- Article
Marketing Innovation and New Product Portfolios. A Compositional Approach
- Abdennassar Joueid and
- Germà Coenders
19 June 2018
Product innovation performance is often measured by means of the percentages in the product portfolio from: (a) innovative products launched for the first time in the market; (b) new products to the firm already extant in the market; and (c) unchange...