of tourism projects and the financial improvement of tourism business models. The results indicate that blockchain technology has the potential to transform the financing and financial management of the tourism industry and improve its efficiency and transparency. Furthermore, combining blockchain with other technologies can provide additional benefits in supply chain management and event automation. Full article
(This article belongs to the Special Issue Sustainable Tourism Economics and Financial Management)
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19 pages, 960 KiB  
Article
Sustainable Entrepreneurial Intention of Youth for Agriculture Start-Up: An Integrated Model
by Elsy Lediana, Tomy Perdana, Yosini Deliana and Tuhpawana P. Sendjaja
Sustainability 2023, 15(3), 2326; https://doi.org/10.3390/su15032326 - 27 Jan 2023
Cited by 9 | Viewed by 4079
Abstract
Entrepreneurship is an important issue in the economy of a developing nation. However, the development of entrepreneurs in Indonesia is still very low when compared to other countries. Therefore, the purpose of this research is to analyze the determinants of the Sustainable Youth [...] Read more.
Entrepreneurship is an important issue in the economy of a developing nation. However, the development of entrepreneurs in Indonesia is still very low when compared to other countries. Therefore, the purpose of this research is to analyze the determinants of the Sustainable Youth Entrepreneurial Intention for Agricultural start-ups. Analysis was performed using the Structural Equation Model. In addition, an analysis of the main factors of interest for Sustainable Youth Entrepreneurship In Agricultural start-ups uses Smart PLS 3.2.9 on questionnaire data from 738 youth respondents in Indonesia. The results show that attitude, subjective norm, and behavioral control variables have a significant influence on the model of Shapero’s entrepreneurial event (perceived desirability and perceived feasibility) and the sustainable intention of entrepreneurship in agriculture start-ups. Based on the research results, this study can be a reference for practitioners in increasing their sustainable entrepreneurial intention by applying the significance activation method to increase academic behavior and interest. In addition, the government can socialize more projects and training programs or entrepreneurship programs to increase the interest of the younger generation in relation to agricultural start-ups as part of the strategy. Full article
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22 pages, 777 KiB  
Article
A Moderated Serial–Parallel Mediation Model of Sustainable Entrepreneurial Intention of Youth with Higher Education Studies in Romania
by Renata Dana Nițu-Antonie, Emőke-Szidónia Feder, Kristina Stamenovic and Adrian Brudan
Sustainability 2022, 14(20), 13342; https://doi.org/10.3390/su142013342 - 17 Oct 2022
Cited by 14 | Viewed by 3394
Abstract
The main purpose of this research paper is to identify the antecedents of sustainable entrepreneurial intentions among university-educated youth through a moderated mediation model. The study has as its theoretical framework two models of entrepreneurial intentions, namely the entrepreneurial event model and the [...] Read more.
The main purpose of this research paper is to identify the antecedents of sustainable entrepreneurial intentions among university-educated youth through a moderated mediation model. The study has as its theoretical framework two models of entrepreneurial intentions, namely the entrepreneurial event model and the planned behavior model, enclosed in the context of sustainable entrepreneurship. The aim of this study was to establish, in the context of an emerging country, such as Romania, whether the two reference models can be integrated into a single comprehensive model and extended to the situation of sustainable entrepreneurship by taking into account environmental values and the level of university-specific entrepreneurial education. The research results show that for young people with advanced university-level entrepreneurial education, behavioral factors, perceived sustainable entrepreneurial desire, and feasibility are serially and in parallel mediating the relationship between the environmental values and sustainable entrepreneurial intention and, accordingly, the level of university-specific entrepreneurial education plays a moderating role in this relationship. The study findings have significant academic and practical implications for government officials and higher education institutions to foster the willingness of youth with academic backgrounds to engage in sustainable entrepreneurial behavior and initiate it in the future. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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18 pages, 2477 KiB  
Article
Disruption, Digitalization and Connectivity: Asia’s Art Market in Transformation
by Sue Hua
Arts 2022, 11(3), 57; https://doi.org/10.3390/arts11030057 - 13 May 2022
Cited by 6 | Viewed by 12944
Abstract
This study investigates the ongoing transformation in galleries, auctions, and museums in Hong Kong, Shanghai, Taipei, and Singapore, where new models for art transactions and exhibiting practices lead to unprecedented evolution in the global art market. While the pandemic hit the art market [...] Read more.
This study investigates the ongoing transformation in galleries, auctions, and museums in Hong Kong, Shanghai, Taipei, and Singapore, where new models for art transactions and exhibiting practices lead to unprecedented evolution in the global art market. While the pandemic hit the art market unprecedentedly, art organizations in Asia are seeing the light at the end of the tunnel as the digitalization of online auctions and virtual art-viewing technology has made up for the cancellation of art events. We are also seeing increased cross-regional and cross-national collaborations in marketing and exhibiting activities. Whether or not it is part of their active strategy, to keep up with the rapid market changes, galleries and auctions must now devote more resources to their digital platforms. Affluent art collectors in this region see art consumption not only as a socially conditioned, symbolic mechanism manifesting wealth and cultural capital but also as an attractive investment vehicle with an increased appetite for the financialization of artworks. What are the benefits and complications of the digitalization of online art transactions and art viewing? How do multi-sited auctions and exhibitions indicate the increased demand for collaboration between commercial art organizations and art institutions? Based on fieldwork and semi-structured interviews with actors in the art markets and secondary Chinese resources, this research generates insights into organizational behaviors in Asia’s art scene and how the art market players actively adapt and persevere via taking on new, entrepreneurial models of operation and speeding up trans-regional and trans-national connectivity with their Western counterparts. Full article
(This article belongs to the Special Issue Global Art Market in the Aftermath of COVID-19)
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22 pages, 1168 KiB  
Article
The Power of Sustainability in the “Black Swan” Event: Entrepreneurial Cognition of Top Management Team and Dual Business Model Innovation
by Yuan Ni, Jia Wang and Cui Li
Sustainability 2022, 14(6), 3530; https://doi.org/10.3390/su14063530 - 17 Mar 2022
Cited by 7 | Viewed by 3480
Abstract
In the dynamic environment where “Black Swan” events occur frequently, the dual business model innovation (DBMI) which has both proactive and reactive characteristics is the core force for the enterprises to turn crises into opportunities and achieve their survival and sustainability. However, prevailing [...] Read more.
In the dynamic environment where “Black Swan” events occur frequently, the dual business model innovation (DBMI) which has both proactive and reactive characteristics is the core force for the enterprises to turn crises into opportunities and achieve their survival and sustainability. However, prevailing views do not clearly explain how to drive dual business model innovation. Based on the upper echelon theory, this study developed a multiple mediation model, which links entrepreneurial cognition of the top management team (TMT), knowledge search with dual business model innovation. By taking the data of 217 TMTs, the hypotheses are verified. The results show that TMT’s configuration cognition, willing cognition, and ability cognition all have a positive effect on both proactive and reactive business model innovation. Knowledge search acts as a “bridge” between TMT’s entrepreneurial cognition and DBMI. Greater entrepreneurial cognition can guide exploratory and exploitative knowledge searches and promote the DBMI. The results also show the mediating effect between different entrepreneurial cognition and DBMI is not completely consistent, and a partial mediation effect exists associating configuration cognition with DBMI, but a full mediation effect is present between other cognitions and DBMI. These results provide more understanding to the formation of dual business model innovation under the impact of COVID-19. Full article
(This article belongs to the Special Issue Business Model Innovation for Sustainability)
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23 pages, 2001 KiB  
Article
Political Decision Making in the COVID-19 Pandemic: The Case of Germany from the Perspective of Risk Management
by Frank Daumann, Florian Follert, Werner Gleißner, Endre Kamarás and Chantal Naumann
Int. J. Environ. Res. Public Health 2022, 19(1), 397; https://doi.org/10.3390/ijerph19010397 - 30 Dec 2021
Cited by 14 | Viewed by 3572
Abstract
The COVID-19 pandemic is permanently changing modern social and economic coexistence. Most governments have declared infection control to be their top priority while citizens face great restrictions on their civil rights. A pandemic is an exemplary scenario in which political actors must decide [...] Read more.
The COVID-19 pandemic is permanently changing modern social and economic coexistence. Most governments have declared infection control to be their top priority while citizens face great restrictions on their civil rights. A pandemic is an exemplary scenario in which political actors must decide about future, and thus uncertain, events. This paper tries to present a tool well established in the field of entrepreneurial and management decision making which could also be a first benchmark for political decisions. Our approach builds on the standard epidemiological SEIR model in combination with simulation techniques used in risk management. By our case study we want to demonstrate the opportunities that risk management techniques, especially risk analyses using Monte Carlo simulation, can provide to policy makers in general, and in a public health crisis in particular. Hence, our case study can be used as a framework for political decision making under incomplete information and uncertainty. Overall, we want to point out that a health policy that aims to provide comprehensive protection against infection should also be based on economic criteria. This is without prejudice to the integration of ethical considerations in the final political decision. Full article
(This article belongs to the Section Health Economics)
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21 pages, 1197 KiB  
Article
Electronic Commerce for Sustainable Rural Development: Exploring the Factors Influencing BoPs’ Entrepreneurial Intention
by Lijuan Huang, Guojie Xie, Raoyi Huang, Guokai Li, Weiwei Cai and Chrysostomos Apostolidis
Sustainability 2021, 13(19), 10604; https://doi.org/10.3390/su131910604 - 24 Sep 2021
Cited by 22 | Viewed by 5484
Abstract
Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural e-commerce market has become a key issue for [...] Read more.
Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural e-commerce market has become a key issue for private enterprises and local governments. Based on the entrepreneurial event model, we constructed a research framework to evaluate the factors influencing BoPs’ entrepreneurial intention in rural e-commerce. We conducted an online survey of rural e-commerce practitioners from Jieyang and Chaozhou in Guangdong Province, China, and empirically analyzed the survey results using SmartPLS software. The results show that professional knowledge, resource endowment, information and communication technology, and logistics infrastructure have a significant positive impact on BoP entrepreneurship in rural e-commerce, while previous market channels had a significant negative impact. Based on the findings, we recommend that BoPs should focus more on cultivating professional knowledge in e-commerce entrepreneurship and capitalize on local resource advantage. E-commerce enterprises and local governments should strengthen and improve information communication technology and logistics infrastructure among BoP communities. Policymakers should support BoP entrepreneurship in rural e-commerce by creating a favorable environment. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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