Conferences
9–12 June 2013, Helsinki, Finland
XXIV ISPIM Conference – Innovating in Global Markets: Challenges for Sustainable Growth
Businesses are under increasing pressure from an on-going economic crisis that is reducing growth opportunities and available resources. Societal concerns increase the need to develop sustainable processes and products, and political leaders must try to balance short with long-term interests. Globalisation offers attractive new markets and also intensifies competitive pressures. The net result of these, and related developments, is an environment where new technologies, products, services and competitors can rapidly have disruptive effects. Business models can no longer be static, moreover they call for on-going innovation, and customers require solutions based on integrated products and services. As companies strive for continuity, the stakes for innovation are rising. Effective innovation strategies are required in order to meet the challenges of ensuring growth in this increasingly open, dynamic and uncertain environment. How to innovate? Where to innovate? Who to innovate for? Who to innovate with?
