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Erratum published on 22 February 2017, see Sustainability 2017, 9(2), 326.

Open AccessArticle
Sustainability 2016, 8(9), 833;

The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates

Department of Agribusiness and Consumer Sciences, College of Food and Agriculture, United Arab Emirates University, P.O. Box 15551 Al Ain, UAE
Author to whom correspondence should be addressed.
Academic Editor: Sean Clark
Received: 17 April 2016 / Revised: 1 August 2016 / Accepted: 10 August 2016 / Published: 23 August 2016
(This article belongs to the Special Issue Sustainable Agriculture–Beyond Organic Farming)
Full-Text   |   PDF [762 KB, uploaded 23 February 2017]   |  


Awareness about negative externalities generated by conventional farming is gaining momentum with consumers around the world, opting for alternatively, namely organically, produced food products. Information about consumers’ awareness is an essential element for farmers and marketing agencies to successfully plan production that can capture a greater market share. This study discusses effective factors influencing consumers’ awareness about the benefits of organic food in the United Arab Emirates. Sample data and ordinary least square (OLS) regression techniques are applied to delineate factors influencing consumers’ awareness about organic food. The results from this regression analysis highlight the importance of specific socioeconomic determinants that change awareness about organic food products in United Arab Emirates (UAE) households. This study finds that awareness about organic food is influenced more effective factors such as gender, nationality, and education as well as income, occupation and age. These research findings apply to other economies and societies that have an increasing per capita spending on organic food, but also where people are highly sensitive to information provided about organic food. Therefore, these results are important to these research beneficiaries including food marketing planners, researchers, and agricultural and food policy makers. View Full-Text
Keywords: organic food; consumers’ awareness; effective socioeconomic characteristics; market segmentation organic food; consumers’ awareness; effective socioeconomic characteristics; market segmentation

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Muhammad, S.; Fathelrahman, E.; Tasbih Ullah, R.U. The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates. Sustainability 2016, 8, 833.

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