Tourism and Hospitality (ISSN: 2673-5768) is an international, peer-reviewed, open access journal that serves as a forum for publishing scholarly papers that advance the broad fields of tourism and hospitality. Academics and professionals with a background in marketing, management science, politics and policy making, economics, geography, sociology, history, psychology, anthropology, events management, recreation, leisure, environmental management, and public administration will find this journal interesting.
Because of the open access format, you have free and unlimited access to the full text of all the articles published in our journal. We welcome you to read our most highly cited papers published in 2024 and 2025 below:
“Artificial Intelligence Research in Tourism and Hospitality Journals: Trends, Emerging Themes, and the Rise of Generative AI”
by Wai Ming To and Billy T. W. Yu
Tour. Hosp. 2025, 6(2), 63; https://doi.org/10.3390/tourhosp6020063
Full text available online: https://www.mdpi.com/2673-5768/6/2/63
“Application of Artificial Intelligence in the Tourism Sector: Benefits and Challenges of AI-Based Digital Tools in Tourism Organizations of Lithuania, Latvia, and Sweden”
by Gita Šakytė-Statnickė and Laurencija Budrytė-Ausiejienė
Tour. Hosp. 2025, 6(2), 67; https://doi.org/10.3390/tourhosp6020067
Full text available online: https://www.mdpi.com/2673-5768/6/2/67
“Artificial Intelligence in Tourism Through Chatbot Support in the Booking Process—An Experimental Investigation”
by Kirsten Wüst and Kerstin Bremser
Tour. Hosp. 2025, 6(1), 36; https://doi.org/10.3390/tourhosp6010036
Full text available online: https://www.mdpi.com/2673-5768/6/1/36
“Sentiment Analysis of Berlin Tourists’ Food Quality Perception Through Artificial Intelligence”
by Omid Shafiezad and Hamid Mostofi
Tour. Hosp. 2024, 5(4), 1396-1417; https://doi.org/10.3390/tourhosp5040078
Full text available online: https://www.mdpi.com/2673-5768/5/4/78
“Innovative Teaching of AI-Based Text Mining and ChatGPT Applications for Trend Recognition in Tourism and Hospitality”
by Li-Shiue Gau, Hsiu-Tan Chu, Duong Thuy Pham and Chung-Hsing Huang
Tour. Hosp. 2024, 5(4), 1274-1291; https://doi.org/10.3390/tourhosp5040071
Full text available online: https://www.mdpi.com/2673-5768/5/4/71
“Navigating Employee Perceptions of Service Robots: Insights for Sustainable Technology Adoption in Hospitality”
by Yuntugalage Wu, Minkyung Park and Jae Hyup Chang
Tour. Hosp. 2025, 6(1), 8; https://www.mdpi.com/2673-5768/6/2/113
Full text available online: https://www.mdpi.com/2673-5768/6/2/113
“Unveiling the Nuances: How Fuzzy Set Analysis Illuminates Passenger Preferences for AI and Human Agents in Airline Customer Service”
by Murat Sağbaş and Sefer Aydogan
Tour. Hosp. 2025, 6(1), 43; https://doi.org/10.3390/tourhosp6010043
Full text available online: https://www.mdpi.com/2673-5768/6/1/43
“Festivals in Age of AI: Smarter Crowds, Happier Fans”
by João M. Lopes, Ilda Massano-Cardoso and Camila Granadeiro
Tour. Hosp. 2025, 6(1), 35; https://doi.org/10.3390/tourhosp6010035
Full text available online: https://www.mdpi.com/2673-5768/6/1/35
“Understanding the Determinants of Adoption and Intention to Recommend AI Technology in Travel and Transportation”
by Gonçalo Baptista and Antonio Pereira
Tour. Hosp. 2025, 6(2), 54; https://doi.org/10.3390/tourhosp6020054
Full text available online: https://www.mdpi.com/2673-5768/6/2/54
“What Impacts Tourists’ Co-Creation Experiences in Smart Tourism Destinations? A Mixed Methods Research from Four Chinese Smart Tourism Destinations”
by Yue Yin, Junjie Gao and Younghwan Pan
Tour. Hosp. 2024, 5(4), 1327-1343; https://doi.org/10.3390/tourhosp5040074
Full text available online: https://www.mdpi.com/2673-5768/5/4/74
