Development for the Role of Japanese food Overseas
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (30 June 2022) | Viewed by 773
Special Issue Editor
2. Griffith Institute for Tourism (GIFT), Griffith Business School, Griffith University, Nathan, QLD 4111, Australia
Interests: health-oriented tourism; MICE industry; cultural heritage tourism; food tourism; destination marketing
Special Issue Information
Dear Colleagues,
The total number of Japanese restaurants overseas has remarkably increased in the last decade, standing at 24,000 in 2006, which grew to 55,000 in 2013 and 156,000 in 2019—a growth of 650% in the span of 13 years (Ministry of Agriculture, Forestry, and Fishery, 2019).
This Special Issue is to explore the role of Japanese food overseas in terms of introducing not only Japanese food and menus but also promoting overall Japanese culture and even enhancing interest in visiting Japan where a series of mega events are to be hosted in the coming years (2021 Tokyo Summer Olympic Games, 2025 Osaka World Expo, 2026 Nagoya Asian Games, etc.). Papers can connect overseas residents’ satisfaction with Japanese cuisine with the various characteristics of the restaurant experience and the intention to visit Japan.
Four major factors (facility, menu, service, and food) would be derived as selection attributes. The Special Issue aims to investigate the correlation between satisfaction with local Japanese foods in overseas countries and the tendency of diners to think about visiting Japan. The results of this study can be strategically related to enhance competitiveness and tourist marketing for Japan particularly as a strong marketing analysis.
Japanese restaurants serving authentic Japanese cuisine outside of Japan can act as a key ambassador for the image of Japan and its culture throughout the world (Cohen and Avieli, 2004; du Rand, Heath, and Alberts, 2003; Hashimoto and Telfer, 2006). While there have been numerous studies devoted to the selection attributes of Japanese restaurants within Japan, it seems likely that such attributes might differ outside the country.
The Special Issue can contribute to advancing the theoretical understanding of culinary tourism, national image, and branding management by incorporating geographical and cultural dimensions into the articulation of the potential contribution of Japanese foods overseas. The international scale of this Special Issue will allow global researchers and practitioners to highlight multiple viewpoints about the Japanese foods served across the world.
Prof. Dr. Timothy Lee
Guest Editor
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Keywords
- Japanese food
- food tourism
- national image
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