Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants
AbstractBrazil is the second largest coffee consumer in the world. The development of new products related to healthy eating is one of the demands to maintain this scenario. This research aimed to investigate the role of socio-demographic, cognitive and behavioral characteristics on the acceptance of functional foods by coffee consumers. A questionnaire developed and applied in Belgium was previously translated and validated for application with Brazilian consumers. The habits of coffee consumption, knowledge and interest were investigated regarding functional soluble coffee enriched with antioxidants. The self-administered study was performed with 270 consumers. Acceptance was measured by two items: “Functional foods are all right for me as long as they taste good” and “Functional foods are all right for me even if they taste worse than their conventional counterpart foods”, obtaining a mean score of 4.03 and 2.79 (scale 1: totally disagree and 5: totally agree), respectively. The acceptance of functional foods increased with age, schooling, income, belief in the health benefits and knowledge about functional foods for both items. There was no significant correlation between price and acceptance. With regards to a functional soluble coffee product, the sensory quality was more determinant for its acceptance than price. View Full-Text
- Supplementary File 1:
PDF-Document (PDF, 436 KB)
Share & Cite This Article
Corso, M.P.; Kalschne, D.L.; Benassi, M.D.T. Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants. Beverages 2018, 4, 72.
Corso MP, Kalschne DL, Benassi MDT. Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants. Beverages. 2018; 4(4):72.Chicago/Turabian Style
Corso, Marinês P.; Kalschne, Daneysa L.; Benassi, Marta D.T. 2018. "Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants." Beverages 4, no. 4: 72.
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.