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Sustainability
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Digital Business for a Sustainable Future
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Digital Business for a Sustainable Future

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (31 October 2021) | Viewed by 6840

Special Issue Editors

Dr. Gohar Khan

E-Mail Website
Guest Editor
Waikato Management School, University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand
Interests: digital business management; social media analytics (theories, models, use, and application in business) network science; self-governing/autonomous technologies; quantitative and qualitative methods
Special Issues, Collections and Topics in MDPI journals
Prof. Dr. Hangjung Zo

E-Mail Website
Guest Editor
School of Business and Technology Management, KAIST, Daejeon 34141, Korea
Interests: digital innovation; digital transformation
Mr. Feroz Abdul Karim

E-Mail
Guest Editor
School of Business and Technology Management, KAIST, Daejeon 34141, Korea
Interests: digital transformation; sustainability; social media

Special Issue Information

Dear Colleagues,

Digital business has obfuscated the boundaries between physical and virtual worlds by creating new value creation models that were unimaginable before. Due to the emergence of novel digital technologies, such as big data, IoT, blockchain, cloud, and mobile computing, the dynamics of digital business are evolving at a warp speed. Business organizations are looking for ways to capitalize on these technologies to make digital business more sustainable. Given the remarkable implications of sustainable digital business for society, organizations and industries, there is an unprecedented interest in this area in academia and practice. Hence, the issue of sustainability in digital business is gaining traction. Therefore, the aim of this Special Issue is to understand the impact of digital business on sustainability and how it is going to shape future trends in this regard.

The Guest Editors welcome theoretical and empirical contributions that are focused on, but not limited to, the following topics:

- Trends in sustainable digital business practices;

- Digital green business models;

- Sustainable digital business transformation;

- Impact of digital business on sustainability;

- Sustainability of digital platforms and ecosystems;

- Big-data-driven sustainable business models;

- Sustainable business practices and social media;

- Digital innovation for business sustainability;

- Digital transformations for sustainable business.

Dr. Gohar Khan
Prof. Dr. Hangjung Zo
Mr. Feroz Abdul Karim
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • digital business
  • sustainability
  • business models
  • innovation

Published Papers (2 papers)

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Research

13 pages, 492 KiB  
Article
Brand Equity and Usage Intention Powered by Value Co-Creation: A Case of Instagram in Kazakhstan
by Dina Sadyk and Dewan Md Zahurul Islam
Sustainability 2022, 14(1), 500; https://doi.org/10.3390/su14010500 - 4 Jan 2022
Cited by 6 | Viewed by 3154
Abstract
Purpose: Unprecedented communication features of social media noticeably reinforce the active role of consumers in the value co-creation (VCC) of offline and online brands including social media. From the consumer perspective, this study examines a contribution of VCC behavior to consumer-based brand equity [...] Read more.
Purpose: Unprecedented communication features of social media noticeably reinforce the active role of consumers in the value co-creation (VCC) of offline and online brands including social media. From the consumer perspective, this study examines a contribution of VCC behavior to consumer-based brand equity (CBBE) and consequent intention to use social media based on Instagram as the most popular platform in Kazakhstan. Methodology: A web-based survey provided data from 550 Instagram users in Almaty city. Empirical analysis includes testing statistical assumptions using SPSS 23, conducting confirmatory factor analysis (CFA), and structural equation modeling (SEM) using Warp PLS 7.0. Findings: With the result of this study investigation, the paper develops the model that explains the effect of VCC on continuous usage intention to use social media through CBBE comprising brand associations, brand loyalty and brand perceived quality. Originality: Even though the importance of social media in the brand VCC process is widely recognized, a brand equity view of social media brands with users’ participation is under-investigated. However, brand equity’s importance for firm sustainability in terms of long-term business strategy is indisputable. This research enhances brand equity theory and VCC concept with the empirical data within the modern social media context. Practical implications: Owners and managers of social media brands can use the conceptual model to grow, maintain and assess their brands’ equities through their marketing efforts on the consumer motivation for brand VCC activities driving continuous usage of the brands. Full article
(This article belongs to the Special Issue Digital Business for a Sustainable Future)
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18 pages, 306 KiB  
Article
Digital Inability and Social Sustainability in the Face of the Fourth Industrial Revolution: A Proposal of New Non-Financial Indicators
by Alvaro Guitart Martín and Ricardo J. Palomo Zurdo
Sustainability 2021, 13(24), 13958; https://doi.org/10.3390/su132413958 - 17 Dec 2021
Cited by 5 | Viewed by 2921
Abstract
In the knowledge economy, financial indicators are not sufficient to predict the evolution of business competitiveness and anticipate risks. This paper proposes new non-financial indicators based on the analysis of eighteen variables representative of the interest of the different stakeholders, which correlate the [...] Read more.
In the knowledge economy, financial indicators are not sufficient to predict the evolution of business competitiveness and anticipate risks. This paper proposes new non-financial indicators based on the analysis of eighteen variables representative of the interest of the different stakeholders, which correlate the organization’s commitment to socially sustainable digital transformation and the enhancement of business capabilities. This study, based on a specific adaptation of the IMPACT methodology and carried out in forty countries, obtains as main findings that there are significant differences in the perception of the business impact generated by the improvement of the digital capabilities of the workforce according to variables, such as job level, area of work, cultural area of the interviewee, type of company, or the number of years that digital training programs have been implemented among the workforce, while factors, such as gender or generation of the interviewee, company size, or productive sector, are not determinant. The proposed analysis methodology provides useful indicators for corporate governance bodies to analyze and improve human performance and labor engagement in the face of digitalization, applicable to any type of organization, sector, or country, facilitating the deployment of more economically efficient and socially sustainable transformation programs. Full article
(This article belongs to the Special Issue Digital Business for a Sustainable Future)
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