Search Results (98)

In the online shopping context, the proliferation of digital platforms has contributed to an increase in impulsive buying behavior (IBB), which can sometimes lead to regret. This study aims to explore the intrinsic and extrinsic stimuli that influence consumers’ online impulsive buying behavior, which subsequently affects their post-purchase cognitive dissonance, with the moderating role of price consideration (PC). The conceptual framework was formulated using the Stimulus–Organism–Response (S-O-R) model. A total of 813 responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that perceived utilitarian value (PUV), perceived enjoyment (PE), fear of missing out (FOM), and green trust (GT) positively impact online impulsive buying behavior (IBB), which, in turn, positively impacts post-purchase cognitive dissonance (PCD). Moreover, a significant moderating role of PC is found in the relationship between IBB and PCD, suggesting that consumers with low price consideration tend to regret their impulsive buying more. The findings provide insights that guide online retail sellers and digital marketers to develop or implement customized strategies based on the intrinsic and extrinsic stimuli that influence customers’ impulsive buying and subsequent post-purchase cognitive dissonance. Full article

Despite increasing efforts by the scientific community to raise awareness of breed-related health problems through educational campaigns, public information initiatives, and veterinary outreach programmes, brachycephalic dog breeds remain highly popular. As the number of brachycephalic dogs increases, the prevalence of associated health problems rises accordingly. Ethical and animal welfare considerations appear to play a limited role in breed selection. In German-speaking regions, extensive educational efforts have been undertaken in recent years to address the issue of so-called torture breeding, defined as intentional selection for extreme phenotypic traits that impair health, reduce welfare, and cause chronic suffering, particularly in brachycephalic breeds. The aim of this study was to determine the underlying reasons for the decision to buy and keep a brachycephalic dog. Although the veterinary profession is already improving education and communication, this qualitative study intended to find new starting points for targeted education against animal suffering and to explore the sociological background of the ownership of such dogs. For this purpose, semi-structured interviews with people with brachycephalic dogs were conducted throughout Switzerland (n = 16). The focus was on the animal–human relationship. The interviews were defined by systematically applied guidelines for the design of the interview process, while still allowing maximum openness (all possibilities for expression). The transcribed interviews were coded and analysed according to the Kuckartz methodology, which allows us to set certain focal points of analysis and to structure them according to codes. The results of this study indicate that, although awareness of torture breeding is present within the broader population, owners of brachycephalic dogs frequently rely on individualised arguments and rationalisations. These typically involve emphasising the perceived health, functionality, or exceptional characteristics of their own animal (e.g., claims that their dog is “healthy” or not affected by breed-related problems), thereby distancing their personal ownership experience from the general welfare concerns associated with the breed. This psychological pattern can be interpreted as cognitive dissonance, in which contradictory beliefs are harmonised through selective perception or re-evaluation. The results also show that brachycephalic dogs offer a very strong projection surface: their owners assign them a variety of social roles that go beyond the classic animal–human relationship—for example, as a substitute for children, a romantic partner, or a best friend. This qualitative study provides differentiated insights into the attitudes and motivations of owners of brachycephalic dogs and illustrates that traditional awareness campaigns have not been sufficient to effectively change problematic breeding practices and ownership patterns. In order to develop long-term effective solutions, interdisciplinary cooperation is therefore needed—for example, between veterinary medicine, animal welfare, communication science, psychology and law. In addition to individual education, new, target-group-specific communication strategies and consistent legal regulations are needed to protect animal welfare in the long term. This study is intended to serve as a catalyst for a broader ethical and social debate on the keeping of torture breed dogs. Full article

This exploratory eye-tracking study investigates how the emotional content of food bank advertisements influences food donor perception and visual attention. It does so by addressing a gap in the literature on eye-tracking applications in food donation contexts and social neuroscience. Visual attention represents a fundamental behavioural precursor to decision-making, yet its role in charitable communications remains underexplored. The objective of this research was to investigate how the content of food bank advertisements is associated with the way that potential food donors perceive food bank posters on a cognitive level. This study adopted a social neuroscience approach, using the methodology of eye-tracking to examine the visual attention patterns that form while viewing food bank posters. Participants (N = 96) viewed four posters varying in their emotional appeal, i.e., positive, neutral, negative and cognitive dissonance, while their eye movements were being recorded. Results revealed the robust attentional prioritisation of generic pictorial content over specific organisational logos or abstract symbols across all metrics and posters with large effect sizes (r = 0.69–0.87). It was found that pictures captured participants’ attention three to seven times faster than logos and also received two to seven times more fixations. The poster carrying a negative appeal elicited the strongest pictorial advantage, consistent with the negativity bias in attention allocation. Exploratory analysis found no significant correlation between participants’ past charitable behaviour and visual attention patterns, thus suggesting that the Picture Superiority Effect operates universally, regardless of individual past charitable behaviours. This is the first eye-tracking study examining donor-facing food bank communications in Poland, contributing to social neuroscience approaches in prosocial behaviour research. Findings suggest charitable organisations should prioritise emotionally engaging pictures’ inclusion over logo prominence in their visual communications messaging. Full article

Living in the shadow of ‘Iddu’, the Stromboli volcano, requires a unique cultural adaptation. This study explores the risk perception of the permanent residents of Stromboli Island (Italy), a complex multi-hazard environment where persistent volcanic activity coexists with tsunami threats. Adopting a qualitative design based on 17 semi-structured interviews and focus groups (May 2024), we analysed residents’ narratives through the Cultural Theory of Risk. The findings reveal a hybrid risk culture: a dominant individualistic orientation (37%), driven by self-reliance, is balanced by a strong egalitarian ethos (33%) rooted in community solidarity. The analysis highlights three critical dynamics: (1) the normalization of volcanic risk versus the fear of rare tsunami events; (2) a ‘Trust Gap’ between the community’s horizontal preparedness strategies and the institutions’ vertical communication protocols; and (3) an ‘Economic Filter’ imposed by tourism, which creates a cognitive dissonance where risk is privately acknowledged but publicly downplayed. The study concludes that effective Disaster Risk Reduction (DRR) cannot rely solely on top-down technology but must integrate local knowledge and participatory approaches to bridge the distance between scientific monitoring and community experience. Full article

The integration of Internet of Things (IoT) and mobile computing in education offers new avenues to address complex health behaviors that affect cognitive performance. While traditional health education relies on passive information delivery, emerging research suggests that interactive systems can bridge the gap between intent and action. This study addresses the “double burden of malnutrition” in Ecuadorian schoolchildren (N = 120) as a Human-Computer Interaction (HCI) challenge. By utilizing a quantitative profiling approach rooted in the Social Dimensions of Health framework, we modeled the user requirements for a proposed intervention system. The findings identified a critical “Action Gap”: while 78.3% of users possess the motivation to improve habits for academic gain, 53.3% remain entrenched in high-sugar consumption patterns due to environmental latency. Statistical profiling reveals a significant dissonance ($p<0.05$) between cognitive intent and behavioral execution. Consequently, this paper presents the “Digital Bridge Architecture,” a computational framework that leverages these motivation metrics to design an Alternate Reality Game (ARG) logic. We conclude that conventional static applications may be limited in their capacity to support sustained behavioral change in this context. The proposed framework suggests that context-aware, gamified feedback mechanisms can offer a promising direction for aligning academic motivation with healthier behavioral outcomes. Full article

Dating violence (DV) is an increasingly prevalent phenomenon among emerging adults (aged 18–25 years), and the relationship between awareness and behavior remains poorly understood. This study explores emerging adults’ attitudes and beliefs toward DV and summarizes recommendations for designing prevention programs. A qualitative study using three focus groups (n = 16 emerging adults aged 18–25; 56% female) was conducted. Data were collected via semi-structured interviews and analyzed using thematic analysis. Three main themes emerged: (1) gender roles, (2) healthy intimate relationships, and (3) dating violence. Participants demonstrated high awareness of DV types, severity, and prevalence. However, they also exhibited an attitude–behavior inconsistency, reflected in the normalization and excusing of violence, and difficulty recognizing violent situations in their own relationships. Myths of romantic love and cognitive dissonance between general knowledge and personal experience create barriers to recognizing abuse—particularly psychological abuse, which is often confused with concern. Participants suggested integrating prevention strategies into schools and communities, with interventions tailored to their interests and realities (e.g., mobile applications, games and social media awareness campaigns). This study reveals that awareness and knowledge alone are insufficient for prevention. Efforts should shift from a knowledge-focused to a behavior-change approach, promoting emotional regulation, interpersonal skills, and addressing social and gender norms. Relevant implications for practice and preventive intervention design are discussed. Full article

“Cashback for positive reviews” is a common form of e-commerce manipulation that may undermine consumer trust and distort the market evaluation system. However, there is a lack of systematic research on how it influences consumers’ willingness to provide evaluations through psychological mechanisms. This study, based on the Stimulus–Organism–Response (S-O-R) framework, integrates the theories of psychological contract and cognitive dissonance. An empirical analysis based on 460 valid questionnaire responses was performed using SPSS and AMOS, yielding the following findings. (1) Negative emotions, including disappointment, anger, and regret, significantly triggered psychological contract breach, both transactional and relational. (2) Psychological contract breach reduced consumers’ willingness to provide positive reviews and lowered their store evaluation behavior, fully mediating the relationship between negative emotions and evaluation behavior. (3) Cognitive dissonance partially moderated the pathway from negative emotions through psychological contract breach to review behavior. This study elucidated the influence mechanism of negative emotions in “cashback for positive review” scenarios on consumers’ evaluation behavior, established a “merchant-user” online review relationship model, and provided practical and managerial implications for fostering mutually beneficial outcomes among platforms, merchants, and consumers. Full article

Electronic word of mouth (eWOM) is a powerful form of online communication that strongly influences consumer purchasing behaviour. However, what remains less clear is the combined influence of situational factors versus personality traits when assessed simultaneously. The aim of this paper is to address this gap by developing an integrative conceptual model to assess the comparative relevance of situational factors and personality traits in driving eWOM generation in the Romanian accommodation sector. To implement the research scope, an empirical, quantitative, questionnaire-based investigation was pursued, data being collected from 291 tourists who had previous experience with online accommodation platforms such as booking.com, Airbnb, Trivago, etc. Based on the proposed conceptual model, data were analysed by means of structural equation modelling via SmartPLS 4.0. The research extends previous knowledge based on the Theory of Reasoned Action (TRA) and the Theory of Cognitive Dissonance (TCD), showing the combined multiple effects of situational factors and personality traits on consumers’ behaviour in generating eWOM in the accommodation sector. The results show that acquisition regret strongly drives eWOM generation intention, this regret being significantly increased by the unpleasantness, unacceptability, and importance of the consumer’s situation. Consumer expressivity predicts eWOM generation and is positively influenced by perceived social support, a relationship newly validated in the literature. Full article

This paper explores the intersection of H.P. Lovecraft’s cosmicism and contemporary artificial intelligence (AI), proposing a philosophical shift from anthropocentric AI development to a “cosmicist” approach. Cosmicism, with its emphasis on humanity’s insignificance in a vast, indifferent universe, offers a provocative lens through which to reassess AI’s purpose, trajectory, and ethical grounding. As AI systems grow in complexity and autonomy, current human-centered frameworks, rooted in utility, alignment, and value-conformity, may prove inadequate for grappling with the emergence of intelligence that is non-human in origin and indifferent in operation. Drawing on Lovecraftian themes of fear, the unknown, and cognitive dissonance in the face of incomprehensible entities, this paper parallels AI with the “Great Old Ones”: systems so alien in logic and scale that they challenge the coherence of human-centric epistemology. We argue that a cosmicist perspective does not dismiss the real risks of AI (environmental, existential, or systemic), but reframes them within a broader ontology, one that accepts our limited place in a vast techno-cosmic continuum. By embracing cosmic humility, we propose an expanded AI ethics: one that centers not on domination or full control, but on coexistence, containment, and stewardship. This cosmicist reframing invites a deeper rethinking of intelligence, ethics, and the future: not just of humanity, but of all possible minds. Full article

In order to understand how health beliefs map onto health behaviors, a national survey, administered in the wake of the COVID-19 campus closures, was conducted to explore college students’ mind-body health beliefs and their health behaviors (across dimensions of physical exercise, diet/nutrition, and socialization). To this end, the Mind-Body Health Screener (MBHS), a five-item, Likert scale, brief measure, was developed. The present study applied an online survey design administered nationally to U.S. undergraduate students during the initial lockdowns with the pandemic (n = 557). To examine the psychometric properties of the MBHS, exploratory and confirmatory factor analyses were run as well as measures of reliability. Furthermore, linear regressions and effect sizes were computed to understand the connection between mind-body health beliefs and behaviors. While initial data supported the psychometric properties of the Mind-Body Health Screener (MBHS) developed for this purpose, substantive results suggested that mind-body health beliefs did not relate to mind-body health behaviors (either before or after the campus closures), aligning with the Cognitive Dissonance Theory. Post hoc analysis did, however, suggest a significant change in health behaviors from pre-campus closures to during the closures, suggesting students engaged in more physical exercise, eating behaviors, and socializing before campus closed, observed with small to large effects. Taken together, the findings of the present study illustrate how the Cognitive Dissonance Theory is a relevant perspective to consider the relation between health beliefs and behaviors during a period of immense stress, such as the COVID-19 initial campus closures. Full article

Background/Objectives: Weight-based stigma represents a pervasive psychosocial challenge affecting youth worldwide, with significant implications for mental and physical health. Although school-based interventions have been suggested as effective strategies to reduce weight bias, evidence regarding their content and efficacy in real-world educational contexts remains limited. The present study aimed to evaluate the effectiveness of a school-based intervention designed to reduce internalized weight stigma among Italian adolescents. Methods: A total of 539 secondary school students (Mage = 15.91 years; SD = 1.38; 51.5% males) from 10 schools in Italy were randomly assigned to either an intervention group (61.2%, n = 330) receiving the program or a minimal intervention control group (38.8%, n = 209). The intervention integrated psychoeducational modules and activities based on cognitive dissonance theory to address maladaptive weight-related attitudes and associated psychopathological outcomes. Pre- and post-intervention assessments evaluated internalized weight bias and body dissatisfaction in both groups. Results: A significant reduction in internalized weight bias was observed among students perceiving themselves as overweight following the intervention. Additionally, a marginally significant decrease in body dissatisfaction was reported in the intervention group from pre- to post-intervention. No comparable changes were found in the control group. Conclusions: These findings suggest that incorporating cognitive dissonance-based psychoeducational content within school-based programs may be a promising approach for reducing internalized weight stigma in adolescents. Further research is warranted to refine intervention strategies, explore the mechanisms underlying the observed effects, and assess the scalability and long-term impact of such initiatives in school settings. Full article

This paper is a short review on applications of non-linear dynamics in the concept of Heider balance, known also as structural balance. In all the papers listed here, the basic tools are ordinary differential equations. All papers pay attention to real social phenomena, which play the role of illustrations of the mathematical formalisms. Full article

The Harry Potter fandom community around the world prefers a universe of wizards and witches that includes all people, but also has concerns about the author’s perspective regarding gender identity. This disjunction paralyzes the cultural reader with moral confusion, which is a danger to their emotional investment in the text. Although scholars have analyzed this phenomenon using fragmented prisms, such as social media activism, cognitive engagement, translation, pedagogy, and fan creativity, there is no unifying model that can be used to understand why reading pleasure endures. This article aims to fill this gap by examining these strands of research in a divergent manner, adopting a convergent mixed-methods study approach. Based on neurocognitive (EEG) values, cross-cultural focus groups, social media analysis, and corpus linguistics, we outline the terrain of reader coping mechanisms. We identify separate fan fractions and examine the corresponding practices. The results are summarized by proposing a model called the MDRL (Moral dissonance repair loop) which is a theoretical model that shows how translation smoothing, pedagogical reframing and fan-based re-moralization interact with one another in creating a system that enables the reader to be collectively able to obtain their relations with the text back to a manageable point and continue being engaged. This model makes a theoretical contribution to new areas in the study of fans, moral psychology, and cognitive literature. Full article

This paper examines the challenges of our hyperconnected society through the lens of Daoist philosophy, specifically drawing on the thoughts of Laozi and the Zhuangzi. This study begins by analyzing the broad implications of hyperconnectivity in contemporary society, highlighting how unprecedented levels of interconnection shape modern human experience. The analysis identifies three critical challenges in our hyperconnected world: the individual cognitive level (where connected subjects experience confirmation bias and cognitive dissonance); the structural level (where systemic forces diminish individual autonomy and create unpredictable outcomes); and the amplified social level (where the interaction between individual and structural factors intensifies social division, isolation, systemic risks, and cascading failures). This paper approaches these challenges through three key Daoist concepts: Dao as the foundational principle of reality, Qi as the underlying logic of interconnection, and the complementary principles of Wu-wei (non-action) and Ziran (self-so-ness) as frameworks for managing desire. These concepts yield two crucial insights: the need to deepen our understanding of connectivity’s practical dimensions and the importance of maintaining critical distance between means and ends through persistent questioning of fundamental principles. As technological advancement and material concerns increasingly dominate society, Daoist philosophy offers both a warning about the potential loss of human essence and practical guidance for maintaining purposeful awareness through Wu-wei and Ziran. The concept of Qi further illuminates humanity’s fundamental embeddedness in universal interconnection. This paper concludes by proposing ways to bridge theory and practice, emphasizing expanded awareness of connectivity, philosophical inquiry into essence, and the enduring relevance of humanistic wisdom. Full article

This study aims to investigate consumers’ preferences for inland and coastal seafood in the context of e-commerce, along with the underlying neural and psychological mechanisms influencing their online purchase decisions. By integrating questionnaire surveys with event-related potentials (ERPs), this research explores both behavioral patterns and neural responses associated with seafood choices. The survey results indicate that consumers have significantly higher purchase intentions for coastal seafood compared to inland seafood, which is consistent with the findings from behavioral experiment. Furthermore, the ERP data reveal that, compared to the inland seafood condition, the coastal seafood condition elicited lower N200 and N400 amplitudes, suggesting reduced cognitive conflict and semantic incongruence processing. Moreover, the higher LPP amplitude reflects greater emotional arousal. Based on cognitive dissonance theory, the study highlights the psychological conflicts and perceived risks related to inland seafood, providing neuroscientific insights into consumer decision making. These findings can support the optimization of market strategies for inland seafood in the growing e-commerce sector. Full article