Understanding and improving public flood risk perception is conducive to the implementation of effective flood risk management and disaster reduction policies. In the flood-prone city of Jingdezhen, flood disaster is one of the most destructive natural hazards to impact the society and economy. However, few studies have been attempted to focus on public flood risk perception in the small and medium-size city in China, like Jingdezhen. Therefore, the purpose of this study was to investigate the public flood risk perception in four districts of Jingdezhen and examine the related influencing factors. A questionnaire survey of 719 randomly sampled respondents was conducted in 16 subdistricts of Jingdezhen. Analysis of variance was conducted to identify the correlations between the impact factors and public flood risk perception. Then, the flood risk perception differences between different groups under the same impact factor were compared. The results indicated that the socio-demographic characteristics of the respondents (except occupation), flood experience, flood knowledge education, flood protection responsibility, and trust in government were strongly correlated with flood risk perception. The findings will help decision makers to develop effective flood risk communication strategies and flood risk reduction policies.
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