Sustainable Digital Marketing: Innovation, Impact, and the Next Frontier
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 31 December 2026 | Viewed by 46
Special Issue Editor
Interests: digital marketing; big data analytics; artificial intelligence; social network analysis; blockchain; text mining; personalized intelligent agents in e-commerce and m-commerce
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
This Special Issue seeks to explore how digital marketing can contribute to achieving sustainable development goals (SDGs) through innovation, technology, and responsible business practices. We welcome conceptual and empirical studies that examine emerging trends, tools, and strategies enabling firms to create long-term value while addressing environmental, social, and governance (ESG) challenges. Topics of interest include the role of artificial intelligence, data analytics, social media engagement, green branding in promoting sustainable consumption and production, and its relationship with Sustainable development. Interdisciplinary research combining marketing, technology management, and sustainability science is particularly encouraged. This Special Issue aims to provide a comprehensive understanding of how digital transformation reshapes marketing practices and supports a more inclusive, ethical, and sustainable global marketplace, aligned with the framework of the SDG.
Prof. Dr. Jaewon Choi
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- digital marketing
- sustainable development
- artificial intelligence in marketing
- data analytics for sustainability
- ESG
- consumer engagement
- digital transformation
- blockchain in marketing
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