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Keywords = entrepreneurial attitude orientation

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23 pages, 466 KB  
Article
Entrepreneurship Education and Entrepreneurial Intention Among University Students: The Mediating Roles of Entrepreneurial Self-Efficacy and Motivation
by Juan Maradiaga-López, Olman Álvarez and Henry Osorto
Sustainability 2026, 18(8), 3985; https://doi.org/10.3390/su18083985 - 17 Apr 2026
Viewed by 1268
Abstract
Entrepreneurship education has been promoted as a pathway for strengthening entrepreneurial orientation among university students; however, uncertainty remains regarding the mechanisms through which it influences entrepreneurial intention, particularly in emerging economies. This study examines whether entrepreneurship education influences the entrepreneurial intention of university [...] Read more.
Entrepreneurship education has been promoted as a pathway for strengthening entrepreneurial orientation among university students; however, uncertainty remains regarding the mechanisms through which it influences entrepreneurial intention, particularly in emerging economies. This study examines whether entrepreneurship education influences the entrepreneurial intention of university students in Honduras indirectly through entrepreneurial self-efficacy and entrepreneurial motivation. A quantitative, cross-sectional, and explanatory study was conducted with a sample of 431 university students. Data were collected using a structured 56-item questionnaire with a seven-point Likert scale. The analysis was carried out through confirmatory factor analysis and structural equation modeling using the WLSMV estimator. The results show that entrepreneurship education positively influences all dimensions of entrepreneurial self-efficacy and entrepreneurial motivation included in the model. Personal attitude emerged as the strongest predictor of entrepreneurial intention, followed by subjective norms and specific dimensions of self-efficacy related to business planning and management and entrepreneurial leadership. In contrast, the innovation and problem-solving dimension did not show a significant direct effect on entrepreneurial intention, while perceived behavioral control showed a marginal effect. The parsimonious model explained 75.9% of the variance in entrepreneurial intention. Overall, the findings suggest that entrepreneurship education exerts its influence primarily through indirect pathways by strengthening capability beliefs and motivational appraisals that are proximal to action. Full article
(This article belongs to the Section Economic and Business Aspects of Sustainability)
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20 pages, 1040 KB  
Article
Sustainability Perception in Park Management Training: Evidence from Undergraduate Business Administration Education
by Mingwen Yu and Zhipeng Li
J. Parks 2026, 1(2), 7; https://doi.org/10.3390/jop1020007 - 1 Apr 2026
Viewed by 577
Abstract
This study addressed how business administration training influenced perceptions of sustainable development goals (SDGs) within park management, situating the research at the intersection of sustainability education and applied management practice. A controlled experiment was conducted in Chongqing Central Park, where 100 undergraduate students [...] Read more.
This study addressed how business administration training influenced perceptions of sustainable development goals (SDGs) within park management, situating the research at the intersection of sustainability education and applied management practice. A controlled experiment was conducted in Chongqing Central Park, where 100 undergraduate students were randomly assigned to either an integrated business administration training program or a conventional park management program for two months, followed by standardized questionnaire surveys and statistical analyses, including analysis of variance and multivariate linear regression. A pretest verified randomization equivalence. The results demonstrated that participants who received integrated training reported higher perceptions of SDGs related to quality education, climate action, and life on land, alongside improvements in entrepreneurial mindset, social and economic value preferences, multitasking awareness, decision-related attributes, and interest in nature education. Regression analyses revealed that SDG perception was primarily strengthened by social value orientation and entrepreneurial mindset factors, whereas certain employee attributes and elements of nature education satisfaction exerted negative or weaker effects, particularly among trained participants. In contrast, the control group showed limited and mostly insignificant relationships, with SDG perception relying largely on baseline attitudes. Overall, the findings indicate that embedding business administration concepts into park management training enhances multidimensional sustainability awareness and provides evidence that socially oriented entrepreneurship and structured management thinking contribute meaningfully to SDG perception formation without overstating causal claims. Full article
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22 pages, 1040 KB  
Article
Examining the Impact of Entrepreneurial Orientation, Self-Efficacy, and Perceived Business Performance on Managers’ Attitudes Towards AI and Its Adoption in Hospitality SMEs
by Marko Kukanja
Systems 2024, 12(12), 526; https://doi.org/10.3390/systems12120526 - 26 Nov 2024
Cited by 14 | Viewed by 5193
Abstract
In the competitive hospitality sector, the adoption of Artificial Intelligence (AI) is essential for enhancing operational efficiency and improving customer experiences. This study explores how key entrepreneurial traits—Entrepreneurial Orientation (EO), Entrepreneurial Self-Efficacy (ESE), and Perceived Business Performance (PBP)—influence managers’ attitudes toward adopting AI [...] Read more.
In the competitive hospitality sector, the adoption of Artificial Intelligence (AI) is essential for enhancing operational efficiency and improving customer experiences. This study explores how key entrepreneurial traits—Entrepreneurial Orientation (EO), Entrepreneurial Self-Efficacy (ESE), and Perceived Business Performance (PBP)—influence managers’ attitudes toward adopting AI in small- and medium-sized enterprises (SMEs). Ts research utilizes data from 287 respondents, gathered through field research with a survey designed to measure the relationships among constructs, employing structural equation modeling (SEM) for analysis. Results reveal that PBP and certain ESE dimensions, such as Initiating Investor Relationships and Developing New Products, have only a modest positive effect on AI adoption. In contrast, EO—specifically Proactiveness and Innovativeness—exhibits a weak negative impact. Importantly, none of these factors directly affect managers’ attitudes toward AI. Instead, this study highlights that managers’ positive attitudes are the strongest predictors of AI adoption, aligning with the Technology Acceptance Model (TAM). The findings offer new insights into key entrepreneurial factors driving AI adoption and emphasize the need for targeted education and supportive policies to facilitate AI integration in hospitality SMEs. Fostering a positive perspective on AI is more important for adoption than overcoming skepticism, as negative attitudes do not influence AI adoption. Full article
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14 pages, 599 KB  
Article
How Can We Remove Psychological Entrepreneurship Barriers on Entrepreneurship Intention for Health Organizations in the Future?
by Bülent Akkaya, Catalin Popescu and Sema Üstgörül
Sustainability 2024, 16(8), 3503; https://doi.org/10.3390/su16083503 - 22 Apr 2024
Cited by 9 | Viewed by 5167
Abstract
Entrepreneurial orientation significantly influences business financial performance, particularly in global markets, making it pivotal across economies. Developed nations provide a conducive environment for entrepreneurship, supported by educational systems and skill development programs. Conversely, in developing countries, cultural and social disparities create unique challenges, [...] Read more.
Entrepreneurial orientation significantly influences business financial performance, particularly in global markets, making it pivotal across economies. Developed nations provide a conducive environment for entrepreneurship, supported by educational systems and skill development programs. Conversely, in developing countries, cultural and social disparities create unique challenges, shaping entrepreneurial intentions. Psychological barriers such as risk aversion, fear of failure, and resistance to change hinder potential entrepreneurs, particularly in health science faculties. A study conducted in Turkey aimed to explore these barriers among health science students. Data collected from 788 students revealed that psychological factors explained 72% of entrepreneurial intentions. Regression analysis confirmed the significance of risk avoidance, fear of failure, attitude towards change, and stress avoidance in shaping intentions. Despite these barriers, heightened entrepreneurial intentions among health students were associated with greater success in overcoming obstacles. The findings emphasize the importance of addressing psychological barriers in fostering innovative and entrepreneurial healthcare professionals. By understanding these dynamics, educational institutions, policymakers, and healthcare practitioners can better support the development of an entrepreneurial healthcare workforce. The intersection of healthcare and entrepreneurship presents opportunities for transformative solutions, potentially enhancing patient outcomes and advancing the healthcare sector. Despite challenges, emerging trends suggest a growing interest in leveraging innovation for positive change in healthcare, highlighting the potential for impactful contributions to the industry’s evolution. Full article
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25 pages, 2468 KB  
Article
Women Entrepreneurs Who Break through in Reward-Based Crowdfunding: The Influence of Entrepreneurial Orientation
by Ke Zhao, Hongwei Wang and Wei Wang
Sustainability 2023, 15(12), 9276; https://doi.org/10.3390/su15129276 - 8 Jun 2023
Cited by 5 | Viewed by 3725
Abstract
Based upon social identity theory, having a strategic entrepreneurial orientation is crucial for ventures seeking funding, since entrepreneurial orientation (viewed as an entrepreneurial organizational culture) has a significant influence on investors’ decision-making for resource allocation. However, the attitude of investors toward women entrepreneurs’ [...] Read more.
Based upon social identity theory, having a strategic entrepreneurial orientation is crucial for ventures seeking funding, since entrepreneurial orientation (viewed as an entrepreneurial organizational culture) has a significant influence on investors’ decision-making for resource allocation. However, the attitude of investors toward women entrepreneurs’ behavioral orientation is controversial. Women entrepreneurs may not benefit from specific behavioral orientations because of gender bias. In this study, we had a sample of 5105 ‘design and technology’ campaigns with explicit gender information on Kickstarter, utilizing a computer-aided text analysis dictionary of entrepreneurial orientation to examine whether the five dimensions of entrepreneurial orientation signals affected the relationship between women entrepreneurs and their performance in reward-based crowdfunding. Our findings demonstrated that investors tended to support women entrepreneurs who displayed many of the signals for autonomy and risk-taking, while backers were skeptical of women entrepreneurs displaying a high number of the signals for proactiveness. This study will enable an in-depth understanding of the link between investors’ decision-making and women’s entrepreneurial behaviors, in addition to determining which specific entrepreneurial behavior is important for helping women entrepreneurs to obtain funding in the context of reward-based crowdfunding, from a practical perspective. Full article
(This article belongs to the Collection Social Sustainability in Business from a Gender Perspective)
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23 pages, 721 KB  
Article
Exploring the Mechanisms Linking Perceived Organizational Support, Autonomy, Risk Taking, Competitive Aggressiveness and Corporate Sustainability: The Mediating Role of Innovativeness
by Małgorzata Okręglicka, Prabhat Mittal and Valentinas Navickas
Sustainability 2023, 15(7), 5648; https://doi.org/10.3390/su15075648 - 23 Mar 2023
Cited by 14 | Viewed by 6298
Abstract
To achieve organizational performance excellence, modern organizations have not only the option but the necessity to adapt and implement corporate sustainability (CS) practices. CS changes previous business models, taking into account environmental and social aspects, thereby determining the success of the organization. The [...] Read more.
To achieve organizational performance excellence, modern organizations have not only the option but the necessity to adapt and implement corporate sustainability (CS) practices. CS changes previous business models, taking into account environmental and social aspects, thereby determining the success of the organization. The implementation of CS is, however, reinforced or limited by a number of internal and environmental factors. The main research goal was therefore to identify and evaluate the mechanisms linking perceived organizational support (POS) and entrepreneurial orientation dimensions such as autonomy (AU), risk taking (RT), competitive aggressiveness (CA) and innovativeness (IN) with CS. In order to verify the research hypotheses, a survey was conducted on a group of 200 small and medium-sized enterprises in 2022. A managerial approach was used in the study. The respondents used a 5-point Likert scale for the assessment of their attitudes and opinions. The relationships have been examined using structural equation modeling. The findings reveal that the type of enterprise moderates the relation between perceived organizational support and corporate sustainability, and innovativeness mediate this relation. Full article
(This article belongs to the Special Issue SMEs, Entrepreneurial Firms and Sustainability: Theory and Practice)
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19 pages, 1027 KB  
Article
Predicting the Sustainability-Oriented Entrepreneurship Intentions of Business School Students: The Role of Individualistic Values
by Takawira Munyaradzi Ndofirepi
Soc. Sci. 2023, 12(1), 13; https://doi.org/10.3390/socsci12010013 - 26 Dec 2022
Cited by 18 | Viewed by 4818
Abstract
This study sought to determine whether Ajzen’s theory of planned behaviour could be used to predict the intention of selected Zimbabwean business school students towards sustainable entrepreneurship. The study also examined whether the relationships between the predictor variables of the theory of planned [...] Read more.
This study sought to determine whether Ajzen’s theory of planned behaviour could be used to predict the intention of selected Zimbabwean business school students towards sustainable entrepreneurship. The study also examined whether the relationships between the predictor variables of the theory of planned behaviour and sustainable entrepreneurial intention were moderated by the respondents’ individualistic value orientations. A positivist worldview and a quantitative cross-sectional survey were used to collect data from 210 business school students who had completed postgraduate entrepreneurship courses at two public universities in the western region of Zimbabwe. The predictors of the hypothetical model explained 49 percent of the variance in respondents’ intentions to pursue sustainable entrepreneurship. Only the attitude toward the behaviour variable had a statistically significant direct impact on sustainable entrepreneurial intention. Subjective norms had an indirect effect on sustainable entrepreneurial intention, which was entirely mediated by attitude toward behaviour. Individualistic values had no statistically significant moderating effect on the relationships between the predictors of intention and the intention to engage in sustainable entrepreneurship. The study’s findings have implications for business schools’ efforts to contribute to the goal of sustainable development. The study contributes to the development of the literature by evaluating the relevance of the theory of planned behaviour to sustainable entrepreneurship. Full article
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17 pages, 706 KB  
Article
Driving Innovation by Managing Entrepreneurial Orientation, Cooperation and Learning for the Sustainability of Companies in the Energy Sector
by Eduardo Sánchez-García, Bartolomé Marco-Lajara, Pedro Seva-Larrosa and Javier Martínez-Falcó
Sustainability 2022, 14(24), 16978; https://doi.org/10.3390/su142416978 - 18 Dec 2022
Cited by 23 | Viewed by 4066
Abstract
Nowadays, the attitude of companies seems to play a relevant role in detecting and exploiting opportunities to create value, especially in terms of knowledge and cooperation. Thereon, the concept of entrepreneurial orientation has become relevant over the last years. Firms are entrepreneurially oriented [...] Read more.
Nowadays, the attitude of companies seems to play a relevant role in detecting and exploiting opportunities to create value, especially in terms of knowledge and cooperation. Thereon, the concept of entrepreneurial orientation has become relevant over the last years. Firms are entrepreneurially oriented when their decision-making, techniques, and procedures allow them to identify opportunities, develop a proactive mindset, and use creative ways to achieve their objectives. The purpose of this paper is to empirically analyze the relationship between entrepreneurial orientation and companies’ innovation capacity, in addition to the mediating effect of entrepreneurial networks and firms’ learning capacity in this relationship. A sample of 197 Spanish companies in the energy sector is analyzed using the variance-based structural equation modeling technique (PLS-SEM), using the software “SmartPLS” in its version 3.9. The results show a direct positive and significant influence of entrepreneurial orientation on companies’ innovation capacity, as well as the existence of an indirect effect through the mediation of entrepreneurial networks and the learning capacity of firms. It is concluded that businesses must dedicate time and resources to develop a strong entrepreneurial orientation which, in addition to allowing them to exploit external entrepreneurial networks, boosts their learning and innovation capabilities, favoring the development of new sustainable possibilities for value creation. Full article
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18 pages, 1023 KB  
Article
Leadership Behaviors of Women Entrepreneurs in SME Sector of Bangladesh
by Mohammad Shamsul Hoque and Nazrul Islam
Businesses 2022, 2(2), 228-245; https://doi.org/10.3390/businesses2020016 - 27 May 2022
Cited by 9 | Viewed by 8158
Abstract
Women’s leadership development in entrepreneurial business is critical to improving women’s participation in management and businesses in Bangladesh. Research shows that only seven percent of all business establishments in Bangladesh are women-owned and women-headed. This limited ownership and development of women’s leadership behavior [...] Read more.
Women’s leadership development in entrepreneurial business is critical to improving women’s participation in management and businesses in Bangladesh. Research shows that only seven percent of all business establishments in Bangladesh are women-owned and women-headed. This limited ownership and development of women’s leadership behavior is a clear gap to be filled. Thus, the study aims to identify women’s leadership behavioral factors (WLBFs) and examine the causal relationship between WLBFs and women’s leadership behavior practices (WLBPs) in line with path–goal leadership theory. We conducted causal research, applying systematic sampling techniques in selecting participants and conducting interviews with 366 women entrepreneurs from the Bangladesh Women Chamber of Commerce and Industries database under seven administrative divisional headquarters. We analyzed data through exploratory factor analysis and structural equation modeling techniques. The results show that the factors internal to women as entrepreneurs (including entrepreneurial attitude, intentions, and workplace learning culture), the factors external to women as entrepreneurs (such as training and education), and sociocultural factors are significantly related to the development of WLBPs. The external organizational behavior context was not significant. WLBPs help develop directive, supportive, participatory, and achievement-oriented leadership practices among women entrepreneurs in Bangladesh. This study suggests that policymakers, implementing managers, training service providers, and women entrepreneurs focus on entrepreneurial attitude, intention, education and skills development training, workplace learning culture, and sociocultural support among women entrepreneurs in Bangladesh. Full article
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15 pages, 1723 KB  
Article
Predictive Models for Nurses’ Entrepreneurial Intentions Using Comparison of Competing Models
by Ye-Jung Kim and Ji-Young Lim
Int. J. Environ. Res. Public Health 2022, 19(10), 6027; https://doi.org/10.3390/ijerph19106027 - 16 May 2022
Cited by 7 | Viewed by 4134
Abstract
There is a need to introduce predictive models of nurses’ entrepreneurial intentions that can identify which variables will promote entrepreneurship among nurses. This study aimed to explore the factors influencing nurses’ entrepreneurial intentions. We performed a systematic review and developed prediction models using [...] Read more.
There is a need to introduce predictive models of nurses’ entrepreneurial intentions that can identify which variables will promote entrepreneurship among nurses. This study aimed to explore the factors influencing nurses’ entrepreneurial intentions. We performed a systematic review and developed prediction models using factors identified and validated in a meta-analysis. Moreover, we individually tested and compared three models based on: (1) the Theory of Planned Behavior, (2) a meta-analysis, and (3) a combination of the two. Data from 386 nurses were analyzed using SPSS 23.0 for Windows and AMOS 21.0. The squared multiple correlation statistics of Models 1, 2, and 3 were 54.3%, 35.8%, and 60.0%, respectively. Model 3 provided a better explanation of nurses’ entrepreneurial intentions. Attitude, subjective norm, perceived behavioral control, entrepreneurial orientation, and need for entrepreneurship education are the most important variables to strengthen the entrepreneurial intention of nurses. The results of this study can be used as a theoretical model to explain nurse entrepreneurship intentions. In addition, these findings offer a useful resource for constructing a start-up curriculum within nursing colleges that fosters prospective nursing entrepreneurs. Full article
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18 pages, 663 KB  
Article
Understanding the Consumers of Entrepreneurial Education: Self-Efficacy and Entrepreneurial Attitude Orientation among Youths
by Jenny Lukito Setiawan, Azilah Kasim and Elia Ardyan
Sustainability 2022, 14(8), 4790; https://doi.org/10.3390/su14084790 - 16 Apr 2022
Cited by 28 | Viewed by 7243
Abstract
Sustaining youths interest in entrepreneurial education is important to cultivating future entrepreneurs. This study examines factors influencing entrepreneurial attitudes among youth using 334 respondents within the context of Indonesian institutes of higher learning. The findings show that in entrepreneurial education, both perceived educator [...] Read more.
Sustaining youths interest in entrepreneurial education is important to cultivating future entrepreneurs. This study examines factors influencing entrepreneurial attitudes among youth using 334 respondents within the context of Indonesian institutes of higher learning. The findings show that in entrepreneurial education, both perceived educator competency and perceived social support are important drivers for the creation of self-efficacy in youth. However, only perceived social support is directly related to increased entrepreneurial attitude orientation. On the other hand, when self-efficacy is introduced as a mediating variable, both perceived educator competency and perceived social support show influence on youths entrepreneurial attitude orientation. From these findings, the research proposed both its theoretical and managerial implications. Full article
(This article belongs to the Special Issue Sustainability and Consumer Behaviour)
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19 pages, 813 KB  
Article
Social Entrepreneurs as Role Models for Innovative Professional Career Developments
by Ignacio Alvarez de Mon, Jorge Merladet and Margarita Núñez-Canal
Sustainability 2021, 13(23), 13044; https://doi.org/10.3390/su132313044 - 25 Nov 2021
Cited by 15 | Viewed by 4556
Abstract
Through qualitative analysis, this paper examines the role of social entrepreneurs as an example of innovative and alternative professional career development. We review the dominant literature about social entrepreneurs’ distinct intentions, attitudes, abilities, and behaviors. We also directly connect social entrepreneurs’ biographies and [...] Read more.
Through qualitative analysis, this paper examines the role of social entrepreneurs as an example of innovative and alternative professional career development. We review the dominant literature about social entrepreneurs’ distinct intentions, attitudes, abilities, and behaviors. We also directly connect social entrepreneurs’ biographies and discourses with the actual nature of their social enterprises. We have found some fundamental common factors as critical determinants of the final social entrepreneurial decision and result: (i) motivations such as emotional connection, moral judgment, personal dissatisfaction, purpose achievement and change, and social needs; (ii) personal internal resources such as connection skills, conviction, creativity, efficiency skills, and learning orientation; (iii) facilitating external factors such as financial and social support, higher and social education, relevant past events, and previous professional experience. Putting together all these factors, we develop a theoretical framework that can explain social entrepreneurship as an alternative career option and connect it with a dominant social entrepreneur’s narrative and profile. Full article
(This article belongs to the Special Issue Social Marketing and Social Entrepreneurship Education)
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23 pages, 1346 KB  
Article
Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking
by Bingyan Tu, Roni Bhowmik, Md. Kamrul Hasan, Ahmed Al Asheq, Md. Atikur Rahaman and Xia Chen
Sustainability 2021, 13(11), 6386; https://doi.org/10.3390/su13116386 - 4 Jun 2021
Cited by 54 | Viewed by 10097
Abstract
In prior studies, several researchers have adopted entrepreneurial orientation (EO) in determining students’ intention toward entrepreneurship, although the application of EO is scant in determining intention toward social entrepreneurship in existing literature. Hence, in consideration of this research gap, the current study empirically [...] Read more.
In prior studies, several researchers have adopted entrepreneurial orientation (EO) in determining students’ intention toward entrepreneurship, although the application of EO is scant in determining intention toward social entrepreneurship in existing literature. Hence, in consideration of this research gap, the current study empirically examines the influence of the dimensions of social entrepreneurial orientation (SEO): social vision, social proactiveness, innovativeness, and risk-taking motive on graduate students’ entrepreneurial intention toward social entrepreneurship-based business start-up. An online-based survey method was used to collect data from a sample of 465 students purposively who were studying at different universities in Bangladesh. A PLS-based SEM was applied to analyze the data and examined the proposed relationships in the conceptual model. The findings reveal that Graduate students’ social proactiveness, innovativeness, and risk-taking motive significantly affect their social entrepreneurial intention. However, students’ social vision does not have direct influence but has indirect influence on social entrepreneurial intention through their social entrepreneurial attitudes. The research contributes to the body of knowledge in the existing social entrepreneurship literature as well as provides practical implications for the policymakers, practitioners, and stakeholders working toward flourishing of social-based entrepreneurship, venture, and start-up. Full article
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15 pages, 328 KB  
Article
Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs
by Paloma Escamilla-Fajardo, Mario Alguacil and Ana M. Gómez-Tafalla
Sustainability 2021, 13(5), 2920; https://doi.org/10.3390/su13052920 - 8 Mar 2021
Cited by 21 | Viewed by 4086
Abstract
Entrepreneurial orientation and passion for work have been widely studied due to their effects on the behaviour and attitude of management teams in the short- and long-term. However, despite the influences of these variables on the sustainability and survival of an entity, there [...] Read more.
Entrepreneurial orientation and passion for work have been widely studied due to their effects on the behaviour and attitude of management teams in the short- and long-term. However, despite the influences of these variables on the sustainability and survival of an entity, there is a gap when considering the effects of these two performance variables in sports organisations. Therefore, the main objectives of this study were to understand the influences of entrepreneurial orientation and passion for work on service quality and sporting performance. To this end, 199 Spanish non-profit sports clubs were analysed using instruments with good psychometric properties. Data analysis was carried out using two complementary methodologies: hierarchical regression models and fuzzy-set qualitative comparative analysis. The findings show that innovation and risk-taking influence performance variables and that the inclusion of passion for work significantly increases the explanatory capacity of the model. On the other hand, it was also observed that entrepreneurial orientation dimensions and passion for work are part of the combination that allows the expected result to be explored to a greater extent. Theoretical and practical implications were drawn from these findings, which can be used to improve the economic and social sustainability of sport organisations. The study also provides useful information for managers and directors of sport organisations. Full article
20 pages, 1152 KB  
Article
Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention
by Nosheena Yasir, Nasir Mahmood, Hafiz Shakir Mehmood, Muhammad Babar, Muhammad Irfan and An Liren
Sustainability 2021, 13(5), 2648; https://doi.org/10.3390/su13052648 - 2 Mar 2021
Cited by 90 | Viewed by 8930
Abstract
Sustainable entrepreneurship focuses on finding ways to monetize future products, nature conservation, life support, and communities. Therefore, the intention has been identified as one of the key drivers to perceive business opportunities and ultimately leverage them, which increases interest in investigating it, especially [...] Read more.
Sustainable entrepreneurship focuses on finding ways to monetize future products, nature conservation, life support, and communities. Therefore, the intention has been identified as one of the key drivers to perceive business opportunities and ultimately leverage them, which increases interest in investigating it, especially from a sustainability perspective. The purpose of this study was to investigate the intention of sustainable entrepreneurship through a modified version of the theory of planned behavior based on survey data of 520 university students studying in Punjab, Pakistan and using structural equation modeling for quantitative analysis. The study sought to incorporate three additional constructs (environmental values, social values, and consideration of future consequences) to explain the relationship between the antecedents of sustainable entrepreneurial intention. This study shows that sustainable entrepreneurship, social norms, attitudes, and perceived behavioral control praise students’ sustainable intentions. Environmental values, intrinsic and extrinsic rewards, and consideration of future consequences (CFC-F and CFC-I) indirectly influence sustainable entrepreneurial intentions. The study also highlights the contradictory roles of CFC-I in reversing the pursuit of sustainable entrepreneurship. Indeed, the finding proposed that educational and other practitioners can improve attitudes and behaviors by promoting sustainable entrepreneurship through value creation and forward-looking activation strategies. Full article
(This article belongs to the Special Issue Entrepreneurship and Business Sustainability)
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