Search Results (33)

Background: Ultra-processed foods (UPFs) represent a substantial part of modern diets, with a growing prevalence in food environments worldwide. Their unfavourable nutritional composition and adverse health effects present growing public health concerns. Methods: This study examines the prevalence of UPFs in the Slovenian food supply, their nutritional quality and the use of different food symbols and labelling schemes on food packaging. A cross-sectional analysis was conducted using the representative Slovenian branded foods database. A total of 23,173 prepacked foods and beverages were categorised into levels of processing according to the NOVA classification system. The nutritional composition of UPFs was compared to less processed products within 16 narrow subcategories. Additionally, the prevalence in the use of front-of-package nutrition labelling (FOPNL) and subjectively nutrition-related elements (SNREs) (such as EU Organic, Vegan labels etc.) were assessed across different food categories and processing levels. Results: Results show that UPFs represent 54.5% of the available products in the Slovenian food supply, with the highest prevalence in Confectionery (93%), Bread and bakery products (83%), Meat, meat products and alternatives (77%) and Convenience foods (74%). Comparison of nutritional composition indicated that UPFs had significantly poorer nutritional composition compared to less processed counterparts, including higher levels of sugar, salt and saturated fats, and a lower protein content. Breakfast cereals, Snack foods, Meat alternatives and Pre-prepared salads and sandwiches showed the most significant differences between UPFs and less processed counterparts. Analysis of the prevalence of symbols and labelling schemes revealed that 33.8% of products carried at least one FOPNL (15.0%) or SNRE (19.1%), with SNREs being more prevalent on less processed products and FOPNL predominantly used on UPFs (p < 0.05). The most prevalent SNRE was the EU Organic logo (12.7%), followed by the Vegan (4.7%) and Non-GMO (3.1%) logos, whereas the most frequent FOPNL was Reference Intakes (RI), presenting only energy value RI-Energy (12.5%), followed by nutrient-specific RI (1.6%), while other FOPNL were scarce and limited to certain categories. An additional comparison of visual presentation highlighted the potentially selective use of voluntary FOPNL to improve product framing. This raises concerns about their role in guiding consumer choices versus serving as marketing tools, especially when it comes to UPFs. Conclusions: Our findings highlight the need for monitoring UPFs in the food supply together with harmonised, mandatory labelling regulations to ensure transparency and empower consumers to make healthier choices. Full article

This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking (n = 255,000), EEG technology (n = 45,000), implicit testing (n = 9000), and memory testing (n = 7000) were used to predict human behaviour. Qualitative cognitive surveys (n = 297), saliency map analysis, and emotional response evaluation were employed to analyse three distinct logo designs. The results indicate that logos with prominent dynamic elements, particularly visually distinct icons, demonstrate superior performance in capturing and maintaining viewer attention compared with static designs. A strong correlation was found between cognitive demand and engagement, suggesting that dynamic elements enhance emotional connections and brand recall. However, the effectiveness of dynamic features varied, with more pronounced elements yielding better results for industry associations and premium market alignment. This study, combining advanced neuroscience technology with traditional cognitive survey methods, makes significant contributions to the field and opens up new avenues for research and application. The findings provide valuable insights for luxury brand managers in optimising logo designs to enhance emotional connection and brand perception and improve academia by providing powerful tools for understanding and predicting human responses to visual stimuli. Full article

While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear. This study addresses this gap by employing innovative orthogonal experiments to examine the complex relationship between the visual elements of packaging design and purchase intention for low-involvement products, integrating both design and marketing perspectives. Through orthogonal experimental design, we developed 14 packaging prototypes as stimuli by systematically manipulating five visual elements (Colour, Graphics, Logo, Typography, and Layout). The framework and prototypes were validated through expert evaluation. Data were collected via a cross-sectional survey from 490 tea bag consumers and analysed using SPSS (version 29.0) for preliminary data processing and Mplus (version 8.3) for structural equation modelling. Our results reveal the direct effects of visual packaging elements on consumer purchase intention. Notably, Colour, Graphics, Logo, and Layout significantly influence purchase intention through brand experience mediation. Importantly, our multi-level analysis of visual elements unveils distinct patterns in how different design levels (e.g., colour harmony, graphic types) affect consumer responses. This study provides novel theoretical insights into how consumers make purchase decisions based on packaging design visual elements, addressing a significant gap in existing research. Unlike previous studies focusing on isolated design elements, our systematic classification and multi-level analysis offer both theoretical insights into packaging design mechanisms and practical guidelines for designers and practitioners. Full article

Brewers’ spent grain (BSG), a nutrient-rich by-product, offers the food industry a sustainable opportunity. This study explores consumer willingness to pay (WTP) for food products enriched with BSG, focusing on the influence of sustainability logos and brand information. Using a discrete choice experiment (DCE), analyze how these attributes impact consumer preferences for two products: BSG-enriched bread and chocolate dessert. Key variables included the presence of sustainability logos and BSG information, brand type (premium, low-cost, or no-brand), and price. An online survey was conducted, and the multinomial logit (MNL) model was applied to the data (n = 402). Overall, these results suggest that sustainability logos and BSG information positively influence consumer choices, although brand significance varies across product categories. For bread, the brand plays a critical role in purchasing decisions, while for chocolate dessert, the price is the main decision factor. This research highlights that through the addition of BSG, the bread and chocolate manufacturing industry in Uruguay can increase profits with a premium price and improve product quality, transforming the food industry and advancing sustainable development. Full article

As economic growth and societal shifts reshape urban environments, cultural and creative industrial parks are emerging as vital contributors to sustainable urban development. The design of these landscapes plays a pivotal role in enhancing user satisfaction, increasing spatial attractiveness, and promoting eco-friendly urban practices. This study examines visitor landscape perception preferences in the Textile and Garment Cultural and Creative Industrial Park, located in Haizhu District, Guangzhou, through a novel methodology combining user-generated content (UGC), deep learning models, outdoor electrodermal activity (EDA) measurements, and questionnaire surveys. The UGC-based landscape recognition model achieved an accuracy of 86.8% and was validated against user preferences captured through questionnaires. Results demonstrate that visitors prefer areas featuring cultural landmarks and natural elements, while spaces dominated by human activity and transportation infrastructure are less favored. Key landscape elements, such as signage, thematic sculptures, brand logos, and trees, were identified as highly preferred features within the park. While EDA experiments revealed significant variations in physiological responses across different spatial settings, no strong correlation was observed between EDA indicators and subjective questionnaire scores. This integrative approach enables a comprehensive, objective assessment of landscape perception, providing a data-driven, user-centered framework for improving landscape design in cultural and creative industrial parks. Full article

In this paper, an ultra-thin logo antenna (LGA) operating in multiple frequency bands for Internet of Vehicles (IoVs) applications was proposed. The designed antenna can cover five frequency bands, 0.86–1.01 GHz (16.0%) for LoRa communication, 1.3–1.36 GHz (4.6%) for GPS, 2.32–2.71 GHz (16.3%) for Bluetooth communication, 3.63–3.89 GHz (6.9%) for 5G communication, and 5.27–5.66 GHz (7.1%) for WLAN, as the simulation indicated. The initial antenna started with a modified coplanar waveguide (CPW)-fed circular disk monopole radiator. To create extra current paths and further excite other modes, the disk was hollowed out into the shape of the car logo of the Chinese smart EV brand XPENG composing four rhombic parasitic patches. Next, four triangular parasitic patches were inserted to improve the impedance matching of the band at 5.6 GHz. Finally, four metallic vias were loaded for adjusting resonant points and the return loss reduction. Designed on a flexible substrate, the antenna can easily bend to a certain degree in complex vehicular communication for IoV. The measured results under horizontal and vertical bending showed the LGA can operate in a bending state while maintaining good performance. The proposed LGA addresses the issue of applying one single multi-band antenna to allow vehicles to communicate over several channels, which relieves the need for a sophisticated antenna network. Full article

Pablo Picasso’s Landscape with Billboards (1912) evinces a deep and complex relationship with emergent trademark and related intellectual property law in France. Among the three trademarked logos featured prominently in the work is that for Bouillon Kub. Critics, caricaturists, and the Cubists themselves toyed with the visual and textual rhymes between Cubism and Bouillon Kub. But only Picasso in his Landscape with Billboards engaged deeply with the nascent trademark and design protection laws exploited more forcefully by Bouillon Kub than nearly any other brand. This essay is a small part of a larger chapter on Picasso, Cubism, and the semiotics of trademark, which, in turn, is a part of the book project Art™: A History of Modern Art, Authenticity, and Trademarks. Full article

Over the past four decades, people around the globe have experienced unprecedented escalations in the frequency, intensity, magnitude, and location of anomalous hydrometeorological (hydromet) hazards attributed in large measure to the direct and indirect effects of global climate-change-related variability and extremes. The WMO, impelled by an unabated warming of the global climate system and its related extremely anomalous hydromet impacts, chose in March 2022 “Early Warning, Early Action” (EWEA) as the theme for its World Meteorology Day. The theme was praised in a press release by UN Secretary-General Antonio Guterres, who called for the development of a new EWEA initiative to ensure that “every person on Earth is protected by early warning systems within five years”. By mid-2022, several meetings and workshops had already been held by the WMO to forge the new initiative on its road to the UN Climate Conference of Parties (COP27) in November in Sharm El Sheikh, Egypt. COP27 provided a suitably prominent venue for launching the new USD 3.1 billion, 5-year EWEA initiative; there, Secretary-General Guterres formally tasked the WMO, in partnership with the UNDRR, to lead it. But COP27 proved to be interesting as well as illuminating in other, less publicized ways having to do with EWEA. There, what had been the working title of the new initiative was officially changed to EW4A, “Early Warning for All”. Despite the seemingly perfunctory nature of this change, the reality is that it will almost certainly have outsized impacts on the strengths, weaknesses, opportunities, and constraints (SWOC) met specifically in planning and implementing the new initiative’s “early action” strategies and tactics. It is particularly important to bear in mind that, as things now stand, various unanticipated challenges having to do with the lack of organizational experience and capacity with regard to “early action” are likely to arise with the WMO-led implementation of the new initiative. Considering the new EW4A acronym as if it was a commercial brand can, like this, be instructive in thinking about how the seemingly perfunctory name change—from EWEA to EW4A—will impact the initiative’s implementation of “early action”. Doing so can be instructive because, just as the logos of companies like Apple, Nike, or Starbucks eventually became the face of their respective products, so too have branded acronyms like NASA, IOC, WHO, and INTERPOL become the face of their governmental institutions’ or global initiatives’ respective commissions and commitments. It follows then that if “consumer” interest is to be taken seriously and is (hopefully) long-lasting, then the branding of a new product or initiative must be undertaken with great consideration before a final identifier—be it a logo, a catchphrase, or an acronym—is selected. The question in the case of the new WMO-led initiative, then, is the following: Was this issue seriously taken into consideration before EWEA was so abruptly replaced by EW4A at COP27 in Egypt in November 2022? This pointed question is especially meant to highlight how the continued use of the original EWEA acronym by way of developing regional EWEA centers under the “Early Warning for All” umbrella has the possibility of turning regional potential energy into kinetic energy which will be essential if the theoretical gains of future “early warning” (EW) forecasting science are to be effectively translated into “early action” (EA) strategies and tactics that actually, finally, protect people and property across the entirety of the earth from the impending severe impacts of our changing climate future. Thus does this paper raise valid concerns about the balance between support and funding for EW and EA. Full article

Children are massively exposed to food marketing through television and other forms of media. Marketing strategies promote unhealthy eating behaviours and contribute to childhood obesity. The main aim of this study was to assess the potential exposure and power of food advertisements aimed at children, broadcasted on Portuguese television. Television data was recorded for two weekdays and two weekend days between 6 am and 10 pm during November 2021 from four free-access Portuguese television channels. Data was analysed according to the World Health Organization television protocol and Portuguese Legislation. We identified 5272 advertisements, of which 11.2% were for food and beverages (n = 590). Most advertised food categories for children and adolescents were chocolate and bakery products (42.0%), soft drinks (26.7%), and yoghurt (16.0%), and none met the nutritional profile outlined by the national legislation. Unhealthier food advertisements targeting youth were shown in children’s non-peak time and morning during news and entertainment programmes. Product uniqueness, humour, and fun were the most frequent primary persuasive techniques. Most advertisements showed a high use of brand logos, product images, and premium offers. In conclusion, Portuguese children and adolescents are potentially exposed to large numbers of unhealthy food advertisements on television, despite marketing regulation and restriction policies. Full article

Given enterprises' participation in market competition and the development of sensory marketing, in addition to the traditional visual identity, some enterprises gradually begin to pay attention to auditory and then introduce sound design when designing logos. Audio-visual stimulation and media innovation are committed to creating positive attitudes among consumers. This study constructs a model of visual and auditory interactive relationships with consumer behavior using the SOR model. It tests the conceptual model and checks the hypotheses proposed in the study. This study summarizes and contributes to the visual and auditory interactive relationship between information integration, information synergy, mutual competition, and matching degree. It further proposes the influence of purchase intention and consumer support on consumer behavior of perceived brand perception, credibility, and quality perception. The results and highlights ensure brand identities reflect a significant positive result through consumer behavior. In this paper, we collected questionnaires from a random sample of 1407 respondents. We used regression analysis to test the association between visual and auditory interactive relationships as well as consumer behavior. We further verified the mediating role of consumer perception variables. Adding audiovisual logo design to the marketing process can be an effective way for companies and brands to attract customers and increase their support and purchase intentions. Full article

New ways of promoting sustainable urban development are currently being sought. One of them is the slow city model, which has been implemented by some municipalities. This model forms the basis for cooperation between the cities within the international Cittaslow network. It has been assumed that the Cittaslow brand could generate numerous benefits for cities. It can be a significant regional growth and socio-economic development factor. However, city dwellers have to be familiar with the brand, and they have to understand the philosophy behind the Cittaslow movement. The aim of the present study is to assess the awareness of the Cittaslow brand among the residents of the cities that are members of the Cittaslow network. Data from the questionnaires have been classified into multiway tables. The chi-square test is used to examine the relationship between the attributes. The surveys conducted demonstrate that the residents are not sufficiently familiar with the Cittaslow brand to derive any potential benefits from their network membership. This observation suggests that city dwellers should be educated on the main tenets of the slow city concept. The present study demonstrates that urban residents’ awareness of the Cittaslow brand, the slow city philosophy and the Cittaslow logo is influenced by their gender and age. These results show not only the need for education but also the need to promote the desirable forms of urban development; the respondents were familiar with some activities pertaining to the slow city concept, but they were not familiar with the other activities and did not link them to the Cittaslow movement. The most desirable ways of promoting the territorial Cittaslow brand were also identified. There is a general scarcity of research on the Cittaslow brand in Poland and in the world, and thus further studies are needed to formulate meaningful conclusions with the aim of promoting the development of the Cittaslow network. Full article

Eco-labels are crucial in helping consumers make sustainable food choices. However, previous literature has shown that eco-labels lack visibility and, frequently, are not easy for consumers to see. The main goal of the present study was to analyse the influence of aquaculture eco-labels’ visual elements—size and saliency—on consumers’ visual attention and choice. The study uses an eye-tracking methodology, together with a choice experiment and a semiotic analysis. A word association (WA) task was used to explore how each eco-label’s graphic design influenced consumers’ perceptions. Sixty-one consumers’ eye movements were tracked while choosing smoked salmon and seabass products carrying different eco-labels. The results showed that size and saliency largely influence visual attention. The choice of aquaculture products was influenced only by the size of the eco-labels. According to the WA task, the shape, the symbols and the language in which the claim was written influenced consumers’ preferences. The findings contribute to marketing and food research, suggesting which visual elements should be considered to increase consumers’ interest in eco-labels. Full article

Logo detection is a technology that identifies logos in images and returns their locations. With logo detection technology, brands can check how often their logos are displayed on social media platforms and elsewhere online and how they appear. It has received a lot of attention for its wide applications across different sectors, such as brand identity protection, product brand management, and logo duration monitoring. Particularly, logo detection technology can offer various benefits for companies to help brands measure their logo coverage, track their brand perception, secure their brand value, increase the effectiveness of their marketing campaigns and build brand awareness more effectively. However, compared with the general object detection, logo detection is more challenging due to the existence of both small logo objects and large aspect ratio logo objects. In this paper, we propose a novel approach, named Discriminative Semantic Feature Pyramid Network with Guided Anchoring (DSFP-GA), which can address these challenges via aggregating the semantic information and generating different aspect ratio anchor boxes. More specifically, our approach mainly consists of two components, namely Discriminative Semantic Feature Pyramid (DSFP) and Guided Anchoring (GA). The former is proposed to fuse semantic features into low-level feature maps to obtain discriminative representation of small logo objects, while the latter is further integrated into DSFP to generate large aspect ratio anchor boxes for detecting large aspect ratio logo objects. Extensive experimental results on four benchmarks demonstrate the effectiveness of the proposed DSFP-GA. Moreover, we further conduct visual analysis and ablation studies to illustrate the strength of the proposed DSFP-GA when detecting both small logo objects and large aspect logo objects. Full article

Hashtags have been an integral element of social media platforms over the years and are widely used by users to promote, organize and connect users. Despite the intensive use of hashtags, there is no basis for using congruous tags, which causes the creation of many unrelated contents in hashtag searches. The presence of mismatched content in the hashtag creates many problems for individuals and brands. Although several methods have been presented to solve the problem by recommending hashtags based on the users’ interest, the detection and analysis of the characteristics of these repetitive contents with irrelevant hashtags have rarely been addressed. To this end, we propose a novel hybrid deep learning hashtag incongruity detection by fusing visual and textual modality. We fine-tune BERT and ResNet50 pre-trained models to encode textual and visual information to encode textual and visual data simultaneously. We further attempt to show the capability of logo detection and face recognition in discriminating images. To extract faces, we introduce a pipeline that ranks faces based on the number of times they appear on Instagram accounts using face clustering. Moreover, we conduct our analysis and experiments on a dataset of Instagram posts that we collect from hashtags related to brands and celebrities. Unlike the existing works, we analyze these contents from both content and user perspectives and show a significant difference between data. In light of our results, we show that our multimodal model outperforms other models and the effectiveness of object detection in detecting mismatched information. Full article

Alcohol companies in Thailand have adopted surrogate marketing that uses similar logos on non-alcoholic products. We aimed to assess variations of the alcohol recognition using reaction time and desire to drink among consumers exposed to original logos and modified logos (i.e., black logos, partial logos, logos on non-alcoholic beverages and other merchandise). Participants aged ≥19 years took part in this cross-sectional study. The primary independent variables were types of logos: original logos, modified logos (i.e., black logos, partial logos, logos on non-alcoholic beverages, and logos on other merchandise). An in-house-developed online survey randomly presented the logos. Alcohol recognition and the desire to drink alcohol were assessed. The study included 1185 participants. More time (estimated coefficient of reaction time <0.5 s) was required to recognize the modified logos than the original logos. Younger participants (19–24 years) reacted significantly faster than the older participants (>25 years) after seeing all types of logos. The desire to drink alcohol (<0.5 point) upon seeing the modified logos was lower than the original logos. No significant difference in the desire was observed between the younger and older participants upon seeing the original and partial logos. The modified logos reminded consumers of the alcohol products of that brand with a tiny difference in reaction time and the desire to drink without practical significance. Full article