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AI-Driven Circular Entrepreneurship: Revolutionizing Business Models for a Sustainable Future

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 30 September 2025 | Viewed by 893

Special Issue Editors


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Guest Editor
Department of Business Management and Organization, School of Engineering and Architecture, Rio Ebro Campus, University of Zaragoza, 50009 Zaragoza, Spain
Interests: innovation; territorial intelligence; operations

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Guest Editor
Department of Business Management and Organization, Faculty of Social and Human Sciences, University of Zaragoza, 44003 Teruel, Spain
Interests: social and economic studies of the third sector

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Guest Editor
Department of Marketing Research and Market Management, Faculty of Economics and Business, University of Zaragoza, Paseo de la Gran Vía, 2, 50005 Zaragoza, Spain
Interests: circular economy; entrepreneurship

Special Issue Information

Dear Colleagues,

This Special Issue explores the transformative intersection of artificial intelligence (AI) and circular entrepreneurship, examining how AI-driven innovations are revolutionizing business models within the circular economy context. As Antikainen et al. (2018) argue, AI has the potential to accelerate the transition from linear to circular systems by enhancing resource efficiency, reducing waste, and optimizing product lifecycles. This shift facilitates the move from traditional ownership to service-oriented offerings, such as product-as-a-service models (Ellen MacArthur Foundation, 2019).

AI-powered platforms play a pivotal role in this transformation, providing data-driven insights that enhance the understanding of consumer behavior and enable regenerative business practices. The integration of AI into circular strategies allows businesses to develop models that not only minimize environmental impact, but also create resilient revenue streams (Pagoropoulos et al., 2017).

By combining perspectives from academia and the industry, this Special Issue aims to advance theoretical frameworks bridging AI, circular economy principles, and entrepreneurship. It will offer practical insights for businesses and policymakers while addressing the ethical implications and challenges of this convergence. This Issue will provide a balanced view on AI's potential and limitations in fostering sustainable and resilient business models.

Potential topics include, but are not limited to, the following:

  • AI-powered circular business model innovation: strategies and implementation;
  • The role of machine learning in optimizing product-as-a-service models;
  • Predictive analytics for enhanced resource efficiency in circular supply chains;
  • AI-driven customer engagement strategies in circular economy contexts;
  • AI's role in facilitating closed-loop systems;
  • Data-driven decision making for circular economy transition;
  • The impact of AI on circular economy metrics and performance measurement;
  • AI-powered platforms for collaborative circular innovation ecosystems;
  • Policy frameworks to support AI-driven circular entrepreneurship;
  • Case studies of AI-enabled circular startups: successes, challenges, and lessons learned;
  • The role of AI in scaling up circular business models: from niche to mainstream;
  • AI-driven market analysis for circular business opportunities;
  • AI for territorial intelligence: enhancing local resource management and sustainable development in circular economies.

References:

Antikainen, M., Uusitalo, T., & Kivikytö-Reponen, P. (2018). Digitalisation as an enabler of circular economy. Procedia CIRP, 73, 45–49. https://doi.org/10.1016/j.procir.2018.04.027

Ellen MacArthur Foundation. (2019). Artificial intelligence and the circular economy: AI as a tool to accelerate the transition. https://www.ellenmacarthurfoundation.org/publications/artificial-intelligence-and-the-circular-economy

Pagoropoulos, A., Pigosso, D. C., & McAloone, T. C. (2017). The emergent role of digital technologies in the Circular Economy: A review. Procedia CIRP, 64, 19–24. https://doi.org/10.1016/j.procir.2017.02.047

Dr. Miguel Ángel García-Madurga
Dr. María Isabel Saz-Gil
Dr. Ana Julia Grilló-Méndez
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • AI-enabled circular business models
  • sustainable innovation
  • entrepreneurship
  • data-driven sustainability
  • AI-powered platforms
  • circular value creation
  • sustainable revenue streams

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Published Papers (1 paper)

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22 pages, 1078 KiB  
Systematic Review
Smart Innovation for a Circular Economy: A Systematic Review of Emerging Trends and the Future of AI in the Sustainable Economy
by Juan Camilo Rua Hernandez, Eliana Villa-Enciso, Sebastián Cardona-Acevedo, Jackeline Valencia and Sofia Velasquez Salas
Sustainability 2025, 17(13), 5793; https://doi.org/10.3390/su17135793 - 24 Jun 2025
Viewed by 430
Abstract
The present study explores the potential of Artificial Intelligence (AI) in driving the sustainable economy forward through the optimization of resources and the mitigation of environmental impacts. However, the study also identifies significant challenges in the conceptual and methodological integration necessary to establish [...] Read more.
The present study explores the potential of Artificial Intelligence (AI) in driving the sustainable economy forward through the optimization of resources and the mitigation of environmental impacts. However, the study also identifies significant challenges in the conceptual and methodological integration necessary to establish a comprehensive theoretical framework. The heterogeneity of these approaches hinders the discernment of discernible patterns within the scientific literature, thereby impeding the development of efficacious strategies to optimize their impact on sustainability. The present study employs the PRISMA 2020 methodology to analyze trends in scientific production on AI and the sustainable economy, thereby ensuring a rigorous process of identifying and evaluating studies. The mapping of the academic community, the geographical distribution of knowledge, and the evolution of approaches allow us to understand the research dynamics and identify gaps in the literature. This study makes a significant contribution to the field by offering a comprehensive perspective that supports the integration of AI into sustainable models and its application in sectors with high environmental and economic impacts. Full article
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