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Production and Marketing Systems of Mountain Food Products

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Agriculture".

Deadline for manuscript submissions: closed (15 June 2022) | Viewed by 2777

Special Issue Editor


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Guest Editor
Faculty of Agriculture and Life sciences, University of Maribor, 2311 Hoče, Slovenia
Interests: mountain agriculture
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Special Issue Information

Dear Colleagues,

Despite the lack of a unitary definition of “mountain” in the EU and on a global scale, mountains cover roughly one-fifth of the world’s land mass and are home to one-tenth of the world’s population. To most of us mountains present an image of purity and of tradition, preserved landscapes and places of high biodiversity. For the people who live in the mountains, the image is not so idyllic. Agriculture, as a main economic activity in mountains, faces a number of constraints including shorter agricultural seasons, geographical inaccessibility, ecological fragility with growing consequences of climate changes, limited infrastructure, and distant markets. However, these difficulties are somewhat balanced by the high quality of food products cultivated in these areas. Mountain food, with the unique characteristics of its raw materials and traditional processing conditions, has received increasing interest in recent years, but the farmers and mountain processors still struggle with consumer recognition on the market. Although many mountain food products were already included in different geographical indications, the biggest leap in mountain food products’ visibility was made with the Regulation in 2012 for the recognition and protection of mountain food. The specific label “mountain food product” is an optional quality term which came in force in July 2014, that gives producers a chance to increase the consumer interest in these products and to boost the sustainable development of these economically marginal rural areas. This development process is in its initial stage and is not linear nor definite. It covers many different aspects from nature conservation and environmental sustainability to economics, tourism, technological innovation, mountain policy, and more. In this regard, the mountain food products have an important position in farm to fork strategies.

Dr. Andreja N. Borec
Guest Editor

 

Keywords

  • mountain food
  • mountain food added value
  • food labels
  • mountain agro-food supply chain
  • nutritional quality
  • quality protocols
  • mountain agrobiodiversity
  • mountain farming climate change adaptation
  • mountain tourism
  • mountain government and policy

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Published Papers (1 paper)

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Research

15 pages, 1163 KiB  
Article
Consumers’ Purchasing Determinants Towards Mountain Food Products
by Giacomo Staffolani, Deborah Bentivoglio and Adele Finco
Sustainability 2022, 14(14), 8282; https://doi.org/10.3390/su14148282 - 6 Jul 2022
Cited by 7 | Viewed by 1908
Abstract
Mountain agriculture is a very important source of ecosystem services, such as cultural heritage, traditional knowledge, and biodiversity. However, traditional farming practices in those areas, particularly dairy livestock, are in sharp decline. For this reason, it is fundamental to find a way to [...] Read more.
Mountain agriculture is a very important source of ecosystem services, such as cultural heritage, traditional knowledge, and biodiversity. However, traditional farming practices in those areas, particularly dairy livestock, are in sharp decline. For this reason, it is fundamental to find a way to improve sustainability using a holistic approach as indicated by the European Green Deal and Farm to Fork strategies. The “Mountain product” label can be a suitable tool to reach this aim. However, studies on consumers’ opinions concerning mountain food products are scarce. To fill this gap, a logit model was adopted in this study to define factors that influence consumers’ purchase intention toward mountain products. Additionally, the open-ended contingent valuation method was used to estimate consumer willingness to pay for milk labelled “mountain product”. The paper highlighted that consumers are interested in buying mountain products and that they are willing to pay a premium price for these products. However, the “mountain product” label is still poorly recognised and applied. Policy makers and institutions should invest more in the training of farmers, so as to improve their knowledge of this label. Furthermore, it is necessary to advertise this label to consumers to support quality local production. Full article
(This article belongs to the Special Issue Production and Marketing Systems of Mountain Food Products)
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