Search Results (123)

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be affected by potential signals and biased decisions. To guide consumers’ shopping experiences and purchasing behavior in the most effective way, marketers and organizations must investigate the factors that influence consumer reference points beyond physical or tangible attributes. Businesses must be adaptable and adapt their strategies to changing consumer preferences based on reference points. Our findings can advance discussions about how reference points are being used in the market by using consumer decision-making claims in the discursive construction of the metaverse. By comprehending this, developers can create better experiences and assist users in navigating virtual risks. Our research aids us in better comprehending the influence of referents on consumer purchasing decisions in the marketing communications field. Numerous opportunities for academic research into consumer reference points have arisen, in which individuals as digital consumers are influenced by the same biases and heuristics that guide their behavior in reality. Full article

This paper examines the epistemological transformation prompted by the integration of generative artificial intelligence technologies into social science research, proposing the “adaptive epistemology” paradigm. In today’s post-digital era—characterized by pervasive infrastructures and non-human agents endowed with generative capabilities—traditional research approaches have become inadequate. Through a critical review of historical and discursive paradigms (positivism, interpretivism, critical realism, pragmatism, transformative paradigms, mixed and digital methods), here I show how the advent of digital platforms and large language models reconfigures the boundaries between data collection, analysis, and interpretation. Employing a theoretical–conceptual framework that draws on sociotechnical systems theory, platform studies, and the philosophy of action, the core features of adaptive epistemology are identified: dynamism, co-construction of meaning between researcher and system, and the capacity to generate methodological solutions in response to rapidly evolving contexts. The findings demonstrate the need for reasoning in terms of an adaptive epistemology that could offer a robust theoretical and methodological framework for guiding social science research in the post-digital society, emphasizing flexibility, reflexivity, and ethical sensitivity in the deployment of generative tools. Full article

As artificial intelligence (AI) undergoes rapid evolutionary advancements, two enduring queries in the philosophy of language and linguistics persist: the problem of other minds and coherence. This can be further explored by the following question: is there a fundamental difference between human-AI interactions and human–human interactions? More precisely, does an AI partner’s ability to understand discursive coherence sufficiently approximate that of the human mind? This study frames the problem of other minds as a problem in discourse analysis, positing that linguistic exchange inherently constitutes interactions between minds, where the act of decoding discursive coherence serves as a proxy for apprehending other minds. Guided by this perspective, this study uses four criteria of discursive coherence to examine how AI partners (with a focus on ChatGPT) achieve discursive coherence, thus reflecting whether an AI partner’s ability to understand discursive coherence suffices to simulate the human mind. Through a comparison between human–human interactions and human-AI interactions, the results indicate that while ChatGPT demonstrates proficiency in constructing discursive coherence along dictional, intentional, emotional, and rational coherence lines, the structural complexity and generative creativity of its coherence lines remain significantly below the threshold observed in human–human interactions. Moreover, ChatGPT’s emotional expressiveness pales in comparison to the rich, nuanced affect inherent in human–human interactions. Full article

This study investigates how human will is articulated, negotiated, and reimagined within the discourses about Shamanism of Northeast China, with a particular focus on user-generated content from the Douyin platform (Chinese TikTok). Drawing on the data collected from comments between 2020 and 2024, this research employs a triangulated methodology integrating Latent Dirichlet Allocation (LDA) topic modeling, the Discourse–Historical Approach (DHA), and virtual ethnography. In traditional Shamanic belief systems, human will is conceptualized not as purely autonomous, but as inherently relational—interwoven with ecological responsibilities, ancestral spirits, and cosmological forces. While previous studies have explored Shamanism’s cultural and performative dimensions, they have largely overlooked the ethical and philosophical constructs of human agency embedded within Shamanic practices, especially in their digital adaptations. This study reveals that contemporary digital discourse simultaneously preserves, transforms, and commodifies Shamanic concepts of human will. Users express reverence, nostalgia, critique, and playful reinterpretations, demonstrating that digital platforms serve both as spaces for cultural continuity and dynamic meaning-making. By analyzing online discursive practices, this research contributes to a deeper understanding of how indigenous spiritual frameworks negotiate modern visibility, identity, and ethical agency in the digital era. Full article

This article carries out an interdisciplinary analysis of five MOOC courses developed by the University of Valladolid and offered on higher education platforms between 2020 and 2024. This research is based on the study of the lexical categories used by the informants participating in these courses, establishing a correlation with the theoretical and practical debates surrounding the definition of heritage and the frameworks of contemporary heritage education. Through a metalinguistic approach, the semantic limits of the emerging lexical categories are examined, paying attention to their ambiguity, polysemy and contexts of use, both from a formal linguistic perspective and from a hermeneutic approach. The analysis is based on natural language processing tools, complemented by qualitative techniques from applied linguistics and cultural studies. This dual approach, both scientific–statistical and humanistically nuanced, allows us to identify recurrent discursive patterns, as well as significant variations in the conceptualization of heritage according to the socio-cultural and geographical profiles of the participants. The results of the linguistic analysis are contrasted with the thematic lines investigated by our research group, focusing on cultural policy, legacy policies, narratives linked to the culture of depopulation, disputed scientific paradigms, and specific lexical categories in the Latin American context. In this sense, the article takes a critical look at discursive production in massive online learning environments, positioning language as a key indicator of the processes of cultural resignification and the construction of legacy knowledge in the Ibero-American context. The findings of my scientific article underscore the pressing need for a multiform liberation of the traditionally constrained concept of heritage, which has long been framed within rigid institutional, legal, and disciplinary boundaries. This normative framework, often centered on materiality, monumentalism, and expert-driven narratives, limits the full potential of heritage as a relational and socially embedded construct. My research reveals that diverse social agents—ranging from educators and local communities to cultural mediators and digital users—demand a more flexible, inclusive, and participatory understanding of heritage. This shift calls for redefining legacy not as a static legacy to be preserved but as a dynamic bond, deeply rooted in affective, symbolic, and intersubjective dimensions. The concept of “heritage as bond”, as developed in contemporary critical theory, provides a robust framework for this reconceptualization. Furthermore, the article highlights the need for a new vehiculation of access—one that expands heritage experience and appropriation beyond elite circles and institutionalized contexts into broader social ecosystems such as education, digital platforms, civil society, and everyday life. This approach promotes legacy democratization, fostering horizontal engagement and collective meaning-making. Ultimately, the findings advocate for a paradigm shift toward an open, polyphonic, and affective heritage model, capable of responding to contemporary socio-cultural complexities. Full article

The energy transition is not only a technological or market-driven process but also a discursive and institutional challenge. While conventional research emphasizes financial incentives and regulatory frameworks, the role of policy narrative intensity in shaping renewable energy innovation has received limited empirical attention. This study addresses this gap by analyzing 8837 provincial-level policy documents (2005–2023) from 31 regions across China. We construct a policy narrative intensity index using the PMC framework to systematically assess how institutional discourse influences the direction and intensity of renewable energy development. The results reveal that a 1% increase in policy narrative intensity corresponds to a 4.60% rise in renewable energy innovation, as measured by renewable electricity generation, with robustness confirmed through IV and IHS methods. Regional heterogeneity is also evident: executive-led regions such as Jiangxi, Shandong, and Fujian exhibit higher narrative strength and stronger renewable energy outcomes, while market-driven provinces like Shanghai and Guangdong show weaker narrative alignment. Mechanism testing demonstrates that policy narratives enhance renewable energy innovation by (1) strengthening environmental regulation enforcement (β = 0.37), (2) increasing green patent activity by 23.6%, and (3) raising public adoption of renewable energy by 17.2 percentage points. This study highlights the governing value of policy narratives as institutional public goods and reveals their crucial role in aligning administrative capacity, corporate innovation, and public engagement to drive energy transition. These insights contribute to the broader discourse on SDG7/SDG13-aligned sustainability governance. Full article

Over the past 30 years, Swedish labor market politics has swayed towards stronger workfare tendencies, emphasizing activation requirements for unemployed individuals to access welfare benefits. This process aligns with broader neoliberal reforms, fostering an individualistic view of unemployment characterized by personal responsibility for employability. In 2023, the Swedish Public Employment Service (PES) published a report addressing the needs of and solutions for long-term unemployed individuals ‘distant from the labor market’ (Sw. personer långt från arbetsmarknaden), marking the first formal use of this term as the main adhesive category in a political document. This paper examines the construction of the subject position ‘distant from the labor market’, investigating how it delineates and differentiates subgroups within the unemployed population, how this subgroup is understood in relation to other actors, and how discursive frameworks imbue this category with various meanings. Lastly, the paper discusses the categorization in relation to the current developments in the Swedish welfare system, arguing that the formalization of this category should be understood in relation to parallel political processes, such as proposals for a duty of activity for the unemployed, suggesting how this points to a way forward defined by neoliberal tendencies and welfare conditionality. Full article

Religion in international relations should not be viewed solely as a source of conflict or cultural differences; it also has a constructive dimension, as demonstrated by the international activities of faith-based organizations (FBOs). FBOs have benefited from the post-Cold War expansion of non-governmental organizations (NGOs) in global affairs. Their growth is often linked to raising awareness among various social groups about security challenges or issues traditionally addressed by state and inter-governmental actors, as well as increasing international interconnectedness. While FBOs differ from classical NGOs in their strong religious motivation, they too often organize around specific missions or messages. The Community of Sant’Egidio (CSE) is a distinctive example of a faith-based organization that operates both as a religious community within the Roman Catholic Church and as an internationally active NGO. Unlike many NGOs, which are founded in response to a singular issue, CSE has broadened its scope over time, addressing a wide range of concerns, from poverty alleviation and peacebuilding to humanitarian aid and, more recently, environmental issues. This paper explores the process by which the CSE has discursively constructed its identity and examines how this process has contributed to its growing influence on the international stage. Full article

This methodological article focuses on how to effectively map pre-service teachers’ use of discursive resources in professional identity production. By adopting a discourse analytical approach, this study views identity construction as a situational, real-time process occurring in interaction. The aim is to contribute knowledge about how to systematically map and analyze the resources that pre-service teachers use to construct their teacher identities during their education. Drawing on the framework of Mediated Discourse Analysis, this article presents a model that integrates two key concepts: discourse domains, which refer to the types of discourse commonly used in teacher education, and layers of discourse, which address societal levels in identity construction. The results suggest that using these concepts to map students’ use of discursive resources highlights how their knowledge of the teaching profession, their education and everyday experiences can be assets when constructing their teacher identities. While the model can be further refined and developed to better show the complexity of discursive resources in identity construction processes, it shows promise as a fruitful approach. By mapping and visualizing discursive resources through this model, this study offers valuable methodological insights into how to approach professional identity development among pre-service teachers. Full article

Despite the revolutionary impact of new media, television remains a socially shared reference point for media functions, e.g., information, entertainment, and hybridized genres. Through its simplified knowledge and scripts, television reduces cognitive asymmetry between experts and the public on general and specific topics, thus having a critical role in constructing social representations. This work examines two (apparently) distant realities, i.e., mental health as a fundamental aspect of public health and popular and “light” entertainment formats like reality shows. In the past, researchers investigated media representation of mental illness in general terms alongside other types of programs, e.g., coming-of-age, dramedy television series, and children’s television programs. This study examines how depression is discursively constructed and socially represented in a case that shook the Italian public opinion, i.e., a Big Brother VIP cast member with depression symptoms. The critical discourse analysis, focusing on positioning and representations about depression, enabled us to emphasize that (1) knowledge about depression is poorly defined and participants’ reactions are mostly immature and clumsy, and (2) mass media can play an essential role in creating more mindful and complete knowledge about mental health. Full article

We engage the decolonial option from Abya Yala, el Caribe, and Eastern Europe with an interest in suicide from our struggles as racialized people and our dehumanization, whereby, for many of us, suicide is not an act of autonomy or resistance but the reaffirmation of death as an ongoing state of living. This is the permanent reality of existence concocted by coloniality and its constitutive effect on lived experience. We depart from the assumption that suicide materializes according to someone’s thinking about the world and of a particular philosophy. Thus, predominantly, suicide is the universal name someone’s knowledge has given to an experience; and whose experience is named as such is consequently universally configured as a suicidal being. Here, we discuss suicide from understandings that come from non-discursive domains, and from a different genealogy than western Europe’s; the coloniality of the senses, time and being. We attempt to story what violence does in relation to an already violent circumstance, suicide, therapists and hotline workers, and undocumented lives in the U.S., when singularly imposing one way of the world. We are interested in adding visibility to the legacy of erasure and violence that the epistemologies and ontologies of suicide, suicide assessments, and therapists’ clinical judgements perpetuate; further sustaining dehumanization and the imposition of death as a constant in life. We discuss a crisis suicide call as the lay of the land of modernity’s suicide assessments, constructed as an assemblage from our shared memories on many stories we have heard in our work. We annotate it as it unfolds, reflecting upon our expected practices in institutionalized settings, under the control of modernity/coloniality that discriminates against pluriversal temporalities, sensings, and relationalities. Full article

Taking settler-environmental interest in Indigenous traditional ecological knowledge (ITEK) as a case study, this paper critically examines some ethico-political pitfalls that can accompany attempts to undiscipline the conceptual and academic boundaries between religion and science. Although settler interest in ITEK appears to heed calls to center Indigenous perspectives in response to ecological crises, I argue that in practice such turns repeatedly enact neocolonial maneuvers that risk obfuscating and exacerbating the settler-colonial status quo. Employing the analytic of biocolonialism, I focus in particular on the discursive construction of Indigenous knowledge as a universal good that any interested parties might access and circulate. I criticize this conception on anti-colonial grounds and propose that it depends on a picture of knowledge as such as an apolitical commodity. By way of parochializing that conception and loosening its grip on the settler-environmental imagination, I examine expressions of Indigenous epistemic resistance which generate a competing picture of knowledge as anti-public or secret. I conclude by suggesting that this second picture invites settler environmentalists to cultivate capacities of going without ITEK and claiming that analysts should continue to pursue the sort of critical and constructive work performed here if experiments in undisciplining are to cohere with anti-colonialism. Full article

The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It also encompasses two interconnected physical scales: the territorial and the regional, involved in another type of emerging territorial scale, known as the metaversal scale. Therefore, the “Metaverse Territorial Brand” is a digital-immersive extension of the territorial brand of physical territories, encompassing specific geographical and cultural aspects, but directed to the metaverse environment. This brand is a symbolic digital construction, but also a multifaceted one that incorporates discursive and visual elements, articulated by the social actors of the immersive territory, aiming to create a specific and distinct identity for a space in the metaverse. When talking about social actors in the metaverse (users), we highlight that this set of actors may or may not be the same as the physical territory. It is also important to highlight that both the territorial brand directed to physical territories and the “Metaverse Territorial Brand” are formed from the power relations of a given set of social actors. Therefore, without the strategic intention of a plurality of social actors that stimulate these relationships, there is no type of territorial brand involved. Full article

Recent statistics reveal alarming flaws in the Criminal Justice System’s (CJS) handling of rape cases, undermining the pursuit of justice for complainants seeking legal redress. This paper takes a novel approach to explore police rape stereotype use in interviews with rape complainants, utilising critical discourse analysis and conversation analysis and discursive psychology to understand and critique the balance of power within an interview and how this might impact attrition and prosecution decisions. Ten police interviews with rape complainants were analysed with several suspect discursive constructions present throughout, including the interviewer constructing the suspect as misunderstanding, the complainant as miscommunicating non-consent, or agentless and passive talk. A significant and original finding was the way constructions interacted with the spectrum of stranger-to-partner rapes. In stranger rape cases, passive language often obscures the suspect and emphasises the complainant’s behaviour. Acquaintance rapes frequently involved misunderstandings centred on visible distress and mixed signals. Partner rapes highlighted issues around consent and coercion, with officers often ignorant of coercive control and domestic abuse. These findings align with Operation Bluestone Soteria (OSB); thus, the recommendations align with those made by OSB’s Pillar One. Full article

Names and naming practices convey various nuances of meaning in the Bette sociocultural setting. Against this significant backdrop, this study examines proverbial names as figurative and overt communicative strategies among the Bette people of northern Cross River State in south-eastern Nigeria. The qualitative data were elicited through semi-structured interviews and informal interactions from purposively selected twenty name-givers and ten name-bearers of Bette proverbial names. Data were analysed using the ethnopragmatic theory, an approach to language study that sees culture as playing a central explanatory role in meaning-making. Besides functioning as discursive strategies through which people’s worldview is embedded, proverbial names serve as sociocultural sites through which interpersonal relationships are performatively constructed and maintained. This study enriches our understanding of how the Bette people use proverbial names as tools of social control to perform gender, strengthen communal bonds, enhance peaceful coexistence, and enact Indigenous worldview among themselves. Full article