Search Results (13)

Based on an extended Theory of Planned Behavior (ETPB), this study investigated how perceived social sustainability shaped individuals’ intentions to use fitness facilities. Specifically, it examined the moderating role of social sustainability in the relationships between key TPB determinants and fitness facility use intention. Survey data were collected from 195 adults living in metropolitan areas and were analyzed using partial least squares structural equation modeling (PLS-SEM). The results revealed that perceived social sustainability exerted a dual moderating influence on intention formation by strengthening the effect of subjective norm while attenuating the effect of perceived behavioral control on use intention. Higher levels of perceived social sustainability (SS) strengthened the relationship between subjective norm (SN) and fitness facility use intention with a medium effect size, while attenuating the relationship between perceived behavioral control (PBC) and use intention with a small effect size. In contrast, no significant moderating effect was observed in the relationship between attitude and use intention. These findings suggest that value-oriented considerations related to social responsibility and community well-being enhanced socially driven motivations while reducing the relative influence of control-based factors. By demonstrating the conditional effects of perceived social sustainability within the TPB framework, this study extended existing research on health-related behavioral intentions. The findings further highlight the importance of incorporating community-oriented and socially responsible practices into fitness facility management to foster sustainable user engagement. Full article

Background: Human papilloma virus (HPV) affects both males and females, but in South Korea, vaccination rates for boys are significantly lower due to cultural stigma and limited awareness. Effective strategies are needed to close this gap. Methods: This study evaluated a 6-week smartphone-based HPV prevention program for mothers of school-aged boys, designed using the extended theory of planned behavior (E-TPB). The program aimed to enhance knowledge, attitudes, subjective norms, and self-efficacy, with the goal of increasing vaccination intention and uptake. The E-TPB incorporated knowledge as a key element to improve behavioral intention and vaccination uptake. A nonequivalent control group pre-test–post-test design included 54 mothers (28 in the experimental group and 26 in the control group). Results: The experimental group showed significant improvements in HPV knowledge (p < 0.001; d = 1.41), HPV vaccine knowledge (p < 0.001; d = 1.13), attitudes (p < 0.001; r = 0.48), subjective norms (p = 0.014; d = 0.61), self-efficacy (p < 0.001; r = 0.53), and vaccination intention (p < 0.001; r = 0.58). The experimental group achieved a vaccination uptake rate of 25.0%, compared to 4.0% in the control group, representing a six-fold increase (RR = 6.25; p = 0.033; h = 0.64). Conclusions: The program effectively addressed key factors influencing vaccination behavior, leading to significant increases in HPV vaccination rates among boys. Smartphone-based education shows promise in reducing gender disparities in vaccination uptake, though further studies with larger samples are needed to validate these findings. Full article

The revitalization of idle homesteads is an essential element in stimulating rural land resources and assets and promoting the integrated development of urban and rural areas. However, existing studies have paid less attention to the relationship between the differentiation of farm households and revitalization intention. Therefore, exploring the relationship between farmer differentiation and revitalization intention has become the key to improving the revitalization intention. The differentiation of farmers in the process of urbanization is an important factor affecting the intention of farmers to revitalize idle homesteads. This study defines “farmer differentiation” as a second-order factor and is based on the theoretical analysis framework of “farmer differentiation (FD)–farmer cognition (FC)–revitalization intention (RI)” to systematically reveal the relationship between FD and RI with a multi-dimensional perspective. At the same time, we analyze the mediating role of FC in the relationship between FD and RI. The data collected from 881 Shaanxi, China, farmers are analyzed through structural equation modeling (SEM). The results of the study show that (1) The dimensions of farmer differentiation (FD) are wealth capital differentiation (WCD) and reputation capital differentiation (RCD). (2) The formation of farmers’ intention to revitalize follows the logical relationship of “FC–RI” in the Extended Theory of Planned Behavior (ETPB), and subjective norms (SN) are the critical factor. (3) The logical relationship of “FD–FC–RI” in the ETPB has been confirmed. In addition to the direct positive effect of the WCD and RCD on farmers’ intention to revitalize idle homesteads, WCD will indirectly affect RI through the four sub-dimensions of behavioral attitudes (BA), subjective norms (SN), perceived behavioral control (PBC) and homestead dependence (HD) under the FC conception. Meanwhile, the chain mediating role of the WCD and FC sub-dimensions in the RCD effect on the intention to revitalize cannot be ignored. Therefore, to increase farmers’ intention to revitalize Idle homesteads, policymakers need to focus on increasing WCD and RCD and helping farmers establish proactive FC. Full article

The primary objective of this study is to investigate the influence of personality traits such as anxiety, sensation seeking, altruism, anger, and normlessness on young powered two-wheeler riders’ risky riding behavior. The theory of planned behavior (TPB) is extended to include personality traits forming an extended TPB (ETPB). The ETPB model is used to examine how personality traits directly influence risky riding behavior and indirectly influence risky riding behavior through latent mediating factors. The secondary objective is to examine the differences in interactions between personality traits, mediating factors, and risky riding behaviors of those who have been and have not been involved in traffic accidents. The study sample included 535 high school students in Phu Yen, Vietnam. The results showed that personality traits, directly and indirectly, influence risky riding behaviors through the mediating construct. Young riders with sensation-seeking, anger, and normlessness have a higher frequency of risky riding behavior than those with anxiety and altruistic personality traits. Sensation seeking, anger, and normlessness indirectly influence risky riding behavior through risk perception and subjective norms. In addition, the results also show a clear difference in the relationship between the personality and behavior of people who have been involved in traffic accidents and those who have never been involved in accidents. Full article

With the escalating issues of resource waste and environmental pollution, the effective recycling of cardboard boxes within the logistics sector has emerged as a crucial factor in advancing sustainable development. This study employs the extended theory of planned behavior (ETPB) to devise a questionnaire and gather data from 700 respondents in China, aiming to analyze the influential factors that impact consumers’ engagement in recycling mechanisms provided by express delivery companies. Utilizing a principal component analysis, five co-factors that influence consumers’ willingness to recycle are identified. The findings of a multinomial logistic regression reveal a positive correlation between these five co-factors and recycling behavior, with attitude exhibiting the greatest significant influence (5.076 times in model 1 and 2.375 times in model 2) on recycling behavior. These results will serve as a scientific foundation for express delivery companies and governmental entities to adapt and optimize existing environmental protection policies, thus fostering sustainable development. Full article

Reducing the use of private vehicles and promoting public transportation (PT) have always been the primary policy objectives of transport authorities. This study aims to model the factors affecting intentions and behaviors of employees to use PT for their commutes by creating an extended theory of planned behavior (ETPB). The ETPB model’s applicability was evaluated using the Partial Least Squares Structural Equation Model (PLS-SEM) technique on a total of 2048 employees in three distinct cities. Then, the Multigroup analysis (MGA) method was used to compare various cities, and demographic variables such as age, education, gender, household income, and walking time to nearest PT stop. The analysis revealed that attitude, perceived norm, and personal agency have a statistically positive influence on employees’ intention to use PT. Moreover, behavioral capability, intention, and habit have a positive effect on PT use, whereas environmental constraints have a negative effect. The results of the MGA analysis revealed significant differences between regions, particularly in terms of environmental factors, intention, and habit. Similarly, the article describes disparities that have emerged according to other demographic variables. The findings imply that interventions by decision makers have the potential to alter the mode of transportation chosen for commuting. Full article

For the purpose of paving the way for reducing environmental pollution globally, adapting green energy to people’s lives in more areas is seen as a good solution. The strategic plan implemented to prevent possible energy and water shortages in the future includes cleaning the environment and air from carbon emissions as soon as possible. Countries are taking mandatory sectoral and individual measures to remove the use of CO₂-based fuels. As a part of the sustainable development process for Turkey, which is trying to convince its individuals to use more green energy, it is important for society to adopt more electric vehicles. However, there are few internationally accepted studies on the adoption of EVs in Turkey, and a limited number of studies include individuals’ environmental concerns (EC) and green trust (GT) structures. In this research, which we started on the basis of filling this literature gap by taking behavioral factors into account, we expand the TPB framework (subjective norm (SN), attitude (AT), and perceived behavioral control (PBC)) with the “EC” and “GT” constructs. So, with this research, we examine the behavioral factors that affect the intention to purchase electric vehicles (EVPI) of consumers residing in Turkey, based on the theory of planned behavior. Thus, we aim to reveal the barriers to the adoption of EVs in Turkey with an empirical application and SEM analysis. The first phase includes a review of the literature, adaptation of the survey, and development of the hypotheses. The second phase involves conducting a survey with 626 consumers whose information was obtained from four dealers in Turkey. We used Cronbach’s alpha and CFA analyses on the data obtained from the survey. In the final phase, we performed an SEM analysis for our extended theory of planned behavior (ETPB) and hypotheses. The CFA results revealed that the survey showed compatibility with EV purchase intentions. The SEM results indicated that the behavioral constructs of AT, PBC, EC, and GT were positively correlated with EV purchase intentions, and our new ETPB model, extended with EC and GT, was suitable for predicting consumers’ EVPI, suggesting that EVPI are a result of behavioral constructs. This study is unique for being the first in Turkey to focus on whether the factors of EC or GT can predict consumers’ EVPI. On the other hand, it was found that SN had a negative effect on consumers’ EVPI, and this result was in agreement with some studies in the literature and contradicted by others. In addition, we make suggestions based on the findings of the research to the country and related sector managers in order for the country to progress at a level that will set an example for other developing countries in its sustainable development plan. This study contributes to the EVs industry by revealing the consumers’ responses and increasing their marketing efforts. Our findings constitute a comprehensive example for further research on sustainable consumption, EVs, EVPI, and ETPB. Full article

Aggressive driving behaviors due to drivers’ underestimation of risks are one of the major causes of traffic accidents. Due to the complexity of factors influencing risk perception, the mechanism of risk underestimation remains unclear. In this study, the theory of planned behavior (TPB) was extended by adding a new variable, namely drivers’ normlessness, forming an extended TPB (ETPB) framework to analyze the factors influencing risk underestimation and the extent of their influence. A total of 376 drivers’ perceived characteristics of risk underestimation were collected through an online survey, and a structural equation model was applied to investigate the effects of normlessness, behavioral attitudes, subjective norm, and perceived behavioral control on the tendency to underestimate the risk. The results showed that the ETPB model can explain the variance in the underestimation risk behavior by 69%; perceptual behavior control, attitude, and subjective norm (in descending order) had significant positive effects on driver’s tendency to underestimate risk; the normlessness variable can directly promote attitude and underestimated risk behavior; drivers with low annual mileage, complete insurance coverage, and no prior accident experience were more likely to underestimate driving risk. The study contributes to understanding of risk perception characteristics and provide theoretical basis for reducing underestimated risk behavior. Full article

Wine and dine-in restaurants have been nonspecial for consumers and increasingly popular. This study investigated consumers’ wine purchase behaviors by applying the extended theory of planned behavior (ETPB) and consumer knowledge. This study used a survey method to collect the data. The study measured wine consumption behaviors and understanding. We divided respondents based on their subjective and objective knowledge of wine and then added an extended variable to the model. We analyzed the data with descriptive analysis, correlations, exploratory factor analysis, ANOVA, and multiple regression. Results of exploratory factor analysis extracted attitude, subjective norm, perceived behavioral control (PBC), and subjective knowledge. Results of regression showed that attitude, PBC, and subjective and objective knowledge affected consumers’ behavioral intention to purchase wine at a restaurant while the subjective norm showed no significance. This study applied the extended theory of planned behavior to analyze consumers’ subjective and objective knowledge in investigating their wine consumption behaviors. Results of this study suggest that consumers’ consumption of wine at restaurants is not a special occasion. The consumer’s attitude toward wine significantly impacted their decision to purchase wine at a restaurant. In addition, subjective knowledge showed more impact on behavioral intention than objective knowledge. Full article

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation. Full article

This paper extended the theory of planning behavior (ETPB) to examine the antecedents of consumer behavioral intention in order to explore the sustainable factors of a landscape restaurant. Following theory of planned behavior (TPB) and the related literature for landscape perception and preference, we initially developed a preliminary list of items, and after the expert review and pre-test, we employed a 33-item measure under a five-factor structure and collected a total of 395 valid questionnaires. The empirical results show that landscape perception and preference (LP&P), attitude (AT), subjective norm (SN), and perceived behavior control (PBC) have positive impacts, among which LP&P has the most significantly positive impact on consumer behavioral intention. Thus, ETPB helps contribute to the decision-making model of landscape restaurants. Lastly, we discuss managerial implications and future research directions. Full article

Slow lifestyles have become a way for individuals to reduce the amount of stress in their lives. Moreover, along with wellness and slow food, slow life seeking is emerging as an area of study, though little research has been studied at Slow Life Festivals (SLFs) associated with consumers’ wellness pursuits, slow life seeking, and perceptions of slow food. To address this gap, this study examined visitors’ decision-making processes using an extended theory of planned behavior (ETPB) by incorporating wellness pursuit, slow life seeking, and perceptions of slow food at an SLF. Thus, this study developed a theoretically comprehensive framework by applying field survey. Results revealed significant impacts of visitors’ wellness pursuits and slow life seeking on their decision-making, indicating that wellness and slow life were important factors to consider for SLF management. The research further identified the perception of slow food as a mediator in predicting behavioral intentions. Results further demonstrated a strong relationship between wellness pursuit and perception of slow food for highly attached visitors while revealing a significant relationship between slow life seeking and perception of slow food for less attached visitors. Consequently, this study shed significant light on our understanding of why visitors intend to revisit SLFs. Full article

In the modern competitive scenario, all companies seek to understand how to achieve success. One of the keys to conquer/maintain market shares is sustainability, which is a hot topic of numerous studies that have focused on its use as a solution to obtain social, environmental, economic, and cultural benefits. To this end, the present work aims to identify the variables able to guide consumers towards the choice of sustainable restaurants through the conceptual extension of a theoretical model known in literature as Theory of Planned Behavior (TPB). The authors propose an Extended Theory of Planned Behavior (ETPB), consisting of seven variables: attitude; subjective norm; perceived behavioral control; perceived usefulness; curiosity; behavioral intention; and behavior. The authors used a quantitative approach based on the test of a Structural Equation Model (SEM). Overall, 1023 questionnaires were analyzed. The results of the analysis provided empirical evidence for the hypotheses formulated suggesting that attitude, subjective norm, perceived behavioral control, perceived usefulness, and curiosity affected the consumers’ behavioral intention to prefer sustainable restaurants and that behavioral intention affected their actual behavior. Based on what emerged from the analysis, the work could be understood as a useful tool for scholars and practitioners, suggesting interesting theoretical and managerial implications. In fact, on the one hand, it contributes to the enrichment of scientific literature related to the factors triggering human choices, and, on the other, it helps maximize the success of the restaurants by highlighting the levers to be actioned to improve business performances. However, the paper presents a main limit, linkable to the fact that, whilst the use of questionnaires represents an advantage in terms of sample size, on the other hand, it does not allow us to go deeper in understanding the reasons why people prefer restaurants that adopt sustainable practices. Full article