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Change the Humans First: Principles for Improving the Management of Free-Roaming Cats

1
School of Psychology, University of New England, Armidale, NSW 2350, Australia
2
UNE Business School, University of New England, Armidale, NSW 2350, Australia
*
Author to whom correspondence should be addressed.
Animals 2019, 9(8), 555; https://doi.org/10.3390/ani9080555
Received: 22 July 2019 / Revised: 9 August 2019 / Accepted: 12 August 2019 / Published: 14 August 2019
(This article belongs to the Special Issue Interactions of Free-Roaming Cats and Wildlife)
For free-roaming cat management to be effective, people—including land managers, conservationists, cat lovers and the general public—need to be sufficiently empowered and motivated to accept and implement management actions. Research in the social and behavioural sciences has shown that engaging everyone and gaining consensus can be incredibly challenging. This paper describes an integrative framework based on the behavioural literature to design better, equitable and ethically acceptable interventions for free-roaming cat management.
In Australia, free-roaming cats can be found in urban and rural areas across the country. They are inherently difficult to manage but it is frequently human behaviour that demands the most attention and is in most need of change. To the frustration of policy makers and practitioners, scientific knowledge, technological developments, and legal and institutional innovations, often run afoul of insufficient public capacity, opportunity and motivation to act. This paper demonstrates how the behavioural science literature can provide important insights into maximising the impact of free-roaming cat control activities within an ethical framework that prioritises acting “with” all stakeholders, rather than “on” stakeholders. By better understanding how human values, attitudes and beliefs are shaped, practitioners can more effectively and respectfully interact with how people interpret the world around them, make choices and behave. This literature also has much to say about why certain types of media and marketing messages elicit behaviour change and why other types fall flat. Finally, in addition to explaining the behavioural science and its implications, this review provides researchers, policy makers and engagement specialists with an inclusive, practical framework for conceptualising behaviour change and working to ensure land managers, cat owners and the general public can agree on and adopt best practices for managing free-roaming cats. View Full-Text
Keywords: human behaviour change; intervention design; behaviour change wheel; community-based social marketing human behaviour change; intervention design; behaviour change wheel; community-based social marketing
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McLeod, L.J.; Hine, D.W.; Driver, A.B. Change the Humans First: Principles for Improving the Management of Free-Roaming Cats. Animals 2019, 9, 555.

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