Search Results (267)

Indonesia’s worsening air pollution and traffic emissions have thrust electric vehicles (EVs) into the spotlight, but what really drives Indonesians to make the switch? This study integrates Protection Motivation Theory with green branding and policy frameworks to explain electric vehicle (EV) adoption in Indonesia. Using a nationwide survey (n = 986) and partial-least-squares structural-equation modeling, we test how environmental awareness, consumer expectancy, threat appraisal, and coping appraisal shape adoption both directly and through green brand image (GBI), while perceived policy incentives moderate the GBI–adoption link. The model accounts for 54% of the variance in adoption intention. These findings highlight that combining public awareness campaigns, compelling green brand messaging, and carefully calibrated policy incentives is essential for accelerating Indonesia’s transition to cleaner transport. Full article

With consumers increasing in environmental awareness, manufacturers have integrated green R&D into their strategies, aiming to grasp the green market. However, manufacturers may be too bullish on the market potential of green products and maintain an optimistic attitude toward green R&D. Despite having an optimistic attitude, manufacturers often have no demand information advantage over downstream retailers due to their position in the supply chain, away from the market. It is worth exploring what impact optimistic green R&D in a sustainable supply chain with demand information asymmetry will have. Previous studies have not managed to reveal this. In this study, a stylized model is introduced to explore this question. The main findings are as follows: (1) optimistic green R&D increases the feasibility of the retailer sharing demand information, which facilitates information communication in the sustainable supply chain; (2) in most cases, optimistic green R&D does not bring higher profits for the manufacturer, yet is likely to allow the retailer to earn more, thereby resulting in a loss–win outcome; and (3) depending on the green R&D efficiency of the manufacturer and the consumer’s environmental awareness, optimistic green R&D may not generate higher environmental benefits. Full article

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

In response to the increasing demand for environmentally friendly products and the parallel rise of deceptive green marketing practices, this study examines the impact of greenwashing awareness and green perceived benefits on consumers’ propensity to purchase green products, with a focus on the mediating role of green consumer confusion. Drawing upon data collected from 300 consumers in Greece through an online questionnaire, this study employed validated measurement scales and used multiple regression analyses to test its hypotheses. The findings reveal that both greenwashing awareness and green perceived benefits positively influence green purchase propensity. Additionally, green consumer confusion mediates the relationship between greenwashing awareness and green purchase propensity, indicating that the awareness of greenwashing reduces confusion and enhances consumers’ likelihood to choose genuinely green products. This study contributes to the literature by offering an integrated model that connects greenwashing awareness, green consumer confusion, and green perceived benefits in shaping green purchase propensity. Finally, the findings offer valuable insights for organizations to design clearer, more trustworthy green marketing strategies that minimize consumer confusion and foster informed green purchasing decisions. Full article

With rising environmental awareness, numerous firms are transitioning to green investment, such as low-carbon production. However, the consumer adoption of low-carbon products remains low due to transparency concerns. Many firms are leveraging blockchain to address information asymmetry in the supply chain, thereby building consumer confidence in low-carbon products. The purpose of this work is to provide decision support for business firms by analyzing the strategic choices regarding the manufacturer’s green investment and the e-retailer’s adoption of blockchain technology. Three strategy combinations are considered, including the baseline strategy combination without green investment and blockchain technology (NN), the strategy combination with only green investment (LN), and the strategy combination with both green investment and blockchain technology (LB). The optimal pricing and green level decisions are derived, and the conditions under which green investment and blockchain technology are beneficial to the supply chain members are examined. The findings suggest that the e-retailer can obtain the highest profit without adopting blockchain technology if it holds a substantial or extremely low market share, if the consumers’ low-carbon preference is at a low to medium level, or if the consumer green trust coefficient is high when the manufacturer implements the green investment strategy. When consumers exhibit a weak preference for low-carbon products, the strategy combination NN is optimal for the supply chain members. The strategy combination LB becomes optimal if the consumer green trust coefficient is near or below the moderate threshold, if the market share of a channel is neither extremely high nor low, or if consumers exhibit a strong preference for low-carbon products. Full article

This study examines the behavioral mechanism of sustainable consumption through which greenwashing (GW) perception influences consumers’ intention to purchase green food, with a particular focus on Chinese consumers. Grounded in the value-based adoption model (VAM), we propose a structural model that incorporates perceived benefit (PB) and perceived sacrifice (PS) as mediating variables and GW perception as a moderating variable. Using survey data from 347 Chinese respondents, the analysis is conducted via partial least squares structural equation modeling. The results indicate that environmental knowledge, environmental awareness (EA), green food characteristics (GFCs), and consumer characteristics significantly enhance PB, whereas EA and GFCs reduce PS. PB has a positive effect on green food purchase intention, whereas PS has a negative effect. Notably, GW perception does not significantly moderate the relationship between PB and purchase intention, but it does intensify the negative impact of PS on purchase intention. This suggests that consumers who are sensitive to GW are more likely to reject green food products when they experience a high PS. This study contributes to the literature by extending the application of the VAM in the context of sustainable consumption and offering empirical insights into the psychological effects of GW. Practical implications include marketing strategies aimed at reducing PS and fostering trust through transparent, verifiable green claims. Policymakers are encouraged to improve certification systems and public education efforts to alleviate consumer skepticism in the green food market. Full article

Considering the climate crisis, global environmental awareness, and the pursuit of sustainable architecture, various methodologies and global standards have been developed to assess and reduce the environmental impact of construction projects. Green Building Codes (GBCs) and rating systems have been implemented worldwide to support green building practices based on the use of simulation models to evaluate energy consumption, such as the ENERGYui and others to rate buildings based on their simulated energy performance. Israel has also established green building standards, such as SI 5281, which provide practical tools for architects to promote the use of green building methods. However, several studies have cast doubt on the actual measured performance of certified buildings. This study evaluates the effectiveness of the Israeli green building certification process (SI 5281/SI 5282) through a comparison between simulation-based ratings with measured post-occupancy electricity consumption. Through four case studies, the research identifies discrepancies, explores their causes, and proposes refinements to certification assumptions and evaluation methods. The research is intended to enhance the effectiveness of assessment tools in architectural design and contribute to more precise and sustainable green building practices. This study identifies significant gaps between simulated and actual energy consumption in Israeli green buildings, highlighting that, within this framework, educational buildings tend to exceed predicted usage, while residential buildings often consume less, thereby exposing limitations in current simulation assumptions and standard evaluation criteria. Full article

Background: The current food system is unsustainable, making it essential to address the issue globally through adequate policies and sustainable development goals. The European Union aims to dedicate 25% of farmland to organic farming by 2030 to promote sustainable practices. Warsaw is the first Polish city working on an urban sustainable food policy; however, there is limited data on the sustainable food system (SFS) and organic sector available. Objectives: This research examines whether consumers in Warsaw who prefer organic food also display other sustainable characteristics and awareness, reflected in their food choices, dietary habits, and other food-related behaviors. Methods: A household survey (HHS) was conducted as part of the SysOrg project, focusing on evaluating the sustainability of food systems in Warsaw in the areas of diet and organic food. The clusters of respondents, grouped by the self-declared proportion of organic foods in their diets, were analyzed and compared, and in addition, correlation analyses of the share of organic food in diets and other sustainability parameters were performed. Results: The study of 449 respondents indicates that Warsaw is at an early stage of the organic transformation, with the largest group of respondents declaring a 1–10% share of organic products in their diet. There were significant differences in dietary choices, sustainability awareness, and food selection habits and motivations among various consumer groups depending on their organic food share. Conclusions: Overall, this study’s findings highlight a link between organic food consumption and certain sustainable behaviors, suggesting potential for organic consumers’ contribution to a sustainable transformation. The study offers valuable insights into the existing knowledge gap regarding the behaviors of organic and sustainable consumers in Warsaw. Furthermore, despite the non-random nature of the sample limiting the generalizability of findings, it serves as a preliminary resource for other European cities that are formulating food policies and incorporating Green Public Procurement (GPP) into their procurement processes, especially for municipalities within the Visegrad Group. Full article

The global demand for oils and lipids, particularly those derived from vegetable sources with high polyunsaturated fatty acid content, has posed significant challenges for the food industry. This trend is largely driven by growing consumer awareness of health and nutrition. To meet this demand, it is essential to not only identify richer sources of lipids but also develop efficient, sustainable, and environmentally friendly methods for their extraction, isolation, and characterization. In this context, the present work provides a comprehensive review of current perspectives on the extraction, isolation, and identification of lipids and fatty acids, comparing conventional and green methodologies for food applications. Ideally, analytical and processing methodologies for obtaining food-grade materials should prioritize low energy consumption, minimal or no use of hazardous substances, and the generation of non-polluting residues, thereby safeguarding both human health and the environment. In recent years, green extraction techniques have emerged as promising alternatives to conventional methods, offering partial or complete replacements, such as ultrasound-assisted extraction, microwave-assisted extraction, supercritical and subcritical fluid extraction, and others. However, significant advancements are still required to fully address these concerns. Techniques such as chromatography and spectrometry play pivotal roles in the isolation and identification process, especially gas chromatography coupled with mass spectrometry or with flame ionization detectors; while separating individual fatty acids based on their chain length and degree of unsaturation, reversed-phase high-performance liquid chromatography (HPLC) is quite a helpful approach. Furthermore, the isolation and structural elucidation of fatty acids are critical steps in ensuring the nutritional quality and commercial viability of lipid products. Full article

As global climate change intensifies and carbon emission policies become increasingly stringent, carbon risk has emerged as a crucial factor influencing corporate operations and financial markets. Based on data from A-share listed companies in China from 2009 to 2022, this paper empirically examines the pricing mechanism of carbon risk in the Chinese capital market and explores how different corporate signaling behaviors affect the carbon risk premium. The findings reveal the following: (1) Carbon risk exhibits a significant positive premium (annualized at about 1.33% per standard deviation), which remains robust over longer time windows and after replacing the measurement variables. (2) Heterogeneity analysis shows that the carbon risk premium is not significant in high-energy-consuming industries or before the signing of the Paris Agreement, possibly due to changes in investor expectations and increased green awareness. Additionally, a significant difference in the carbon risk premium exists between brown and green stocks, reflecting a “labeling effect” of green attributes. (3) Issuing green bonds, as an active corporate signaling behavior, effectively mitigates the carbon risk premium, indicating that market investors highly recognize and favor firms that actively convey green signals. (4) A “greenwashing” indicator constructed from textual analysis of environmental information disclosure suggests that greenwashing leads to a mispricing of the carbon risk premium. Companies that issue false green signals—publicly committing to environmental protection but failing to implement corresponding emission reduction measures—may mislead investors and create adverse selection problems. Finally, this paper provides recommendations for corporate carbon risk management and policy formulation, offering insights for both research and practice in the field. Full article

Understanding the drivers of green consumption behavior is crucial for promoting sustainable practices among households. This study explores the key factors influencing green consumer behavior, including environmental awareness, subjective norms, attitudes, green promotional activities, and household characteristics. By examining their interactions and the mediating role of consumer intention, this research provides a comprehensive perspective on how these elements shape household consumption choices. These findings highlight the significant impact of environmental awareness and subjective norms on shaping green consumer intentions, which, in turn, drive actual behavior. This study offers insights for policymakers and businesses to design targeted strategies that encourage sustainable consumption habits. Practical implications include the need for awareness campaigns, community engagement, and supportive policies to foster green consumer behavior. Full article

To enhance product greenness and operational performance, this study designs a Nash bargaining contract incorporating consumer environmental awareness in an agricultural supply chain consisting of one manufacturer and one retailer. The manufacturer invests in green technologies and the retailer shares partial green costs to improve greenness and efficiency. Using game theory, theoretical models for competitive scenario without Nash bargaining, local cooperative scenario with given ratio, and global cooperative scenario with Nash bargaining are constructed. Through comparison and sensitivity analysis, the enhancements from Nash bargaining are explored, and the effects of consumer environmental awareness on these enhancements are examined. The findings reveal several key insights. First, the process of bargaining determines the optimal contract ratio, which also depends on the magnitude of price sensitivity, marginal green costs, and consumer environmental awareness. Second, the Nash bargaining contract significantly improves product greenness, increases retail prices, and boosts profits for both the manufacturer and the retailer. Finally, consumer environmental awareness amplifies the effectiveness of the Nash bargaining contract, leading to greener products, higher prices, and greater overall supply chain profits. This research contributes to agricultural supply chain management by providing a theoretically rigorous Nash bargaining mechanism alongside a real-world case study, which harmonizes environmental stewardship and economic viability in agricultural supply chains. The findings offer actionable insights for supply chain managers and policymakers seeking to promote green innovation while maintaining profitability. Full article

The aviation sector is a significant contributor to greenhouse gas emissions, and with the increasing demand for air travel these emissions are projected to continue rising in the coming years. Sustainable Aviation Fuel (SAF) could greatly help reduce these emissions and make the aviation industry more eco-friendly. SAF is a renewable, low-carbon alternative to conventional jet fuel produced from sustainable resources. A key step to bringing the fuel into regular use is studying how people view it. Understanding what the public think and feel about biofuels, including aviation fuel, is very important. This is because public opinion can shape consumer interest, demand for products, and the willingness of governments to back green energy policies and invest in clean technologies. The study systematically evaluates the public opinion, perception and awareness of SAF in the South Central United States and its utilization to decarbonize the aviation industry. This is performed through a series of multiple-choice survey questions and interviews. The study results show that while there is some recognition of the environmental impact of aviation and the potential role of biofuels in reducing this impact, there is still a need for greater public education and awareness regarding alternative fuels and their benefits for sustainable aviation. The findings of the study underscore a pivotal challenge in addressing aviation-related carbon emissions: the gap in public knowledge about potential solutions like biofuels and SAF. This gap not only reflects a lack of awareness but also hints at the possible skepticism or uncertainty among the public regarding the effectiveness and viability of these alternatives. Full article

Environmental protection is a core component of the sustainable business practices of financial institutions. Previous research on green FinTech mainly relies on gas and dust emissions data to show its environmental impact, while consumer assessments of FinTech’s contribution to sustainability are rarely explored. This study aims to investigate the level of consumer awareness regarding the environmental impact of FinTech companies and to identify cross-country differences in these assessments. The empirical data were obtained from a survey conducted in mid-2023, involving 2000 respondents from the United Kingdom, Germany, Poland, and Ukraine. This study employs descriptive statistics and selected statistical tests, which enabled the identification of two main findings. Firstly, the survey results reveal a generally low level of awareness of the green activities undertaken by FinTech companies across all four countries. Secondly, statistically significant differences were found in the assessment of the environmental impact of FinTech companies, with respondents from the United Kingdom and Poland being the most likely to perceive this impact as positive. Due to the benefits of sustainable development for both society and the environment, it is essential that the FinTech sector intensifies its pro-environmental efforts. The findings also highlight the need for FinTech companies to enhance communication regarding their environmental sustainability initiatives. Full article

The main objective of this study was to investigate European consumers’ intentions to purchase cosmetics and detergents with green ingredients made from recycled CO₂. Aiming to better understand both moral and practical criteria of consumers’ intentions, a combination of the Values-Beliefs-Norms and the Theory of Planned Behaviour models served as the basis of this study’s theoretical framework. The combination was extended with risk perception about global warming, scepticism and media influence. Online interviews were conducted with stratified samples based on gender and age distributions in France, Germany, Greece and Spain. Structural equation modelling and moderation analyses were employed to analyse the data. The results indicated that consumption intentions are generated by consumers’ biospheric values and a sequence of risk perception, awareness of consequences, and ascription of responsibility while they are directly determined (in declining order) by perceived behavioural control, personal norms, attitudes and subjective norms. Subjective norms indicated additional indirect impacts on consumption intentions through personal norms and ascription of responsibility. Moderation also indicated that the relationship between perceived behavioural control and consumption intentions is stronger in consumers, who are less sceptical towards ecological claims on packaging, while the relationship between personal norms and consumption intentions is stronger in consumers, who are less influenced by advertisements. Theoretical, managerial and social implications were derived from the results. Full article