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Open AccessArticle

Service Innovation Model of the Automobile Service Industry

1
Department of Industrial Engineering and Management, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan
2
Department of Automotive Engineering Education, Universitas Negeri Makassar, Kampus UNM Parangtambung, Jl. Daeng Tata Raya, Makassar, South Sulawesi 90224, Indonesia
*
Author to whom correspondence should be addressed.
Appl. Sci. 2019, 9(12), 2403; https://doi.org/10.3390/app9122403
Received: 25 April 2019 / Revised: 29 May 2019 / Accepted: 6 June 2019 / Published: 13 June 2019
(This article belongs to the Special Issue Industrial Engineering and Management: Current Issues and Trends)
Service innovations in the service industry will improve its ability to compete in maintenance as well as increase the number of customers. Measuring service innovations according to the characteristics of the automobile industry is important. Thus, the aim of this paper is to develop a model to measure service innovation in the automobile service industry. A structural equation model is created based on theory and previous models. Data about the industry’s perception of service innovation are collected from questionnaires in Kaohsiung, Taiwan. Samples were collected from 61 authorized automobile service centers. The results indicate that customer demand, competition, and a knowledge-based network as enabler factors are positively correlated with service innovation. Furthermore, a new service concept, new client interface, new service delivery system, and new technology options are positively related to service innovation. Finally, service innovation has a significant positive effect on a firm’s performance. This study developed an effective service innovation model of the automobile service industry. View Full-Text
Keywords: service innovation; automobile industry; developing model; structural equation model service innovation; automobile industry; developing model; structural equation model
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Wang, C.-N.; Day, J.-D.; Farid, M. Service Innovation Model of the Automobile Service Industry. Appl. Sci. 2019, 9, 2403.

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