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Article

The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations

CREA Research Centre for Engineering and Agro-Food Processing, Via della Pascolare, 16, Monterotondo, 00015 Rome, Italy
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Agriculture 2020, 10(11), 512; https://doi.org/10.3390/agriculture10110512
Received: 1 October 2020 / Revised: 23 October 2020 / Accepted: 28 October 2020 / Published: 30 October 2020
Italy is one of the world’s major importers of firewood, despite the large amount of Italian eucalyptus plantations that could satisfy part of the country’s internal demand. The demand is critical for farmers to understand developing market dynamics and people’s willingness to buy a product is related to several parameters, including different supply methods. This study aimed to analyse the willingness to consume domestic eucalyptus firewood, and the related motivations of consumers considering the preferred supply method. Data was collected through a web-survey and analysed applying a multilevel regression. In general, the sample showed that attention is paid to both the type of wood and its origin, and that there is a preference for loose firewood as a supply method. Our findings suggest that factors such as age, experience, and familiarity with a product, the supply method, attitude towards novelty, provenience, and energetic density of firewood have an important role in shaping individual inclination towards consuming domestic eucalyptus firewood. This implies that the owners of eucalyptus plantations should target mostly young and detail-oriented consumers, and should also try to clearly give information regarding the origin of the product and its technical characteristics. View Full-Text
Keywords: consumer choices; eucalyptus; firewood; Italy; multilevel logistic regression model; willingness to consume consumer choices; eucalyptus; firewood; Italy; multilevel logistic regression model; willingness to consume
MDPI and ACS Style

Palmieri, N.; Suardi, A.; Latterini, F.; Pari, L. The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations. Agriculture 2020, 10, 512. https://doi.org/10.3390/agriculture10110512

AMA Style

Palmieri N, Suardi A, Latterini F, Pari L. The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations. Agriculture. 2020; 10(11):512. https://doi.org/10.3390/agriculture10110512

Chicago/Turabian Style

Palmieri, Nadia, Alessandro Suardi, Francesco Latterini, and Luigi Pari. 2020. "The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations" Agriculture 10, no. 11: 512. https://doi.org/10.3390/agriculture10110512

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