Next Article in Journal
Cancer and Mediterranean Diet: A Review
Next Article in Special Issue
Trans Fat Labeling Information on Brazilian Packaged Foods
Previous Article in Journal
Household Cooking Frequency of Dinner Among Non-Hispanic Black Adults is Associated with Income and Employment, Perceived Diet Quality and Varied Objective Diet Quality, HEI (Healthy Eating Index): NHANES Analysis 2007–2010
Previous Article in Special Issue
Testing Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claims
Open AccessArticle

Are the Claims to Blame? A Qualitative Study to Understand the Effects of Nutrition and Health Claims on Perceptions and Consumption of Food

1
Institute for Global Food Security, School of Biological Sciences, Queen’s University Belfast, Belfast BT9 5AG, UK
2
Department of Home Economics, St. Angela’s College, Sligo F91 C634, Ireland
3
School of Health Sciences, Faculty of Health and Medicine, The University of Newcastle, Callaghan, NSW 2308, Australia
4
Priority Research Centre for Physical Activity and Nutrition, The University of Newcastle, Callaghan, NSW 2308, Australia
5
Food, Consumer Behaviour and Health Research Centre, University of Surrey, Guildford GU2 7XH, UK
*
Author to whom correspondence should be addressed.
Nutrients 2019, 11(9), 2058; https://doi.org/10.3390/nu11092058
Received: 8 July 2019 / Revised: 21 August 2019 / Accepted: 27 August 2019 / Published: 2 September 2019
(This article belongs to the Special Issue Nutrition, Choice and Health-Related Claims)
Nutrition and Health Claims (NHCs) have been found to influence perceptions of food and consumption behaviour. While previous quantitative research has identified factors that may explain these effects, the current study aimed to address the dearth of in-depth exploration as to the underlying reasons why and how claims may impact upon perceptions and behaviour and the relationships between key factors. Seventy-eight participants took part in 10 focus groups. Discussions were transcribed verbatim and Nvivo 11 was used for thematic analysis. Six themes were developed from the data: 1. Target populations for NHCs; 2. Influence of NHCs on purchasing behaviour; 3. Characteristics/perceptions of products displaying NHCs; 4. Believability of NHCs; 5. Superior yet superficial knowledge; 6. Consumption of products displaying NHCs. Knowledge was a key factor influencing how much individuals believe claims (Believability of NHCs) and their perceptions (Characteristics/perceptions of products displaying NHCs). These perceptions and the characteristics of products displaying claims also impacted believability, as well as purchasing behaviour and consumption. Future research should be cognisant of the role of knowledge and characteristics or perceptions of products in the relationship between NHCs and consumer behaviour, and modelling of these relationships would allow their relative strength to be identified. View Full-Text
Keywords: nutrition claims; health claims; portion size; perceptions; health halo; food labelling; consumer; nudging; qualitative; focus groups nutrition claims; health claims; portion size; perceptions; health halo; food labelling; consumer; nudging; qualitative; focus groups
Show Figures

Figure 1

MDPI and ACS Style

Benson, T.; Lavelle, F.; McCloat, A.; Mooney, E.; Bucher, T.; Egan, B.; Dean, M. Are the Claims to Blame? A Qualitative Study to Understand the Effects of Nutrition and Health Claims on Perceptions and Consumption of Food. Nutrients 2019, 11, 2058.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop