Digital Marketing Sustainability: Critical, Theoretical, and Practical Advances
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 30 September 2026 | Viewed by 668
Special Issue Editors
Interests: digital marketing; ethics; prosperity; services; sustainability; cross-cultural communication
Special Issue Information
Dear Colleagues,
In the academic discourse, digital marketing and sustainability usually coexist in the context of using digital tools either to market products that are, or attempt to be perceived as, green or socially responsible or to encourage ethical consumption. Limited attention, however, has been paid to the sustainability of digital marketing despite the effects of its technologies—such as artificial intelligence, big data analytics, programmatic advertising, and blockchain—on the environment; its media and messages on societies; and its power to propagate fake news, deep fakes, security breaches, rights violations, and concentrations of power and influence on the economy.
This Special Issue aims to showcase advances towards digital marketing sustainability, seamlessly integrating organizational and personal responsibility for sustainability in digital marketing strategies, tools, and practices.
We are seeking original work or reviews exploring the following:
(a) Methods for identifying, measuring, controlling, and redressing past, immediate, and future consequences and negative externalities of digital marketing.
(b) How digital marketing has been, or can be, employed to advance the cause of sustainability.
(c) The introduction of digital marketing sustainability into policy, curricula, and consumer education.
(d) The use of digital marketing to mobilize and organize collective action towards sustainability.
We look forward to receiving your contributions.
Dr. Anna K. Zarkada
Dr. Christiana Tsaousi
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- digital marketing
- sustainability
- externalities
- prosperity
- organizational and personal responsibility
- collective action
- marketing sustainable products
- promoting sustainable consumption
- digital marketing technologies (e.g., artificial intelligence, big data analytics, programmatic advertising, and blockchain)
- environmental, social, and ethical aspects of digital marketing
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- Reprint: MDPI Books provides the opportunity to republish successful Special Issues in book format, both online and in print.
Further information on MDPI's Special Issue policies can be found here.
