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Journal: Behav. Sci., 2025
Volume: 15
Number: 582

Article: How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience
Authors: by Yang Du, Wenjing Xu, Yinghua Piao and Ziyang Liu
Link: https://www.mdpi.com/2076-328X/15/5/582

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