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Journal: Adm. Sci., 2025
Volume: 15
Number: 124

Article: The Impact of Digital Content Marketing on Brand Defence: The Mediating Role of Behavioural Engagement and Brand Attachment
Authors: by Sakher Faisal Ahmad AlFraihat, Ahmad Mahmoud Ali, Gassan Hodaifa and Mahmoud Alghizzawi
Link: https://www.mdpi.com/2076-3387/15/4/124

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