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Journal: Adm. Sci., 2026
Volume: 16
Number: 396
396
Article: Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison
Authors: by Soha Dia, Hadi Harb, Malak Khreis, Meliha Nurdan Taşkıran, Nisreen Abi Farraj and Thouraya AlSahely
Link: https://www.mdpi.com/2076-3387/16/8/396

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