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Journal: Beverages, 2019
Volume: 5
Number: 26

Article: Rethinking Luxury for Segmentation and Brand Strategy: The Semiotic Square and Identity Prism Model for Fine Wines
Authors: by Federica Galli, Carl A. Boger and D. Christopher Taylor
Link: https://www.mdpi.com/2306-5710/5/1/26

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