Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19
, Alejandro Valencia-Arias 2,3,*, Javier D. Ramos de Rosas 4, Martha Benjumea-Arias 3 and Juan Amilcar Villanueva Calderón 5
Round 1
Reviewer 1 Report
The study is interest to SMEs and readers. Data sources and methods used in the research are suitable to answer the questions. The results are identical to what we know. There are two main limitations need to be revised as follows. 1) in discussion part, the mechanism of the regressions need to be analized. 2) The writtings need to be reviseds.
Author Response
October 07, 2022
Dear Antony Bryant
Editor-in-Chief
Informatics
Kind regards
Thank you for the opportunity to revise the paper. We understand the reviewer's comments and we strove to resolve your doubts and concerns. The comments helped us improve the quality of the article and enriched the discussion about it, offering us points of view that we had not considered in the initial version. The following changes were made, properly marked with red letters in the article:
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Reviewer |
Comment |
Response |
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Reviewer #1 |
1) in discussion part, the mechanism of the regressions need to be analized. |
In the discussion section, the issue of regression mechanism is analyzed as a limitation of the study and a proposal for future work. Lines 472-482. |
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Reviewer #1 |
2) The writtings need to be reviseds. |
The writing has been fully revised in style, wording and grammar by the translation agency. |
Thanks in advance for considering the paper for the journal,
Sincerely yours,
The authors
Author Response File: 
Author Response.docx
Reviewer 2 Report
First of all I want to thank you for the opportunity to review this article, with such an interesting topic. Although the article is well structured, I have some comments for improvement before being published.
Abstract:
I advise the authors to add what the main implications of their study are. They also have to correct one of the last sentences that begin with: “As limitations in the, the hypotheses”
Introduction:
Authors should refer to the methodology, and especially what will be done for the first time, so that they can then develop their contributions.
Research Design
In this section authors can describe why they choose Exploratory Factor Analysis (EFA).
Conclusion
This section is not complete. I suggest they refer to the limitations of their study.
Author Response
Medellín, October 07, 2022
Dear Erica Wang
Section Managing Editor
Informatics Editorial Office
Kind regards
According to the review of our article by the Reviewer 2, the following changes were made, properly marked with red letters in the article:
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Reviewer |
Comment |
Response |
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Abstract: I advise the authors to add what the main implications of their study are. They also have to correct one of the last sentences that begin with: “As limitations in the, the hypotheses” |
The main implications of the study are included in the abstract. Correct the sentence "As limitations in the “hypotheses".
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Reviewer #2 |
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Introduction: Authors should refer to the methodology, and especially what will be done for the first time, so that they can then develop their contributions. |
A paragraph is included that refers to the methodology to be used in the study and then if it gives way to the contributions of the research |
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Reviewer #2 |
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Research Design In this section authors can describe why they choose Exploratory Factor Analysis (EFA). |
A description of the choice of AFE in the study and its contribution to the study is included. |
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Reviewer #2 |
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Conclusion This section is not complete. I suggest they refer to the limitations of their study. |
The section conclusion is completed by including a paragraph on the limitations of the study. |
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Reviewer #2 |
We look forward to your comments and hope to hear from you soon.
Thank you very much
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The authors
Author Response File: Author Response.docx
