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Sustaining Innovation: Creativity among Employees of Small and Medium-Sized Enterprises and Students in Higher Education Institutions in Brunei Darussalam

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Faculty of Engineering, Universiti Teknologi Brunei, Jalan Tungku Link, Mukimg Gadong A BE1410, Brunei
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Centre of Science and Technology Research and Development, Ministry of Defence, Brunei Darussalam BE1410, Brunei
3
School of Business, Universiti Teknologi Brunei, Jalan Tungku Link, Mukimg Gadong A BE1410, Brunei
*
Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2019, 5(2), 25; https://doi.org/10.3390/joitmc5020025
Received: 17 January 2019 / Revised: 12 March 2019 / Accepted: 29 April 2019 / Published: 7 May 2019
(This article belongs to the Special Issue Open Innovation in Micro, Small and Medium-Sized Enterprises)
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Abstract

This paper compares creativity experiences and perceptions among employees of small and medium-sized enterprises (SME) and students in higher education institutions (HEI) in Brunei Darussalam. The study was conducted through interactions and surveys to assess (i) understanding and practice of creative tools and techniques; (ii) creativity performance in teams and individuals and (iii) perception of creativity among 39 employees in SME and 68 students from HEI. Statistical analysis was carried out using Pearson’s chi-square test for goodness of fit and Cramer’s V test to estimate strength tests for correlation. The findings indicate a majority in both groups have not received prior instruction in creativity and that employees of SMEs have less interest in receiving creative instructions. There is consensus among both groups that group work will result in greater creative performance. Ambiguity of customer needs or requirement was a factor most often cited to impede creative performance of teams in SME. Results from this study were used to make recommendations to improve practice and learning creativity in SME and HEI. View Full-Text
Keywords: innovation; creative design; creativity education; knowledge acquisition; teamwork innovation; creative design; creativity education; knowledge acquisition; teamwork
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Obiwulu, S.U.; Yunus, E.M.; Ibrahim, F.; Zuruzi, A.S. Sustaining Innovation: Creativity among Employees of Small and Medium-Sized Enterprises and Students in Higher Education Institutions in Brunei Darussalam. J. Open Innov. Technol. Mark. Complex. 2019, 5, 25.

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J. Open Innov. Technol. Mark. Complex. EISSN 2199-8531 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
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