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Journal: Adm. Sci., 2026
Volume: 16
Number: 229

Article: Sports NFTs as Emerging Marketing Technologies: A Systematic Literature Review of Consumer Value, Brand Engagement, and Governance Implications
Authors: by Hui Jia, Daehwan Kim and Hyunjin Kwon
Link: https://www.mdpi.com/2076-3387/16/5/229

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